How I use Pinterest and Google to find $1M+ startup ideas

Summary

The video explores the concept of 'anti-trends' in the startup world, suggesting that instead of following popular trends, entrepreneurs can find success by focusing on what goes against the mainstream. The speaker discusses how to identify anti-trends using tools like Pinterest, Google Trends, and the Glimpse Chrome extension, and emphasizes the importance of understanding the needs of niche communities. The video also offers practical advice on how to brainstorm and validate startup ideas based on these anti-trends, aiming to inspire creative thinking in viewers.

Takeaways

• 🤔 The speaker emphasizes the importance of considering 'anti-trends' as a strategy for identifying unique startup ideas, especially in competitive markets where everyone else is following the main trends.
• 💡 To find anti-trends, one should observe the real world and identify areas where the mainstream is going one way and consider positioning a startup in the opposite direction.
• 📈 The speaker uses the example of 'AI-free' as an anti-trend to the prevalent 'AI' trend, suggesting that there could be a market for products or services that deliberately avoid using AI.
• 🔍 Tools like Pinterest and Google Trends are recommended for identifying current trends, and by extension, potential anti-trends.
• 📊 Pinterest Trends shows related trends and can indicate if a trend is gaining or losing popularity, which can inform anti-trend strategy.
• 🌐 The Glimpse Chrome extension is highlighted as a tool that enhances Google Trends by providing related trends and identifying where the most activity is on social media platforms.
• 📝 The speaker suggests taking notes on observations about trends and anti-trends, asking what products or services could be created to capitalize on these observations.
• 🔑 Keywords like 'slow living' are given as examples of trends that could be countered with anti-trend products or services, such as interior design agencies focusing on minimalism and coziness.
• 🌐 The speaker mentions using platforms like Kloud (likely a mispronunciation of 'Crowd') to find top creators and websites in a given niche for competitive research.
• 📉 The use of tools like ViewStats and the importance of analyzing long views versus short views on videos are discussed as part of the process of understanding audience engagement and competition.
• 🌟 The speaker concludes by encouraging the audience to engage with the content, subscribe, and provide feedback for more videos, indicating a desire to continue providing valuable insights on startup ideas.

Q & A

What is the main topic discussed in the video script?

The main topic discussed in the video script is the concept of 'anti-trends' and how to come up with startup ideas based on these anti-trends.

Why does the speaker believe it's easier to go against trends?

The speaker believes it's easier to go against trends because the software and startup industry is very competitive, and pursuing anti-trends can provide a unique market position and potentially less competition.

What is an example of an anti-trend mentioned in the script?

An example of an anti-trend mentioned in the script is positioning a startup as 'AI-free' when the mainstream trend is to incorporate AI into products and services.

What tools does the speaker use to identify trends and anti-trends?

The speaker uses tools like Pinterest, Google Trends, Glimpse (a Chrome extension), and Cloe to identify trends and anti-trends.

What is the significance of 'Pinterest Trends' in identifying anti-trends?

Pinterest Trends is significant in identifying anti-trends because it shows what is currently trending, allowing the user to do the opposite and potentially tap into an under-served market.

How does the speaker use 'slow living' as an example of an anti-trend?

The speaker uses 'slow living' as an example of an anti-trend by contrasting it with the prevalent 'hustle culture' and suggesting that there might be a market for products and services that promote a slower, more relaxed lifestyle.

What is the Glimpse Chrome extension, and how does it enhance Google Trends?

The Glimpse Chrome extension is a tool that supercharges Google Trends by adding features like related trends, which helps in discovering trends before they become mainstream.

What does the speaker suggest doing with the information gathered from these tools?

The speaker suggests using the information gathered from these tools to observe and understand the philosophies and principles of the communities associated with these trends or anti-trends, and then brainstorming potential products and services to create.

How does the speaker propose to validate startup ideas based on anti-trends?

The speaker proposes to validate startup ideas by using tools like Cloe to find top creators and websites in the niche, using keyword research to understand SEO competition, and observing backlinks and top pages to gauge interest and opportunities.

What is the speaker's approach to finding startup ideas that don't require investment?

The speaker's approach is to identify validated concepts from entrepreneurs who built successful businesses, compile them into a database, and look for ideas that can be started with little to no investment and have the potential to generate revenue.