Day 5: Fishing For Your Audience Plus REFINING Content

Summary

This video script offers practical advice on leveraging video marketing to grow a business by targeting the right audience. It emphasizes the importance of overcoming the fear of being seen by friends and family, and highlights the value of referrals from personal networks. The speaker shares tactics for expanding one's social media reach, including joining relevant groups and adding potential clients strategically. The script also provides an exercise to create compelling headlines that resonate with the ideal audience, aiming to stop the scroll and capture attention, ultimately guiding viewers on how to make their content more impactful.

Takeaways

• 🎓 Start creating videos to gain an advantage over competitors who are hesitant to appear on camera.
• 🚀 Focus on growing your business by reaching a larger and more targeted audience.
• 🤔 Overcome objections like using a personal profile for business by understanding the value of referrals from friends and family.
• 🎣 Learn to 'fish' in the right places by engaging with groups and individuals who have already invested in their business.
• 📈 Aim to add 30 to 40 people daily to strategically build your friends list for future marketing advantages.
• 🔄 Understand that merging a personal profile into a business page can transfer friends as likes, creating powerful look-alike audiences.
• 📝 Practice creating headlines that resonate with your ideal audience by putting yourself in their shoes.
• 🧠 Develop empathy for your audience's mindset when they encounter your content to create compelling headlines.
• 📉 Identify situations where your ideal audience might be struggling and address those in your content.
• 🎯 Be specific in your messaging to attract the right audience and avoid being too broad.
• 💡 Utilize tools like JoyPixels to enhance headlines and grab attention, making your content stand out.

Q & A

What is the main topic discussed in the video script?

The main topic is about growing a business by effectively using video marketing and targeting the right audience.

Why might some people be hesitant to start video marketing according to the script?

Some people might be hesitant because they are too scared to put themselves out there on video, especially in front of friends and family.

What is the importance of having friends and family on one's friend list for business growth?

Friends and family can be a source of referrals, and they might recommend your business to others if they are aware of what you do.

What type of groups should one avoid when trying to grow their network for business purposes?

One should avoid groups of people who are looking for a handout or a freebie, as they are less likely to invest in a business.

What kind of groups are recommended for someone looking to grow their network with potential clients?

Groups designed for people who have already invested in their business, such as the Kajabi group or the Cartridge group, are recommended.

Why is it suggested to add 30 to 40 people a day to one's friend list?

This strategy helps to strategically build up the friend list to 5000, which can later be merged with a business page to create look-alike audiences for advertising.

What is the purpose of creating headlines that resonate with the ideal audience?

The purpose is to make people stop scrolling and pay attention to the content, by making them feel that the content is specifically relevant to them.

How can one create a headline that stops the scroll according to the script?

By identifying the specific situations or scenarios that the ideal audience might be in and crafting a headline that directly addresses those situations.

What exercise does the speaker suggest to help create clear and specific headlines?

The exercise involves putting oneself in the mind of the ideal audience, imagining their situations, and writing down three different scenarios that they could be in when encountering the content.

What is the benefit of using the suggested exercise for creating content?

The exercise helps in giving fresh angles and perspectives for the same content, making it more engaging and relevant to the audience.

How can one repurpose a single piece of content to create multiple headlines?

By using the exercise to frame the same content differently, addressing various scenarios or situations that the ideal audience might be facing.