How To Create A Sourcing Map For A Client
Summary
TLDRIn this informative video, Brianna Rooney, the Millionaire Recruiter, shares her efficient sourcing strategies for recruiters and sourcers. She emphasizes the importance of understanding client needs and team dynamics, and demonstrates how to create a sourcing map using LinkedIn. Brianna guides viewers through identifying common denominators among a company's team to find top talent, showcasing her process with Airbnb as an example. She encourages using LinkedIn's features, including searches and insights, to streamline the sourcing process and fill roles effectively.
Takeaways
- 📢 Bri, the host of 'Millionaire Recruiter', apologizes for missing her first YouTube week due to starting a new company.
- 🎯 The video focuses on sourcing strategies and the creation of an efficient sourcing map for recruiters.
- 🔍 Bri emphasizes the importance of understanding the client's team composition and using common denominators for effective sourcing.
- 🏫 The script highlights the significance of educational backgrounds of a team as a common sourcing denominator.
- 💼 Bri suggests using LinkedIn as a primary tool for researching and identifying potential candidates, including looking at company pages and employee profiles.
- 📝 She recommends using an Excel spreadsheet to keep track of common denominators and potential candidates for efficiency.
- 🔑 The concept of 'backdoor references' is introduced as a valuable asset in the sourcing process, where knowing someone within a company can expedite the hiring process.
- 🤔 Bri encourages viewers to think critically about what clients demand versus what the market can realistically provide.
- 🔄 The script discusses the importance of understanding why high-caliber candidates might want to join a team that may not currently be at the same level.
- 📈 Bri demonstrates a step-by-step process of how to create a sourcing map using Airbnb as an example, including looking at the educational background and previous companies of the team members.
- 👥 The video script suggests using insights from a company's LinkedIn page, such as key hires and notable alumni, to find potential candidates.
- 📝 Lastly, Bri stresses the importance of not only sourcing but also educating the company about the market realities and being realistic in sourcing expectations.
Q & A
What is the main topic of the video?
-The main topic of the video is about sourcing and creating an efficient sourcing map for recruiters to find the best candidates for clients.
Who is the host of the 'Millionaire Recruiter' channel?
-Brianna Rooney is the host of the 'Millionaire Recruiter' channel.
Why did Brianna Rooney apologize at the beginning of the video?
-Brianna Rooney apologized for missing her first YouTube week in a long time due to starting a new company and being very busy.
What is a sourcing map according to the video?
-A sourcing map, as discussed in the video, is a strategy or plan that recruiters use to find and identify potential candidates for a client's open positions.
What does Brianna suggest as an alternative to using an Excel dock for a sourcing map?
-Brianna suggests that instead of using an Excel dock, one can keep tallies on when going through profiles and finding common denominators.
What is the importance of understanding a client's current team when creating a sourcing map?
-Understanding a client's current team helps in finding common denominators among team members, which is crucial for identifying the right candidates that would fit well within the existing team.
How does Brianna use LinkedIn to create a sourcing map?
-Brianna uses LinkedIn to look up companies, their employees, and their backgrounds to find common denominators such as education and previous companies worked at, which can help in identifying potential candidates.
What is the significance of 'backdoor references' in the sourcing process?
-Backdoor references are important as they can speed up the hiring process because they come from someone who knows the candidate's work, potentially making the candidate more likely to get through the hiring process quickly.
Why does Brianna emphasize the importance of using common denominators in the sourcing process?
-Using common denominators helps in creating a more efficient sourcing process by focusing on candidates who share similar backgrounds or experiences with the current team, increasing the likelihood of a good fit.
How does Brianna suggest using the information about a candidate's previous companies in the sourcing process?
-Brianna suggests looking at the previous companies of candidates and using that information to find more potential candidates from those companies, especially if they are known to hire well or have a good reputation.
What is the recommended time frame for creating a sourcing map according to the video?
-According to the video, a sourcing map should not take any longer than half an hour to create, with the time being used to identify key common denominators and set a clear direction for sourcing.
Outlines
😀 Introduction to Sourcing Mastery
In this introductory paragraph, Brianna Rooney, the host of the 'Millionaire Recruiter' channel, apologizes for missing her usual YouTube posting schedule due to starting a new company. She emphasizes her passion for creating content and encourages viewers to subscribe for more recruiting insights. Brianna introduces the topic of the video: an efficient sourcing map for recruiters to find the best candidates. She discusses the common expectations clients have from candidates and the importance of understanding the market and realistic sourcing.
🔎 Building a Sourcing Map with LinkedIn
Brianna demonstrates how to create a sourcing map using Airbnb as a hypothetical client looking for software engineers. She explains the importance of researching the client's existing team to identify common denominators such as education and experience. Brianna uses LinkedIn to search for software engineers from top CS schools and suggests using an Excel spreadsheet to keep track of potential candidates. She also highlights the value of backdoor references and the need to be realistic about the client's demands versus the actual talent pool available.
📝 Utilizing Excel for Efficient Sourcing
Continuing her sourcing map tutorial, Brianna shows how to use an Excel spreadsheet to organize and analyze potential candidates' data. She emphasizes the importance of identifying key hires and notable alumni from the client's team to understand the company's culture and values. Brianna provides a step-by-step guide on how to search for candidates on LinkedIn using Boolean strings and filters, focusing on those with four or more years of experience to meet Airbnb's requirements.
🤝 Leveraging Common Denominators for Warm Leads
Brianna discusses the strategy of using common denominators among a client's team to find suitable candidates. She illustrates this by examining the backgrounds of Airbnb's engineering team members and identifying other companies with similar profiles, such as Lever and Square. She suggests reaching out to employees from these companies as they might be aware of job opportunities at Airbnb through their networks. Brianna emphasizes the importance of this approach in creating warm leads and efficiently filling roles.
🚀 Final Thoughts on Sourcing Strategy
In the concluding paragraph, Brianna summarizes her sourcing map strategy, encouraging viewers to find common denominators to streamline their recruitment process. She advises using both free LinkedIn and LinkedIn Recruiter to perform searches and emphasizes that a sourcing map should not take more than half an hour to create. Brianna invites viewers to share their own sourcing map templates and experiences, and she reminds everyone that money is a means to achieve life's goals, not the end in itself. She signs off, promising to return the following Thursday with more insights.
Mindmap
Keywords
💡Sourcer
💡Millionaire Recruiter
💡Sourcing Map
💡Boolean Search
💡Common Denominators
💡Backdoor Reference
💡Excel Spreadsheet
💡Key Hires
💡Tangents
💡Caliber
Highlights
Introduction to the concept of a sourcing map in recruitment and its importance for efficiency.
Apology for missing a YouTube week due to starting a new company and the enjoyment derived from it.
The importance of understanding the client's current team to find common denominators for effective sourcing.
The discussion on how clients often have similar requirements but their teams may not reflect that.
The strategy of using a sourcing map to educate companies on realistic hiring expectations.
The demonstration of creating a sourcing map using Airbnb as an example to find software engineers.
The use of LinkedIn to research a company's team and identify top educational backgrounds among its members.
The method of using Excel to keep track of common denominators found during the sourcing process.
The technique of using Boolean search strings on LinkedIn to find candidates from specific schools and with certain job titles.
The value of backdoor references and how they can expedite the hiring process.
The insight into using a company's alumni and key hires to find potential candidates.
The strategy of identifying where team members came from to find similar high-quality candidates.
The approach of using a company's culture and values as a selling point when recruiting.
The emphasis on the importance of not just relying on client requirements but also on the team's composition.
The idea of using a sourcing map to diversify a team's portfolio while being smart about common hiring practices.
The suggestion to create a template for a sourcing map to streamline the process for different clients.
The reminder that a sourcing map should not take more than half an hour to create and is meant to set a clear direction for sourcing.
The closing thoughts on the importance of money as a means to achieve life goals and the encouragement to enjoy the sourcing process.
Transcripts
do you want to be a better sourcer do
you want to find
the best and most efficient way to
source for a new client
check out this video right now hey
welcome to the millionaire recruiter i'm
brianna rooney you're a millionaire
recruiter
you haven't seen this channel before yep
it's all about making you the next
millionaire recruiter
so let's get to it uh first of all many
apologies for missing like my first
youtube week
for like in forever i am
starting a new company and i am totally
underwater and having a great time
and honestly it just slipped my mind so
sorry everyone i know i've gotten a few
emails as to like where i
am what's going on but uh no i do still
really enjoy doing these videos i love
to pay it forward
if you ever want to watch any more
contents you know about
anything in the recruiting world
definitely you know like and subscribe
and check it out every thursday at noon
i promise i won't drop the ball yet
i'm human after all uh so what this one
is about
is all about uh sourcing and the
sourcing map that you can have
everyone has a different definition well
i don't know everyone but a lot of
people have a different definition about
what a sourcing map
actually is there's a over-the-top
way to do it and there is a very
efficient
way to do it and obviously i choose
efficient way um
you can be very very thorough and still
not have to put everything down
an excel dock i know some people do
operate in that manner
but you can you can do it that way or
you can keep just tallies
on when you go through profiles and
you're finding those common denominators
because that's what it's all
about you know clients can tell you the
same thing every single time i want top
cs degrees
i want you know everyone to come from a
consumer company i want
this that whatever it is right um
there's lots of things that they want
and typically it's all always the same
yet it's their team that needs to drive
this data
you know you can't have a team that says
uh you know this
has maybe perhaps no one from top
schools
um they're all about three years in to
their
careers they don't come from a consumer
background i'm doing that i'm trying to
think of like the complete opposite
right
yet they're now telling you that they
want all of these things
and it's all fine and danny to want
something but it's all about what
you can demand um meaning like what 13
currently why does someone at such high
caliber want to come in
and join maybe not as high caliber team
um or maybe it's like that we have like
super high profile
tech people that they want and yet no
one on their team is super high
technology super high tech profile
you know so all of those things exist
right it's all about
um educating the company as to what they
can get
to what the market looks like what maybe
they'd have to pay for someone like that
and then also be realistic in your
sourcing
when you are doing it for a client
you're going to look
at their current team and find these
common denominators that's
super super important and this is
definitely a video that i would
love current sources and recruiters
opinions on this
on what's the right way and if anyone
even
has templates i think it's like super
interesting because i've seen a few
lately and i want to look at it
but anyways so i'm going to switch right
now to a screen share which i have found
to be very fun
and i'm going to walk you through my
thought process
as to how i'm going to do my own
sourcing map
and i will catch you on the flip side
okay so
here we are on my linkedin yay super fun
i love doing these screen chairs
um now this is how we're gonna get right
into it how i do a sourcing map so
if i have a new company let's we're
gonna pretend today is airbnb because
naturally i'm thinking about traveling
i'm sure a lot of people are ready to
get out and about
but um so i want to let's just pretend
airbnb gave me a call and say hey
brianna i really want you to find me
some great software engineers
uh they tell me a whole spiel as to
where they are what they're looking for
so on and so forth
although those are great notes and you
definitely need client intakes
that's a biggie what i want to do is i
want to know how i'm going to source
and i'm not just going to use what they
have to say i'm going to use what
actually their team
looks like so you can combine those
common denominators
whether it's education where they came
from
as a company there's lots of other
things that you can look at
that are on linkedin and that are great
resources in order to make the hiring i
should say
the actual hiring not just the process
but they actually hide a lot easier
because if maybe someone knows someone
they know their work
i mean a lot of people can really get
through a process very quickly
if they have a backdoor reference and a
backdoor reference is simply
that maybe they know someone that knows
this person or they've worked with them
in the past
or maybe they they're working with a
company that has an amazing reputation
that maybe it's not so common but we
found that one of the airbnb
engineers is um doing that so or was
there
so we are going to go all you got to do
is just search the company right here
here we are this is a fantastic way to
look up your companies you should look
up every company client you have
on linkedin because they personally do
this themselves and then you also see
their culture and values and that is a
very important sell especially now
so i'm going to go to people and i'm
going to look up so if you follow me at
all you are going to know that i'm
looking up software engineers because
that's what i place
i am going to see by the way you can do
that in little bunnies
because it's two words uh but i'm going
to see
whoa their team is extremely well
educated
we have carnegie mellon berkeley
stanford singua washington urbana
ucla i mean these are some like top 25
cs schools and we go all the way down
here this is
a lot of people that um
are well educated and so therefore what
what are we gonna do
well there's a couple different ways to
do this you can definitely
use your good old f fashion notepad here
and write this down
but since this is more of like a beast
of a team this is a lot of people to
cover
and just and to use this common
denominator way of sourcing
i'm going to actually use an excel
spreadsheet and i'm just going to simply
just do a copy paste and put it over
there
and now then that's how i'm going to go
on either regular linkedin especially if
you don't have it i know
if you don't have linkedin recruiter
it's extremely expensive
it's worth every penny but if you're
just starting out maybe you don't have
it or maybe the company you work for
doesn't have it so
you can definitely do this all on
you can actually go
to you can do a carnegie melon search so
i put in the software engineer and i did
little bunny quotes because
software engineers two words and as you
know in booleans
it's very important that it's two words
you put them in little bunnies so here
we go
we have 93 people carnegie mellon 85
berkeley stanford look at 16 stanford 55
saying well i mean
this is like top 25 cs schools right
here so
you better bet that i'm going to go
ahead and put this
since this is more of a a meaty search
this is a lot of people to look at
i'm actually going to put these
statistics in excel
spreadsheets and i'm going to list all
of that down because
what i'm going to do is i'm going to
then go on well i use personally use
recruiter but you can do this
on regular linkedin and you can
definitely do it on sales navigator and
i'm going to go
through all of the engineers that have
four plus years because airbnb said
we need four plus years experience so
i'm going to say for example
i'm going to go back to mit or actually
let's just use the top one right
carnegie i'm going to go through
carnegie mellon
computer science engineers that
graduated
four years ago okay and i'm going to go
through all the all through there
i'm not going to put any other boolean
acceptable then except of course you
know software engineers again right
because that's what i'm trying to place
i'm not going to put in boolean when it
comes to any kind of languages or
technologies they work with i'm not
going to put in any other companies
because right now my common denominator
i have decided is carnegie mellon
now let's say i want to do all at once
you totally can so you can put
all of those top schools in and then you
could probably bet that the caliber is
really strong
and that they might know someone who
went to who is at airbnb
you can definitely do that right that is
solid then i'm going to go
to see other insights we have here right
we have any other cool insights i need
to look at sometimes they have key hires
notable company alumni so if i see that
they're at a really cool company i'm
definitely going to hit them up
um because again if that company here
let's let's just go to abashek for
example he's a distinguished
engineer okay
how funny he's on a contract that's okay
so obviously abhishek came from arabi or
is that airbnb now
came from google yeah okay fine no
brainer but i want to know
i don't want just the googles right
because the googles are getting paid a
lot
so let's be a little more realistic also
the googles of the world
um are very desirable right
yes of course so let's go to all of
their employees
let's just go down their team how about
that so
i'm gonna go to bruce look at bruce
hiring senior staff engineers looks like
he needs our help right
i'm gonna go down here i'm gonna say all
right where did bruce come from
oh that's interesting bruce came from
lever he was a head of engineering over
at lever
that means he did take a step down to go
to airbnb because he obviously saw
quite a great thing going on over there
so i'm gonna look at that lever team
because guess what i bet you they're
pretty well they're pretty awesome i'm
gonna go here
to all their employees and i'm gonna
very quickly now i can make note of this
or i can tangent it depends on how good
the tangent is so
for example erica would be the first
person i click on
at lever say how good are you erica do i
want
or should we talk now she just got there
and we can definitely um you know filter
this down more
but what's interesting is i see she came
from nfx
so even though we're not going to use
her for airbnb
she's got to love her i'm wondering you
just left nfx and nfx is actually a
really great company
so i'm i'm thinking why did you leave
there you were there
she was there for like two years so
maybe either something's going on there
or maybe i
actually know that i can get more great
engineers from that team right
so we can do that so because this is a
very meaty search
i'm probably going to get back to it but
i can't help myself look at all these
great people here
hold on someone else that was
obviously at lover came from square rod
square now i should say
so lever definitely does hire good
people because obviously square hire is
really good people so
you have to then find those common
denominators i'm going to put that in my
my sheet now if i wasn't trying to
figure out airbnb which again is this
giant team
i would probably just take some notes on
like you know
a piece of paper a post-it whatever and
i would put the common denominators on
there and i wouldn't make it such a big
deal but because this is a beast of a
client
i'm gonna have to put it in excel
because i'm just not simply i'm going to
run out of paper
basically on my common denominators so
i'm going to go down again
and i'm going to look up let's look at
kevin rice he's the director of
engineering
on a team at airbnb where was he before
was that trial pay okay i actually don't
know trial pay so let's check
trial payout let's see if they have 16
employees so this should be
super fast and easy let's see if they're
any good right
could we grab more people from trial pay
oh wait a minute
mit that i believe
is also where the director of
engineering airbnb went so trial pay has
another mit grad
let's take a look at this next one oh
from went from google to trial pay now
that solid right so trial pay must have
something really great about that in
order to grab good engineers so
since there's only 16 people here i'm
definitely going to go down and see if i
can grab
any of these great people for airbnb
because guess what their director of
engineering is from there
and either he can say yay or nay because
most likely
he knows them or knows someone he can
ask about them
so see how quickly this common
denominator thing is working out for us
so we're just going to keep going down
now i don't i'm not saying you have to
look at
every single person right that seems a
little extreme
but you're gonna grab some of the key
players here i think okay yeah so
it comes from facebook so we know they
have a facebook alum
all right let's do one more let's see i
would love to get a company that
another company i haven't heard of
because that makes me happy
let's see all right let's click on
rachel zao
here we go head of engineering for the
search product where was she oh there we
go
she was from yelp so here's how i'm
going to use that
i'm going to go ahead and reach and
search yelp engineers in the same
criteria i don't have to
even put schools because i know yelp
does hire well right so i'm just going
to put
that it is at yelp for at least a year
we don't want any job happiness
um two years maybe but i'm going to do a
year right you never know because of
cobin what's been going on
and i'm going to put has at least four
years of experience or i should say
graduated four years ago because you
never know a lot of people put their
schools experience and that is cheating
so we don't want to do that um so then
i'm going to reach out now to people at
yelp and be like hey
definitely check out airbnb they have
this great role for you
i also noticed that a few people from
yelp has been
has gone over to airbnb as well so i
know that the caliber is going to really
match up with the team i know they're
happy over there
let's connect let's talk so that is a
great common
honor to then tell people at yelp
because yelp is a very large company as
well
and so they're not going to know
everyone that works at yelp that's like
that's not really how it works now if it
was a trial pay which we saw was only 16
people
i'm probably not going to say hey person
at trial pay your old boss yeah he went
to airbnb you want to go over there
reason being what's he going to do he's
going to reach out to his old boss and
be like hey there
yeah i hear aaron b b is hiring uh can
you hook me up
because they're going to go with someone
they know as opposed to their awesome
friendly recruiter
so definitely like use that those common
denominators for different ways
one just as a great search right or
um also to say like hey people at yale
providing a brain b
what do you think you know great idea um
and that just people it's just like a a
warm lead even by someone you don't even
know so i think that's a really cool
route to go
so this really is the way i do my
sourcing map i
again i know some people are way more
thorough than i am but i think this is a
really nice way to tangent
and again every single search has at
least
10 ways to do it even just through
boolean even through not even using like
a sourcing map so
definitely try to find common
denominators to make your life
a lot easier to fill these roles and
again you can use
linkedin regular linkedin free linkedin
in order to do this you know you can
definitely do other things on
recruiter as well like i put up the
this airbnb team here and it is
naturally easier on recruiter because i
can go
through really quickly and see where
this team is if i see any team that i
want to click on
you know obviously they're all well
educated here we go fitbit pandora
radio oh how how funny uh those are some
i don't know i wonder how they got the
airbnb okay interesting
so we're gonna keep going down i'm gonna
i'm taking notes that look they got
fitbit and pandora right
all of these other people um premise
data okay you know what i'm gonna i'm
gonna check that out this person's
this person looks pretty well educated
and hasn't had a good career i'm gonna
look up this company
because i've never heard of it that
sounds fun and trial pay didn't did me
well right
um optimize health interesting okay cool
epic um epic's more big now so i'm not
sure what their team's like
we have salesforce you know big company
another big company well
it's a huge company facebook that we
already know google we already know
we oh here we go marin software we want
to use things now i do know marin
because they used to be a client of ours
but you know take take note this
actually might be a really great company
to grab people from
i'm going to write that down right um
microsoft
you know another monster company now
those aren't always common denominators
um but you do want to know did a lot of
people leave a
giant company to go to you know
essentially a smaller company even
though
we look at airbnb as a giant company i
mean microsoft salesforce they're
huge huge huge youtubes amazon huge huge
huge you know
uh so those are the those are the things
that we're going to be looking at and
writing down
or that again keeping in that excel
spreadsheet because um this is a bigger
team
so have fun with this look at aha
another yelper
see i wasn't kidding there's more yelps
so yeah so have fun doing your own
sourcing map finding the common
denominators on how you can best fill
these roles
the fastest now remember there are
definitely lots of teams that want to
diversify
their portfolio this isn't saying that
you're not doing that
this is just being smart about it
because naturally people are gonna hire
a common denominator that's just the way
it works not saying it's the right way
but it's
it's getting the job done that's for
sure so i would love to see if someone
has a template for this
uh i haven't made myself one yet because
again i'm just like very sporadic and i
move so quickly
but i think a template actually would be
an interesting thing to do and if like
the excel sheet was talking to each
other
and saying like hey you've got like 10
people at this company did you not see
that
now luckily in our situation here
i was able just to go to the company
page
and they were able to do that for me so
do that first go here look at their
insights here
first and then if you have to you know
build something really small to do your
search then do it now
this a sourcing map should not take you
any longer than a half hour
um tops and i'm talking like the reason
why it would even take that long
is simply because you saw just the
tangents that i went on
um and then i saved them though you know
and then you're actually
sourcing okay i just want to make that
clear this should not take you a long
time this is just to set your direction
straight
so you can do the best work you can do
because there's not all the time in the
world right
so definitely uh message me below for
sure i want to know if you do this
or and and obviously if it was useful
definitely
okay so that was lots of fun to share
my screen and show you exactly how i
would do things like i said a sourcing
map
is an individual that process and how
you can really
set up your sourcing i'm not saying you
have to full blown say i'm doing a
sourcing map for every client
but you do have to have some rhyme or
reason as to
how you're sourcing why you're sourcing
where you're sourcing you know what
teams what is your boolean
all of that comes into play and not
every client
can be treated as the same so have fun i
will see you next thursday
at noon and don't forget that money is
just the vessel that gets you to do
all the amazing things you want to go do
in life and pretty soon we're open and
we're doing them
alright see you next week
you
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