how I made $17.4M online so you can just copy me

Summary

In this video, the speaker reveals the business model behind his $17.4 million earnings over the past few years. He discusses his info business, which includes a community, classroom courses, and weekly Q&A calls, all hosted on a platform called School. The speaker emphasizes the importance of processes, traffic sources, and a well-structured team, detailing his sales funnel, traffic acquisition strategies, and the math behind his sales team's operations. He also shares his company's organizational structure, Slack channels, and meeting protocols, providing a transparent look into his successful online business.

Takeaways

• 💼 The speaker has made $17.4 million in recent years through an online business model they are willing to share.
• 🚀 The business model is product-first, focusing on delivering value to customers.
• 🏫 The product consists of a community, a classroom with courses, and a calendar for coaching calls.
• 📈 The company uses a sales team tracker to monitor revenue and appointments booked.
• 💰 The business has booked over 16,000 appointments in a year and has a steady stream of appointments.
• 🛠️ The company operates with standard operating procedures (SOPs) to streamline processes.
• 🚀 Traffic sources include YouTube, cold email, Facebook groups, podcasts, and various social media outreach.
• 💸 The primary revenue driver is a single product, with no reliance on triage calls or low-ticket products.
• 📊 The company's expenses are primarily ad spend and sales commissions, with a focus on efficiency.
• 👥 The team structure includes sales reps, setters, managers, and various support roles, all working together to run the business.
• 🔗 The company uses Slack for communication, with a centralized system to manage information flow and decision-making.

Q & A

How much revenue did the speaker's business make in the last few years?

The speaker's business made $17.4 million in the last few years.

What is the primary platform used to host the speaker's product?

The primary platform used to host the speaker's product is School.

What are the three components of the speaker's product offering?

The three components are a community, a classroom with courses, and a calendar for Q&A calls.

How many appointments did the speaker's business book in 2023?

The speaker's business booked 16,000 appointments in 2023.

What is the main source of traffic for the speaker's business?

The main sources of traffic are YouTube, cold email, Facebook group, podcasts, and various outreach efforts on different platforms.

What is the speaker's business model in terms of product offerings?

The business model is based on selling an info business product that includes courses, coaching calls, and a community for interaction.

What is the average monthly expense for the speaker's business?

The average monthly expense for the speaker's business is roughly $350,000.

What is the net profit of the speaker's business per month?

The net profit of the speaker's business is about $585,000 per month.

How many people are in the speaker's team?

There are about 30 people in the speaker's team.

How does the speaker's team structure work?

The team is structured with sales reps, setters, a sales manager, a seta manager, a data manager, a creative director, an operations manager, and an ads agency, all reporting to the speaker and his business partner.

What is the speaker's approach to managing the company's operations?

The speaker uses a decentralized approach with a focus on streamlined communication through Slack channels and designated managers for different areas of the business.