How to Create $1,000,000 Ads (AW Dubai 2024)

Summary

In this insightful presentation, Alex Miko emphasizes the importance of creating high-quality ads to maximize revenue in affiliate marketing. He compares Facebook and YouTube ads, advocating for utilizing both platforms due to their massive user bases. Miko shares his decade-long experience in scaling brands through video ads, highlighting the significance of scriptwriting, engaging hooks, emotional storytelling, and social proof. He also discusses the role of authority figures in ads, the ethical considerations of marketing, and the potential of AI-generated content. Miko concludes with current trends in YouTube advertising, encouraging marketers to adapt and innovate to stay ahead.

Takeaways

• 📈 The choice between Facebook ads and YouTube ads is not mutually exclusive; leveraging both platforms can maximize reach due to their large user bases.
• 👤 Alex Miko emphasizes the importance of creating high-quality ads for increased profits, regardless of the product category, such as health supplements, gadgets, or info products.
• 🎯 The core message is that better ads lead to more revenue, and the quality of the ad directly impacts campaign success.
• 🌐 Dubai's setting highlights the potential for significant earnings in the affiliate marketing industry, which is the context of the discussion.
• 🔑 The key to a successful ad is a strong hook within the first 3-5 seconds to capture attention and a seamless transition into the main content.
• 📝 A well-structured script is crucial for a VSL (Video Sales Letter), including addressing the viewer's pain points and offering solutions, ultimately leading to the product pitch.
• 🎬 The speaker suggests using a combination of user-generated content (UGC) and professional editing to create dynamic and engaging ads.
• 📱 Technology, such as AI-generated voiceovers and video editing tools, can enhance ad quality and make the content more unique and compelling.
• 👨‍🏫 The importance of authority in marketing is stressed, suggesting the use of spokespersons or brand owners to add credibility and trust to the ads.
• 🚫 Ethical marketing practices are advocated, discouraging deceitful tactics and emphasizing the value of honesty in generating sales.
• 📹 The role of video in marketing is paramount, with the speaker predicting that AI-generated content will become increasingly prevalent and valuable in the industry.

Q & A

Why does Alex Miko suggest running both Facebook and YouTube ads?

Alex Miko suggests running both Facebook and YouTube ads because of their massive monthly active user bases, with Facebook having almost 3 billion users and YouTube being the second most popular platform. This strategy allows advertisers to reach a wider audience and maximize their marketing efforts.

What is Alex Miko's background in affiliate marketing?

Alex Miko started affiliate marketing when he was a teenager and has continued in the field for over 10 years. He now runs a company named Scalers, which specializes in scaling brands using video ads on YouTube and Facebook.

What does Alex emphasize as the key to making more money in affiliate marketing?

Alex emphasizes that making more money in affiliate marketing is tied to creating better ads. He believes that good ads generate revenue, while bad ads result in insufficient earnings or no money at all.

What is the importance of a hook in a VSL (Video Sales Letter) according to Alex?

According to Alex, a hook is crucial in a VSL as it is meant to grab the user's attention within the first 3 to 5 seconds. It sets the stage for the rest of the video and is essential for preventing ad fatigue and keeping viewers engaged.

How does Alex suggest bridging the transition from the hook to the core part of a VSL?

Alex suggests creating a pre-roll or a transition segment that smoothly moves the viewer's attention from the hook to the VSL's core content. This helps avoid confusion and maintains the viewer's interest by relating the hook's topic to common problems that the product or service can solve.

What role does storytelling play in the effectiveness of a VSL?

Storytelling in a VSL plays a significant role as it helps to create an emotional connection with the viewer. It allows the marketer to address the viewer's pain points and present the product as a solution to those problems, which can trigger action and increase the likelihood of a sale.

Why is it beneficial to have a spokesperson in a VSL, and what are the alternatives if one is not available?

Having a spokesperson in a VSL increases trust in the brand as they can speak with authority on the subject. If a spokesperson is not available, alternatives include using AI-generated voiceovers or leveraging social proof such as customer reviews and testimonials.

What are some of the ethical considerations Alex mentions regarding the creation of ads?

Alex mentions that it's important to be creative without resorting to lying or being deceitful. He emphasizes that there's no need to mislead people to generate sales and that maintaining ethical standards is crucial in marketing.

What is Alex's perspective on the use of AI-generated content in creating ads?

Alex is excited about the potential of AI-generated content, such as that produced by Open AI, to create highly realistic and engaging ads. He believes that this technology can significantly enhance the quality and effectiveness of video ads.

How does Alex recommend sourcing and using user-generated content (UGC) in ads?

Alex recommends sourcing UGC from various environments and using video editing techniques to make the content dynamic and engaging. He suggests using platforms like Fiverr to obtain UGC and emphasizes the importance of being specific with content requests.

What are some of the current winning ad formats on YouTube according to Alex?

According to Alex, some winning ad formats on YouTube include short lead ads to VSL pages, short UGC ads for health supplement brands like Legion, vertical ads that take advantage of the growing popularity of vertical video content, and even TV-style ads with QR codes for easy scanning and purchasing.

Outlines

00:00

📈 The Power of Facebook and YouTube Ads

Alex Miko introduces the debate between Facebook and YouTube ads, highlighting the massive user base of both platforms. He advocates for utilizing both due to their large audiences, and shares his background in affiliate marketing. Alex discusses the importance of creating high-quality ads, regardless of the product being promoted, and emphasizes the need for originality and creativity in ad creation to stand out from copycats. He also touches on the importance of understanding the customer's pain points and emotions to drive action and sales.

05:02

🎯 Crafting Effective VSLs and Emotional Marketing

This section delves into the specifics of creating a successful video sales letter (VSL), starting with the crucial hook that captures attention within the first few seconds. It discusses the importance of transitioning smoothly from the hook to the core message, addressing common problems and solutions related to the product. The summary stresses the need to create an emotional connection, discussing pain points and solutions in depth to persuade the viewer. It also covers the significance of scarcity and urgency, using customer testimonials and social proof to build trust, and the role of authority figures or spokespersons in enhancing ad effectiveness.

10:03

🚫 Ethical Marketing and the Role of Authenticity

The script emphasizes the importance of ethical marketing practices, cautioning against lying to customers to generate sales. It stresses the role of creativity in marketing while maintaining honesty. The paragraph also touches on the technical aspects of shooting a VSL, recommending basic equipment and the use of a prompter for ease. The summary mentions the importance of finding and training the right editor, who should have a sense of storytelling and be open to coaching, to ensure high-quality video ads.

15:06

📹 Leveraging Video Content and Emerging Technologies

This part of the script focuses on the importance of video content in marketing and the potential of AI-generated content to revolutionize the industry. It discusses the use of platforms like Mid Journey and Runway to create unique content from scratch. The summary also covers the current trends on YouTube, including the shift away from long VSLs due to new platform rules, and the effectiveness of user-generated content (UGC) in ads. It provides examples of successful UGC ads and discusses strategies for making them more dynamic and engaging through editing techniques.

🌐 Adapting to New Formats and Exploiting Vertical Video Growth

The final paragraph discusses the growing trend of vertical video content on platforms like YouTube and the importance of adapting to this format. It provides examples of successful short ads and explains how to make them effective. The summary also mentions the potential of TV ads and QR codes for easy product access, as well as the importance of testing and optimizing ad formats to find what works best for conversion.

Keywords

💡Affiliate Marketing

Affiliate marketing is a performance-based marketing strategy where businesses reward affiliates for each customer brought by the affiliate's own marketing efforts. In the video, Alex Miko discusses his experience in affiliate marketing over the past decade, emphasizing the importance of creating compelling ads to drive sales and increase revenue.

💡Facebook Ads

Facebook Ads refer to the paid promotional content displayed on the Facebook platform, which can target specific demographics to increase brand awareness or drive sales. The script mentions Facebook as having the highest number of monthly active users, suggesting it as a prime platform for running ads alongside YouTube.

💡YouTube Ads

YouTube Ads are promotional videos or banners that appear on YouTube videos or channels, aiming to attract viewers' attention and promote products or services. Alex Miko's company, Scalers, scales brands using YouTube ads, indicating the effectiveness of this platform for video advertising.

💡Video Ads

Video Ads are a form of advertising where video content is used to engage potential customers and promote products or services. The video emphasizes the importance of video ads in scaling brands and making more money through effective storytelling and emotional appeal.

💡VSL (Video Sales Letter)

A Video Sales Letter is a persuasive video that acts like a traditional sales letter, aiming to sell a product or service directly to the viewer. The script provides a detailed explanation of the structure and importance of VSLs in affiliate marketing, including scriptwriting, shooting, editing, and launching.

💡Hook

In the context of video marketing, a hook is a short, attention-grabbing segment at the beginning of a video designed to captivate the viewer's interest. The script highlights the importance of testing multiple hooks to ensure the ad captures the audience's attention within the first few seconds.

💡UGC (User-Generated Content)

User-Generated Content refers to any form of content, such as videos, photos, or text, that is created by users rather than the brand. In the video, Alex Miko discusses leveraging UGC to create engaging ads, alternating different scenes and environments to make the content dynamic and visually appealing.

💡Scarcity

Scarcity in marketing is a strategy that implies limited availability of a product or service to create a sense of urgency and encourage immediate action from the consumer. The script mentions creating scarcity in ads to drive sales by prompting viewers to take action now.

💡Authority Figure

An Authority Figure is a person who is perceived as an expert or leader in a particular field, whose opinions and recommendations carry weight. The video suggests using an authority figure or spokesperson in ads to increase trust and credibility, which can be the brand owner or an actor.

💡Social Proof

Social Proof is a psychological phenomenon where people conform to the actions of others under the assumption that those actions are reflective of correct behavior. In marketing, this can be demonstrated through customer reviews, testimonials, and case studies. The script advises using social proof to back up the ad's claims and build trust with the audience.

💡Ad Fatigue

Ad Fatigue occurs when consumers become desensitized to advertising content, often due to overexposure or repetitiveness. The video script mentions the importance of creating unique and engaging hooks to combat ad fatigue and keep viewers interested.

💡AI-Generated Content

AI-Generated Content refers to any content created with the help of artificial intelligence, such as images, videos, or voiceovers. The script discusses the potential of AI in creating realistic and engaging content for ads, suggesting a future where AI could significantly enhance video production.

Highlights

The debate between Facebook ads and YouTube ads and the suggestion to utilize both platforms due to their large user bases.

Introduction of Alex Miko, founder of Scaler, with a decade of experience in affiliate marketing and scaling nine-figure brands.

The importance of creating better ads for increased revenue, regardless of the product being marketed.

The role of ad quality in campaign success, with the assertion that poor ads lead to insufficient revenue.

The value of originality in ad creation over being a copycat to achieve higher profits.

Discussion on various ad formats including VSL, lead ads, vertical ads, and horizontal ads.

The process of creating a VSL, from scriptwriting to shooting, editing, and launching.

The significance of the hook in the first 3-5 seconds of a VSL and the importance of testing different hooks.

The structure of a VSL script, emphasizing the transition from the hook to the core message.

The role of emotional relatability in addressing pain points and solutions within a VSL.

The strategy of not overtly selling the product early in the ad to maintain viewer engagement.

The use of scarcity and urgency, along with call-to-actions, to drive viewer action.

The importance of addressing FAQs and objections to convince potential customers.

The role of authority figures and spokespersons in increasing trust and perceived value of a brand.

The ethical considerations in marketing, emphasizing honesty and avoiding deceptive practices.

Practical advice on shooting VSLs with basic equipment and the use of prompters.

The process of finding and training the right video editor for creating effective ads.

The use of AI-generated voiceovers for a unique sound in video ads.

The importance of social proof, including customer reviews and media features, to build trust.

The impact of YouTube's new rule on VSLs and the adaptation strategies for marketing on the platform.

The current trends in YouTube ads, including the use of UGC and dynamic editing techniques.

The effectiveness of short ads and TV ads in comparison to longer VSLs on YouTube.

The potential of AI-generated content and its application in creating unique and engaging ads.

Transcripts

big question that I always get what is

better Facebook ads or YouTube ads and

uh take a look at this this is a number

of monthly active users and as you can

see Facebook is number one with almost 3

billion users and then there is YouTube

so why wouldn't you want to run both

because that's that's the answer my name

is Alex Miko and this is me starting

affiliate when I was just a teenager and

this is me now still doing affiliate

marketing 10 years later and I have a

company named scalers and we scale nine

figure Brands up on YouTube and Facebook

ads with video ads and I live in brief

marketing if you guys are here let's

agree on one thing you are here because

you want to make more money there's so

much money on this floor and that's

where you came here of course Dubai is

nice you want to enjoy that but in our

line of business making more money means

making better ads and it doesn't matter

what you're running so you could be

running health supplements Le gen I I

know a lot of you guys are crushing it

on ACA and debt gadgets info products

and I know what you might be thinking

for example the legion boys it's all

about the buyers it's all about having

the perfect offer that's true and right

now a lot of Legion guys are crushing it

with mediocre ads because they're all

just

ugc but what happen if they applied what

I'm going to show you in just a few

minutes and have even more money at

their disposal and make more profits

same with gadgets you should be

increasing the quality of your video ads

same with info products and so on

because good ADS mean money bad ads mean

no money or not enough money we know

that problem if your campaign is not

scaling it's because your ad is not good

enough but also being a Creator is

better than being a copycat it makes you

more money so today I'm going to talk

about all the winning formats and we're

going to talk about vsl sure vssl newer

trendy lead ads on all of you like a

running ClickBank probably on different

platforms and you do like the one two

minute ads pointing to a vsl page

vertical ads versus horizontal and so on

so I want you to take a look at this

chart unfortunately but that can be

fixed a lot of Affiliates we tend to do

this which is copying ads and scale is

okay but imagine if you did this and you

could be there but you need to increase

and become better at making ads and then

there's a lot of fake gurus out there

that don't do anything at all so they're

just on the bottom right there and guys

trust me you want to be up there you

want to increase the skill level and

that's what exactly we're going to talk

about it today so before that let me

give you a quick vssl crash course who

knows what the vsl is but a raise of

hands who's running

vsls who's not running vsls the majority

okay guys let's fix that it's easy so

five minutes we're going to talk about

script writing shooting editing and then

launching so let's start from the

structure of a script the script is

everything before we do any production

any editing we need to do the

pre-production so we need to work on the

hook which is 3 to 5 Seconds long you

heard that before you need to be catchy

you need to grab the user attention blah

blah blah but yet if someone sends me an

ad and be like yo why am I not scaling I

was like how many hooks did you test not

enough so even if you know it you have

to apply it more and more and more I

test endless hooks I would say my main

business after I I find out winning V is

making hookes afterwards we need to work

on the core part of the vssl and that

could be 2 minutes long could be 5

minutes long could be 30 minutes long as

long as you're hitting the nail on this

sequence right here which is first thing

you want to do is transition the user

attenion from the hook into the vssl and

it cannot be super harsh so what I like

to do is to create a pre-roll so let's

say let's make an example you're selling

a financial newsletter and your hook is

that Bitcoin is pumping in its 57k like

yesterday so hope you guys bought some

Bitcoin too and if you want to sell a

financial newsletter you need to bridge

that attention into a product that might

be something completely different it

could be trading but to go from there

you create like another 20 seconds 30

seconds 1 minute a transition so that

user don't get like confused like why

are you talking about Bitcoin are you

talking about trading no you talk about

Bitcoin is at 57k you talk about the

status of crypto whatever it is and then

you bring them into this common problems

that people face anywhere so it could be

like yo you might might didn't buy

Bitcoin on time you might pull out too

early you didn't make as much money so

talking about the problems that people

face whatever product you're selling

there is a problem a solution for

someone investing is timing the market

right that's the biggest pain point

right oh I always buy a stock and then

it drops or oh I sold too early and it

blew up so talk about that for example

and talk about the emotional side of

things too because it's not just just

like you know what you're doing wrong

that's how you feel about it and emotion

triggers action relate to them in an

emotional way as in talk about the pain

points it sucks to lose money how do you

feel you feel like it's not for you it

feels like you never get it right feel

like a loser whatever it is like talk

about it create that emotional

relatability and then bring up the

different solutions and go really deep

in both ends like the problems and the

solution and divide and talk about each

solution in a very different way because

at the end of it we're going to not

write a story and persuade the user to

go from the problems to solution and

what is the number one thing you can do

to solve all the solution at once buying

your product and we don't mention it

early on because otherwise you would

know it is an ad and the best ads don't

feel like ads if you think about it

every time you bought something you you

didn't go like ah they're trying to sell

me something and click off I mean you

know is an ad but I'm talking like

subconsciously right so then you're

going to pitch and talk about all the

solution that has the product and you're

going to talk about the benefits of

having a product because talking about

how you're going to feel after you solve

your problems is going to take them to

the action because they want to feel

that too and talk also about the

problems of not solving the problem

right now if you don't solve the problem

now how is your life going to look like

after like if you continue having the

same problem without taking action today

you know pain is the biggest driver in

action and scarcity as well and this is

exactly what we're going to do we create

scarcity by saying you have to take

action now include the ctas uh call to

actions and we're going to talk about

the pain of not solving a problem now

and all the FAQs which are nothing else

than objections for your customers or

viewers for not buying your product so

talk to your customers the ones that

bought try to find people that didn't

buy do research and try to really uh

answer all their questions or convince

them to buy because if they got to this

point of the video which could be 5

minutes in 20 minutes in whatever

they're hot they're ready to buy and you

want to close them there cuz that's when

you make a lot of money and you would't

trust anyone that speaks about a certain

topic so do you guys know Joe dispenza

Dr Joe dispenza by the raise of hands

it's amazing yeahh he's a legend he

talks about the connection between the

mind and body a lot how to rewire your

brain how to change your body from

within how to heal from within what

really got my attention was learning

about his history I don't know if many

of you know but he was almost paralyzed

like he couldn't he couldn't stand up

couldn't do anything and right now you

see him traveling the world giving

speeches walking and that's just it

gives even more Authority at what he's

talking about works so for your

Affiliates what do you do you want to

improve your marketing you want to

create better ads and you need a

spokesperson at least so work with the

brand and and try to find someone that

could function as the spokesperson and

there's no one better sometimes than the

brand owner because he came up with the

product he knows all the solution he

knows knows the ins and outs and he's

running the company so he has a lot of

authority because he's done all the

research if that doesn't work you can

convince the affiliate offer or for your

brand if you have a brand to find a

spokesperson or you could find an actor

we're going to talk about acting in in

just a second or find someone with

authority to work with so I put some

examples of authority figures right

there that you probably seen running via

cells or doing YouTube ads blah blah

blah you listen to them and that's

exactly my next Point people want to

look someone that speaks to them you

know if you use a lot of just AI voice

over which is not a problem it it's less

personal and people trust someone with

authority which is exactly this watching

someone speak plus Authority equals

increase trust in your brand and again

if you don't have a spokesperson you

could start off with AI generated

voiceovers which are great so I use 11

apps a lot and I don't like to use the

same voiceovers that everyone has I want

to be unique so I try to clone someone

else's voice you can upload like a 3

minute audio file of someone speaking

and no one is going to have your voice

also when you export the voiceovers

don't don't just copy paste the whole

script and Export it it's going to sound

like a robot multiple times so play with

the settings go back and forth and

perhaps like export different segments

of your script one by one it takes some

more time but it's going to increase the

perception and the quality of your ad

and because you don't have an authority

person in your video ads if you're not

going for the option of having an

authority figure speaking in front of

the camera you need to back it up and

double down on social proof because okay

I don't see anyone talking so who do I

trust so bring up customer video reviews

uh the product results case studies

media features like I don't know

featured in whatever magazine uh the

uses usage statistics or a lot of before

and after and that brings me also to one

thing which is a bit of a pain in the

industry that makes us look bad is

always like not being ethical or

deceiving people I made a lot of my

money without lying to people there's no

need to lie to people in order to

generate sales we're marketers so we can

be creative but purposefully lying to

people it's bad and we shouldn't do that

so let's talk about shooting cover

script writing shooting if you want to

shoot a vsl yourself very basic camera

iPhone 15 is amazing I have an iPhone 14

I shoot with that as well it works

Mike's just a few light and a prompter

to read a script when you're shooting a

vsl so what a prompter looks like like

this so you're going to put an iPhone

and you will read a script and that will

make it very easy if not just rent a

studio something something what I do

that has it all so you don't have to

worry about anything and you can just

look up for studios in your city editing

editing is key so we all want to find

good editor right we want to find the

perfect one we don't want to waste time

training someone so how do you find the

perfect

editor well you don't you train him

because all the good edit editors are

taken and I train all my editors I'm

very very picky with my videos and

because I want the best quality possible

and the perfect editor if you can call

it that way is someone that has at least

a sense of Storytelling you cannot

really teach teach that or have at least

some basic motion graphic designs which

is going to help you create better ads

if you don't always have materials like

just animation to explain a certain

topic and they should be coachable

because it's hard to work with someone

that is just stiff and doesn't want to

you are the marketing genius compared to

them they are good at their stuff but

they need to be ready to follow your

advice because you see what's working

out there and you want to apply to your

own ads so I have to listen and yeah I

wasted a lot of time uh trying to make a

creative person creative and that can't

be taught unfortunately where you soures

all your stock footage there are many

libraries out there that are doing an

amazing job at giving you at least some

you know footage that you can use for

your ads but a lot of that like on story

blocks when I look at ads I see clips

that I've seen before I'm like ah I know

we sourced it so it's it's good if we

can alternate that with like our own

shootings but it's a great place to

start if you want to create an MVP vsl

that then you can go on and improve and

increase the quality once you created

your vssl it's super important to create

good hooks because in my experience I've

been running the same vsl for even three

years if not two years and the only

thing I've changed and it was 40 minutes

long the only thing I've changed is not

everything that happens after few

minutes no it's just the first 5 Seconds

to the first 30 seconds to the first

minute everything else remains untouched

I'm running in the United States the

audience is very large but the concept

applies to any country the ad fatigue

happens in the first part of your ad if

no one goes beyond that first 5 seconds

or Beyond those first minute they're

never going to see what's coming after

so there's no point in changing what

works and just make good acts and good

good XS because there egg up

there but yeah um so this is a very

boring like I would skip away it's not

catchy but this is like if I'm talking

about eggs this animated is just a

static picture looks way more

interesting because I'm like I'm I'm

scrolling on on YouTube or on Facebook

Instagram whatever and I see something

catchy I will stop so focus on that and

that's why I recommend you to use also

your phone specifically for hooks but

real soon we will not be able to tell

what's real and what's not and I want to

show you a video for that this is by

open AI that just is going to launch

maybe Sora check this out prompt a

stylish woman walks down a Tokyo Street

filled with warm glowing generat several

giant woolly mammoths approach treading

through a snowy Meadow their long woolly

fur lightly blows prompt a movie trailer

featuring The Adventures of the

30-year-old Spaceman prompt drone view

of waves crashing against promp

historical footage of California during

the gold prompt extreme closeup of a

24-year-old woman's ey a Chinese Lunar

New Year celebration prompt beautiful

snowy Tokyo City prompt cinematic

interview of a 45-year-old prompt Gordon

ramsy cooking a steak prompt a young

YouTuber sitting in a studio recording

his next video absolutely free money

prompt almost everything was AI

generated but I bet you couldn't tell

difference it's extremely good it's

extremely good and this is scary but

amazing at the same time time like using

this oh my God I'm already texting open

AI employees on LinkedIn to get Early

Access on that because that would like

Skyrocket my business incredibly

nowadays you can already use mid Journey

so I already apply that to some stuff

it's not great because it's like photos

that you're generating but you can

animate them for example using like

Runway so a combination of mid journey

and Runway can help you create content

from scratch that is unique so that's a

very great alternatives to story blocks

or art lists or all the basic stuff as

you can see here it looks pretty great

and if you just have this for like 3

seconds two seconds whatever it will

communicate the message very well so

video is King and if you want to go to

the next level with your creative

strategies you need to upgrade your

skills and your content output so being

able to produce a lot of content in my

business my main focus is making the

best video possible because that makes

me the most money and for the 8020 rule

I rather Focus on that than anything

else what's currently crushing on

YouTube I do a lot of YouTube I always

get the same question so I really wanted

to talk about it as we know there is a

new rule by YouTube that panales VSS

longer than 8 minutes at first when I

heard it was like two years ago and I

thought it was BS but recently I've seen

a a significant decrease in ad spent

using long vsls on YouTube but don't

worry because if you're running long

vsls on Facebook or not but you want to

run long vsls Facebook is still fine

like 100k a days on Facebook you bet

it's possible these are some examples of

ugc ads that are currently crashing on

YouTube and this is a style that I

wanted to show you guys this is V shred

they freaking kill it they Source ugc

content and as you can see this is

extremely catchy your mind is highly

stimulated they're maximizing the space

in in that they have available so by

using two clips this way or that way

everything is very colorful and dynamic

which helps a lot and to break it down

what I normally do is I Source different

uh GC content and I alternate it in

different scenes so just to show you

what I mean this is obviously the same

lady right so what I asked her to do is

before shooting is shoot the same script

that I'm giving you in two or three

different environments why because then

with the video editing team I can play

with those cuts and make it more Dynamic

so instead of having someone like in the

same environment just reading a script

you can make it more Dynamic with

editing I can alternate backgrounds and

the storyline is the exact same because

he shooting the same script twice so

there you go it's the same thing and I'm

also using the split screen to make it

even more Dynamic Sometimes some other

footage that I shot or I found online

and then bring it back so this is a

great way to turn a ugc Content that is

starting and boring into something

engaging and Visually catching

I use Fiverr like Fiverr is the thing it

cost more than a Fiverr but I might pay

like $50 $100 up to $150 for some ugc

stuff and it does the job so you need to

be very specific when you order content

and again this works and it works for me

so you should apply it running vertical

ads on YouTube vertical is growing a lot

on YouTube it's growing everywhere

because of Tik Tok because of reals and

YouTube shorts are pumping a lot of

traffic so you want to be on that some

ask me how do you run vertical ads you

just upload them and YouTube will do the

heavy lifting for you they will find the

right placements to run those vertical

ads and you'll also get more exposure

because there are new placements out now

they have a lot of traffic these are

winning format on YouTube right now so

again we mentioned short leads to vssl

pages so ClickBank Affiliates notice

very well what the ClickBank affili are

doing mainly is not selling the product

it's selling the vsl that they're going

to watch on the next page after they

leave the platform short ugc ads for

Legion um very simple I think they're

boring they could be better but they

work and they're making hundreds of

thousands of dollars a day and they're

very short like one two minutes is

enough I still didn't see a long vssl

that sells anything it's probably not

even needed short vsls for gadgets are

crushing it I have some people in my

community that are doing phenomenal

numbers talking about 10 20 30 50k a day

running short VLS for gadgets not not

too long you don't need to oversell your

product for like 20 30 minutes and tv

ads surprising tv ads could be the same

vssl ads that you're running but instead

of telling people to take action and

click on the bottom below you have a QR

code that they can scan so when you're

sitting on the couch and you're watching

Youtube they can easily just scan and go

buy the product and there is some recent

success in that and the scale is pretty

interesting I heard 10 20K a day even

just running TV ads so pay attention and

yeah these are just visual examples of

what I was just talking about all the

ugc stuff this is clearly some ACA stuff

and that seems to be working um Tik Tok

replies works very well because it's

very engaging people are familiar with

that and these are just very basic so

imagine what you could do and make it

more engaging if you start editing

properly I know a lot of you guys focus

on like formats like oh I should be only

runting vertical I should only be

running long ad it doesn't really matter

as long as you're making uh video that

converts very well