Solo esthetician business tips to build clientele from scratch

Summary

In this video, online marketing coach Stephanie Mitchell offers five essential tips for solo estheticians to build and grow their clientele. She emphasizes the importance of having a consistent system for attracting new clients, creating and reusing engaging content across platforms, fostering community with clients through email marketing, diversifying income streams beyond services, and seeking external help through outsourcing and education to scale the business effectively.

Takeaways

• 📈 Stephanie Mitchell emphasizes the importance of having a system to attract new clients every week, rather than relying on chance or word of mouth.
• 🌐 She advises focusing on online platforms like Google and social media for consistent client attraction and suggests using tools like Google My Business profiles and Facebook/Instagram ads.
• 📝 The necessity of creating and reusing content consistently across different platforms is highlighted to build expertise and client relationships.
• 💌 Email marketing is positioned as a powerful tool for maintaining connections with clients, offering automated and regular updates to foster loyalty.
• 💼 Mitchell suggests diversifying income streams beyond services and retail, exploring options like online courses, sponsored partnerships, and creating a skincare line.
• 👥 She underscores the value of outsourcing tasks such as graphic design, social media management, and content creation to free up time for business growth.
• 💼 Investing in education and coaching is recommended to enhance business skills and stay competitive in the beauty industry.
• 🔗 Building a strong online presence through SEO and engaging content is crucial for increasing visibility and attracting clients.
• 📈 The video script provides actionable tips for solo estheticians to scale their business, including the use of Facebook and Instagram ads and creating a community through email marketing.
• 🌟 Stephanie shares her personal experience and success with content creation, particularly through YouTube videos, which are then repurposed for blogs and email newsletters.

Q & A

What is the main focus of Stephanie Mitchell's video?

The main focus of Stephanie Mitchell's video is to provide five business building tips for solo estheticians to grow their clientele and scale their businesses.

Why is it important for estheticians not to leave client attraction to fate?

Leaving client attraction to fate means estheticians are not taking control of how and where potential clients find them. Stephanie emphasizes the importance of having a system in place to consistently attract new clients every week, such as through online marketing and social media presence.

How can estheticians use Google to attract new clients?

Estheticians can use Google to attract new clients by focusing on building a strong Google My Business profile and accumulating positive reviews, making it easier for potential clients to find them when searching for services related to their business.

What is the role of content creation in growing an esthetician's business?

Content creation is crucial for estheticians as it helps establish them as experts in their field, builds trust with clients, and increases visibility online. It can take various forms such as blog posts, social media updates, videos, and email newsletters.

Why should estheticians create consistent content?

Creating consistent content is essential for estheticians to stay visible and top-of-mind for their audience, which can lead to increased brand recognition, client education, and ultimately, business growth.

How can solo estheticians build community and connection with clients after their appointments?

Solo estheticians can build community and connection with clients through email marketing, sending follow-up messages, providing skincare advice, product recommendations, and maintaining regular communication to keep clients engaged and coming back.

What are some ways estheticians can create multiple income streams in their business?

Estheticians can create multiple income streams by selling retail products, offering online courses, hosting events or retreats, securing sponsorships, or becoming sponsored educators for skincare lines.

Why is it beneficial for estheticians to outsource certain tasks in their business?

Outsourcing allows estheticians to focus on their core services and expertise while delegating time-consuming tasks to professionals. This can lead to increased efficiency, cost savings, and the ability to scale the business.

What are some tasks that estheticians can outsource to level up their business?

Estheticians can outsource tasks such as graphic design, social media management, content creation, website development, and photography to professionals, which can help improve the overall quality and presentation of their business.

How can investing in coaching or courses benefit a solo esthetician's business?

Investing in coaching or courses can help solo estheticians fill knowledge gaps, learn new skills, and gain expert insights to improve their business practices, potentially leading to increased revenue and business growth.

Outlines

00:00

🚀 Building Clientele from Scratch

Stephanie Mitchell, an online marketing coach, addresses solo estheticians on strategies to build a clientele from the ground up. She emphasizes the importance of not relying on chance for client attraction but instead suggests having a system in place to consistently reach new people weekly. Stephanie recommends focusing on online presence through Google My Business profiles and positive reviews, as well as utilizing Facebook and Instagram advertising to control how and where potential clients find you.

05:03

📈 Consistent Content Creation

The second tip from Stephanie is about the significance of producing high-quality content regularly and reusing it across different platforms. Content is defined as any form of informational material shared online, such as emails, social media posts, photos, videos, and blog posts. Stephanie advises choosing a content format that one enjoys creating and can maintain consistency with. She shares her personal strategy of turning YouTube videos into blog posts and emails to engage her audience and establish herself as an expert in online marketing for beauty professionals.

10:04

💌 Post-Appointment Client Engagement

Stephanie's third business tip involves creating connections and community with clients, especially after their first appointment. She suggests that estheticians should not become invisible to clients between appointments and should use email marketing to send follow-up messages, care tips, and product recommendations. This approach not only maintains rapport but also educates clients and encourages rebooking and upselling. Stephanie also talks about the benefits of automated emails and regular newsletters to keep clients engaged and informed.

15:06

💼 Diversifying Income Streams

Paragraph four discusses the importance of having multiple income streams for estheticians. Stephanie points out that retail product sales can be a significant revenue generator, often accounting for over 50% of gross revenue. She recommends resources for learning retail sales techniques and highlights the potential of online shops for 24/7 sales. Beyond retail, Stephanie encourages exploring additional revenue sources like creating a skincare line, offering online consultations, and securing sponsorships or partnerships with brands.

20:09

🛠️ Outsourcing and Scaling Business

In her final tip, Stephanie stresses the need for estheticians to get help and outsource tasks to scale their businesses. She suggests that outsourcing can include graphic design, social media management, content conversion, and website maintenance. Stephanie also encourages investing in education and coaching to fill knowledge gaps and enhance business skills. She mentions her own course, 'The Ad Lab,' which teaches beauty professionals how to use Facebook and Instagram ads effectively to reach new clients.

Keywords

💡Client Attraction

Client attraction refers to the process of drawing potential customers towards a business. In the context of the video, it is crucial for solo estheticians to not rely on chance but to implement a system to consistently attract new clients every week. The video suggests using online platforms like Google My Business and social media advertising as effective strategies for client attraction.

💡Content Creation

Content creation involves producing various forms of material such as written, visual, or audio content to engage an audience and promote a business. The video emphasizes the importance of consistent content creation for estheticians to showcase their expertise, build a rapport with clients, and increase visibility online. Examples from the script include posting on Instagram, creating YouTube videos, and writing blog posts.

💡Email Marketing

Email marketing is the use of email to promote products or services, engage with customers, and build a community. In the video, it is presented as a tool for estheticians to stay connected with clients, provide after-care advice, and recommend products. The script mentions the practice of sending automated follow-up emails and regular newsletters as part of email marketing strategies.

💡Multiple Income Streams

Multiple income streams refer to generating revenue from various sources rather than relying on a single one. The video discusses the concept as a strategy for estheticians to diversify their earnings, mentioning retail product sales, online courses, and sponsored partnerships as potential income streams. It encourages business owners to explore different avenues to buffer financial situations.

💡Outsourcing

Outsourcing is the practice of hiring external individuals or companies to perform tasks that might otherwise be done internally. The video suggests that estheticians can outsource tasks such as graphic design, social media management, and content conversion to free up time and focus on core business activities. It provides examples like turning videos into blog posts and hiring photographers for professional images.

💡Social Media Advertising

Social media advertising involves promoting products or services on social media platforms. The video highlights the effectiveness of Facebook and Instagram ads for estheticians to reach a wider audience. It mentions that even a small daily budget can help attract hundreds of potential clients, emphasizing the control and scalability of this marketing method.

💡SEO (Search Engine Optimization)

SEO is the process of improving a website's visibility in organic search engine results. The video touches on the importance of SEO for estheticians to be found by potential clients searching for services online. It suggests that creating content and optimizing online profiles can help businesses rank higher in search results, as exemplified by the mention of Google My Business profiles.

💡Automated Emails

Automated emails are pre-set messages that are sent to subscribers based on specific triggers or schedules. In the video, automated emails are recommended for estheticians to follow up with clients after appointments, provide care tips, and recommend products. The script gives examples of sending thank-you emails, requesting reviews, and offering home care advice as part of automated email sequences.

💡Community Building

Community building is the process of creating a sense of belonging and interaction among a group of people. The video discusses the importance of building a community with clients through consistent communication and valuable content. It suggests that by creating a community, estheticians can foster loyalty and encourage clients to become brand advocates, as illustrated by the suggestion to send regular updates and educational content via email.

💡Rebooking

Rebooking refers to the process of scheduling future appointments with existing clients. The video mentions rebooking as a goal of email marketing and client follow-up. It suggests that by providing valuable post-appointment care advice and product recommendations, estheticians can encourage clients to rebook appointments, thereby increasing client retention and revenue.

💡Online Shop

An online shop is a digital storefront where customers can browse and purchase products. The video encourages estheticians to have an online shop to sell retail products, expanding their reach beyond local clients. It mentions that an online shop can operate 24/7, providing a constant revenue stream and allowing clients from different locations to purchase products, thus enhancing business scalability.

Highlights

Emphasizes the importance of not leaving client attraction to chance and having a system in place for consistent new client discovery.

Advocates for focusing on Google My Business profile and gathering reviews to increase discoverability.

Recommends using Facebook and Instagram advertising to reach a wider audience effectively.

Stresses the significance of creating consistent and engaging content across various platforms.

Suggests reusing content in multiple formats to maximize its impact and reach.

Discusses the value of building connections with clients through email marketing after their appointments.

Advises on the use of automated emails for follow-up with clients to enhance the client experience.

Encourages estheticians to consider multiple income streams beyond traditional services.

Mentions the potential of selling retail products online to boost income.

Suggests exploring additional revenue streams such as online courses, sponsorships, and creating a skincare line.

Highlights the benefits of outsourcing tasks like graphic design, social media management, and content creation.

Recommends investing in education and coaching to enhance business skills and grow the business.

Advises on the importance of having a system for new client attraction, such as through online advertising.

Talks about the power of content in establishing expertise and building a strong online presence.

Explains how email marketing can be used to maintain client relationships and encourage rebookings.

Discusses strategies for creating a sense of community and connection with clients through consistent communication.

Provides tips on how to repurpose content for different platforms to save time and increase efficiency.

Outlines the steps for setting up an online shop to sell retail products and expand business reach.

Shares personal experiences and recommendations for outsourcing various business tasks.

Transcripts

hey guys it's Stephanie Mitchell here

I'm an online marketing coach for beauty

business owners and this video goes out

to all my solo estheticians today we're

going to talk about my five business

building tips to build a clientele from

scratch whether you are starting fresh

whether you've moved to locations no

matter where you're at in your business

we're going to talk about how to grow

and scale today now I get estheticians

ask me all the time Stephanie how do I

build a clientele this is a huge

question because building a clientele is

how you build a business and there are

so many ways to build a business there

are so many things that you have to

focus on in order to scale from niching

down to specific services to always

learning and growing your craft whether

it's at the treatment bed or in your

business but my zone of expertise is in

one specific area which is online

marketing so how new people find you how

you show up online and on social media

how you follow up with clients in order

to increase sales and rebookings all

that good stuff there are millions of

ways to grow a solo Aesthetics business

and today I'm focusing on my five

favorite business building and marketing

tips in order to scale your clientele

your revenue and keep growing in the

direction that you want let's jump into

it okay my first business building tip

is don't leave client attraction up to

fate don't just wait for it to happen to

you have a system in place to get

yourself in front of new people every

single week so many people start out

their Aesthetics business whether you're

a new suite renter you've got a new

storefront you have a home-based spa so

many people start out their businesses

hoping that they're going to get clients

from two places number one foot traffic

so people just kind of randomly

stumbling across their business and

number two word of mouth so I'll start

with a few clients who are mostly

friends and family and existing contacts

and then they'll tell their friends

they'll tell their friends and it'll

just be a Snowball Effect and that

sounds great but waiting for those

things to happen is taking the power

away from you to build your business and

have control over how people find you

and where they find you you need a

system to have hundreds of new people

discovering your business every single

week now that might seem like an

impossible number but actually when

you're dealing online that's not

impossible at all that's very doable

there's so many different ways that you

can do it so you can focus on Google for

example so focus on building a Google my

business profile and getting a steady

stream of reviews on there so that new

clients find you you every single week

when they just search on Google for like

you know the best facial around or where

can I get the best Lashes in Chicago or

how do I get a hydrafacial in Los

Angeles and then people will stumble

across your Google profile they'll see

your amazing reviews you're going to be

at the top because you've got all those

amazing reviews

that you can have thousands of people

discover you every week if you decide to

focus on that but that's not the only

place you could also focus on Facebook

and Instagram advertising which by the

way is something that I love it's

something that I teach I've got a free

class about Facebook and Instagram ads

that you can find at the link in the

description of this video below

Facebook and Instagram ads even by just

spending five ten dollars a day you can

have hundreds and even thousands of

people in your town your ideal clients

discovering you every single week that

is something that doesn't change that is

something that's completely in your

control and it's just a matter of having

those people then discover you love you

fall in love with you and want to book

with you or let's say you're amazing on

Instagram and you just happen to be a

boss at creating content whether it's

Instagram reels Instagram stories and

you find that a lot of people are

finding you through your Instagram page

keep it up keep up that consistent

content creation if you love it if

you're good at being consistent at it

keep doing it and you will find that

your business grows or it could be

something else there's so many different

ways to get your business in front of

hundreds or thousands of people new

people every week but whatever Direction

you decide to go in

stay consistent with it do not leave

client attraction up to fate have a

system that you do every single week or

every single day or every single month

in order to have new people discover you

don't wait for Word of Mouth to happen

or foot traffic to happen they're nice

when they do happen and they can build a

business over time but especially when

you're first starting out you can't

leave it to fate or time or somebody

deciding to tell their friend about you

alright my second business building tip

for you is to put out amazing content

consistently and to reuse that content

in multiple places now when I say

content a lot of people shiver and

they're like oh my gosh like content oh

what does that mean does that mean that

I have to like spend hours writing blog

posts every week or does that mean that

I have to like consistently be on

Instagram posting every single day okay

if you hate those things do not panic

content doesn't need to look like that

but putting out content from your

business is so important content is

essentially any sort of written visual

audio informational content that you put

out into the world especially online

that does some amazing things for your

business content could look like weekly

emails to your clients posting on

Instagram three times a week photo

shoots of your business videos that you

shoot of clients of yourself or daily

life in your Suite YouTube videos having

a podcast for example a podcast all

about skin care creating Tick Tock

content having blog posts having

informational graphics and infographics

that you make on canva there are so many

forms that it can take and my suggestion

to you is to choose a form of content

that you actually enjoy creating like I

love doing YouTube videos like this

they're a little bit of work but they do

so so many good things for my business

so many people say that they find me

through YouTube and I'll tell you a

little bit more about how I use content

in my business in just a second but

first point is choose a place to create

consistent content that you actually

enjoy and that you know you can stay

consistent with and here's the main

point you need to be putting out

consistent content for your business on

a regular basis why well you cannot

operate your business in a dark room

with only you closed in and never

exposing what you do or your services or

your education or any of the things that

you have to share with the world never

exposing that online your business

simply will not grow if you continue or

you start out your business operating in

this dark box that people can't see into

creating content will help you do some

amazing things in your business for

example it will help you get more eyes

on your Instagram content it will help

you be seen as an expert by your

audience will help you build new

audiences in places like YouTube or

apple podcasts create stronger bonds

with your existing clients as you

educate them and it will help you get

found on Google by people who search you

SEO baby oh my gosh it works now I

personally create content for my

business in three main places every

single week first of all I make a

YouTube video so like the one that

you're watching here

and then I have a copywriter who turns

it into a blog post so she actually

create takes my YouTube video listens to

it and turns it into a written blog post

for Me Some people prefer watching

videos and some people prefer reading or

skimming contents and then after that

that blog post and YouTube video gets

sent to my email list every single week

so I've got an email list of about 28

000 people right now and they get an

email from me every single Tuesday or

Wednesday with my freshest content

having that email that I send out and

Publishing content regularly on my blog

on my YouTube helps me brand myself as

the expert when it comes to online

marketing for beauty professionals it

helps me stay top of Mind among my email

list and people who already know me so

they're thinking of me regularly and it

creates that trust and that Bond so that

when I do have something to sell or when

I am ready to to promote something

people are so much more receptive to it

content does not need to be hard here

are some ideas for coming up with really

good content ideas whatever format you

decide to publish it in start with what

you're good at and what you love talking

about and something that you could go on

forever about now write down five ideas

for topics that are things that you

could go on forever about for example

how to eat better to prevent acne or

maybe the best organic and natural skin

care ingredients and how to detox your

skin routine or how to go makeup free

there are so many topics I'm sure you're

passionate about write down five of

those topics

next write down five ideas for questions

that your clients ask you all the time

you probably get asked similar questions

from clients often about their skin care

about their home routine about products

about different issues that they've had

um these questions might seem basic to

you but if even one person asked you you

know it's a question that many people

wonder

now once you've written down those five

ideas you now have 10 topic ideas and

that could even be 10 weeks of content

one topic per week

now decide the format that you want do

you want to publish on Instagram reels

and create an Instagram reel about this

topic do you want to send it out as an

email do you want to create infographics

about these topics do you want to write

blog posts do you want to make a YouTube

video and the great thing is that you

can reuse the content in multiple places

for even more effect for example like I

said I always take my YouTube videos and

turn them into blog posts and then I

email them to my list three birds with

one stone content is so key so be sure

to be creating regular consistent

content that builds your business and

you will find especially after a few

months that the effect comes back to you

and you're growing your business my

third business building tip for you solo

estheticians is to create connection and

Community with clients after their

appointment especially after their first

crucial appointments

now I have been to a lot of salons and

spas in my life and it has very rarely

happened to me that I go in for an

appointment and I'm disappointed usually

I have a great experience but what

happens afterwards

I go back home

a way to I wait a day I wait a week I

wait a month I even wait a year and I

never hear from that hairstylist or

esthetician or Salon or Spa again I

never hear a boo from them they don't

follow up after the appointments and

it's so disappointing what about

continuing that relation outside of the

treatment room what about not making

that client feel like you only care

about them during your point during

their appointments what about getting

follow-up messages from my esthetician

about skin care products that I might

love to use at home about different

conditions that I've talked to her about

and her advice for them about how to

cleanse my face at night time there's so

much content and so much information

that she could send me in order to build

up her reputation as the person I go to

for skincare advice but so many

estheticians skip this you want to make

your clients feel special appreciated

and continue building that rapport with

them after their first appointments but

most people don't do this and so they're

missing out on a huge opportunity to

educate clients and like I said build

that relationship with them just because

they don't think of it the client

becomes an afterthought until their next

appointment until they're the ones that

reach out to you but in the meantime you

as a business owner you as an

esthetician as the Skin Care expert

you're invisible to them unless they

follow you on Instagram which is what a

lot of estheticians Hope for oh well you

know I told them to follow me I saw that

they followed me so they're getting all

my updates not true only 10 to 20

percent of your followers are regularly

seeing your posts so in between

appointments they're not seeing from you

they're not hearing from you they're not

thinking about you

so the question is what is the best way

to stay in touch with clients between

their appointments

email marketing oh my goodness I love it

it's automated it's free and it's such a

great relationship Builder start with

adding every single client that comes in

for an appointment to your email list

you can either add them through your

booking software so when they book their

appointment ask for their email address

and it'll get put into your booking

software in your list of contacts or you

can add them yourself through MailChimp

so when they come in get in the habit of

giving them like a new guest

consultation form or a new guest welcome

form and get them to fill out their

email address as part of that or you can

just ask them at the beginning or end of

their appointment hey can I just quickly

put your email address into my phone so

I can keep in touch with you if you feel

like it's a hard sell and they are

resistant to giving that a lot of

clients are resistant to giving their

email address give them a benefit say

when you add to my email list you're the

first one to know about my VIP sales and

you get 10 off of your next appointment

easy sell from then you have two options

for how to keep in touch with clients

through email and I actually recommend

that you do both of them the first is

automated emails and the second is

weekly or monthly emails to your whole

list let's start off talking about

automated emails you can send in

automated email to clients the day after

their appointments telling them how much

you loved meeting them asking them for

feedback maybe in the form of a Google

review or Yelp review and then giving

them tips for taking care of their skin

and home care or whatever kind of

services that you do you want to show

yourself as a valuable source of

information right from the start in that

first email

then the week after that clients can get

another email from you with recommended

home care products based on their needs

and the services that they requested

during their appointment

if you have an online shop be sure to

link to it otherwise get clients to send

you back an email to reply back to you

in order to order products from you easy

peasy

then the sky is the limit for these

automated emails you could have one to

five emails that go out to clients

automatically every week in order to

educate them send them your best content

remember we talked about that creating

content and follow up with product

recommendations and upselling the next

best service to them yes these emails

can also be used for rebooking by doing

this you will sell more you will book

more and you will build that trust and

that Rapport in that relationship in

between appointments that is so missing

from so many estheticians and their

relationships with their clients when

they're not at the treatment bed the

next option for email marketing and I do

this too is weekly or monthly emails to

your whole list I do this rain or shine

I send out an email every Tuesday to my

list of 28 000 people and they love the

content that I send out so I personally

update them on my life I send them

little life updates I send out my new

YouTube videos and my blogs I give them

business tips

that's me but what about you as an

esthetician well you could give out skin

tips you could update on new trainings

that you're doing and show photos and

videos of what you're learning right now

you could share with them these new

products that you just got that you're

carrying now and that you're excited

about the sky is literally the limit

with this

all right business building tip number

four for solo estheticians is to have

multiple income streams now

you know as an esthetician how important

retail products are in fact a lot of SDS

make more than 50 percent of their gross

revenue from retail product sales so

hopefully you've got a great line of

products and maybe even multiple brands

that you're carrying that you love

talking about and educating about and

maybe you've taken some courses and

leveled up your skills in terms of

selling retail products now that's not

my expertise but there are some great

resources out there to help you learn

how to sell more retail products you

could make thousands and thousands of

extra dollars every month through retail

so I have two recommendations for you

one check out Daniella Warner she has a

course called Spa retail rock star

um and it is the A to Z on how to build

more sell more educate more and

essentially sell with confidence so

check out Spa retail rocks star and then

also skin carelet has a course called

sales hater Academy skincare lit is an

amazing resource for estheticians to

learn more and educate more about skin

conditions products all that stuff and

they also have some business and

marketing courses so check out sales

hater Academy another excellent way to

Boost Retail Sales of your products is

to have an online shop this is a place

where you can set up through Shopify

through Square wherever you host your

website you can probably add an online

shop to it and you can have people

buying products from you 24 7 and even

people that aren't your clients from

your state or out of state or maybe even

in a different country could buy retail

products from you such a great way to

boost sales and I have some great

interviews with experts who are in the

beauty industry who are going to share

with you how to sell more retail

products online I've got a link to their

interviews around this video so be sure

to click that if you want some tips to

sell more retail in your business but

retail products are not the only place

to build more Revenue into your beauty

business there are so many different

places that you can move into in order

to double triple your income

and hopefully with covid we've all had

our eyes open to the fact that business

is never stable you can never just rely

on one place to build revenue so let me

give you some ideas here's my friend

Alyssa Cotter she's a solo esthetician

who takes clients but also has so many

different ways that she builds Revenue

in her business first of all she's got

an apparel line for estheticians this

apparel line is so cute and it sells out

every few months when our store opens up

she also hosts online classes for

estheticians about marketing business

Etc

recently she just opened up a brand new

line of products called lissy skincare

she's starting with one product and

building from there and her estheticians

are obsessed and she also hosts events

and Retreats for estheticians every year

that's so inspiring right that doesn't

necessarily mean to be you you don't

have to build up a

you know huge following on Instagram of

other estheticians but there are so many

different ways that you can build

revenue here are just some of them

having your own skin care line that you

develop white label

um that you create on your own and you

sell to clients or maybe hosting online

paid consultations on Zoom

uh selling skin care courses to clients

so if you've got clients that deal with

a specific type of issue maybe you can

create a mini course and sell it to

clients who maybe can't come in for an

appointment

also getting sponsorship or partnership

deals from Brands if you have a bigger

following on Instagram or somewhere else

especially this could be a great deal or

becoming a sponsored educator or

promoter for a skincare line

um or you know even selling courses or

hosting events for other estheticians if

you want to build a community of

estheticians there is so much

opportunity there I sell online courses

I know how much revenue there is to be

built in educating Beauty professionals

so there you go there are so many places

where you can build revenue apart from

your services and Retail products I want

you to think about is this something

that I'd like to do would I like to have

multiple places in a buffer so that if

ever I have a slow month in my business

can I still make enough money to pay my

rent and my living expenses and all that

stuff so think about your goals for the

next year or two and maybe what

direction you want to grow in my fifth

and final business tip is to get help in

your business and Outsource it wherever

possible here's the thing we cannot do

everything by ourselves if you want to

grow out of the treatment room and focus

on your business instead of just being

in your business you're going to need to

build a team whether that's other

estheticians that you hire

or an administrative person someone who

helps you with operations in your

business there's so much room for growth

when you want to scale it's not my

expertise but my friend Reya Schwartz is

a seven figure esthetician and she has a

course called building your seven figure

team she specifically teaches you step

by step how to go from solo to having

your first employee your third employee

your fifth your 10th Etc

I definitely recommend that you check it

out there's a link below to learn more

but what about even before that when

you're solo and you don't necessarily

have the client base or the revenue in

order to start hiring

does that mean that you're stuck

absolutely not there are two main ways

that you can start scaling your business

even when you're still solo the first is

outsourcing work online and the second

is through training and education to

level up your business and your skills

so let's chat Outsourcing work here are

some of the big things that you can

Outsource and how to get help with it

first of all graphic design for Flyers

social media or business cards you can

find someone on Fiverr on onlinejobs.ph

and work with someone in the Philippines

who they actually do amazing work you

could check out upwork for Freelancers

or work with a professional who

specializes in Beauty businesses such as

Piper De Young or daring creative two

amazing women who have Graphic Design

Studios

also social media posting if you have a

hard time staying consistent with social

media creating Graphics posting staying

consistent you might want to look at

some of the same places Fiverr online

jobs or upwork to hire a social media

assistant

next thing you could look at Outsourcing

is turning your videos into blog posts I

have a much easier time and faster time

making videos but I know that having

written blog posts a lot of my

audience loves written blog posts and I

get found easier through Google with

them so you might want to find a great

copywriter on Fiverr or one of the other

websites that I mentioned and then take

get them to take your videos and turn

them into written blog posts

also you can do the same kind of thing

and take some of your content from

Instagram and get a virtual assistant on

some of these same websites to turn your

content into emails so taking Instagram

content reusing it into emails get your

virtual assistant to send an email to

your email list weekly using your

Instagram content as inspiration

also what about getting a website up and

running and updating it there are so

many good people who are great at

websites one person I can recommend is

Kirsten Voss her and her team are

amazing for this so check out

kirstenfoss.com and she can create a

beautiful Spa website for you

one other thing that I definitely

recommend is outsourcing of Photography

and video you can find a great

photographer in local Facebook groups or

search photography hashtags on Instagram

and I'm sure you're going to find

someone who's going to do some great

photos for you and like I mentioned

before the second place where you can

really level up and scale your business

and get help from the outside is through

taking courses and investing in coaches

who can help you fill in some of the

gaps in your knowledge and your

expertise and the things that you

naturally are good at so there are

hundreds of amazing coaches and

Educators in the spa and esthetician

industry

um and it would take me forever to list

them all out but one person that I can

tell you who might be able to help you

in some ways is me I know little of me

I'm just being modest here so I teach

Facebook and Instagram ads to Beauty

profession Nationals and I've had

hundreds of estheticians take my course

the ad lab where they learn how to get

in front of thousands of new clients

every single week and book their dream

clients for facial Services waxing

um laser hair removal lashes makeup

whatever it is you do there are so many

new people out there who would love to

find you

my biggest tip for getting in front of

new clients consistently is to invest a

little bit of time and money into

Facebook and Instagram ads they work

amazingly so if you want to check out

the ad lab you can go to

www.joinadlab.com

and of course give me a shout in the

comments if you have any questions about

it

all right thank you so much for watching

this video I really hope that this has

helped you wherever you're at in your

solo esthetician journey to get some

inspiration of oh my gosh these are the

five things that I can do to really

level up my business just to remind you

what they are first of all have a system

in place to consistently get in front of

new people every single week I

especially love Facebook and Instagram

ads for this number two put out

consistent content anywhere you choose

to be consistent with it and it will

naturally grow your business and have

more people find you number three create

community and connection with your

existing clients through email marketing

number four build multiple income

streams in your business there's so much

opportunity as an esthetician to have

your services make up one part of your

revenue and have all these other income

streams for buffering your financial

situation and then the final tip is to

get help in in your business to

Outsource things when possible and also

know when it's time to take classes and

invest in coaches that can help you

level up

thank you so much for watching I hope

you appreciate this video let me know in

the comments what you think if you're

going to be trying any of these five

ideas and of course if you liked it give

it a thumbs up it really will help other

estheticians like you find my videos

I'll see you soon and I hope you have a

great rest of your day bye for now