This speech Made Donald Trump President of USA🇺🇸 : Marketing Strategy Explained
Summary
TLDRThis video script explores Donald Trump's 2016 presidential campaign as a masterclass in marketing, contrasting his outsider approach with Hillary Clinton's insider experience. It dissects Trump's strategy—leveraging sentiment analysis, amplification, and promises—to resonate with the public, despite media bias. The script also draws parallels to historical figures, emphasizing the power of simple language and bold promises in political campaigns. The analysis offers valuable marketing insights applicable beyond politics.
Takeaways
- 😀 Donald Trump's 2016 campaign against Hillary Clinton is presented as a remarkable marketing case study, highlighting his ability to win despite being a political outsider.
- 🏆 Hillary Clinton's extensive political experience, including her role as First Lady, US Senator, and Secretary of State, contrasted sharply with Trump's lack of political background.
- 🔍 Trump's campaign capitalized on public sentiment, focusing on issues like the Afghanistan war, Obamacare, and immigration, which resonated with many Americans.
- 🚧 The 'SAP' strategy (Sentiment Analysis, Amplification, Promise of a Proposition) was central to Trump's campaign, allowing him to connect with voters on a deeper level.
- 🗣️ Trump's communication style, using simple language and emotionally charged statements, appealed to the public's 'monkey brain' rather than their logical 'scientist brain'.
- 💬 His outsider status and bold promises, such as building a wall on the US-Mexico border and bringing jobs back to America, differentiated him from traditional politicians.
- 🌐 Trump's campaign successfully leveraged media coverage, turning controversial statements into free publicity that kept him in the public eye.
- 🔁 The script suggests that Trump's 2024 campaign is employing similar strategies, positioning him as a champion against the current administration and continuing issues.
- 📈 The case study emphasizes the power of understanding audience sentiment and the importance of taking a stand, even if it's controversial, in building a strong brand or political campaign.
- 📝 The script concludes with lessons for marketing and communication, advocating for the use of simple language and the recognition of the emotional impact of messaging.
Q & A
What is the significance of Donald Trump's marketing strategy in the 2016 election?
-Donald Trump's marketing strategy in the 2016 election was significant because it allowed him to connect with the audience's sentiment, amplify his message through controversial statements, and promise a better future, despite having no prior political experience.
How did Donald Trump use sentiment analysis in his 2016 campaign?
-Trump identified key sentiments among the American public, such as frustration with the government's spending in Afghanistan, dissatisfaction with Obamacare, and concerns over immigration and unemployment, to tailor his campaign messages.
What is the SAP strategy mentioned in the script, and how did Trump apply it?
-The SAP strategy stands for Sentiment Analysis, Amplification, and Promise of a Proposition. Trump applied it by identifying public sentiments, amplifying them through his communication, and promising solutions that resonated with the audience.
How did Trump's outsider image contribute to his election campaign?
-Trump's image as an outsider was crucial as it allowed him to position himself as someone not part of the corrupt political establishment, which resonated with voters who were dissatisfied with traditional politicians.
What role did media coverage play in Trump's election strategy?
-Media coverage played a significant role as Trump's controversial statements and actions attracted extensive media attention, providing him with free publicity and keeping him at the forefront of public discourse.
What was the impact of Trump's communication style on his campaign?
-Trump's communication style, which often involved simple language and emotionally charged statements, was effective in connecting with the public's 'monkey brain', bypassing logical scrutiny and creating a strong emotional bond with his audience.
How did Trump's slogan 'Make America Great Again' fit into his marketing strategy?
-The slogan 'Make America Great Again' was a central part of Trump's marketing strategy as it promised a return to a perceived better past, tapping into nostalgia and a desire for change among the American public.
What were some of the specific promises Trump made during his campaign?
-Trump promised to build a wall along the US-Mexico border, bring jobs back to America, go against China, and proposed a total shutdown of Muslims entering the United States in response to a terror attack.
How did Trump's approach to campaigning differ from Hillary Clinton's in 2016?
-Trump's approach was more aggressive, focusing on outsider status and making bold, controversial promises, while Clinton's campaign was more focused on inclusivity and policy discussions, without the same level of media attention.
What marketing lessons can be learned from Trump's election strategy?
-Key marketing lessons include understanding the audience's sentiment, being bold and taking a stand even if it's controversial, and using simple language to connect with people on an emotional level.
Outlines
🔥 Election Showdown: Trump's Marketing Mastery
The paragraph introduces the heated election season in the United States and sets the stage for a comparison between Donald Trump and Hillary Clinton's 2016 campaign strategies. It highlights Trump's outsider status and his marketing prowess, despite having no political experience. The narrative contrasts Trump's image as a reality TV star and businessman with Clinton's extensive political background, emphasizing the underdog story of Trump's victory against the odds.
📈 Decoding Trump's Marketing Strategy
This section delves into the marketing tactics Trump employed to win the presidency. It discusses the sentiment analysis, amplification, and promise of a proposition (SAP) strategy that Trump used effectively. The paragraph outlines how Trump capitalized on public sentiment, particularly on issues like the Afghan war, Obamacare, and unemployment, to create a narrative that resonated with the American people. It also touches on how Trump's outsider image and controversial statements helped him stand out against the establishment.
🗣️ Trump's Communication and Media Dominance
The paragraph explores Trump's communication style and how it contributed to his success. It explains how Trump's use of simple, emotionally charged language and controversial statements captured media attention and public discourse. The analysis includes a comparison of Trump's communication approach with that of other politicians, highlighting his ability to dominate media coverage and shape the narrative around his campaign.
🏭 Addressing State-Specific Issues and Local Sentiments
This section focuses on how Trump tailored his campaign to address state-specific issues, thereby resonating with local sentiments. It discusses his strategy of identifying and targeting specific problems in each state, which helped him gain support across different regions of the United States. The paragraph also contrasts Trump's approach with that of his opponents, who may not have been as effective in connecting with local concerns.
🌐 The Outsider Siege Strategy and Its Impact
The paragraph examines the 'Outsider Siege' strategy that Trump employed, drawing parallels with historical figures like Hitler and Napoleon. It describes how Trump positioned himself as an outsider fighting against a corrupt establishment and how this narrative helped him connect with voters. The description also includes how Trump's campaign slogan 'Make America Great Again' was a key part of this strategy, promising a return to a perceived better past.
🚀 Marketing Lessons from Trump's Political Ascent
The final paragraph summarizes the key marketing lessons from Trump's rise to power. It emphasizes the importance of understanding audience sentiment, the power of taking bold stands, and the effectiveness of simple language in communicating with the public. The paragraph concludes by encouraging viewers to apply these lessons in their own endeavors, suggesting that the principles behind Trump's success can be valuable in various contexts.
Mindmap
Keywords
💡Marketing Case Study
💡Sentiment Analysis
💡Amplification
💡Outsider Siege Strategy
💡Controversial Statements
💡Media Boost
💡Election Strategy
💡Political Correctness
💡Simple Language
💡Manufacturing Superpower
Highlights
The 2016 US election is framed as a marketing battle between Donald Trump and Hillary Clinton.
Donald Trump's campaign focused on slogans like 'Make America Great Again', resonating with the public sentiment.
Hillary Clinton's extensive political experience and achievements were overshadowed by Trump's marketing strategies.
Trump's lack of political experience was turned into a strength, positioning him as an outsider capable of change.
The SAP strategy (Sentiment Analysis, Amplification, and Promise of a Proposition) was central to Trump's campaign.
Trump identified and capitalized on key public sentiments such as dissatisfaction with the Afghan war and Obamacare.
State-specific issues were targeted to resonate with local voters, such as jobs in the Midwest and immigration in the South.
Trump's use of controversial and emotionally charged language garnered significant media attention.
The 'Outsider Siege' strategy was employed to position Trump as a commoner fighting against the political establishment.
Trump's communication style was simple and emotionally engaging, appealing to the 'monkey brain' rather than the 'scientist brain'.
Contrasting campaign strategies are highlighted, with Clinton's inclusivity versus Trump's rebellion.
The power of simple language and emotional connection in Trump's speeches is emphasized over complex political jargon.
Trump's promises, such as building a wall and bringing back jobs, were clear and directly addressed voter concerns.
The case study draws parallels between Trump's strategies and those of historical figures like Hitler and Napoleon.
The importance of understanding audience sentiment and leveraging it for marketing and political campaigns is discussed.
The video concludes with lessons for marketing professionals, emphasizing the power of emotional connection and simple language.
Transcripts
hi everybody the election season in the
United States is heating up the new era
is here it is go
[Music]
time Donald Trump was grazed by a bullet
fired from the rooftop he's the only one
that can fix the mess we're in we will
make America great again this campaign
is about who we fight for
[Music]
we believe in the promise of America and
we're ready to fight for it this country
is not ready for a Marxist president
there are some people who think we
should be a country of
chaos Camala you're fired get out of
here I will proudly put my record
against his any day of the
week and since it is the election of the
most powerful country in the world every
single country on earth is biting its
nails to see who will go on to to become
the president of the United States of
America now if we keep politics aside I
consider Donald Trump to be the most
incredible case study of marketing
because if you look at Donald Trump
versus Hillary Clinton clash in 2016
Hillary was easily the most powerful and
winw worthy candidate in the United
States of America and Trump was
practically a disaster on paper why look
at these report cards Hillary Clinton
had been in public service for 43 years
she was the first lady of the United
States for 8 years from from 1993 to
2001 and this is when Bill Clinton was
President of us she was also elected as
US senator from New York and served two
terms from 2000 to 2009 and most
importantly Hillary Clinton served as
the Secretary of State under President
Barack Obama from 2009 to 2013 and in
this tenure she was responsible for the
most important projects in the country
like US foreign policy handling of major
crisis like the Arab Spring voicing the
women's rights issue at the global stage
and she even oversaw the killing of
Osama bin ladin but if you look at Trump
trump had nothing close to Hillary's
achievements he had zero experience in
public office zero experience in foreign
policy and zero experience in government
service while Hillary worked very hard
to serve the people of America Trump ran
a reality show called apprentice and had
nothing to do with Public Service while
Hillary was known to be a hardworking
Patriot Trump was known for his luxury
hotels and casinos just like Vijay Malia
in India while Hillary was known to be a
seasoned Diplomat Donald Trump was known
for his controversial and Brass
statements all across the world liar
rapist is she Indian or is she black
it's very simple that you're a nasty
person you called women you don't like
fat pigs dogs take a look at her she's a
slob slobs and disgusting animals like
you wouldn't have your job if you
weren't beautiful well we have some of
the dumbest leaders in the world have
you heard her laugh that is the laugh of
a crazy person
if Hillary Clinton were a man I don't
think she'd get 5% of the vote and on
top of that he also had 34 criminal
cases against him and in addition to all
of this Hillary also had two more
superpowers in her favor Barack Obama
himself publicly endorsed Hillary
Clinton and more importantly Hillary
also had the support of the American
Media whereas Donald Trump he was merely
a laughing stalk for the American Media
and if you don't believe me look at this
this is how the media spoke about
Hillary nobody answer side of incumbent
presidents and not even some of them has
in all the years since enjoyed such a
commanding position going into a
presidential cycle as Hillary Clinton
she's back Hillary Clinton returning to
the spotlight for the first time since
she left the state department the
Republicans are already worrying about
Hillary and we have news today that
maybe they should be there will never be
anybody more prepared Secretary of State
8 years in the White House than this
woman she will be our next president and
this is how the media spoke about Donald
Trump Donald Trump does not have the the
character nor does he have the
temperament to be the commander-in-chief
remember that guy who used to host The
Apprentice I dreamed we elected him
president do we want some with that kind
of character that kind of careless
language to be negotiating with Putin
the election is being rigged by corrupt
media pushing false allegations and
outright lies in an effort to elect
Hillary Clinton president this is the
reason why Donald Trump is one of the
greatest marketing case studies to be
studied because in spite of all the odds
against him the entire world was shocked
to see that Donald Trump still went out
to become the president of the United
States of America and even now 8 years
later Donald Trump is up against kamla
Harris who has been the Attorney General
of California a US senator and now a
vice president and he is still deploying
the exact same tactics to win the 2020
before elections to hold the most
powerful position in the world so in
this episode today we are going to
decode this entire blueprint of the
classic marketing case stud of Donald
Trump and help you understand without an
experience in politics without the media
support and with no credibility to stand
as president how on Earth did Donald
Trump beat Hillary Clinton who had every
attribute to win what were his marketing
and election strategies that put a dent
in the political system of America how
is he using the same tactics now in 2024
and most importantly what are the
marketing lessons that we need to learn
from the genius marketing strategies of
Donald
Trump before we move on let me introduce
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[Music]
now this is a story that dates back to
2011 when Trump gave a speech
questioning the citizenship of President
Barack Obama and he demanded to see
Barack Obama's birth certificate Trump
has been getting lots of attention and
rising in the polls by questioning
whether President Obama was born in
Hawaii I got him to do something that
nobody else could get him to do and I've
been given great credit for you rais
this issue of his credibility that if he
has it he should release it absolutely
uh there are some people who question
yours and this cost so much Ruckers in
the American Media that President Obama
was forced to present his birth
certificate publicly but you know what
guys President Obama did not sit quietly
he waited for the most prestigious
dinner event in America called the White
House correspondence dinner for those
who don't know this is an event where
the president of the United States host
the biggest journalists politicians
celebrities and business tycoons who all
come together for a night of
light-hearted humor and Sati and this
event is broadcasted all across America
and guess what Barack Obama roasted
Donald Trump in front of the entire
White House correspondence dinner and
this turned Donald Trump into a laughing
stalk in the American Media no one is
happier no one is prouder to put this
birth certificate matter to rest than
the Donald and that's because he can
finally get back to f focusing on the
issues that matter like did we fake the
[Music]
moonlanding say what you will about uh
Mr Trump he certainly would bring some
change to the White
House Donald Trump has been saying that
he will run for president as a
republican which is surprising since I
just assumed he was running as a
joke it was clear that Donald Trump was
not happy he bolted for the exits before
the other people could leave the uh the
Washington Hilton now just to help you
understand the gravity of the situation
imagine this guys you are a respected
billionaire and you are present in a
room full of the most powerful and the
most respected people in America and
while you are sitting in the audience
the president of the United States
himself insults you and everybody is
laughing at you my question is how would
you feel terrible right well guess what
this is exactly what catalyzed Donald
Trump to become the president of the
United States of
America we have to stop up doing things
for some people but for this country
it's destroying our country
now our country
needs our country
needs a truly great leader and we need a
truly great leader now so ladies and
gentlemen I am officially
running for president of the United
States and we are going to make our
country great
[Applause]
again he had already tried to run for
president twice but this time Donald
Trump was put on beast mode and he said
I am going to become the president of
the United States of America by hook or
Kook and this is when like I said he
went against the most deserving
candidate in America who was Hillary
Clinton today the party of Lincoln has
become the party of Trump trump actually
says he would do a much better job for
women than I would now that's a general
election debate that's going to be a lot
of fun I don't know Putin he said nice
things about me if we got along well
that would be good well that's because
he'd rather have a puppet as president
Donald thinks belittling women makes him
bigger he goes after their dignity their
self-worth so the question is how on
Earth did Donald Trump win well this is
where ladies and gentlemen Donald Trump
deployed the sap strategy which stands
for sentiment analysis amplification and
promise of a proposition so let's try to
understand the strategy in the context
of the American elections let's start
with sentiment analysis this is a phase
where a candidate identifies the
sentiment of the audience to design
their election campaign in case of
America Donald Trump identified three
important sentiments the first sentiment
was the Reckless pending of the
government in the Afghan war to tell you
about it back in 2016 while America had
wasted billions of dollars into
controlling Afghanistan millions of
Americans were struggling with
homelessness and poverty in total the
United States spent
2313 trillion in Afghanistan while
millions of Americans were struggling in
poverty in the United States in America
almost 40 million people are living in
poverty the number of Americans living
without homes in shelters or on the
streets continues to rise at an alarming
rate more than half a million Americans
are homeless On Any Given night millions
of American households they are
struggling to get enough food but
clearly we as a country are not doing
enough now you tell me guys if India
spends 1,000 crores in Sri Lanka while
millions of people are dying here in
India how would you feel well that is
exactly how the people of the United
States felt about the government
spending in Afghanistan the second
sentiment he identified was the failure
and frustration of Obamacare for those
who don't know Obamacare was an
insurance policy to make Insurance
accessible to All American citizens but
in reality it backfired to an extent
where the cost of insurance premiums
more than doubled between 2013 and 2018
it went from $244 to $550 per month and
in some cases the Americans even saw
their insurance premium triple and this
again made the lives of the Americans
absolutely miserable Obamacare is a
complete and total
disaster they can say what they want
they can guide you any way they want to
guide you in some cases they guide you
incorrectly in most cases you realize
what's happened it's imploding we're
winning the lawsuit to terminate
Obamacare in Texas we are winning the
Texas lawsuit now the pecularity of the
situation is that even though the
Americans were absolutely enraged only
Donald Trump could speak and Bash the
government whereas Hillary couldn't
touch upon these issues at all why
because Hillary herself was in the
government while these policies were
implemented and she couldn't go against
Barack Obama's policies so Donald Trump
had a big big advantage over here and
lastly America was facing a drug and
unemployment problem the scourge of drug
addiction continues to claim too many
lives in the United States the only way
to solve the drug problem is through
toughness when you catch a drug dealer
you got to you got to put him away for a
long time unemployment is 13 to 15 maybe
even 16 or 17% because so many people
have given up looking for jobs if this
is very very clear to you let's move on
to the next segment people if you look
at this chart you will see what exactly
were the Americans feeling 80% of the
Americans thought that Outsourcing of
jobs to China and Asia was hurting their
job prospects and financial well-being
77% thought that foreign M products hurt
American workers and lastly they also
believed that the growing number of
immigrants was hurting America similarly
if you look at this table it shows the
percentage of registered voters stating
what is very important to their vote and
this table shows the most important
issues that American voters cared about
and these issues were around economy
terrorism foreign policy and Healthcare
so you know what Donald Trump literally
delivered controversial statements to
get rid of immigrants in America and
that caused a ripple effect with the
white American population they're coming
in illegally drugs are pouring in
through the Border we have no country if
we have no border I want to build the
wall we need the wall the water Patrol
ice they all want the wall nearly
180,000 illegal immigrants with criminal
records ordered deported from our
country are tonight roaming free to
threaten peaceful citizens secondly
Donald Trump identified the local
sentiment with respect to each state so
just like in India we have National
issues and state issues even in America
there are National issues and there are
state issues in India economy and
unemployment remain National issues
whereas if you look at State specific
problems in Kerala youngsters are
struggling to find jobs in monipur
people are facing a security concern and
in Bihar the state is trailing behind in
education so just like this even in the
United States Trump very specifically
identified and targeted a specific issue
in each state which resonated with the
people of that particular State firstly
if you look at these Midwestern states
like Michigan Pennsylvania Wisconsin and
Ohio the focus was only in job
employment and bashing of Outsourcing in
the southern states like Florida North
Carolina and Georgia the campaign was
all about immigrants gun rights and
religious freedom for States like
Arizona Nevada and Texas which was near
the Mexican border Trump aggressively
spoke against immigration and border
security this is how Trump identified
the sentiment of the American people
both at the national level and at the
state level and designed his campaigns
accordingly this was the first phase of
Trump's marketing strategy which was to
identify the most powerful sentiments to
build his election campaign now the
question over here is if Trump could
identify these sentiments even Hillary
Clinton could have identified these
sentiments right then the question is
what exactly did Trump do special well
here's why ladies and gentlemen the
second pillar of the sap framework comes
in which is amplification and in this
phase a political candidate Taps on the
sentiment of the people using all of his
marketing instruments and this includes
everything from speeches to tweets to
press releases to even their slogan and
here's where Trump deployed a marketing
strategy which we call The Outsider
Siege strategy this is a strategy that
was deployed by the most powerful people
on the planet like Adolf Hitler Julia
Caesar and even Napoleon bonapart so the
question over here is how does this
strategy work well this strategy has
three steps Define what you stand by
Define your enemy as this big castle of
power that is troubling the common
people and then present yourself as an
outsider a commoner who's trying to
stomm the gates of power for the welfare
of the common people so if you look at
Hitler Hitler positioned himself and the
Nazi party as the saviors of Germany to
restore the nation's former glory after
the devastating effects of World War I
secondly he defined his enemy as the
corrupt and weak German government the
Treaty of versales which forced Germany
to pay for war and crippled Germany into
poverty and lastly he presented himself
and the Nazis as The Outsiders were
willing to overthrow the government The
Outsiders who had the courage to reject
the treaty of World War I and most
importantly he also presented himself
and the Nazi party as the saviors who
had the courage to stand against the
Jews and by doing so Hitler told the
German people that they were restoring
the Lost Glory of Old Germany and if you
look at Donald Trump even his strategies
were very very similar firstly Donald
Trump positioned himself as the savior
of America who wanted to make America
great again secondly he presented
himself as the champion of the Forgotten
American workers and the struggling
American citizens and thirdly he defined
his enemy as the entrenched political
establishments in both the Democrats as
well as the Republicans whom he labeled
as a part of a corrupt and ineffective
system Yes you heard that right Donald
Trump literally bashed the people of his
own party by calling them corrupt and
ineffective look at this Mitch McConnell
should have challenged that election
because even back then we had plenty of
material to challenge that election but
Mitch Connell didn't have the courage to
challenge the
election he's only a leader because he
raises a lot of money and he gives it to
Senators that's the only thing he's got
that's his only form of leadership he
should have challenged the election and
here's where he also started blaming the
immigrants for spoiling the American
culture for ruining the economy of
America so if you see he was not just
attacking Hillary he attacked the enemy
which was the entire political system of
America and the immigrants from Mexico
and lastly he presented himself as the
ultimate Outsider a businessman a
non-politician who had the courage to
take on the entire corrupt establishment
of the United States of America so by
doing so he told the American people
that he was the only one capable of
restoring the Lost greatness of the
United States of America just like
Hitler promised to restore the Lost
Glory of Old Germany and this is the
reason why ladies and gentlemen Donald
Trump's marketing campaign slogan was
make America great again we will make
America strong
again we will make America proud
again we will make America safe
again and we will make America great
again now at the same time if you look
at Hillary Clinton's campaign it was the
complete opposite of Donald Trump it was
not about a Rebellion but a soft happy
campaign about inclusivity and saying
that oh you know what let's all sit
together and live together and be happy
together we're going to have an election
that is truly going to be about
fundamental rights marriage equality
taking on the continuing discrimination
against the LGBT community some have
suggested that gay rights and human
rights are separate and distinct but in
fact they are one and the same and this
is the reason why Hillary Clinton never
really got hold of those dieh hard fans
who could stom the gates just to make
her president so if you see while Donald
Trump opted for a highrisk high reward
strategy Hillary was more of low risk
and low reward and lastly Trump also
amplifies his message with his
extraordinary communication skills and
again it is very very similar to that of
Hitler so let's understand this better
firstly if you see Trump uses very
controversial sentences which by default
results into breaking news so while a
normal candidate might say oh dear
people of America we see an increasing
immigrant population tion which is
hindering with our economy this is how a
normal candidate speaks and this is how
Donald Trump says the exact same thing
they're bringing drugs they're bringing
crime they're rapists now you tell me
guys if you were a reporter what would
make a great story a diplomatic
statement about improving border
security or a statement calling the
Mexicans as rapists and druggies
obviously option two right well that is
why ladies and gentlemen Donald Trump
got an insane media boost by All
American Media outlets and one study
even stated that Donald Trump got as
much as $1.9 billion do worth of free
media publicity and as of 2016 this was
so so high that while Bush got $214
Million worth of earned media Clinton
got $746 Million worth of earned media
whereas Trump alone got more free media
coverage than all others in this table
combined which was almost worthy of $1.9
billion and here's where Trump actually
achieves a virtuous media CLE so when
Trump says something spicy he gets
covered by the American Media so his
message gets heard by a lot of people
this gets him both loyal audience and
haters so when he has haters and lovers
both there is always a debate around his
statements both in social media as well
as on TV and this again makes him a
sensation so again whenever he says
something the media houses cover it
because they know that people will watch
it and they will talk about it this is
how Trump was consistently able to get
eyeballs through media IND and he became
a sensation in the United States of
America which kind of overshadowed
Hillary Clinton's campaign but you know
what guys this is just one major part of
Donald Trump's strategy which is about
what he says but there is also something
very very special about how he says it
let me show you this with an example and
it will blow your mind here's statement
number one by a politician there were 4
million unauthorized immigrants from
Mexico living in the US in 2022 and
Mexico accounted for 37% of Nations
unauthorized immigrants and this is a
serious concern for America and let me
help you understand this with the exact
same example that we took before they're
bringing drugs they're bringing crime
they're rapists this is a normal
candidate versus Donald Trump speaking
about the exact same thing now you tell
me guys which statement are you more
impacted by obviously the second one
right but do you realize statement
number one actually had a stat it had
logic and it was not radical statement
number two is a plain statement with no
stat and no data and there is a very
high possibility that if a politician
puts out something like this is more of
an allegation than a fact so logically
speaking statement number one should
appeal to the people right then the
question is why do people connect with
statement number two well the answer to
this has actually been explained by a
Noel laurate called Daniel kiman who
wrote this book called thinking fast and
slow in this book Daniel talks about how
our brain has two parts the monkey brain
or the Olympic brain and the scientist
brain or the neocortex the monkey brain
is the emotional brain that jumps to
conclusion very very quickly whereas the
scientist brain actually handles logical
thinking and problem solving and most
people when trying to convince others
they use facts and logic which does make
sense but the problem is that it appeals
to the scientist brain and why is this a
problem because the catch over here is
that most decisions that we make are
actually driven by the emotional monkey
brain and not the logical brain and
here's where Donald Trump comes in he
Taps into the emotions of people by
saying things that trigger a strong
feeling and this helps him connect with
the people very very quickly so even
even though there may not be any logic
to what he's saying people will still
believe and trust him because their
monkey brain is flattered so in simple
words you can command the trust of the
audience simply by appealing to the lyic
brain with emotion and simple language
and the most mindblowing thing about
Donald Trump is that his language is so
simple so simple that even a fourth
grade student will understand what he is
saying and look here's a sample of how
he speaks as compared to others and what
I want you to notice are the strong
words that he uses that trigger emotions
and yet he keeps it extremely simple
have a look I'm telling you I used to
use the word incompetent now I just call
him stupid I went to an Ivy League
school I know words I have the best
words but there's no better word than
stupid right I will rebuild our military
it will be so powerful and so great that
we'll never have to use it nobody's
going to mess with us folks nobody
nobody if you're talking about $18
trillion economy you're talking about a
15% tax on your gross domestic product
this is how ladies and gentlemen Donald
Trump deployed the second step of the
strategy which was amplification of the
problems and laying an outsider Siege
into the corrupt and weak government of
America and here's where his last and
the simplest step comes in which is a
promise of a proposition in this step
after a candidate has defined an enemy
after he amplifies his message of a
Siege into a broken system he promises
people a proposition which brings hope
for a better tomorrow in this case what
did Donald Trump promise Donald Trump
promised to build a wall along the US
Mexico border to prevent illegal
immigration he pledged to bring jobs
back to America and also promised to go
against China and thirdly in response to
a terror attack in December 2015 by a
radicalized Muslim couple Donald Trump
responded to the public sentiment and
proposed a total shutdown of Muslims
entering the United States of America
this is how by identifying the sentiment
of the Audience by presenting the
existing political system as a corrupt
and weak establishment by instigating
the people to lay Siege to the political
system of America and lastly by making
the most controversial and hard-hitting
Promises to the people of America Trump
positioned himself as the Savior to make
America great again and the result it
got him Die Hard fans it gave him the
license to take harsh decisions and most
importantly it made him the president of
the United States of America and now
he's doing the exact same thing just
like the Obama Administration back then
now he's presenting Biden's ad
Administration as the enemy just like
the Mexicans back then now Trump wants
to deport Hamas radicals and Mexicans
both out of the United States and just
like last time even now he wants to make
America a manufacturing superpower
without depending on China in fact he's
already promised to stop Ford from
investing $2.5 billion in Mexican engine
plants and is pushing them to spend in
America and just like the afan war now
Trump is going against the us spending
into the Russian war which he says
America has nothing to do with and to be
honest he is right and lastly Trump as
usual is in the media for his
controversial statements whereas kamla
Harris has her PR guns firing too late
to build a brand around her Persona this
is the Epic election strategy of Donald
John Trump and this brings us to the
last part of the episode and that are
the lessons of marketing that we need to
learn from the rise and Rise of Donald
Trump lesson number one if you
understand the sentiment of your
audience well nobody can stop you from
connecting with them in this case say
even though the media was against Donald
Trump his speeches and communication
strategies always hit the right card
with the audience to nullify the impact
of American Media lesson number two
anything that is significant in this
world will always lead to bipolarity
whether that is Putin Modi or Trump when
you make bold statements it's a
double-edged sword if it resonates with
your audience it will catapult your
brand if it doesn't it will kill your
brand but if you never take a stand and
be politically correct it's a sure short
way to become insignificant so be B hold
and say the truth even if it is brutal
because it really helps in the business
context the best example of a brand
gaining from controversy is Nike and you
can read about it from the link in the
description because I'm attaching a case
study for the same and lastly once a
great man said language is a powerful
tool use it to convince people and not
to confuse them in this case while other
candidates and Hillary herself put out
stats and terms that were too complex
Trump used a fourth grade vocabulary to
win the seat of the most powerful ful
chair in the world and that ladies and
gentlemen is the power of a simple
language this is what we could
understand about the blueprint of Donald
Trump's election strategy and I just
hope you learned something valuable from
this case study that's all from my side
for today guys if you learn something
valuable please make sure to the like
button in order to make YouTube happy
and for more such insightful business
and political case studies please
subscribe to our Channel thank you so
much for watching I will see you in the
next one bye-bye
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n
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