여기서 팔았더니 50배 더 벌리던데요 (해외 쇼핑몰 ㅅㅍ)

Summary

In this video, the host interviews Kim Da-Sol, the CEO of Kosara, a beauty seller on the Shopee platform. Kim shares her journey from selling on a different platform to expanding into international markets, especially Brazil, where her sales have grown 55 times since 2021. She discusses the advantages of Shopee, including simplified logistics, customer engagement through social media, and the importance of early market entry. Kim also emphasizes the significance of persistence and relationship-building in achieving success as a seller.

Takeaways

• 🌟 The business grew 55 times from August 2021 to January 2023, with a focus on international markets, particularly Brazil.
• 💼 The interview features a representative from 'KOSARA,' a beauty seller on Shopee, who discusses her experiences and strategies for success.
• 🌎 The decision to target overseas markets, especially Brazil, was influenced by the high demand for Korean cosmetics abroad.
• 🛒 The shift to Shopee from other platforms was driven by the opportunity to enter the newly opened Brazilian market, which had a growing interest in Korean beauty products.
• 🚀 Early market entry and quick product listing were key strategies that contributed to their success in Brazil.
• 📦 The business operates in nine countries via Shopee, with a significant focus on Brazil and expanding efforts in the Philippines and other Southeast Asian markets.
• 👥 The company has over 10 employees, managing everything from packaging to customer service and product pricing.
• 💪 Maintaining good relationships with suppliers has been crucial, often leading to favorable deals and early access to popular products.
• 🎁 Sample marketing is used extensively, especially in markets like Brazil, where customers may be unfamiliar with Korean cosmetics.
• 📦 Shopee handles logistics and shipping for sellers, making it easier for them to focus on other aspects of the business.

Q & A

What was the initial motivation behind starting an online beauty business?

The business began in 2017, initially selling on a different platform. The motivation came from the realization that the online market was stronger than the offline market, and there was significant demand for Korean cosmetics abroad.

Why did the company decide to focus on international markets rather than the domestic market?

The domestic market was already saturated with Korean cosmetics, making it difficult to stand out. International customers, particularly in countries like Brazil, found it challenging to access Korean cosmetics unless they traveled to Korea or used direct overseas purchases, creating an opportunity in these markets.

How did the company decide to enter the Brazilian market?

The decision was influenced by Shopee's announcement of opening in Brazil. Knowing that there was a strong demand for Korean cosmetics in Latin America due to the popularity of Korean dramas, the company seized this opportunity to expand into Brazil.

What challenges were faced in the Japanese market, and how did this influence the move to Brazil?

The Japanese market was highly competitive, with many beauty sellers already established. This intense competition led the company to look for new opportunities, which they found in Brazil through Shopee.

Did the company conduct thorough market analysis before entering the Brazilian market?

The approach was more opportunistic rather than based on extensive market research. The company believed that entering the market early was crucial and acted quickly when the opportunity arose.

How does the company manage operations across multiple countries, and which markets are they focusing on currently?

The company is currently selling in nine countries, with a primary focus on Brazil. They also pay attention to other markets like the Philippines, Singapore, Malaysia, and Taiwan, aiming to become a top seller in these regions.

What has been the company's growth since entering the Brazilian market?

The company's revenue grew approximately 55 times from August 2021 to January 2023. This growth was partly due to the existing inventory and relationships with suppliers that allowed for quick adaptation to market demands.

What strategies has the company used to maintain good relationships with suppliers, and how has this benefited them?

The company maintains personal connections with suppliers, even though interactions are often remote. This has led to suppliers offering good deals and even suggesting new products based on trends, which has helped the company stay competitive.

How does the company approach marketing and customer engagement, particularly with sample marketing?

The company uses sample marketing to introduce customers to new products. They include samples with every purchase, regardless of order size. This strategy has been effective, especially in Brazil, where customers often inquire about purchasing the samples they've tried.

What are some of the logistical challenges the company faces with international shipping, and how do they overcome them?

Shipping to Brazil can take 3 weeks to a month. The company ensures that products are non-perishable and suitable for long shipping durations. Shopee's logistics support also helps, as they handle shipping from a central warehouse in Korea, reducing the burden on the seller.