Live Webinar: Authentic Personal Branding by Prof. Dr. Hubert Rampersad

Summary

In this event, Hubert Rampersant emphasizes the significance of authentic personal branding, contrasting it with superficial self-promotion. He discusses the importance of aligning personal branding with values, dreams, and actions, and introduces his holistic system for personal development. Rampersant calls for Iranians to take responsibility for their personal growth to contribute to a better Iran. He also touches on the need for ethical leadership and personal integrity, highlighting the importance of delivering on promises made to others. The talk concludes with a focus on sustainability and the role of personal branding in creating a strong, ethical society.

Takeaways

• 🌟 Authentic personal branding is crucial for personal and national image enhancement, as it goes beyond mere promotion and involves redefining oneself with integrity.
• 📚 The Brand Makers Group in Tehran selected a significant topic, emphasizing the need for Iranians to rebrand themselves to contribute to a better global perception of Iran.
• 🎓 Hubert Rampersant, the speaker, published a book about authentic personal branding a decade ago, featuring Barack Obama on the cover, highlighting the importance of ethical and smart branding.
• 💡 The speaker advocates for an 'inside-out' approach to personal branding, suggesting that it should stem from one's values, dreams, and actions rather than external marketing tactics.
• 🌱 The concept of personal branding is linked to the development of a better world, where individuals are encouraged to be innovative, creative, and ethical to foster a new generation of leaders.
• 🔍 The speaker emphasizes the importance of self-awareness and self-improvement, urging individuals to reflect on their purpose and legacy to build a strong personal brand.
• 🚫 Authentic personal branding is distinguished from 'fake' branding, which is criticized for being unsustainable and lacking in personal integrity and ethical leadership.
• 🌐 The speaker calls for a global movement towards authentic personal branding, starting with individuals and extending to nations, to create a more harmonious and respectful world.
• 📈 The speaker introduces a holistic system for personal development that includes defining one's mission, vision, and key roles, and translating these into actionable objectives and measures.
• 📖 The upcoming book launch in Iran is seen as a significant step towards implementing authentic personal branding principles and fostering personal and national growth.

Q & A

What is the main theme of the event Hubert is speaking at?

The main theme of the event is 'authentic personal branding,' which emphasizes the importance of being genuine and redefining oneself as a better human being rather than just promoting oneself.

Why is personal branding important for Iran according to Hubert?

Hubert suggests that personal branding is important for Iran because the country needs a new brand image globally. He believes that before rebranding Iran, individuals must rebrand themselves to contribute to a better global perception of the country.

What does Hubert believe is the foundation of authentic personal branding?

Hubert believes that the foundation of authentic personal branding lies in one's values, dreams, and the willingness to write them down and implement them. He stresses that vision without action is hallucination.

What does Hubert's holistic system of authentic personal branding involve?

Hubert's holistic system involves being smart, ethical, innovative, and creative. It starts from within, focusing on personal values and dreams, and requires individuals to take responsibility for their own development.

What is the significance of the book Hubert published with Barack Obama on the cover?

The book signifies Hubert's goal to help people globally to develop a better world with better individuals. It serves as a testament to his commitment to authentic personal branding and ethical leadership.

How does Hubert define the difference between authentic and fake personal branding?

Authentic personal branding, according to Hubert, is an inside-out approach that aligns with one's values and promises, while fake personal branding is an outside-in approach focused on marketing and sales without genuine substance.

What is the role of personal integrity in personal branding according to Hubert?

Personal integrity is crucial in personal branding as it ensures that one's actions align with their promises and values. Without integrity, a person's brand can be damaged if they fail to deliver on their promises.

Why does Hubert emphasize the importance of ethical leadership in his talk?

Hubert emphasizes ethical leadership because he believes that leadership globally is lacking in ethics, and he sees authentic personal branding as an essential part of fostering ethical leadership.

What is the connection Hubert makes between personal branding and the development of nature and respect for animals?

Hubert connects personal branding with the development of nature and respect for animals by advocating for a holistic system that harmonizes personal human development with the well-being of the environment and animals.

What is the significance of the framework Hubert developed for personal development?

The framework Hubert developed is significant because it provides a structured approach for individuals to discover, re-engineer, and redesign themselves. This process is essential for creating a strong personal brand based on self-awareness and continuous development.

How does Hubert suggest individuals can redesign themselves and attract success?

Hubert suggests that individuals can redesign themselves and attract success by following a systematic approach outlined in his book, which includes defining a mission, vision, key roles, objectives, measures, and actions. Implementing these elements consistently can lead to personal transformation and success.

Outlines

00:00

🌟 Authentic Personal Branding for Global Impact

Hubert Ramspersant, the speaker, introduces the concept of authentic personal branding, emphasizing its importance over traditional, superficial self-promotion. He highlights that personal branding should be about self-improvement and authenticity rather than mere marketing. The talk is set in Tehran, Iran, where the Brand Makers Group has chosen this topic to help Iranians redefine themselves and contribute to a better global image for Iran. Hubert mentions his book published a decade ago, which aligns with his goal of aiding people worldwide in creating a better world. He stresses the need for individuals to be smart, ethical, innovative, and creative to develop a strong personal brand. The talk also underscores the importance of aligning personal branding with one's values and actions to maintain integrity and avoid damaging one's brand through unfulfilled promises.

05:01

🌱 The Holistic Approach to Personal Branding

The speaker delves into the holistic system of authentic personal branding, which he developed and is launching in a new book. He argues for an inside-out approach to branding, starting from one's core values and dreams, and then translating these into actionable steps. Hubert emphasizes the need for personal integrity and ethical leadership, which are currently lacking globally. He introduces the concept of 'Echo design thinking,' which emerged in response to the COVID-19 pandemic, advocating for a harmonious approach to personal development that respects nature and animals. The speaker encourages the audience to apply these principles to create a better Iran and global society, starting with self-improvement and personal responsibility.

10:03

🚀 Framework for Personal Transformation and Success

Hubert presents a framework for personal transformation, suggesting that individuals need to engage in self-discovery and re-engineering to build a strong personal brand. He quotes Einstein, advocating for new ways of thinking to solve global problems, and calls for a reduction in ego and a balance between the creative and logical parts of the brain. The speaker outlines a systematic approach involving mission, vision, key roles, objectives, measures, and actions, which he claims can lead to personal change and success within two months. He encourages the audience to take responsibility for their own development and to help others, aiming to create a better society in Iran.

15:05

📚 Book Launch and Vision for Personal Branding in Iran

In the final paragraph, the speaker discusses the upcoming launch of his new book on authentic personal branding in Iran. He commends the audience for their initiative in adopting his model, which shifts the focus from selling to internal transformation. The speaker expresses hope that the seminar and workshop will be successful and bring about positive change in Iran. He also thanks the audience for their attention and reiterates the importance of authentic personal branding for the development of individuals and society.

Keywords

💡Authentic Personal Branding

Authentic personal branding refers to the genuine representation of one's values, skills, and personality in a way that resonates with others. It is about being true to oneself rather than creating a false image. In the video, the speaker emphasizes the importance of authenticity over mere self-promotion, stating that 'normal producer branding is just fake promoting yourself' and that 'this is about redefining yourself become a better a new human being.'

💡Rebranding

Rebranding is the process of changing the existing brand identity of a product, organization, or place. In the context of the video, the speaker suggests that Iran needs to 'Rebrand Iran' to improve its global image, but before that, individuals need to 'Rebrand yourself' to contribute positively to the country's reputation.

💡Holistic System

A holistic system is an approach that considers the whole entity, including all its parts and their interactions. The speaker mentions developing a 'holistic system of authentic personal branding,' which starts with one's values and dreams, implying that personal branding should be a comprehensive and integrated process rather than a superficial change.

💡Vision and Action

Vision refers to a desired future state, while action is the process of implementing that vision. The speaker states, 'Vision Without implementation without action is hallucination,' highlighting the necessity of taking concrete steps to realize one's personal brand vision.

💡Personal Integrity

Personal integrity is the quality of being honest and having strong moral principles. The speaker connects personal branding with personal integrity, asserting that one's brand should align with their actions and values to maintain ethical leadership. He says, 'branding is also what you promise to order, but you will destroy that, you will destroy your brand if you don't deliver what you promise to others.'

💡Ethical Leadership

Ethical leadership involves leading with honesty, integrity, and fairness. The video emphasizes that authentic personal branding is a part of ethical leadership, which is currently lacking globally. The speaker calls for a change, urging individuals to develop their personal brand ethically to contribute to better leadership.

💡Emotional Connection

An emotional connection is a bond formed through shared feelings and experiences. The speaker argues that personal branding is about creating an emotional connection with others, which is more than just marketing or sales. He says, 'the personal brand is the emotional connection you make,' suggesting that authenticity in personal branding fosters deeper relationships.

💡Sustainability

Sustainability in personal branding means creating a brand that is long-lasting and has a positive impact. The speaker mentions the need for sustainability globally and in Iran, stating that it starts with personal integrity and aligning one's brand with their values and actions for long-term success.

💡SWOT Analysis

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. It is a strategic planning method used to evaluate what is working well and what needs improvement. The speaker advises individuals to discover their SWOT to understand what makes them unique and how they can leverage their strengths in personal branding.

💡Legacy

Legacy refers to the lasting impact or the impression one leaves after their lifetime. The speaker prompts the audience to think about their legacy, asking, 'if I die, what legacy would I leave behind?' This encourages individuals to consider the long-term effects of their personal brand and actions.

💡Emotional Intelligence

Emotional intelligence is the ability to recognize, understand, and manage both one's own emotions and those of others. The speaker connects emotional intelligence with personal branding, suggesting that being able to make an emotional connection with others is crucial for a strong personal brand.

Highlights

Authentic personal branding is crucial for redefining oneself and becoming a better human being.

Normal producer branding is considered fake, while authenticity is key in personal branding.

The Brand Makers Group in Tehran, Iran, selected a vital topic for personal branding in the Iranian context.

Iran needs to rebrand itself globally, starting with individuals rebranding themselves first.

The speaker published a book 10 years ago in America, featuring Barack Obama on the cover.

The goal is to help people globally to develop a better world with better individuals.

A strong personal brand requires being smart, ethical, innovative, and creative.

Vision without implementation is hallucination; action is necessary for personal branding.

Iranians have a responsibility to develop a better Iran through personal development.

The speaker started a movement 10-12 years ago in America against fake personal branding.

Branding should be an inside-out approach, starting from within, not an outside-in sales pitch.

Corporate branding, like Coca-Cola's, is more valuable than the company itself.

Iranians are encouraged to take responsibility for their own development and that of their country.

Authentic personal branding is essential for ethical leadership, which is currently lacking globally.

The speaker's new book, 'Echo design thinking,' relates to the COVID-19 pandemic and the need for a new system.

Personal integrity is critical for ethical leadership and aligns personal branding with actions and behavior.

The speaker developed a holistic system for authentic personal branding, starting with self-reflection and values.

Einstein's quote about the need for new thinking to solve problems is highlighted as relevant to personal branding.

The speaker introduces a framework for self-discovery and redesign to develop a strong personal brand.

Success in personal branding requires continuous self-development and helping others to improve society.

The speaker provides a system in the personal branding book to measure and achieve personal development goals.

The speaker congratulates the audience in Iran for taking responsibility and hopes for a successful seminar.

Transcripts

hi everybody my name is Hubert

rampersant welcome to this uh event

authentic personal branding it is hosted

by the brand makers group in Tehran in

Iran

it is a very important topic it is a

very important issue about personal

branding but it must be authentic

personal branding because Normal

producer branding is just fake promoting

yourself this is about authenticity this

is about

redefining yourself become a better a

new human being

it's not only promoting yourself

look the brand makers group based

selected this topic and it is very

important for Iran for Iranian people

Iranian why bye

it is you need to have a new brand Iran

has not a good name globally so you need

to Rebrand Iran but before you Rebrand

Iran you need to Rebrand yourself

and that is this system all about is

based on a book I published about 10

years ago in America with Barack Obama

on the cover and he sent me also a note

about that

it is it was always my goal

to help people globally

to become a to design to develop a

better world the new world with better

people good people new people

and

for that you need a strong personal

brand

but to become a strong personal brand

you need to be smart

you need to be ethical

you need to be

Innovative you need to be creative

that's why I developed a holistic system

of authentic personal branding which

starts with yourself it starts with your

values which starts with your dreams and

to write it down to think about it and

to write it down

after you have written it down you need

to implement that because Vision Without

implementation without action is

hallucination

so you need to it is your responsibility

your people in Iran is your verse it's

your responsibility to develop a better

Iran so that Iran can participate in the

global

vote right now it is not but we're not

let's not talk about politics today

let's talk about the system

what do we need it is a movement a

movement I started

about 10 years ago 12 years ago in

America because that is all fake

personal branding blah blah blah

Marketing sales

it should be

authentic that means it should be it

should be inside out approach not the

outside in oh what you can sell I will

promote that so that I can sell No it

should start from within

branding corporate branding has become

very important for example the brand of

Coca-Cola is more important has a higher

value than the value of the Coca-Cola

Company

so

the these people who were launched the

personal branding movement in Iran

made a good choice because Iran Iranian

people and Iran

should

strengthen their brand

and to have a strong Iran brand

it starts with the people

so it's not about politics it is not

about religion

it's not about

these kind of things it's about you as

an individual

you people from Iran you need to take

the responsibility to develop yourself

don't wait for anybody it is your duty

it is your ethical Duty

to become a strong brand by being

smarter more creative more innovative

and align that with your values so that

you also develop personal integrity

because branding is also what you

promise to order

but you will destroy that

you will destroy your brand if you don't

deliver what you promise to others

that means if you promise somebody that

you will

deliver this and you don't deliver then

you will damage that that means your

personal brand should be aligned with

your with your action with your behavior

so that you don't come in conflict with

your conscious and that I call personal

integrity

and personal Integrity is very very

important because

without that there is no ethical

leadership

so authentic personal branding is an

essential part of ethical

authentic leadership

leadership globally is gone there is no

ethical leadership globally

not in Russia not in America not in

Europe there's a lot of corruption going

on

and the the world is being destroyed

step by step very soon

so we need to wake up

we need to wake up everywhere not only

in Iran

also in America also in Europe also in

China

so that is the movement I started also

with my new book

Echo design thinking

covid-19

started because of this respect of

animal and the nature

so we need to have a new system

to align to harmonize

personal human development with the

development of Nature and respect for

animals make it a holistic system and

apply that because there is a lot of

blah blah blah and globally

with so many books about leadership

branding did but all the same blah blah

blah BS

so we need to apply that

that's why I started the move on 20 well

25 years ago with almost 25 books

globally also endorsed by Harvard

Business School MIT Etc

and I hope people globally and now we

are talking about Iran

I hope the people in Iran will use these

techniques especially the new book so I

congratulate you guys in Iran who took

their responsibility

I I thank you all to let me check the

name I want to thank

that is uh let me see here anyway you

guys took the responsibility to help

develop a better Iran

okay so and that is this is the starting

point for that

so again authentic personal branding is

the promise you make to others

and you need to deliver

and how do you deliver

how do you uh deliver your promise for

that you need to be smart also you need

to be creative and that is my new book

also but in my current book that is

being launched next week I think in Iran

on this large conference

um this is the basic in that new book so

you will have and I'm glad that you

selected this book to launch in Iran

because it's the only book in the world

about authentic personal branding all

the others I can tell you do your

research it's just fake it's just

promoting and selling yourself

and that is not sustainable we need to

focus on sustainability

globally also in Iran and sustainability

starts with personal Integrity it's

about empathy empathy means you need to

make the emotional connection with

others again

emotional connection with others

and that is all about the personal

branding it's not about marketing not

about sales

it is the personal brand is the

emotional connection you make but for

that it should be

it should be holistic it should be

sustainable it should start with your

values with your dreams

and then translate that

into your personal brand not only a nice

brand statement

check also what is your SWOT what is

your audio strength and your weakness

what makes you you need

discover that

99 of the people globally also in Brazil

and China and America Europe

they don't know themselves

and the problem is they don't know it

they don't know that they don't know it

foreign

so how will you develop yourself for you

and your family

and for your company and for your

country sustainably if you don't know

that

we don't take five minutes time a day to

think about

why I am here on Earth

if I die what Legacy would I leave

behind

who am I

for that I developed a framework to

discover and re-engineer and redesign

yourself

and that is the starting point of a

strong personal brand

it's all about creativity

all about innovation

Einstein said you cannot

solve the court of problems we have

globally and in Iran with the same way

of thinking we had when we created that

you need to have a new way of thinking

that is what Einstein said about 100

years ago

but nobody's thinking about that I think

that you need to focus on imagination

you need to focus on the value and align

that

you need to

reduce your ego

you need to balance your right side of

your brains with your right left side of

the brains

he didn't say how I ca I come with how

in my new books also in this personal

branding book which you are launching

now in Iran this week

so it is your responsibility

to launch this book and to help

everybody in Iran to implement that

and it's not difficult

it will take you two months for yourself

to redesign yourself and discover

yourself and attract success

success will not come to you you need to

attract it

and

the chart if you see in the personal

branding book I develop a system

it's a charge it starts with your

mission your vision and your key roles

translated that in your objectives

short-term objectives objectives

the measures how you measure that

because you must measure them and the

targets and the action

it's a charge it will take you one month

to Define that

and that is the basis of a successful

person of that and if you make that

chart

and you implement all these elements in

that chart

every day

within two months you will see you will

change

you will be become smarter you will

become more successful

and you don't need anybody else to guide

you to coach you you need only yourself

and that chart is in I think in chapter

three or four I think in chapter four

read that apply that today

you will see change in two months

it's not only about this book it's not

only about personal branding

both is about emotional intelligence

it's about

uh

yeah personal sustainable personal

development

and that is the basis for personal a

strong personal brand

if it is not

uh based on that it will be fake

look a strong personal brand is Barack

Obama

look Donald Trump didn't make it it's

just fake everything is fake

see the difference

between Donald Trump and Barack Obama

Barack Obama sustainable

it will take you will stay long that's

why he was two times a president so

take a look at Oprah Winfrey okay

so there are so many leaders I can call

they all think about their

their values they make it concrete

and they apply it

a strong personal brand means you need

to develop yourself

continuously

and you need to help others to develop

to create a better Society in Iran

okay so everybody I thank you so much

for your attention and I hope your

seminar this seminar your Workshop your

stamina will be successful and I hope uh

you will bring a change

also in your country it is your

responsibility to do that okay thank you

so much good luck with authentic person

around Iran

thank you Professor thank you thank you

for your uh kind attention and uh your

points uh we uh have a vision in our

group in your own brand majors and uh

for personal branding and it is for a

changing mind full of people uh from

selling school to internal uh

transformation based on your model I've

been based on your items in your book