The YouTube Iceberg: 0 → 100,000 Subscribers

Amplify Views
6 Feb 202424:42

Summary

TLDRThis video offers a comprehensive guide to growing a YouTube channel rapidly, highlighting the 'YouTube Iceberg' and three key levels for success. The presenter shares personal experience growing a channel to 10,000 subscribers in three months and boosting another to 200,000. The strategy involves identifying a niche, differentiating content with the 'X but X concept', and mastering scripting, titles, and ideas. Advanced techniques like 'Niche comparison Theory' are revealed, showing how to leverage ideas from larger niches. The video promises a step-by-step plan for gaining 100,000 subscribers, emphasizing the importance of focusing on core skills and outsourcing others to achieve 1% excellence in YouTube growth.

Takeaways

  • 📈 The script outlines a strategy for growing a YouTube channel from zero to 10,000 subscribers in three months by mastering three levels of the 'YouTube Iceberg'.
  • 🎯 The importance of focusing on a specific niche and being consistent is emphasized to stand out among the competition and align with the YouTube algorithm.
  • 🤝 The 'X but X concept' is introduced as a method to differentiate content within a saturated niche by adding a unique twist.
  • 💡 The script suggests that smaller niches can be more lucrative and have less competition compared to broader ones, allowing for higher earnings.
  • 🚀 The concept of 'television theory' is discussed, advising creators to produce content like a TV show with a consistent style and theme to engage viewers.
  • 💼 The speaker shares a client's success story, illustrating how focusing on a smaller niche can lead to significant financial success.
  • 🔍 The 'Niche comparison Theory' is introduced as a method for generating viral video ideas by borrowing successful concepts from larger niches and applying them to smaller ones.
  • 🌟 The necessity of building credibility and a strong brand to establish trust and recognition among viewers is highlighted.
  • ⏰ The script stresses the importance of outsourcing non-core tasks like editing and thumbnail creation to focus on content creation, titles, and ideas.
  • 📚 A free YouTube course is offered as a resource for learning advanced strategies and frameworks to grow a channel effectively.

Q & A

  • What is the 'YouTube Iceberg' concept mentioned in the script?

    -The 'YouTube Iceberg' concept refers to the three levels that a YouTuber needs to master to grow their channel. These levels include understanding the total addressable market, creating a unique niche (X but X concept), and differentiating oneself with credibility and branding.

  • How does the total addressable market (TAM) affect a YouTube channel's growth?

    -The total addressable market (TAM) is the total amount of people that a channel's content can reach on YouTube. A larger TAM allows for more potential subscribers, but it also means more competition. Smaller niches can be better for growth and profitability due to less competition and a more targeted audience.

  • What is the 'X but X concept' and how does it help in YouTube growth?

    -The 'X but X concept' is a strategy where a creator finds a unique twist to a popular niche. By offering a specific angle on a broad topic, creators can tap into a smaller, less competitive niche, thus increasing their chances of standing out and growing their channel.

  • Why is it important for a YouTube channel to have a consistent niche?

    -Having a consistent niche is important because it helps the YouTube algorithm recognize and recommend the channel to the right audience. It also allows the creator to establish expertise and build a loyal subscriber base interested in the specific content they provide.

  • How does credibility impact a YouTube channel's performance?

    -Credibility sets a YouTube channel apart from others and builds trust with the audience. It can be demonstrated through the creator's background, achievements, or associations with well-known entities. This trust can lead to higher engagement and more views.

  • What is the significance of a unique brand in growing a YouTube channel?

    -A unique brand helps a YouTube channel stand out and be easily recognizable. It includes consistent use of colors, fonts, editing styles, and speaking styles. A strong brand makes the channel more memorable and can increase viewer loyalty.

  • How does the concept of 'idea ceiling' relate to video content creation on YouTube?

    -The 'idea ceiling' refers to the maximum potential audience that a video's concept can reach within a niche. The higher the idea ceiling, the more views the video is likely to get. Creators should aim to create content with the highest idea ceiling possible to maximize their reach.

  • What is 'Niche comparison Theory' and how can it be used to generate successful video ideas?

    -Niche comparison Theory suggests that ideas which have been successful in larger or more advanced niches can be adapted and used in smaller or less advanced niches to achieve similar success. This strategy leverages proven concepts to generate content that is likely to resonate with the audience.

  • Why is it beneficial for a YouTuber to focus on only a few key skills rather than trying to excel in all aspects of content creation?

    -Focusing on a few key skills allows a YouTuber to become exceptional in those areas, increasing the quality and appeal of their content. It's more efficient to specialize and outsource other tasks, like editing and thumbnail creation, to professionals, enabling the creator to concentrate on what they do best.

  • What is the recommended approach to mastering YouTube growth according to the script?

    -The recommended approach to mastering YouTube growth is to understand the total addressable market, apply the 'X but X concept' to find a unique niche, build credibility and a strong brand, optimize idea ceilings, use niche comparison theory for idea generation, and focus on being 1% in key areas such as scripting, titles, and ideas while outsourcing other tasks.

Outlines

00:00

📈 Growing a YouTube Channel: Strategies and Insights

The speaker shares their experience of growing a YouTube channel from zero to 10,000 subscribers in three months, highlighting the importance of understanding the 'YouTube Iceberg'. They emphasize the need to master three key levels to successfully grow a channel: identifying a unique niche, creating high-quality content, and understanding the total addressable market. The speaker also discusses the concept of 'television theory', suggesting that channels should focus on one style of content for one audience, similar to a TV show. They argue that this approach leads to better engagement with the YouTube algorithm and faster growth.

05:02

🔑 The X but X Concept: Finding Your Unique Angle

The speaker introduces the 'X but X' concept, a strategy to differentiate content within a saturated niche. By combining two concepts, such as 'money but history', creators can target a specific subset of the audience and offer a unique value proposition. This method is crucial for standing out in a competitive market and attracting viewers who are interested in both primary topics. The speaker also stresses the importance of credibility and branding to establish trust and recognition among viewers.

10:03

🎨 Crafting a Consistent Brand and Content Strategy

The speaker discusses the importance of creating a consistent brand and content strategy for a YouTube channel. They emphasize the need for a clear color scheme, font choices, editing style, and speaking style that resonates with the target audience. The speaker also touches on the significance of thumbnails in branding and how a consistent approach across all videos can help in building a strong channel identity. They advise creators to focus on a large enough market to maintain consistency and avoid diluting their content across too many topics.

15:03

💡 Idea Generation: Maximizing Your Video's Reach

The speaker delves into the concept of 'idea ceilings', which refers to the maximum potential audience a video idea can reach within a niche. They explain that creators should aim to create content with the broadest appeal within their niche to maximize views. The speaker also introduces 'Niche comparison Theory', suggesting that creators can borrow successful ideas from larger, more competitive niches and apply them to smaller, less competitive ones to achieve better results. This strategy is presented as a powerful method for generating viral content.

20:05

🚀 Becoming a Top YouTuber: Specialization and Expertise

The speaker concludes by emphasizing the importance of specialization and becoming an expert in key areas such as scripting, titles, and ideas. They suggest that new YouTubers should focus on developing these skills to a high level rather than trying to be average in all aspects. The speaker also recommends outsourcing tasks like editing and thumbnail creation to free up time for more critical tasks. They offer a free YouTube course as a resource for learning advanced strategies and frameworks to grow a channel effectively.

Mindmap

Keywords

💡YouTube Iceberg

The 'YouTube Iceberg' is a metaphor used in the script to represent the unseen aspects of successful YouTube channel growth. It implies that while some elements of success are visible, such as the number of subscribers, there are deeper strategies and tactics beneath the surface that are crucial for real success. The video promises to reveal these hidden layers to help creators grow their channels.

💡Total Addressable Market (TAM)

Total Addressable Market refers to the total number of potential customers or viewers that a channel's content can reach on YouTube. In the script, it's mentioned as a critical factor in determining how large a channel can grow. For instance, a gaming channel might have a vast TAM due to the broad appeal of gaming, whereas a niche like 'Airbnb hosting' might have a smaller TAM, affecting the potential subscriber base.

💡X but X Concept

The 'X but X Concept' is a strategy discussed in the video for standing out in a crowded niche by combining two concepts. For example, 'money but history' targets an audience interested in both finance and historical contexts. This approach allows creators to carve a unique space within a broader topic, differentiating their content from others and attracting a specific subset of viewers.

💡Credibility

Credibility in the context of the video refers to the trust and authority a YouTube channel establishes with its audience. It's suggested as a key differentiator, where creators can set themselves apart by showcasing their expertise or achievements, such as awards or affiliations with successful entities. The script uses the example of including a Lamborghini in a video to subconsciously signal success and reliability.

💡Branding

Branding in the video script is about creating a unique and recognizable identity for a YouTube channel. This includes consistent use of colors, fonts, editing styles, and speaking styles across all videos. The video emphasizes the importance of a strong brand for building a loyal audience and standing out in a competitive market, using examples like Mr. Beast's turquoise, blue, and pink color scheme.

💡Idea Ceiling

The 'Idea Ceiling' is a concept introduced to illustrate the maximum potential reach of a video idea within a creator's niche. It's the upper limit of viewers that a video's topic can attract. The video suggests that creators should aim for high idea ceilings to maximize views, meaning they should create content that appeals to as many people within their niche as possible.

💡Niche Comparison Theory

Niche Comparison Theory is a strategy mentioned for generating successful video ideas. It involves taking proven concepts from larger or more advanced niches and applying them to smaller or less competitive niches. The theory is based on the idea that bigger niches with more competition will have more innovative content ideas that can be adapted to smaller niches for viral success.

💡Outsourcing

Outsourcing in the video script refers to the practice of hiring external help for tasks such as video editing and thumbnail creation. It's presented as a strategy to save time and focus on core competencies like scripting, titling, and coming up with ideas. The video suggests that by outsourcing time-consuming tasks, creators can achieve higher quality in areas that directly impact viewer engagement and channel growth.

💡1% Rule

The '1% Rule' is a concept used to describe the goal of becoming exceptional in key areas of YouTube content creation. It implies that by focusing on and mastering a few critical skills—such as scripting, titling, and idea generation—creators can significantly outperform their competition. The video encourages creators to strive for being in the top 1% in these areas to achieve virality and success on the platform.

💡Video Virality

Video Virality in the context of the script refers to the phenomenon where a video gains significant and rapid popularity, leading to a surge in views. The video discusses various strategies and frameworks to increase the likelihood of a video going viral, such as understanding idea ceilings, applying niche comparison theory, and focusing on key areas of content creation to maximize a video's appeal to the target audience.

Highlights

Grew a new channel to 10,000 subscribers in 3 months by doing what most small creators won't.

Reveals the YouTube Iceberg and the three levels mastered for growing channels from scratch.

A full breakdown of strategies used by big channels that small channels often ignore.

The importance of creating content better than established YouTubers to eventually join their ranks.

A step-by-step game plan for getting the first 100,000 subscribers by understanding the 'total addressable market'.

The concept of 'television theory' for creating content like a TV show with a consistent theme.

The YouTube algorithm favors channels with a focused niche and consistent performance.

The 'X but X concept' for finding a unique angle in a saturated niche.

How to stand out by adding a unique twist to broad topics that are less competitive.

The power of credibility in setting apart from other creators and building trust with the audience.

Building a strong brand through consistent colors, fonts, editing style, and speaking style.

The importance of idea ceilings and how to maximize the size of your ideas to reach more viewers.

Niche comparison theory for generating viral ideas by borrowing concepts from larger niches.

The strategy of focusing on mastering a few key areas like scripting, titles, and ideas rather than being average at everything.

Advice on outsourcing editing and thumbnails to free up time for more critical aspects of content creation.

An offer for a free YouTube course covering over 12 hours of advanced strategies for growing a channel.

Transcripts

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this is what you think YouTube is but

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this is what it actually is in the last

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3 months I grew a brand new channel from

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zero all the way to 10,000 subscribers

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doing what 99% of small creators won't

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and in this video I'm going to show you

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the YouTube Iceberg and the three levels

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that I've mastered to blow up new

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channels from scratch guaranteed in fact

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this video is a full breakdown of

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everything that big channels do that

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small channels ignore because if you

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make content better than the big

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YouTubers you'll eventually become one

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and I've used this same strategy that

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I'm about to show you to also take other

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channels like Joel Kaplan from 6,000

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subscribers to over 200,000 in the last

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12 months so if you're serious about

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growing on YouTube in 2024 take out a

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pen and paper because I'm about to give

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you a step-by-step game plan for what is

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working right now so that you can get

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your first

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100,000 subscribers so getting 1,000

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10,000 or 100,000 subscribers really

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just boils down to one and it is so

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powerful that once you understand it you

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can actually choose how many subscribers

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you want to get for for example I could

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just snap my fingers and get an extra

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th000 subscribers or snap my fingers get

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an extra 10,000 it all comes down to

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your total addressable Market this means

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the total amount of people that your

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content can possibly reach on YouTube

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for example if you're in the gaming

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Niche your content has the potential to

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reach hundreds of millions of people but

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if you're in a super small Niche like

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Airbnb hosting your content only has the

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potential to reach a few hundred

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thousand think about it your channel can

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only grow as big as the total amount of

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people on Earth that are there to watch

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it but going after the biggest niches

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the widest total dressable Mar Market

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sometimes isn't what you want because

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with bigger audiences comes more

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competition and it's less targeted so

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you'll likely make less money smaller

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niches are actually better for most

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people for example my client Joel Kaplan

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is in the smma niche which is social

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media marketing agencies and he was able

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to make over $6 Million last year that's

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a really small Niche I mean there's not

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a lot of people who want to build

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marketing agencies but I also know

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Channels with millions of subscribers

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struggling to make six figures a year

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but if you want to turn YouTube into

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your full-time career then you need to

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know these three things before before

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you pick a niche the first I call

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television Theory here are all of the

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videos on YouTube and here are all of

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the niches on YouTube 99% of people

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start out thinking they can do this but

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if you are like 99% of people you will

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fail every day there are millions of

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videos posted across hundreds of

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thousands of channels and only the ones

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who understand what's at the bottom of

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the YouTube Iceberg will actually

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succeed one of the best pieces of

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YouTube advice I ever got was to make

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one style of content to one audience

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just like a TV show all of the big

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channels do this if you look at arak Mr

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Beast or Ali abdall each video they post

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is like the next episode on their TV

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show now I'll admit back in 2018 things

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were different you could talk about a

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bunch of different topics and still

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succeed but in 2024 there is simply just

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too much competition for your channel to

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stand out with a split audience so it is

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extremely extremely important that you

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pick one Niche and you stick with it

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because the YouTube algorithm looks like

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this and if two of your videos flop the

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YouTube algorithm will start to ignore

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your channel and you'll be back back

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waking up with no new subscribers you

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see there are reasons why channels like

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Ryan Doris are able to go from 0 to

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100,000 subscribers in under 6 months

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it's because they follow a simple x but

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X concept you see 99% of topics are

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already talked about on YouTube but

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specific angles on Broad topics are

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still blue oceans which means that there

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is not a lot of competition I see new

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YouTubers making the same mistake over

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and over again they see someone talking

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about the same thing that they're

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passionate about and then they decide to

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make a channel to talk about the same

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thing that they watched another person

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talk about I mean that's how I got my

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start as well I used to make Finance

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content and I was inspired by Graham

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Stefan but the problem is they only get

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a few hundred views even if their

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content is way better and this is

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because YouTube despises copycats

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viewers who want that kind of content

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have already been captured by the

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leaders in their niches for example

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Graham Stefan with Finance Iman gaji

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with business or Mr Beast with

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entertainment but the 1% of YouTubers

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who do succeed understand one concept

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that allows them to blow up in as little

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as 30 days and it is the exact same

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concept that I use to take this channel

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from zero all the way to 10,000

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subscribers in under 3 months it's

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called The X but X concept and once you

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understand this you'll be able to blow

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up any channel from scratch and start

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earning consistent income online so the

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xed X method is essentially a unique

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Twist on your unique twist so it's

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essentially a unique Twist on a niche

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right there is an audience let's say

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that they watch one type of content one

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type of content right let's say they

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watch content about money let's say that

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there is a Creator who has captured this

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Niche so let's go ahead and put Creator

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boom so now if I was another Creator and

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I was going to try to come into this

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money Niche and I did the exact same

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thing as this other Creator these people

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are already looking at that Creator

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they're already watching his content so

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they don't necessarily have a reason to

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watch my content if everything is the

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same however what we can do here is make

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an but X so let's take money and then

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change one thing so now we change money

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but then let's also add history money

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and history so now a certain subset of

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this audience is going to also be

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interested in that right and there's a

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reason for them to watch that kind of

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content if I'm making that content let's

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say I'm here boom now I am the content

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guy for money but history and now let's

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say maybe not all of these guys because

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it's a small smaller Niche maybe only

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one of them goes and watches that

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content but the thing is you're still

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getting a viewer compared to where if I

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just made content about money there

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would have been no viewership for me

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because they have no reason to watch my

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content but now this guy because he

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likes money and history he has a reason

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to watch me over this guy and the reason

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why this is so important is that there

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is a finite amount of attention on

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YouTube so again if you're doing the

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same thing as everyone else you're not

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going to get views and that's the

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problem right cuz we want views that's

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what this whole channel is about and the

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good thing is is that there are infinite

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angles for you to take on this right

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like I could have done money but Sports

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money but science money but nutrition

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money but America money but Germany

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money but Finland right there's so many

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different angles that I can take on

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money and the thing is if I just take do

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money as a whole it's going to be much

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harder for me to actually grow on

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YouTube and every single channel should

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do this I have used this method on my

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own channel as well I talk about YouTube

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but so does everyone else there's

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already hundreds of channels that talk

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about the same thing that I do however

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how I made myself different was that I

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took a lot of style from the business

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Niche and brought it over to the YouTube

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education Niche I also took a more

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advanced approach to YouTube growth that

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most people aren't talking about right

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like a lot of the information that I

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give out is a lot more advanced so it

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doesn't apply to quite as many people

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because a lot more beginners just need

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to hear you know just start making

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videos but we go into the in-depth

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tactics and strategies that you actually

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need to grow and blow up fast so my X

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but X is YouTube but Advanced now let's

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say you have a vegan Cooking Channel you

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can make a Vegan Cooking Channel That's

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vegan but high protein now that video

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would perform extremely well but having

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your X Factor is not enough that is just

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the first level of the YouTube Iceberg

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if we go one more level down we see that

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YouTubers always include one thing in

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their scripts background and clothing

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and this one thing is the difference

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between your video on the homepage or at

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never seeeing the light of day take a

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look at this video what do you

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immediately notice for me it's the

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Lamborghini and this is the

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differentiating factor for most people

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and no I'm not talking about the

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Lamborghini credibility is what set you

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apart from everyone else in the internet

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and it's the difference between this

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video and this video one of the guys is

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a multi-millionaire and the other just

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isn't you can even add credibility into

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your sets for example this guy's living

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in a high-rise he has a Rolex on and he

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has a $10 million clickfunnel award in

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his background on his wall and for

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example with me in my editing I put

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pictures of me with my client's silver

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play button showing credibility is the

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most powerful way to build subconscious

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trust with your audience and if you

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listen to any of my videos you will hear

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a line like this and I know that because

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I've been in those rooms and I've seen

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those conversations so once you have

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that dialed in it's time to raise your

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perceived value even higher by building

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a very unique and strong brand and how

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you create a unique brand is very simple

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so let's do it with my channel right

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amplify views

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amplify views my writing is not that

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great but you can see it first you need

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to decide your color right so my colors

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are typically like a darkish blue so we

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got color dark blue and pink right cuz

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my logo is pinkish also white so slash

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white so we got those as my colors and

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the color combinations are super

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important because you want someone to

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see the colors and be like oh yeah

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that's this person's channel right like

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if I think of Alex horos if I see the

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colors purple and yellow I just think

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Alex horos if I see the colors turquoise

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blue and pink I just think Mr Beast

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right it just makes sense like you need

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that defining colors for your brand so

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that's super important the next is your

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style I mean at amplify views we have a

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super unique editing style right so

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style it's highly

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animated so amplify views is highly

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animated however that doesn't mean that

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that's what you should do as well that's

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just a unique way to edit that I saw

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when I started branding this channel if

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you look at other channels like Sam S or

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William Brown those channels have no

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editing and that's their unique style

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right one of the best ways to do this is

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look at what every single other person

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is doing in your Niche how they're

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editing their videos and then do the

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complete opposite of that because no

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matter what if you do the complete

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opposite to everyone else you will stand

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out so going to write down do the

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opposite let's say everyone is going

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like this in your Niche you should go

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like that if everyone's going in a zig

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and zag you you go straight if

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everyone's going straight you Zig and

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zag some really good examples of this

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are Ryan Doris I mean he has such a

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unique branded style for his thumbnails

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and you know it also comes down into

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thumbnails too right for example amplify

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views

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thumbnails my thumbnails are very

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faceless right I don't know if I should

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keep doing that but as of now my

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thumbnails are branded very faceless

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very colorful and that's just how my

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thumbnails look right I use one

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thumbnail designer I use one Editor to

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keep all of my branding very simplistic

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and congruent throughout the videos so

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to recap you need to figure out your

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colors your fonts every little thing

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your editing style your speaking style

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for example my content is much more

play10:29

edited it's not as raw you need to

play10:31

figure out all of that and then stick to

play10:33

it on your videos one by one so each

play10:35

video should be boom boom boom boom you

play10:38

should not go like this video should be

play10:41

cut that video is not a good video to

play10:43

make because it is not branded in your

play10:45

style and this also comes back to market

play10:47

right you don't want to be making

play10:47

content about cooking one day and then

play10:49

content about Fitness the next day and

play10:51

that's why it's so important to choose a

play10:52

big Market that you can stay consistent

play10:54

in now that you've chosen a big enough

play10:55

market you need to take a look at the

play10:57

second level of the YouTube Iceberg

play10:58

before you even post your next video and

play11:00

it all comes down to your ideas you see

play11:03

most people suck at coming up with ideas

play11:05

I was there too and it's probably the

play11:06

reason why you're not seeing any more

play11:08

traction but it wasn't my fault back

play11:10

then and it's not your fault right now

play11:11

you simply just haven't learned the

play11:13

correct way to do it and that's because

play11:14

most big YouTubers will never tell you

play11:16

you see Mr B said YouTube is an ideas

play11:19

business so naturally they don't want

play11:21

everyone to know this fortunately for

play11:22

you I'm on a mission to take 1,000

play11:24

people to over 100,000 subscribers

play11:26

completely for free so subscribe to

play11:28

become one of them and once you

play11:30

understand how big YouTubers come up

play11:31

with ideas and the rules they follow to

play11:33

guarantee their videos go viral you'll

play11:35

be able to consistently get 10,000 plus

play11:37

views on every single video because

play11:39

you'll have a proven audience and a

play11:41

proven concept here's how to do it we

play11:43

are back at the Whiteboard and we are

play11:44

going to be talking about idea ceilings

play11:46

idea seing all right so an idea ceiling

play11:50

let's say that your this is your total

play11:51

adustable Market that is your Market

play11:53

size right some markets are like this

play11:55

some markets are like this but this is

play11:58

you your Market let's say you have a

play12:00

pretty big Market size by the way I got

play12:02

this framework from Patty Galloway I saw

play12:03

him speak at vidsummit so all credit due

play12:05

to him for this but I thought it was

play12:06

absolutely genius so I'm sharing it with

play12:08

you this is your entire Market size this

play12:10

is your Tam your total addressable

play12:12

Market the next thing that you need to

play12:13

understand with your total addressable

play12:14

Market is that you can't reach the

play12:17

entire Market every single video you

play12:19

post right like let's say I'm making

play12:21

content about how to grow on YouTube and

play12:23

then I post a video about how to grow on

play12:25

YouTube shorts that doesn't apply to

play12:27

every single person growing on YouTube

play12:29

and you will almost will never hit that

play12:31

goal right of reaching every single

play12:33

person in your Market but what our goal

play12:35

should be is to optimize the size of

play12:37

your idea so in this total adjustable

play12:39

Market we want to maximize the size of

play12:41

our idea so let's say this is YouTube

play12:44

growth YouTube that's horrible this is

play12:47

YouTube growth now I want my idea to be

play12:50

something that's very wide so for

play12:52

example this video of the YouTube

play12:53

iceberg that is a video that could apply

play12:55

to most people in my Niche because it's

play12:57

basically telling you what's really

play12:59

required to succeed on YouTube so

play13:01

YouTube Iceberg so that idea has a

play13:05

pretty big Market however the problem is

play13:09

is that this right here all of this

play13:11

that's not in my idea I will not reach

play13:14

right so there's nothing you can do

play13:15

about it and that's why you have to make

play13:17

your idea as big as possible so you know

play13:19

if you're in the Drop Shipping Niche or

play13:21

you're in the smma niche if you make a

play13:23

video titled how to go from $100,000 a

play13:27

month to a million a month it's likely

play13:30

not going to get that many views because

play13:31

there's simply so little people in your

play13:34

Market it's very hard to reach all of

play13:35

those people right with the YouTube

play13:37

Iceberg video that's a pretty good size

play13:39

right I'm reaching most of the market it

play13:41

applies to most people growing on

play13:43

YouTube however I am neglecting some of

play13:45

the more advanced people right some of

play13:46

the more advanced people that that

play13:48

already know all this stuff like Mr

play13:49

Beast isn't going to watch this video

play13:51

likely right you're never going to reach

play13:52

that true market size however this idea

play13:54

is a pretty big size so it will reach a

play13:56

lot of people and this is what we call

play13:58

our idea cealing so to recap your goal

play14:00

if you want to get views is to have the

play14:02

highest idea ceiling you possibly can

play14:04

now that you understand idea ceilings we

play14:06

now have to show how most people come up

play14:07

with ideas the first thing they do is go

play14:09

to the YouTube homepage and look up

play14:10

their niche in the search bar let's use

play14:12

the Drop Shipping niche as an example

play14:14

that's a subn in the business category

play14:16

from here they're going to go on any big

play14:17

Channel and sort by popular the videos

play14:19

that they make that went viral have the

play14:21

highest view ceiling that means if you

play14:23

make it too it'll probably get views

play14:25

right for example this video by Nathan

play14:27

Nazareth got over a million views and he

play14:29

only has 100,000 subscribers and that's

play14:31

because the idea applies to almost

play14:33

anyone in the niche I mean anyone who's

play14:35

getting started Drop Shipping is going

play14:36

to want a step-by-step guide then they

play14:38

put all of these ideas into a list until

play14:40

they have around a 100 and repeat the

play14:42

process after that they make the video

play14:44

they're super excited and then all of a

play14:46

sudden boom it doesn't get as many views

play14:48

as they thought and that hurts I've been

play14:50

there I know that feeling and I

play14:52

sympathize with it but it's because

play14:53

they're doing one thing wrong they're

play14:55

just copying the other Creator and on

play14:57

YouTube this almost never works but

play14:59

because you're watching my channel I

play15:01

know for a fact you're not an average

play15:03

YouTuber you're someone who wants to

play15:04

learn how to actually get hundreds of

play15:07

thousands of views and you are someone

play15:09

who does not want to take the easy route

play15:10

and that's exactly why I'm going to show

play15:12

you an even more powerful method this is

play15:15

the first time I've heard this talked

play15:17

about online and I've even used the same

play15:19

method on all of my clients channels to

play15:21

get results like this this and this and

play15:24

it's so easy that you can literally just

play15:26

copy and paste it and you will get views

play15:28

so let me show you how it works this is

play15:29

called Niche comparison Theory and what

play15:31

you have to understand is that the more

play15:33

competition is in a niche let's say

play15:35

there's a lot of competition these are

play15:37

all different channels all different

play15:38

channels in one Niche this equals

play15:42

massive growth competition breeds growth

play15:44

the more people competing in a market

play15:46

means the more people have to work

play15:48

harder to stand out in that Niche and

play15:50

make new ideas progress the niche

play15:52

farther forward right so let's say you

play15:54

have a little niche just a couple people

play15:56

little niche equals still growth but but

play15:58

just less growth the bigger the niche

play16:01

the more competition the more growth the

play16:03

farther the niche is ahead the more

play16:05

advanced it is so that's what we call an

play16:07

advanced Niche we're going to say a for

play16:10

advanced and then this is a b Niche B

play16:12

for not quite as advanced now I'm about

play16:14

to show you how you can use this to get

play16:16

an insane amount of views because it's

play16:17

actually genius and I've never heard

play16:19

anyone talk about it so let's go ahead

play16:21

and Dive Right In going to go ahead and

play16:23

erase all of these all right here is the

play16:25

total amount of people in a certain

play16:27

market right let's say these are all a

play16:29

bunch of different Little People bunch

play16:30

of different little viewers all over

play16:33

here there's a lot of them a lot of

play16:34

viewers and let's say this is the

play16:37

business Niche so these are people who

play16:39

are interested in making money online

play16:41

these are people who are interested in

play16:42

starting a business it's a big Niche

play16:44

it's a huge Niche right millions and

play16:46

millions of people are interested in

play16:47

that however in this Niche there are a

play16:49

lot of sub niches so let's say you have

play16:51

Drop Shipping is right here that's the

play16:53

Drop Shipping Niche that's a sub niche

play16:54

in business it's more like e-commerce

play16:56

then you have smma which which is a much

play16:59

smaller niche in the business Niche then

play17:01

you have Amazon FBA right which is

play17:03

probably a little even smaller than that

play17:05

then let's see what else do you have in

play17:07

the business Niche we have side hustles

play17:10

big Niche even bigger than Drop Shipping

play17:11

right how does this relate back to ideas

play17:13

well you see the Drop Shipping Niche is

play17:15

going to be farther ahead because

play17:16

there's more people in the niche meaning

play17:17

there is more competition than smma

play17:20

right so there are more people here

play17:22

meaning that this Niche is farther ahead

play17:25

than this Niche so we're going to give

play17:26

this Niche an a smma smaller Niche still

play17:29

farther ahead than Amazon FBA but we're

play17:31

going to give this Niche a b-grade it's

play17:33

uh not as many people not as much

play17:35

competition as Drop Shipping now side

play17:37

hustles that's a huge Niche that applies

play17:39

to almost anyone right so side hustles

play17:41

gets an A+ that's a big Niche and Amazon

play17:44

FBA gets like a c they're they're a

play17:45

small Niche so biggest big medium small

play17:49

what we can do oh and huge this one gets

play17:51

like a A++ business is its own niche in

play17:54

itself like it's like an A++ plus

play17:55

because the bigger niches have more

play17:57

competition than the little niches what

play17:59

we can do is take ideas from these

play18:02

niches these big niches that haven't

play18:04

been done yet in the smaller niches

play18:07

because these are farther ahead remember

play18:08

so there's going to be ideas in the

play18:10

business Niche that have not been done

play18:11

in the Drop Shipping Niche yet so what

play18:13

we're going to do is we're going to take

play18:14

the ideas from the business Niche we're

play18:16

going to drop them into Drop Shipping

play18:18

those ideas will perform extremely well

play18:21

because they are already proven to go

play18:23

viral with the same audience and that's

play18:26

the key this all has the same audience

play18:28

right so this is just a sub Niche this

play18:30

is a sub audience but it's the same

play18:31

people right people who want to learn

play18:33

about Drop Shipping still want to make

play18:35

money online and people who want to

play18:36

learn smma still want to make money

play18:38

online they still want to start a

play18:39

business right in the big Niche so what

play18:41

we can do is take those proven Concepts

play18:43

that are proven to work for this

play18:45

audience and bring them to the smaller

play18:47

Niche now in dropshipping we can take

play18:48

those ideas in Drop Shipping because

play18:50

it's a bigger Niche we can take those

play18:51

ideas and put them into smma right are

play18:54

you getting this this is really exciting

play18:56

this is probably the biggest thing that

play18:58

imp impacted me and my YouTube growth is

play19:00

taking ideas from bigger niches for

play19:01

example with YouTube growth a lot of it

play19:02

is people who want to grow on social

play19:04

media so I take from the niche how to

play19:05

grow on social media or I take from the

play19:07

niche business right because a lot of

play19:08

the my audience wants to make money

play19:10

online as well and apply those Concepts

play19:11

so even side hustles side hustles can go

play19:13

and Drop Shipping but the key here is

play19:15

the ideas from smma cannot really go

play19:17

into Drop Shipping because it's a less

play19:19

Advanced Niche so they're probably not

play19:20

likely to do well there's a lot of

play19:22

niches like this specifically with the

play19:24

language learning Niche if you take a

play19:26

Spanish language learning Channel and

play19:28

translate those ideas that have done

play19:29

well with the Spanish learning channel

play19:31

into like Greek or Thai or Turkish they

play19:34

will do extremely well because there's a

play19:35

lot more people trying to learn Spanish

play19:37

then learn Turkish that's what we need

play19:38

to do is take those ideas from the big

play19:40

niches put them into the smaller niches

play19:42

we could take from smma put it into

play19:43

Amazon FBA we can take from Drop

play19:44

Shipping put it into Amazon FBA and then

play19:47

boom you will have a big ass Channel you

play19:49

will have a big ass video and that is

play19:51

exactly how Niche comparison Theory

play19:53

works and this is probably I don't even

play19:54

know if I should give away this sauce

play19:56

out of everything that I've shared this

play19:57

is probably the best take this seriously

play19:59

understand it and learn how to use it

play20:01

put together a lot of the ideas from

play20:02

these bigger niches into that small

play20:04

Niche just make a list of like a 100 200

play20:07

pick your favorite ones and I guarantee

play20:08

that your videos will start going more

play20:10

viral than they currently are but once

play20:11

you have a list of 100 plus viral ideas

play20:14

you need to master level three of the

play20:15

YouTube Iceberg which is the most

play20:17

important part because without it the

play20:19

first three levels mean nothing and once

play20:21

you understand this you'll be able to

play20:22

consistently make videos that no one and

play20:25

I mean no one can compete with and

play20:27

you'll leave them wondering how you got

play20:28

so good in such a short time you see the

play20:31

top YouTubers all have one thing in

play20:33

common and I'm about to show you what it

play20:35

is and how you can use it to Skyrocket

play20:36

your views okay so here you are right

play20:39

now this is you let's say you have

play20:42

editing scripting thumbnails titles

play20:45

ideas right now you are at a

play20:49

60%

play20:50

60%

play20:52

50%

play20:54

50% and ideas are now that you've

play20:56

watched the first part of this video

play20:58

you're like at like an 80% 80% this is

play21:01

not good because you are competing with

play21:03

someone who is here editing scripting

play21:05

titles titles ideas you are competing

play21:08

with someone who is 1% 1% 1% 1% 1% this

play21:14

is big ass YouTuber this is a big ass

play21:16

YouTuber right here he is 1% across the

play21:18

board while you are struggling to hit

play21:20

80% on all of the targets right actually

play21:22

I guess I should put 99% for all these

play21:24

not 1% he's really good really really

play21:27

good 90

play21:28

9% so how do you become this guy you

play21:32

need to become this guy to be successful

play21:34

on YouTube how do you become him well

play21:36

what you do is you eliminate boom

play21:39

eliminate that what else can you

play21:40

eliminate thumbnails boom eliminate that

play21:43

you need to focus on maximum three of

play21:45

these I eliminated the easiest ones to

play21:47

get rid of editing and thumbnails if you

play21:49

can get rid of those right now please do

play21:51

if you can stop editing stop making

play21:53

thumbnails you're going to be way better

play21:55

off you need to focus your skill sets

play21:57

here here here and here on scripting

play21:59

titles and ideas because this guy he

play22:02

hired a 1% editor he hired a 1%

play22:06

thumbnail designer and then he trained

play22:08

himself to be 1% in these areas you need

play22:12

to train yourself how to be 1% in

play22:14

scripting 1% in titles 1% in ideas I

play22:17

guarantee if you can eliminate these two

play22:19

off your plate you will have much more

play22:20

time because guess what these are the

play22:23

ones that take up the most time

play22:25

thumbnail maybe not thumbnails

play22:26

thumbnails doesn't take as much time of

play22:28

scripting but scripting you can't really

play22:29

it's hard to Outsource so thumbnails

play22:31

take it off your plate that's gives you

play22:32

an extra 3 hours a week editing extra 20

play22:35

to 40 hours a week what are you going to

play22:37

do with 20 to 40 hours a week if you're

play22:39

making good videos and you're spending a

play22:40

good amount of time editing your videos

play22:42

you are going to be spending 20 to 40

play22:43

hours editing your content so

play22:45

immediately if you can get rid of that

play22:46

Focus all of your time here and focus on

play22:48

getting these to 1% 1% 1% if you do that

play22:53

I can almost guarantee you that your

play22:55

videos will do extremely well and and in

play22:58

the future when you're making money you

play22:59

can hire 1% editor it's better to hire

play23:01

an editor that's 60% or 70% for a very

play23:04

cheap wage than to waste your time

play23:06

staying at 60% across the board if you

play23:09

can hire someone for pretty cheap you

play23:10

can hire someone for like $20 here hire

play23:12

someone for like $50 there $70 a video I

play23:15

I'm sure a lot of you guys can afford

play23:16

that and then you can get 1% 1% 1% and

play23:19

that's where your time should be spent

play23:21

as a YouTuber and by the way this whole

play23:22

process to get from here to here 3

play23:25

months that's all it takes 3 months and

play23:27

if you can't Outsource editing probably

play23:29

take you 6 to 8 months however if you

play23:31

should Outsource thumbnails immediately

play23:32

that's one of the biggest secrets to

play23:34

YouTube that no one's going to tell you

play23:36

because it's not pretty but it's true so

play23:38

focus on the few things that will make

play23:39

you go viral but where can you find this

play23:41

information with all of the YouTube

play23:42

growth experts giving out the same

play23:44

advice that you've heard 100 plus times

play23:46

it can be hard to get ahead of the

play23:48

competition and stay in that top 1% and

play23:50

that's because everyone is getting all

play23:52

of their information from the same place

play23:54

so you likely have never heard of some

play23:55

of the most powerful YouTube Frameworks

play23:57

like copy payoffs assumptive questions

play23:59

or outlier Theory that's why over the

play24:01

last 3 months I did something absolutely

play24:03

crazy I put in hundreds of hours and

play24:05

thousands of dollars to build you a

play24:07

completely free YouTube course with over

play24:09

12 hours of lessons and they show you

play24:11

step by step how to grow from zero all

play24:13

the way to 100,000 subscribers this year

play24:16

and we do not just go over the basic

play24:17

stuff we go in- depth on all of the

play24:19

advanced YouTube strategies that most

play24:21

big YouTubers won't share in public it

play24:23

shows you how to master ideation titles

play24:26

thumbnails editing script and everything

play24:28

else related to YouTube completely for

play24:31

free and I can guarantee you it's better

play24:33

than any YouTuber's paid stuff so click

play24:35

right here where I show you what it is

play24:37

how to get access and how to become a 1%

play24:39

YouTuber across the board thank you and

play24:41

have a great day

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