How Netflix Changed TV

Summary

Netflix achieved a significant milestone in 2017, reaching 100 million subscribers and becoming the leading streaming service worldwide. Founded in 1997 as a DVD rental service, it revolutionized TV viewing with its 'binge-watching' model. Facing content ownership issues, Netflix transitioned to creating its own shows, starting with the Emmy-nominated 'House of Cards'. By 2016, it was producing over 126 original programs annually, winning numerous awards. As competition grows, Netflix plans to expand original content and explore live TV, solidifying its impact on the future of television.

Takeaways

• 🌟 Netflix reached 100 million subscribers in April 2017, surpassing other streaming networks like Amazon Prime and Hulu.
• 🌍 Available in over 190 countries, Netflix has a global reach with half of its subscribers based in the U.S.
• 🎬 Founded in 1997, Netflix started as a mail-order DVD service before transitioning to internet video-on-demand.
• 📺 They pioneered 'binge-watching' by allowing viewers to consume entire seasons of shows at once.
• 📈 Streaming technology advancements and the popularity of handheld devices contributed to Netflix's growth.
• 📚 Initially, Netflix faced challenges as it did not own the content it streamed, leading to reliance on third-party rights.
• 🏆 Netflix's first original series, 'House of Cards,' made history by receiving an Emmy nomination as an online-only series.
• 🎥 The platform has since produced a wide range of original content, winning numerous awards, including an Oscar, 55 Emmys, and 2 Golden Globes.
• 🔄 As competition grows, Netflix plans to double down on original programming and expand into native-language and unscripted content.
• 🚀 Looking ahead, Netflix might venture into live TV, covering events like concerts and sports.

Q & A

When did Netflix reach a milestone of 100 million subscribers?

Netflix reached the milestone of 100 million subscribers in April 2017.

Which streaming networks does Netflix surpass in terms of subscribers?

Netflix surpasses Amazon Prime and Hulu in terms of the number of subscribers.

In how many countries is Netflix currently available?

Netflix is currently available in over 190 countries.

What percentage of Netflix's subscribers are from the U.S.?

Half of Netflix's subscribers are from the U.S.

Who founded Netflix and where was it founded?

Netflix was founded by Reed Hastings and Marc Randolph in Scotts Valley, California.

What was Netflix's initial business model?

Netflix initially operated as a mail-order DVD service, delivering DVDs directly to customers' doors.

How did Netflix revolutionize the way people watch TV?

Netflix introduced a new model of watching TV that allowed viewers to consume an entire season of a show in one go, known as 'binge watching'.

Which show is an example of being saved from cancellation due to Netflix's binge-watching model?

Breaking Bad is an example of a show that managed to avoid cancellation thanks to Netflix's binge-watching model.

What was the main issue with Netflix's reliance on content from other networks?

The main issue was that none of the content belonged to Netflix, meaning they had to pay the original network for each show and had no guarantee of keeping the rights forever.

What was Netflix's first original show and when was it launched?

Netflix's first original show was House of Cards, which was launched in February 2013.

What recognition did House of Cards receive that was significant for an online-only television series?

House of Cards became the first online-only television series to receive an Emmy nomination.

How many original programs was Netflix producing by 2016?

By 2016, Netflix was producing around 126 original programs a year.

What awards has Netflix won for its original content?

Netflix has won 147 awards for its original content, including 1 Oscar, 55 Emmys, and 2 Golden Globes.

What is Netflix's strategy to stand out among other on-demand services and networks?

Netflix plans to more than double its original programming by the end of 2017, expanding native-language and unscripted content, and may venture into live TV in the future.

How has Netflix changed the way we watch TV according to the script?

Netflix has changed the way we watch TV by introducing the concept of binge-watching, producing original content, and potentially expanding into live TV.

Outlines

00:00

📺 Netflix's Growth and Innovation

Netflix achieved a significant milestone in April 2017 by reaching 100 million subscribers, outpacing other streaming services like Amazon Prime and Hulu. The platform is accessible in over 190 countries, with half of its subscribers in the U.S. Netflix's origins trace back to 1997 when it was founded by Reed Hastings and Marc Randolph, starting as a mail-order DVD service. It revolutionized the entertainment industry by transitioning to internet video-on-demand, introducing 'binge-watching' and saving shows like 'Breaking Bad' from cancellation. Despite its vast library, Netflix faced challenges with content ownership, leading to the creation of its original programming. 'House of Cards' marked a historic moment as the first online-only series to receive an Emmy nomination, showcasing Netflix's ability to attract top Hollywood talent. By 2016, Netflix was producing around 126 original programs annually, spanning various genres, and had won numerous awards, including an Oscar, Emmys, and Golden Globes.

Keywords

💡Netflix

Netflix is a leading streaming service that offers a wide variety of TV shows, movies, documentaries, and more on-demand. It is central to the video's theme as it discusses the company's growth and impact on the entertainment industry. The script mentions Netflix reaching 100 million subscribers, surpassing other streaming networks like Amazon Prime and Hulu.

💡Subscribers

Subscribers refer to the individuals who have registered and paid for access to a service, in this case, Netflix. The video highlights the milestone of reaching 100 million subscribers, emphasizing the service's popularity and widespread adoption.

💡Over-the-top (OTT)

OTT refers to the delivery of film, television, and other media content over the internet, without the involvement of a traditional cable or satellite television provider. The term is used in the script to describe the type of streaming network Netflix is a part of, competing with Amazon Prime and Hulu.

💡Binge watching

Binge watching is the act of watching multiple episodes of a television series in rapid succession, often in one sitting. The script credits Netflix's model for popularizing this viewing behavior, allowing viewers to consume entire seasons at once, which has changed the way people consume media.

💡Mail-order DVD service

This term refers to the initial business model of Netflix, where DVDs were mailed to customers for home viewing, bypassing the need for physical rental stores like Blockbuster. The script mentions this as the starting point of Netflix's journey to becoming a streaming giant.

💡Video-on-demand

Video-on-demand is a service that allows users to watch video content when they choose, rather than at a scheduled broadcast time. The script describes Netflix's transition from a DVD rental service to offering internet video-on-demand, which was a revolutionary step in the entertainment industry.

💡Original content

Original content refers to media produced by the service itself, rather than licensed from other providers. The script discusses Netflix's strategy to create its own shows and movies, starting with 'House of Cards,' which allowed them to have more control over their content library.

💡Emmy nomination

An Emmy nomination is an acknowledgment from the television academy that a show or individual has been recognized for excellence in the television industry. The script notes that 'House of Cards' received an Emmy nomination, marking a significant achievement for Netflix as an online-only series.

💡Awards

Awards are honors given in recognition of excellence in various fields. The script mentions that Netflix has won 147 awards, including an Oscar, Emmys, and Golden Globes, showcasing the quality and impact of its original programming.

💡On-demand services

On-demand services are platforms that allow users to access content at their convenience, as opposed to traditional broadcast schedules. The script mentions that other services have developed original programming, indicating a competitive landscape in the streaming industry.

💡Live TV

Live TV refers to television programming that is broadcast in real-time, as events happen. The script suggests that Netflix may venture into live TV in the future, covering events like concerts and sports, which would be a significant expansion of their current offerings.

Highlights

Netflix reached 100 million subscribers in April 2017, surpassing other streaming networks like Amazon Prime and Hulu.

Netflix is available in over 190 countries, with half of its subscribers in the U.S.

Founded in 1997 by Reed Hastings and Marc Randolph, Netflix started as a mail-order DVD service.

Netflix transitioned to internet video-on-demand after delivering its billionth DVD, introducing a new way of watching TV.

The introduction of 'binge watching' allowed viewers to consume entire seasons at once.

Netflix's new model helped shows like Breaking Bad avoid cancellation by attracting audiences.

Improvements in streaming technology and the rise of handheld devices contributed to Netflix's growth.

Netflix faced a challenge as none of the content they streamed originally belonged to them.

Netflix began creating its own content to overcome licensing issues and ensure content ownership.

House of Cards, Netflix's first original show, received an Emmy nomination in 2013.

House of Cards demonstrated Netflix's ability to attract top Hollywood talent for web TV series.

By 2016, Netflix was producing around 126 original programs annually, ranging from cartoons to documentaries.

Netflix has won 147 awards, including 1 Oscar, 55 Emmys, and 2 Golden Globes.

Netflix faces competition from other on-demand services and networks with their own streaming platforms.

Netflix plans to double original programming by the end of 2017, focusing on native-language and unscripted content.

There are possibilities for Netflix to venture into live TV, covering concerts and sports events.

Netflix has permanently changed the landscape of television viewing.

Transcripts

In April 2017, Netflix hit a milestone

when it reached 100 million subscribers.

That's more than any over-the-top

streaming network, including Amazon Prime and Hulu.

Netflix is currently available in over 190 countries.

Half the subscribers are in the U.S.,

where roughly 50 million people

joined across the 50 states.

Founded in 1997 by Reed Hastings and

Marc Randolph in Scotts Valley, California,

Netflix began as a mail-order DVD service.

Instead of going to a local store like Blockbuster,

Netflix delivered entertainment right to your door.

Ten years later, after delivering its billionth DVD,

Netflix expanded into internet video-on-demand.

What they offered was a revolutionary

new way of watching TV.

Instead of airing episodes weekly,

viewers could consume an entire season

in one go—what is now known as 'binge watching'.

Thanks to this new model some shows that

struggled to attract an audience week in, week out

managed to avoid cancellation.

The most famous example is Breaking Bad.

Creator Vince Gilligan once said...

Improvements in streaming technology and a rise

in the use of handheld devices

helped Netflix's growth, as did the platform's

vast library of films and TV shows.

But there was one problem—

none of the content belonged to Netflix.

That meant the company wasn't just

paying the original network for each

show, but they also had no guarantee

they'd be able to keep the rights forever.

Their solution—to go from streaming TV

to creating it.

Netflix's first original show, House of Cards,

was launched in February 2013 and made

history later that year by becoming the

first online-only television series to

receive an Emmy nomination.

With Kevin Spacey starring and David Fincher directing,

it also showed that Netflix could attract

top Hollywood talent to

work on a web TV series.

By 2016, Netflix grew to producing around

126 original programs a year,

from children's cartoons

to feature-length documentaries.

So far they've won 147 awards,

including 1 Oscar, 55 Emmys and 2 Golden Globes.

Netflix are no longer the only players in the game.

Other on-demand services have

developed original programming,

while networks like HBO have created their own

online streaming services.

So how will they continue to stand out from the crowd?

The company plans to more than double

original programming by the end of 2017,

expanding native-language and unscripted content.

Beyond that, they could even

one day venture into live TV,

covering everything from concerts

to sports events.

Whatever the future holds,

one thing is certain,

Netflix has changed the way we watch TV forever.