5 Step Bikin Bisnis Online dalam 8 Menit

Summary

This video script outlines a streamlined approach to launching an online business in 2022, emphasizing five key steps from idea conception to operational efficiency. It highlights the importance of market research, creating a Minimum Viable Product (MVP), and leveraging free tools for financial and operational management. The script also promotes GoStore as a platform for building an online presence, inventory management, and integrating with social media for marketing. The ultimate goal is to grow the business through continuous product improvement and customer acquisition, using free marketing channels and a simple yet effective system.

Takeaways

• 😀 Start small and avoid becoming a 'wantpreneur' by taking action on your business ideas.
• 🤔 Identify a business idea that you are passionate about and believe in, as it is crucial for long-term success.
• 🔎 Conduct market research for free to validate your business idea by studying competitors and potential customer feedback.
• 🛠️ Develop a Minimum Viable Product (MVP) to test the market without needing a perfect design or large initial investment.
• 📊 Focus on gaining customer feedback from your MVP to understand product and marketing strategies better.
• 📝 Keep business operations simple, especially in the beginning, to prioritize product development and marketing.
• 💻 Utilize platforms like GoStore to manage finances, operations, and marketing in an integrated and simple manner.
• 🌐 Create an online presence with a website and social media integration to reach a wider audience.
• 📈 Grow your business by continuously improving the product and finding new customers, using both inbound and outbound marketing strategies.
• 📈 Invest in good product photography and design to stand out in the online marketplace.
• 🔄 Be prepared to adapt and make adjustments to your business regularly based on performance and market changes.

Q & A

What is the main topic of the video script?

The main topic of the video script is how to start and run an online business in 2022, summarized into five steps.

What does the speaker suggest as the first step in starting an online business?

The first step suggested by the speaker is to identify the business idea that one wants to pursue.

Why is market research important in the initial stage of starting a business?

Market research is important because it helps validate the business idea without spending money and provides insights into competitors, pricing, and customer reviews.

What is an MVP in the context of startups mentioned in the script?

An MVP, or Minimum Viable Product, refers to a product that is not perfect but is good enough to be sold in order to gain customer feedback.

What is the significance of creating an MVP before a full product?

Creating an MVP allows entrepreneurs to test the market with a basic version of their product, gather customer feedback, and make necessary adjustments without investing heavily in a full-scale product that may not resonate with customers.

What platform is recommended in the script for managing business operations and online presence?

The script recommends GoStore as a platform for managing business operations and creating an online presence, including website and social media integration.

How does the speaker suggest improving and growing a business after the MVP phase?

The speaker suggests improving and growing a business by continuously creating and improving products, finding new customers, and using both inbound and outbound marketing strategies.

What is the role of free marketing channels in the growth of an online business according to the script?

Free marketing channels, such as social media and word-of-mouth referrals, play a crucial role in generating revenue and expanding the customer base without incurring high marketing costs.

What advice does the speaker give for those who are unsure about starting their business due to lack of capital?

The speaker advises against waiting for a large amount of capital and instead encourages starting with a small investment and using free resources to test the business idea.

What is the importance of having a unique selling proposition (USP) for an online business as per the script?

Having a unique selling proposition is important to stand out from other online businesses, attract potential customers, and create a competitive advantage.

What is the final step mentioned in the script for growing and improving an online business?

The final step mentioned is to continuously monitor and adjust the business strategy based on performance, customer feedback, and market changes to ensure the business remains healthy and competitive.

Outlines

00:00

📈 Starting an Online Business in 2022: Steps and Tips

The speaker outlines a simplified 5-step process for launching an online business in 2022, emphasizing the availability of free tools and the importance of initiative. They discuss the necessity of having a solid business idea, conducting market research, and validating the idea without spending money. The Minimum Viable Product (MVP) concept is introduced as a way to start selling with a basic version of the product to gather customer feedback. The importance of a simple system for managing finances, operations, and marketing is highlighted, with a recommendation for using GoStore to streamline these processes. The paragraph concludes with advice on keeping things simple and leveraging free resources to establish a business foundation.

05:02

🚀 Scaling and Improving Your Online Business

This paragraph focuses on the strategies for growing an online business beyond its initial stages. It suggests continuously refining the product, improving it based on customer feedback, and expanding the customer base. The speaker mentions the importance of both inbound and outbound marketing, advocating for cost-effective marketing channels like social media. They stress the value of having a unique selling proposition and investing in high-quality product photography and design to stand out. The integration capabilities of GoStore for online presence, including website creation and social media linking, are praised. The paragraph concludes with encouragement to start small, avoid being a 'wantpreneur,' and utilize free platforms and tools to grow the business efficiently.

Keywords

💡Online Business

Online business refers to a commercial activity conducted over the internet. In the video, the theme revolves around the steps to establish and grow an online business in 2022, emphasizing the importance of using available tools and platforms to streamline operations and reach potential customers.

💡Ideas

Ideas in this context are the initial concepts or plans for a business venture. The video script discusses the importance of having a business idea that the entrepreneur is passionate about and believes in, as this is crucial for the business's future success and development.

💡Market Research

Market research is the process of gathering information about the target market, competitors, and customer needs. The script mentions it as a free and essential step in validating business ideas before starting, by observing competitors and understanding market demands.

💡Minimum Viable Product (MVP)

MVP is a product with just enough features to satisfy early customers and provide feedback for future product development. The video describes creating an MVP as a way to start selling without needing a perfect product, allowing for customer feedback to guide improvements.

💡Inventory

Inventory refers to the stock of goods held by a business for future sale. The script uses inventory as an example of one of the operational aspects that need to be managed in an online business, such as tracking stock levels and product availability.

💡Finance

Finance in the video pertains to the management of money in a business, including revenue and expenses. It is highlighted as a key component of the business system that needs to be monitored and maintained for the business to operate smoothly.

💡GoStore

GoStore is mentioned as a platform that helps businesses establish an online presence by providing a website and integrating with inventory, social media, and other operational aspects. It is presented as a tool to simplify and enhance the online business process.

💡Marketing Channels

Marketing channels are the various platforms or methods used to promote a product or service. The video script discusses both inbound and outbound marketing strategies, emphasizing the use of free marketing channels like social media to attract customers and grow the business.

💡Growth

Growth in the context of the video refers to the expansion and improvement of a business over time. It includes increasing sales, enhancing the product, and scaling the business operations, with an example given of aiming for a turnover of millions using the discussed systems.

💡Entrepreneur

An entrepreneur is an individual who creates a new business, bearing the risks and rewards of the venture. The script differentiates between 'wantpreneurs', who have ideas but do not act on them, and true entrepreneurs who implement their ideas and run a business.

💡Customer Feedback

Customer feedback is information received from customers about a product or service. The video emphasizes the importance of MVP for obtaining customer feedback, which is vital for making necessary adjustments and improvements to the product and business strategy.

Highlights

The speaker outlines a 5-step process for setting up an online business in 2022, emphasizing simplicity and practicality.

Available tools for online businesses are abundant and many are free to use.

The importance of having the willingness to start and not just having an idea is stressed.

Ideas for online businesses that can be started with minimal capital are discussed.

The necessity of believing in your business idea for long-term success is highlighted.

Market research is suggested as a free step to validate business ideas.

The concept of a Minimum Viable Product (MVP) is introduced as a starting point for businesses.

Feedback from customers is identified as crucial in the MVP stage.

Simple systems for managing finances and operations are recommended for small businesses.

GoStore is introduced as a platform to help create an online presence and manage business operations.

The benefits of using GoStore for inventory management and social media integration are explained.

The speaker advises on the importance of starting small and not investing heavily at the beginning.

The strategy of repeating the process of product creation, improvement, and customer acquisition is discussed.

Free marketing channels such as Instagram and TikTok are suggested for business growth.

The importance of having unique selling points to attract customers is emphasized.

Investing in good product photography and design is recommended for online appeal.

The unpredictability of business growth and the need for continuous learning and adjustment are discussed.

The use of platforms like GoStore for financial health checks and inventory management is highlighted.

The speaker concludes with advice to start small, utilize free resources, and grow the business gradually.

A call to action for viewers to subscribe, comment, and engage with the content is made.

Transcripts

Oke, ini cara jalanin bisnis online di tahun 2022.

Sebenernya udah banyak video yang bahas topik ini, tapi gua akan ringkas jadi 5 step

sampai bisnis online-nya tuh bisa jalan secara rapih.

Mau itu— ada ide, marketing-nya, sampe bikin produknya,

sampe printilan-printilan kayak inventory, barang, karyawan, finance, dan lainnya.

Karena jujur, tools-nya tuh udah ada semua dan banyak yang gratis.

Tinggal kitanya mau jalanin atau gak.

Gua sebisa mungkin bahas ini dibawah 10 menit, biar langsung bisa praktek.

Mulai dari ide, dari nol sampe bisnisnya bisa beroperasional—

mungkin omzetnya bisa puluhan sampe ratusan juta menggunakan sistem ini.

Tapi again, bisnis online itu gak bakal jalan kalo misalnya kita gak ada kemauan buat coba jalanin.

Percaya atau gak banyak banget yang DM gua bilang, "Ko gua punya ide ini, ide ini,"

Terus gua tanya, "Kenapa gak jalan?", (jawabnya) "Gak tau mulai dari mana, modalnya gak ada",

terus kayak— akhirnya ide itu selama 1 tahun ya ide doang gak dijalanin.

Itu namanya bukan entrepreneur, itu namanya wantpreneur.

Mau jadi entrepreneur tapi akhirnya gak juga ngelakuin,

Step pertama tuh sebenernya yang paling simpel.

Ide bisnis apa yang kira-kira mau kita lakuin?

Nah di 2022 gua pernah bahas ide bisnis yang bisa dilakuin pemula bahkan dengan modal minim.

Tapi disini gua bakal share beberapa ide bisnis lain yang bisa kalian lakuin sekarang juga.

Nah tapi jangan lupa, kunci dari bisnis yang berjalan jago dan bagus ke depannya

itu ide bisnis yang kalian sendiri percaya sama masalahnya.

Seandainya kalo misalnya kalian bukan tipe yang suka makanan,

misalnya kayak, "Oh yaudah semua makanan biasa aja, sama aja"

Tapi ada orang bilang, "Ide F&B ini bagus banget, lu harus jalanin ini".

Sara gua coba evaluasi lagi, 'Apakah ini benar-benar ide bisnis yang benar-benar pengen gua jalanin?'.

Karena ide yang bagus—kadang memang butuh bertahun-tahun untuk nge-develop jadi bisnis yang nilainya ratusan juta bahkan milyaran.

Dan kalo misalnya kalian sendiri gak percaya dan gak passion sama masalahnya,

bisa jadi sebelum dia matang jadi bisnis yang gede banget, kalian udah drop duluan di tengah jalan.

Nah kalo kalian udah evaluasi diri lah—kira-kira problem apa yang mau kalian coba tackle—

dari studi ya, semua ide-ide itu mana yang menarik buat kalian,

yang harus kalian lakuin adalah market research.

Soalnya di step 1 ini tuh gratis, kalian gak perlu keluar duit buat make sure idenya jalan atau gak.

Market research tuh bisa kalian lakuin dengan melihat kompetitor.

Misalnya, ada gak yang ngelakuin kayak gini? Walaupun bukan di daerah kalian, atau mungkin di luar negeri, atau mungkin teman kalian.

Terus mereka jual produknya harga berapa? Laku gak? Review-nya bagus gak?

Basically di step ini tuh kalian bisa modal google untuk validasi ide sebelum dimulai.

Kalo gua pribadi, gua bakal makan waktu 1-2 minggu untuk matengin satu ide

Mau itu research kompetitor maupun survei ke calon customer.

Sebelum kita ke step kedua— nah step 2 itu simpel.

M-V-P.

Kalo di dunia startup itu namanya Minimum Viable Product.

Jadi kalian bikin produk yang kecil, yang belum perfect, tapi kalian harus jualan anyway.

Mungkin simpelnya kita coba ide F&B tadi ya,

ternyata kita mau eksplor camilan khas Medas.

Kita udah riset nih, ternyata di Jakarta demand-nya ada,

Ternyata ada kompetitor lain ngelakuin kayak gini, jual harga 10 ribu.

Terus somehow kita bisa nemuin supplier dimana kita bisa jual itu harganya lebih murah dikit nih,

6000-7000 tapi untungnya tetap oke.

Nah menurut gua barrier-nya kebanyakan pebisnis tuh salah di sini.

Mereka harus tunggu, 'Yaudah kalo gitu gua perlu modal gede, gua perlu langsung stok barang nilainya puluhan juta.

MVP artinya, pertama economics-nya gak mesti makes sense.

Design-nya gak perlu perfect, makanannya gak perlu kayak riset sampe udah berbulan-bulan.

Bikin aja versi 1-nya, terus dijual.

Karena step paling penting dari MVP ini adalah mendapat feedback dari customer.

Step 1 itu kita dapetin feedback dengan kita ngeriset.

Step 2 kita dapetin feedback dari ustomer-nya

Dan jujur banyak banget bisnis yang bisa decide bisa gede apa gak cuma dari 2 step ini.

Dari MVP ini—kalo klaian ikutin video gue—

kan ada 3 aspek dari planning bisnis; produk, marketing, dan operasional.

Kalo kalian udah di tahap MVP biasanya kalian udah tau 2 hal ini.

Produknya apa, dan gimana cara jualannya.

Cuma kebanyakan orang bingung habis itu gimana cara bikin sistemnya?

Nah untuk kebanyakan bisnis kecil, saran gua sistem itu jangan terlalu ribet.

Jangan kayak, 'Gua perlu hire HR, accountantc, dll'.

NO.

Keep it sesimpel mungkin.

Karena semua orang tau, untuk bisnis yang baru mulai yang paling penting adalah produk dan gimana cara kita marketing-nya.

Yang penting makanya gua disini pengen share website buat ngebantu sistem kalian.

Paling simpelnya kalian bisa ngatur keuangan, operasional, dan arus kas untuk marketing.

Keuangan: simpelnya cata semua pengeluaran, pemasukan.

Operasional: gaji karwayan, misalnya kalian harus bayar transport ke sana ke sini.

Mau itu untuk catat inventory, catat data customer, sampe marketing.

Mungkin sistemnya nanti gimana caranya kolateral atau misalnya gambar di Instagram.

Postingannya gimana, kontennya gimana.

Kalo konsepnya online shop gua saranin banget kalian liat GoStore.

Pasti tau dari namanya aja ini tuh dari ekosistem Gojek.

Seandainya kalian mau go digital, ini tuh sebuah platform yang bisa ngebantu kalian bikin online presence-nya.

Mulai dari website-nya, tokonya.

Dan itu langsung terintegrasi sama data-data tadi.

Sistem inventory, pencatatan barang kalian nge-link ke toko kalian di social media

dan dia bahkan integrasi ke Instagram Shop.

Sistem yang simpel, yang tadi itu; catat keuangan, operasional—itu tuh fiturnya lengkap banget di GoStore.

Kalo pengen lebih detail, gua lagi collab sama mereka, kalian bisa cek link di caption di bawah.

Terus kalian bisa langsung bikin website gratis.

Simpelnya kalo kalian udah bikin aku, kalian tinggal ngikutin step by step ini yang menurut gua simpel banget.

Tentuin nama tokonyam jualan barangnya apa, sampe profil bisnis kalian kayak gimana.

Analoginya step 3 ini kita siapin infrastruktur,

atau gak sistem yang simpel biar bisnis kita bisa beroperasi.

Mau itu dari digital, sampe ya itu; catatan keuangan dan lain-lainnya, semuanya ada di GoStore.

Menurut gua hebat sih produknya.

Since kita udah ke step 3, selanjutnya apa?

Step ke-4 itu setelah kita ngelewatin fase bikin sistem, bikin MVP,

kita pengen ngegedein bisnis kita kan?

Cara gedeinnya gimana?

Ya cari customer lagi.

So, kita ngegedein bisnis dengan mengulangi proses bikin produk - improve produk - cari customer.

Di video lain tuh gua udah banyak banget bahas gimana caranya inbound marketing, outbound marketing.

Dan kalian gak perlu pake yang mahal-mahal dulu.

Free marketing channel, yaitu bikin konten di Instagram, di TikTok,

nawarin ke temen, terus bikin mereka rekomendasiin ke temen lain.

Itu tuh sebenernya cukup banget untuk bisa dapetin omzet diatas 10 juta.

Ini kalo menurut opini pribadi gua.

Contoh simpel untuk appeal atau kayak—menarik calon customer kalian

adalah punya sesuatu yang bisnis online lain gak punya.

Misalnya kalian ke website, liat-liat produk kalian tuh simpel,

kayak yang dibikin dari GoStore ini.

Terus invest di foto yang bagus, keluar modal dikit lah untuk design-design dan foto produk yang bagus.

Dan kalo kalian pake free marketing channel tadi; Instagram dan lain-lain,

GoStore tuh bisa nge-integrate itu. Contohnya kayak gini.

Menurut gua sebenernya semua yang kalian butuh untuk memulai bisnis online tuh ada di internet.

Dan contohnya platform kayak GoStore ini yang memudahkan bisnis online punya edge atau kelebihan dibanding bisnis lainnya.

Yang penting kalian memulai.

Tapi kalo misalnya udah mulai, gimana cara kita grow dan improve bisnis ini

sampe puluhan hingga ratusan juta?

Yaudah, step 5adalah grow and improve.

Yang harus dipahami dari bisnis adalah, gak ada teori pasti.

Biasanya kalo kita bikin planning 6 bulan-1 tahun ke depan, itu tuh gak bakal sesuai dengan planning kita.

Karena perubahan zama, customer, kompetitor sekarang tuh cepet banget.

Ada analogi lucu kalo di startup, yaitu kita terjun pake pesawat tapi pesawatnya belum jadi.

Jadi kita sambil terjun sambil bikin pesawatnya.

Analogi itu tuh artinya bisnis kita sambil berjalan kita baru figure out, 'Oh ternyata marketing yang bagus begini'.

'Rata-rata produk yang bagus begini'.

Kita cek terus performance bisnis kita.

Kalo udah punya sistem kayak di GoStore itu, kita bisa lihat nih, keuangan kita gimana?

Sehat atau gak? Apakah kita perlu naikin harga produk? Apakah produk kita terlalu mahal?

Inventory kita gimana? Banyak gak barang-barang yang mandek?

Barang-barang apa aja yang bagus? Barang apa yang gak kejual?

Dan itu harus setiap bulan—bahkan setiap minggu tuh dipelajari untuk bikin adjusments di bisnis kalian.

At the end dengan grow-nya bisnis, timnya juga bisa grow,

kalian bisa hire orang lagi, sampe di tahap bisnisnya bisa auto-pilot.

Itu sih harapan dari banyak pebisnis yang memulai.

Jadi kalian liburan ke Bali masih bisa dapet duit.

So, konklusinya apa?

Konklusinya start small,

jangan jadi wantpreneur, mulai dari modal kecil, dan coba aja dulu jualan,

pake platform-platform gratis; free marketing channel, social media, bikin konten.

Dan gunakan platformm-platform kayak GoStore ini untuk mempercepat bisnis kalian lebih rapih kedepannya.

Jangan lupa kalian bisa langsung cek link di bawah, gua lagi collab.

Kalian bisa dapet website gratis yang terintegrasi langsung ke social media.

Anyway, thanks GoStore buat sponsoring this video.

Semoga video ini bisa melahirkan banyak pebisnis-pebisnis online lain di 2022.

___(?), ulangi videonya, liat ide-ide mana yang cocok buat kalian, terus kira-kira ngadet di mana.

Kalo misalnya bermanfaat feel free subscribe,

comment di bawah, tanya-tanya, ngobrol sama viewers lain.

I guess I'll see you guys onthe next video.

Bye-bye!