‘Koparo’ की Founder से अपनी तारीफ़ सुनकर Shark Aman हुए खुश | Shark Tank India S3 | Full Pitch

Summary

Simran, founder of Kapaaro, pitches her eco-friendly cleaning products brand to the Sharks. She highlights strong growth, having reached 300,000 units sold in 2.5 years through online and offline channels. Simran positions Kapaaro against FMCG brands, touting competitive pricing, safe ingredients, and leveraging India's increasing awareness of toxins in conventional cleaners. The Sharks offer positive feedback and indicate significant market potential. One offers an investment deal which Simran declines, preferring to scale herself at present. She invites them to meet her team to explore future partnerships.

Takeaways

• 😊 Simran founded eco-friendly cleaning brand Kapaaro that uses coconut-based cleaners
• 😮 Kapaaro has reached 3 lakh units across India in 2.5 years
• 🧼 Kapaaro product range includes dish wash liquids, surface cleaners, laundry liquids etc.
• 👍 Kapaaro products are eco-friendly, pet-safe and child-safe
• 💲 Kapaaro revenue was 4.5 crores last year, projected to be 12 crores this year
• 💰 Simran raised funding of 5.6 crores and then 12 crores for Kapaaro
• 📈 Current monthly revenue is 80 lakhs with 66% gross margins
• 🔜 Plans to scale through offline distribution via Reliance and online via e-commerce
• 🤝 Received acquisition offer from investors but Simran wants to grow Kapaaro herself
• 💡 Opportunity for eco-friendly cleaning brands as market is currently dominated by MNC brands using harsh chemicals

Q & A

What natural ingredient does Kapaero use as a cleaning agent?

Kapaero uses coconut-based surfactants as their cleaning agents.

What are some key product categories offered by Kapaero?

Some key product categories offered by Kapaero include dish washing liquids, laundry liquids, home and surface cleaners, hand washes, and cleaning accessories.

How does Simran plan to grow Kapaero's business further?

Simran plans to grow Kapaero through a national deal with Reliance to expand offline distribution. She also plans to optimize pricing strategy and build close e-commerce partnerships.

What is Kapaero's current monthly revenue?

As per the discussion, Kapaero's current monthly revenue is around 80 lakhs INR.

How much funding has Kapaero raised so far?

Kapaero has raised two rounds of funding so far - 5.6 crores INR in November 2021 at a 32 crore valuation, and 12 crores INR in February 2023 at a 57 crore valuation.

What is Kapaero's current gross margin percentage?

Kapaero's current gross margin percentage is 66%.

What is the size of the cleaning products industry in India?

As per the discussion, the cleaning products industry size in India is around 55,000 crores INR.

How does Kapaero compare with other natural cleaning brands?

Kapaero is currently bigger than most other natural cleaning startups except for Herbal Strategies. However, Kapaero's products are priced almost 50% lower than competition.

What toxic chemicals are commonly found in conventional cleaners?

Bleach, phosphates, ammonia which can cause skin irritation, excema etc. are some toxic chemicals commonly found in conventional cleaners.

Why does Simran believe natural cleaners are the future?

Increased awareness about impact of chemicals on health and environment is driving adoption of natural cleaners. Simran identified this as a white space opportunity in the Indian market.