"You Can't Just Build an App!"

Summary

John Driscoll, founder and CEO of Naked Development, emphasizes that his company is not just an app development vendor but a partner that builds app companies. Unlike typical vendors, Naked Development offers a comprehensive approach, including branding, strategy, and funding, to ensure startups' success. Driscoll highlights the importance of an immersive experience, akin to choosing a resort over a motel, for a more rewarding partnership. The company selectively works with 10 companies annually to provide deep involvement and strategic support, aiming for mutual success.

Takeaways

• 👋 Introduction: John Driscoll introduces himself as the founder and CEO of Naked Development.
• 🔍 Purpose Clarification: He clarifies that his company is not just an app development vendor but aims to build app companies.
• 🏨 Analogy: He uses the analogy of a motel versus a resort to illustrate the difference in service and experience that Naked Development provides.
• 💡 Immersive Experience: Naked Development offers more than just app development, including branding, strategy, and funding.
• 🚀 Startup Support: The company focuses on supporting startups with a holistic approach to ensure their success.
• 📈 Lessons Learned: Over 11 years, Naked Development has learned secrets to help app startups overcome common challenges and succeed.
• 📊 Selective Partnership: Instead of working with many clients, the company chooses 10 companies each year to work closely with.
• 🤝 Shared Success: Naked Development's success is tied to the success of the companies they work with.
• 📚 Involvement: The company is involved in all aspects of the business, from strategy to marketing.
• 📝 Call to Action: John invites potential partners to reach out and see if they are a good fit for Naked Development's selective partnership model.
• 🎶 Closing: The script ends with a musical note, signaling the conclusion of the message.

Q & A

Who is John Driscoll and what is his role at Naked Development?

John Driscoll is the founder and CEO of Naked Development, a company that focuses on building app companies rather than just developing apps.

What is the primary difference between Naked Development and a typical app development vendor according to John Driscoll?

Naked Development aims to build app companies, providing more than just app development. They offer branding strategy, funding, and other services to ensure the success of the startup, similar to the experience one gets at a resort compared to a motel.

What does John Driscoll suggest is often missing in the approach of many app development startups?

John Driscoll suggests that many app development startups fail to focus on branding strategy and funding, which are crucial for their success.

How does Naked Development differentiate its approach from other app vendors?

Naked Development focuses on a limited number of companies each year to work with, allowing them to be deeply involved in the business, strategy, marketing, and overall success of the startups they partner with.

What is the 'happy number' of companies Naked Development aims to work with each year, according to John Driscoll?

Naked Development aims to work with 10 companies each year, which they have found to be the optimal number to maintain deep involvement and contribute effectively to their success.

What was the approach of Naked Development a few years ago in terms of the number of apps they developed?

A few years ago, Naked Development developed as many as 48 apps in one year, but John Driscoll admits that this approach did not allow for a deep connection or memory of the individual projects.

Why does John Driscoll believe that Naked Development's current approach is more beneficial for startups?

John Driscoll believes that the current approach of focusing on fewer companies allows Naked Development to provide a more immersive and comprehensive service, contributing to the branding, strategy, and marketing, which is essential for the startups' success.

What does John Driscoll imply about the importance of the experience provided by Naked Development?

John Driscoll implies that the experience provided by Naked Development is crucial as it goes beyond basic app development to include elements that enhance the overall success and growth of the startup.

How does John Driscoll describe the difference between a motel and a resort in relation to Naked Development's service?

John Driscoll uses the analogy of a motel and a resort to describe the difference in service quality. While a motel provides a basic good night's sleep, a resort offers a range of immersive experiences, which is similar to how Naked Development provides more than just app development.

What is the main message John Driscoll wants to convey to potential clients considering Naked Development?

The main message is that Naked Development is not just an app development vendor but a partner that helps build successful app companies by providing a comprehensive range of services tailored to the needs of the startup.

How does Naked Development ensure that the success of their clients is also their own success?

Naked Development ensures shared success by being deeply involved in the client's business, helping with strategy, marketing, and other essential aspects of the startup's growth.