how to sell to people authentically.

Summary

The speaker shares three strategies for more effective selling: stop marketing and start direct selling to find your 5 most likely customers; have genuine one-on-one conversations to connect personally rather than pushing sales pitches; and identify the easiest people to sell to first before expanding to more challenging targets. He advises against behaving like an 'in-person ad', pushing products rather than understanding customers' needs. Instead, he recommends focusing on improving your offering and craft before expecting significant results. Ultimately, he stresses authentically showing your work, listening to feedback with compassion, and finding the individuals most likely to resonate with your creation.

Takeaways

• 😀 Stop marketing, start selling - Focus on getting people to take action rather than just building an audience.
• 👥 Have one-on-one conversations - Leverage your individuality to build trust and relationships.
• 🤝 Pick the easiest people to sell to - Don't make it unnecessarily hard for yourself.
• 📈 Selling will make your project better - By getting feedback and usage data.
• 🎯 Go to your customers, don't make them come to you - More direct and targeted outreach.
• 😊 Provide value before trying to sell - Build trust and rapport first.
• 🤔 Understand your customers' lives and problems - Customize your offering accordingly.
• 💡 Get creative finding ways to reach customers - Online and offline tactics.
• 🙋‍♂️ Put your personality into it - Don't be robotic, be genuine.
• 📊 Focus on your inputs not just outputs - Your effort is what matters most.

Q & A

What does Farza mean when he talks about 'stop marketing start selling'?

He means that instead of trying to build an audience and market your product to masses of people, you should focus more directly on getting a small number of targeted users to actually take action and use/purchase your product.

Why does Farza emphasize having one-on-one conversations?

Because at this early stage, personal attention and forming connections can be more powerful than mass marketing. As an individual creator, you can provide value through personal conversations in a way big companies can't.

What does Farza say is creators' 'superpower'?

He says creators have the superpower of being an individual who can give people real one-on-one time and attention, which is getting rarer and can be very compelling.

How does Farza distinguish networking from having conversations?

He says networking is making disingenuous connections for selfish reasons, while having conversations means genuinely getting to know people.

What does Farza advise about treating potential users?

He advises aiming to learn about them and present a solution, without aggressive selling or becoming their friend.

What example does Farza give of providing individual value?

He talks about how when starting his homeschooling company, he offered custom weekly exercises based on conversations with each parent about what their child needed help with.

What does Farza say is key to selling your 1996 Honda Civic?

Finding the people that want that rusty old car - aiming your product at users who will genuinely appreciate it rather than trying to pretend you have a Mercedes.

What kinds of direct selling ideas does Farza suggest?

Going to local venues and communities where your target users are, contacting related businesses or influencers, throwing your own small events centered around your product.

What does Farza advise about choosing who to sell to?

He recommends picking the easiest people to sell to first. For example selling an educational product to parents rather than schools.

What is Farza's main message to creators?

Stop passive marketing to masses, start having direct personalized conversations and interactions that lead users to engage with your product.