THE RISE OF THE "TIKTOK FIT"

Summary

The video sponsored by Squarespace humorously explores the 'TikTok fit,' a trendy fashion style characterized by oversized hoodies, wide pants, and meta sneakers. The narrator discusses the cultural significance of this fit, comparing it to past fashion trends like the 'swag era' and 'fog era' fits. They emphasize the current fit's uniqueness due to its less brand-specific nature, encouraging individuality and personal style. The video also humorously touches on the idea of 'fit checks' and ends with a quick guide on how to create a TikTok fit, using Squarespace's website templates as a metaphor for personalizing one's style.

Takeaways

• 😀 The video discusses the 'TikTok fit', a style that has become prevalent on social media, characterized by a mix of baggy tops, wide bottoms, sneakers, tote bags, fitted hats, and AirPods Max.
• 🔍 The creator observes a pattern in his social media algorithm where similar styles keep appearing, leading to a sense of repetition and uniformity in fashion trends.
• 👕 The video highlights the cultural significance of the 'TikTok fit', comparing it to past fashion trends like the 'swag era fit' and the 'fog era fits', suggesting a cyclical nature in fashion.
• 🤔 The video encourages viewers to personalize the 'TikTok fit' by selecting different pieces that fit their individual style, rather than just following a trend blindly.
• 👟 The 'TikTok fit' is seen as a more open-ended style that allows for personal expression and creativity, as opposed to previous trends that were more brand-specific.
• 👍 The video praises the current generation for their thoughtful approach to fashion, noting that they dress more intentionally and with more knowledge of fashion history than previous generations.
• 📈 The video suggests that the 'TikTok fit' encourages a deeper engagement with fashion, as it requires individuals to source and mix different pieces to create their look.
• 🛍️ The video promotes Squarespace as a tool for creating personalized websites, drawing a parallel between the customization of the 'TikTok fit' and the customization of a website using Squarespace's templates.
• 🎥 The video uses humor and self-reflection to discuss the 'TikTok fit', with the creator playfully engaging with the trend and poking fun at his own participation in it.
• 💤 The video humorously ends with a reference to the creator's love for naps, suggesting that the 'TikTok fit' could be comfortable enough for lounging or sleeping.

Q & A

What is the main theme of the video script?

The main theme of the video script is the exploration of the 'Tik Tok fit,' a trend in fashion where individuals adopt a similar style characterized by certain clothing items and accessories, and the cultural significance of this trend.

What does the term 'Tik Tok fit' refer to in the script?

The term 'Tik Tok fit' refers to a specific style of clothing and accessories that has become popular on the social media platform TikTok, characterized by a baggier, relaxed silhouette with items like roomy tops, wide bottoms, meta sneakers, tote bags, fitted hats, and AirPods Max.

Why does the speaker find the 'Tik Tok fit' interesting?

The speaker finds the 'Tik Tok fit' interesting because it represents a trend that, while seemingly repetitive, encourages individuality within a shared aesthetic. It also reflects a broader cultural phenomenon that has appeared in different forms throughout history.

How does the speaker describe the evolution of fashion trends?

The speaker describes the evolution of fashion trends by comparing the 'Tik Tok fit' to past trends such as the 'swag era fit' and the 'fog era fits,' noting that each era had its own distinct style and cultural impact.

What is the cultural significance of the 'Tik Tok fit' according to the speaker?

According to the speaker, the cultural significance of the 'Tik Tok fit' lies in its ability to encourage personal expression within a shared style template, which can lead to a deeper exploration of personal taste and a more thoughtful approach to fashion.

What is the speaker's opinion on the current state of fashion among young people?

The speaker believes that young people today dress better than ever before, with more thought and premeditation going into their outfits. They appreciate the evolution of fashion as a hobby and interest for the younger generation.

How does the speaker suggest one can create their own 'Tik Tok fit'?

The speaker suggests starting with wide or big pants as a foundation, then adding shoes like Tims or Geo baskets, and layering with an oversized hoodie or similar top. The key is to pick a template and make it personal.

What role does the 'fluid engine' play in the video script?

The 'fluid engine' is mentioned as a feature of Squarespace's website builder, which allows users to easily create and customize websites by dragging and dropping elements on a grid.

Why does the speaker mention Squarespace in the video script?

The speaker mentions Squarespace because the video is sponsored by them. They draw a parallel between the ease of using Squarespace templates to create a website and the process of creating a 'Tik Tok fit' by using a template and personalizing it.

What is the promotional offer provided by Squarespace in the video script?

The promotional offer provided by Squarespace in the video script is a 10% discount on the first order and a free trial of the website builder for those who sign up at squarespace.com using the code 'frugal aesthetic'.