How to Create $1,000,000 Ads (AW Dubai 2024)

Summary

In this insightful presentation, Alex Miko emphasizes the importance of creating high-quality ads to maximize revenue in affiliate marketing. He compares Facebook and YouTube ads, advocating for utilizing both platforms due to their massive user bases. Miko shares his decade-long experience in scaling brands through video ads, highlighting the significance of scriptwriting, engaging hooks, emotional storytelling, and social proof. He also discusses the role of authority figures in ads, the ethical considerations of marketing, and the potential of AI-generated content. Miko concludes with current trends in YouTube advertising, encouraging marketers to adapt and innovate to stay ahead.

Takeaways

• 📈 The choice between Facebook ads and YouTube ads is not mutually exclusive; leveraging both platforms can maximize reach due to their large user bases.
• 👤 Alex Miko emphasizes the importance of creating high-quality ads for increased profits, regardless of the product category, such as health supplements, gadgets, or info products.
• 🎯 The core message is that better ads lead to more revenue, and the quality of the ad directly impacts campaign success.
• 🌐 Dubai's setting highlights the potential for significant earnings in the affiliate marketing industry, which is the context of the discussion.
• 🔑 The key to a successful ad is a strong hook within the first 3-5 seconds to capture attention and a seamless transition into the main content.
• 📝 A well-structured script is crucial for a VSL (Video Sales Letter), including addressing the viewer's pain points and offering solutions, ultimately leading to the product pitch.
• 🎬 The speaker suggests using a combination of user-generated content (UGC) and professional editing to create dynamic and engaging ads.
• 📱 Technology, such as AI-generated voiceovers and video editing tools, can enhance ad quality and make the content more unique and compelling.
• 👨‍🏫 The importance of authority in marketing is stressed, suggesting the use of spokespersons or brand owners to add credibility and trust to the ads.
• 🚫 Ethical marketing practices are advocated, discouraging deceitful tactics and emphasizing the value of honesty in generating sales.
• 📹 The role of video in marketing is paramount, with the speaker predicting that AI-generated content will become increasingly prevalent and valuable in the industry.

Q & A

Why does Alex Miko suggest running both Facebook and YouTube ads?

Alex Miko suggests running both Facebook and YouTube ads because of their massive monthly active user bases, with Facebook having almost 3 billion users and YouTube being the second most popular platform. This strategy allows advertisers to reach a wider audience and maximize their marketing efforts.

What is Alex Miko's background in affiliate marketing?

Alex Miko started affiliate marketing when he was a teenager and has continued in the field for over 10 years. He now runs a company named Scalers, which specializes in scaling brands using video ads on YouTube and Facebook.

What does Alex emphasize as the key to making more money in affiliate marketing?

Alex emphasizes that making more money in affiliate marketing is tied to creating better ads. He believes that good ads generate revenue, while bad ads result in insufficient earnings or no money at all.

What is the importance of a hook in a VSL (Video Sales Letter) according to Alex?

According to Alex, a hook is crucial in a VSL as it is meant to grab the user's attention within the first 3 to 5 seconds. It sets the stage for the rest of the video and is essential for preventing ad fatigue and keeping viewers engaged.

How does Alex suggest bridging the transition from the hook to the core part of a VSL?

Alex suggests creating a pre-roll or a transition segment that smoothly moves the viewer's attention from the hook to the VSL's core content. This helps avoid confusion and maintains the viewer's interest by relating the hook's topic to common problems that the product or service can solve.

What role does storytelling play in the effectiveness of a VSL?

Storytelling in a VSL plays a significant role as it helps to create an emotional connection with the viewer. It allows the marketer to address the viewer's pain points and present the product as a solution to those problems, which can trigger action and increase the likelihood of a sale.

Why is it beneficial to have a spokesperson in a VSL, and what are the alternatives if one is not available?

Having a spokesperson in a VSL increases trust in the brand as they can speak with authority on the subject. If a spokesperson is not available, alternatives include using AI-generated voiceovers or leveraging social proof such as customer reviews and testimonials.

What are some of the ethical considerations Alex mentions regarding the creation of ads?

Alex mentions that it's important to be creative without resorting to lying or being deceitful. He emphasizes that there's no need to mislead people to generate sales and that maintaining ethical standards is crucial in marketing.

What is Alex's perspective on the use of AI-generated content in creating ads?

Alex is excited about the potential of AI-generated content, such as that produced by Open AI, to create highly realistic and engaging ads. He believes that this technology can significantly enhance the quality and effectiveness of video ads.

How does Alex recommend sourcing and using user-generated content (UGC) in ads?

Alex recommends sourcing UGC from various environments and using video editing techniques to make the content dynamic and engaging. He suggests using platforms like Fiverr to obtain UGC and emphasizes the importance of being specific with content requests.

What are some of the current winning ad formats on YouTube according to Alex?

According to Alex, some winning ad formats on YouTube include short lead ads to VSL pages, short UGC ads for health supplement brands like Legion, vertical ads that take advantage of the growing popularity of vertical video content, and even TV-style ads with QR codes for easy scanning and purchasing.