Call - Naim Brown and Affinity Steps

Summary

In this video transcript, a company representative discusses their services, which include candidate sourcing, lead generation, and social media management. They offer a $7 per hour service with customizable packages and provide a free trial for potential clients to assess the quality and efficiency of their work. The conversation highlights the company's global reach and 24/5 operation, emphasizing their ability to augment staff and generate leads, especially for staffing in light industrial and nursing sectors.

Takeaways

• 😀 The company in discussion was established in 2016 and currently serves approximately 6 clients, most of whom are from the US.
• 🌐 They also serve clients from other parts of the world, including the UK, Canada, and Australia.
• 🕒 The company operates 24/7, but the conversation suggests a 24x5 operation from Monday to Friday.
• 🔄 There was a moment in the conversation where a participant lost connection, indicating potential technical issues.
• 🤝 The company offers services in four broad categories: sourcing candidates, reaching out to candidates, potential client list creation, and social media services.
• 💼 They act as an extension of the client's team, providing staff augmentation and lead generation services.
• 💰 The service charges are $7 per hour, with standard packages of 50, 80, and 160 hours, and a 15% discount is offered.
• 👥 Clients can choose to have one or multiple persons from the team work exclusively for them.
• 🆓 A one-day free trial is offered to test the services, allowing clients to evaluate the quality and quantity of the work provided.
• 📝 The process for lead generation involves gathering basic details about the target industry and decision-makers, then collecting professional contact information.
• 📆 For appointment setting, the team will start by creating a list of contacts and, once confirmed as a good fit, will begin emailing from the client's domain.

Q & A

When was the company mentioned in the script established?

The company was established in 2016.

What is the approximate number of clients does the company serve?

The company serves approximately 6 clients.

Which countries does the company have clients from, as mentioned in the script?

The company has clients from the US, UK, Canada, and Australia.

What are the operational hours of the company?

The company operates 24/5, which means 24 hours a day, 5 days a week from Monday to Friday.

What are the four broad categories of services the company offers?

The company offers services in sourcing candidates, reaching out to candidates, making a list of potential clients, and offering social media services.

How does the company assist with sourcing candidates?

The company sources candidates on behalf of the client and reaches out to them to gauge their interest in job opportunities, sharing basic details such as job title, location, and salary range if the client is comfortable with it.

What is the process for lead generation as described in the script?

The process involves collecting leads and professional contact information such as email and phone numbers. The company also offers to reach out to potential clients on behalf of the client using an email address from the client's domain.

What is the hourly rate for the company's services?

The hourly rate for the company's services is $7 per hour.

Are there any package deals available for the company's services?

Yes, the company offers standard packages of 50, 80, and 160 hours, and clients can also customize packages according to their requirements.

How does the company handle the allocation of team members to clients?

The company can assign multiple or single persons to work for a client, and if one person is assigned, they will work exclusively for that client to fine-tune the searches or tasks according to the client's preferences.

What is the company's offer for testing their services?

The company offers a one-day free trial where they can work on tasks such as job descriptions, lead generation, or any other tasks provided by the client.

What is the company's approach to appointment setting?

The company can assist with appointment setting by making warm conversations and setting appointments on the client's calendar after identifying good fit leads.

Outlines

00:00

😀 Introduction to Company Services

The conversation begins with a discussion about the company's background, which was established in 2016 and currently serves approximately 6 clients, predominantly from the US but also from other countries like the UK, Canada, and Australia. The company operates 24/7, specifically 24x5 from Monday to Friday. The company's services are introduced, which include sourcing candidates, reaching out to potential candidates to gauge their interest in job opportunities, and providing social media services. The conversation is momentarily interrupted by a technical issue with a participant's camera, but it resumes with the participants discussing the company's potential to assist with lead generation and staff augmentation.

05:00

💼 Services and Pricing Structure

The company outlines its service offerings, which encompass four broad categories: sourcing candidates, reaching out to potential candidates, creating a list of potential clients, and offering social media services. The pricing structure is discussed, with a flat rate of $7 per hour, and the availability of standard packages of 50, 80, and 160 hours. The company also offers the flexibility to customize packages and the option to work with a single dedicated person or multiple team members. A discount is mentioned, bringing the effective rate down to approximately $12 or $13 per hour. Additionally, a one-day free trial is offered to test the company's services, allowing the potential client to assess the quality and quantity of the work provided.

10:01

📞 Lead Generation and Appointment Setting Process

The conversation shifts to the specifics of the company's lead generation process, focusing on identifying decision-makers within targeted industries. The company explains that it can provide a list of decision-makers and, once confirmed, begin reaching out to them on behalf of the client. The client expresses a particular interest in appointment setters who can initiate warm conversations and set appointments on the client's calendar. The company confirms its ability to assist with this and suggests that during the trial period, they will create a list of contacts to ensure they are a good fit for the client's needs before proceeding with actual outreach. The client agrees to draft an email with basic details for the company to review, aiming to initiate the trial service in the near future.

Keywords

💡Note Taker

A 'Note Taker' is a tool or system used to record and organize information, often used in business meetings to keep track of important points discussed. In the video's context, the Note Taker is mentioned as a system in place to review notes from previous meetings, indicating its importance in maintaining organizational memory and facilitating future discussions.

💡Company Establishment

The term 'Company Establishment' refers to the process of setting up a new business entity. In the script, the company in question was established in 2016, which provides a historical context for the business's growth and development over time.

💡Clients

In the business world, 'clients' are the customers or patrons of a company's services or products. The script mentions that the company serves approximately 6 clients, most of whom are from the US, but also includes international clients, showcasing the company's market reach.

💡24x5 Operations

'24x5 Operations' refers to a business model where services are provided 24 hours a day, 5 days a week. This term is used in the script to emphasize the company's commitment to continuous service availability, indicating a high level of customer support and operational efficiency.

💡Sourcing Candidates

In the context of recruitment, 'Sourcing Candidates' is the process of identifying and attracting potential job applicants. The script describes this as one of the services offered by the company, where they actively seek out potential candidates on behalf of their clients.

💡Opportunity

The term 'Opportunity' in this script refers to potential job openings or positions that candidates might be interested in. The company reaches out to candidates to gauge their interest in such opportunities, which is a crucial step in the recruitment process.

💡Lead Generation

'Lead Generation' is the process of identifying and cultivating potential sales prospects for a business. In the script, the company offers to make a list of potential clients and reach out to them on behalf of their clients, which is a form of lead generation aimed at expanding business opportunities.

💡Social Media Services

This refers to the management and support of a company's social media presence, including tasks like scheduling posts, handling customer inquiries, and providing chat support. The script mentions this as one of the services the company offers, indicating a comprehensive approach to digital marketing and customer engagement.

💡Staff Augmentation

In the context of the script, 'Staff Augmentation' means supplementing a company's existing workforce with additional personnel to meet specific project needs or to increase capacity. The company is described as an extension of the client's team, providing additional resources for recruitment and lead generation.

💡Appointment Setter

An 'Appointment Setter' is a professional who contacts potential clients to arrange meetings or appointments. In the script, the company offers to help with appointment setting, which is a critical step in the sales process, ensuring that decision-makers are contacted and engaged.

💡Free Trial

A 'Free Trial' is an offer that allows potential customers to use a product or service for a limited time without charge. The script mentions a one-day free trial as a way for the company to demonstrate its services to potential clients, allowing them to evaluate the quality and effectiveness of the work before committing to a paid service.

Highlights

Company started in 2016 and currently serves approximately 6 clients, mainly from the US with some international clients.

Operations run 24/5, Monday to Friday.

The company offers four broad categories of services: sourcing candidates, outreach, potential client list creation, and social media services.

Services include candidate sourcing on behalf of clients and gauging their interest in job opportunities.

Outreach to potential clients with emails that appear to come from the client's domain for authenticity.

Social media services include management, call scheduling, and chat support.

The company acts as an extension of the client's team, providing staff augmentation and lead generation.

Service charges are $7 per hour, with standard packages of 50, 80, and 160 hours, customizable to client needs.

A discount of 15% is offered, reducing the hourly rate to approximately $12 or $13.

A one-day free trial is offered to test the company's services.

The trial allows clients to review the quality and quantity of the work provided.

The company can assist during periods of rapid expansion for lead generation.

The company's process for lead generation involves researching and targeting specific industries and decision-makers.

Appointment setters are sought to establish warm conversations and set appointments on the client's calendar.

The trial process includes creating a list of contacts to determine if they are a good fit before initiating contact.

The company emphasizes the quality of their services, positioning themselves as the best among competitors.

The company is prepared to assist with the client's current focus on lead generation and making calls.

The client is considering other companies for comparison to ensure the most competitive rate.

The client is interested in the company's ability to help during downtime and rapid expansion phases.

The company is confident in their ability to provide high-quality lead generation services.

The client will draft an email with basic details for the company to review and proceed with the trial.

Transcripts

how are you doing

good that's great that's great this is

just our Note Taker that's there yes all

the notes that we need to go back

to so do uh so what I'll ask is we can

start with the basic details and till

the time till the time he

joins okay perfect so uh to update you

that we started our company in 2016 and

currently we are suring approximate 6

clients and most of them are from us and

we do also Ser clients from other parts

of the world including UK Canada

Australia yep hi okay I think yep so we

do serve our uh client from like most

part of the world and we we run our

operations 24 by7 rather 24x 5 Monday to

Friday

yep so

and I think he lost the connection or

something yeah I think so yep but we can

keep going

M okay there he is I think he's back

hello hello

hi he how you

doing yeah I do apologize my

camera is not working so I'm unable to

be on camera today um how how are you

I'm doing great how are

you excellent can you guys hear me okay

yep I can

hear okay perfect

um

you could continue I'm sorry yeah I

think I I'll let you kick us off because

I know that I came across you guys

information either through Linkedin and

there was something about it that sped

interest I know I'm evaluating several

products um but there was something

about what you guys do that I thought

could potentially help us and I just

don't know

exactly um what that

is okay so to give you a brief uh so uh

we help our clients with four broad

categories first one is sourcing

candidates so we do uh Source candidates

on your behalf second thing is we reach

out to these

candidates and we and ask them if they

are open for opportunity or not so we

share basic details including title uh

location for the job and salary range if

you are comfortable with that and once

they sh uh share that they are

interested in knowing more so we just

make an intro of them with you or update

you over the spreadsheet that this

persons are interested in talking and op

open to opportunity and you can take it

forward from

there and the third service what we do

is uh we make a list of your potential

clients and we can also reach out to

this clients on your behalf so we we

require an email address with your

domain so that it always look like uh

it's coming from your end so we reach

out to this clients VI template that you

share and if they show any interest then

you can take it forward from there and

last thing what we do is we offer social

media services so if you need any of the

management related to the social media

uh call Scheduling chat support so my

team can definitely help you with

that

so I would like to know what's your Pino

yes okay great so it sounds like you

guys are yeah it sounds like you guys

are like staff augmented recruiters

um to just be an extension of our team

is that correct

yes okay sound like they do some kind of

lead generation as well that seems to be

of

it yes is that right

okay yeah that's for new business okay

and then um ham talk to me about you

guys service and charges how does this

work um so how many people on your team

would assist us um what is the cost for

your

service and how how all does that work

yep so uh uh we have a flight fee of $7

an hour so and standard packages of 50

hours 80 hours and 160 hours so you can

select any of the package and you can

also customize the package according to

your

requirement and you can take multiple

persons also or single person also and

whenever let's suppose if you select one

person so only this person will only

work for you it will not be like like

one person coming for one day second

person coming for the next day so that

he can fine tune the searches or the

task according to your flavors and your

requirements got it so we'll pay $7 an

hour for each person that assists us yes

okay and that $7 per hour if I had two

people I would be paying you guys $4 per

uh it will be little less than $14 but

yep you you can take for uh Simplicity

you can consider it

$14 okay because we have we offer like

15% off so it would be um around $12 or

maybe like

$13 got it

okay

um

okay so and apart from that to test our

services

I would like to offer you one day of

free trial so you can just drop uh any

job descriptions or lead generation task

or any of the task you like for the team

and in the meantime you can also talk

with these

persons so if you have any of the doubt

or need any clarification you can just

talk with this persons and anytime

during the work hours and

yep okay so in the tri we get somebody

to work with us for a day we'll give

them the tasks to do and we get to

review what sort of um what data they

provide or whatever result it is yes uh

you can look for the numbers quality and

quantity awesome

okay um all right great I think um so I

think I have a i i have an idea now as

far as what you guys um do and could

potentially do for

us and I'll just need

to find out from Tatiana who is my

partner exactly how and what sort of

workload we' like to take to trial with

you guys now before I do make a decision

I think what we would want to do is have

this similar discussion with other

companies who do what you guys do to

ensure that we did find the most

competitive rate that's available um we

do have a team

um we do have a team of Staff who are

able to perform these actions but I'm

thinking you guys would be able to help

us with when it's time for us to ramp up

and you know like now we're in a little

bit of a Down time you guys may be able

to help us with um the the you know

rapid expansion for lead generation

right we're trying to do a lot of things

surrounded around getting leads and

making

calls um I'm wondering if you guys could

help us there yep definitely we can help

you with that and I I'm sure that there

can be other companies that can offer

you related services in much lower cost

but when it comes to the quality of that

I'm pretty sure that we are best of

them got it okay quick question um tell

me the process for the lead generation

how do they go about so our I don't know

if you did any research on our company

uh but we're staffing agency we staff

for um light industrial Warehouse we're

also getting into some nurse recruit

recruitment efforts so tell me what is

your process and how you go about

getting leads for us yep so uh after

what I'll do is I'll share you an uh

like basic details I'll ask you for the

basic details that what is your target

industry what companies as do you target

or I can share like list of decision

makers you can select out of them and

you can add new decision makers also

onto that and once you once we are

comfortable that these can be your

perfect buyers Persona these are your

target market then the person starts

working on that uh collecting leads and

their professional email and phone

numbers that we

get okay cuz we're looking for uh soft

lead so we know how to find the contacts

we know how to find the decision makers

we have that but we're looking for

meetings or appointments so really we're

looking for an appointment setter

someone who makes the

contact does the warm um conversations

and then we have appointments set on our

calendars so that's what we're looking

for yep we can definit need to help you

with that but for the trial seek we just

can create a list of contact because 8

hours of work we cannot just start

contacting people without knowing if

they are good fit off or not for you or

not so once we are comfortable that uh

you also look for the leads that these

are the good leads then we start

emailing them from your email address an

email address that ends with your

domain okay yep so yep I understand that

just so you you know that's what we're

looking for appointment setters is the

go yep definitely so what I'll do is

I'll quickly draft you an email with all

the basic details and then you can have

a look and I look forward to your

instructions and we can have this trial

tomorrow morning day after tomorrow

anytime you

preper okay thank

you okay so do you have any other

questions for

me um that's it for now for me yeah

that's that's it for me as well thank

you so much um ham for taking a time out

your day to meet with us okay thanks

thank

you