Day 4: Learn And Implement My Video Flow

Summary

In this informative video, the creator shares her streamlined video distribution strategy across multiple platforms. Starting with live streaming on her personal profile for engagement, she uses the Get Vid Chrome extension to download content, then uploads to her Facebook Business page. Leveraging Repurposed.io, she efficiently distributes her videos to YouTube, iTunes, Spotify, and Instagram, emphasizing simplicity and consistency. She also introduces One Stream for those who prefer pre-recorded videos, offering a solution for varied content delivery. The video aims to empower viewers to amplify their brand effectively.

Takeaways

• 🎥 The speaker prefers going live on their personal profile for engagement and brand awareness.
• 🔍 They emphasize the importance of optimizing one's profile for engagement and brand visibility.
• 📅 The speaker plans to share activities for daily engagement to attract new viewers in a subsequent video.
• 📝 The speaker uses a simple and consistent video flow system to distribute content across platforms, avoiding the need for multiple content types.
• 🛠 They use the 'get vid' Google Chrome extension to download live videos from Facebook.
• 📌 After downloading, the video is uploaded to the Facebook business page with specific hashtags to trigger Repurposed IO.
• 📊 Repurposed IO is a tool that automates the distribution of content to YouTube, iTunes, Spotify, and creates captioned videos for Instagram and LinkedIn.
• 💡 The speaker is not personally technical with Repurposed IO and pays someone to manage it for them.
• 🎨 For those who are shy or unable to go live, the speaker recommends using One Stream to upload pre-recorded videos that appear live.
• 📚 The speaker provides a link to One Stream and Repurposed IO for further exploration, not as affiliate links.
• 📈 The overall goal is to streamline content distribution to amplify the brand across multiple platforms efficiently.

Q & A

What is the main topic of the video?

The main topic of the video is the speaker's video flow process, which explains how they distribute their content across various platforms.

Why does the speaker prefer going live on their personal profile?

The speaker prefers going live on their personal profile because it is optimized for engagement and brand awareness, and has a lot of engaged people.

What activities does the speaker plan to show in the next video?

In the next video, the speaker plans to show activities that should be done daily to consistently get new viewers for the content.

What is the speaker's stance on creating different types of content for different platforms?

The speaker is against creating different types of content for each platform, advocating for a simple system that can be consistently executed without taking too much time.

What tool does the speaker use to download videos from Facebook?

The speaker uses a Google Chrome extension called GetVid to download videos from Facebook.

How does the speaker upload the downloaded video to their Facebook business page?

The speaker uploads the downloaded video directly to their Facebook business page after downloading it from their personal profile.

What is the purpose of Repurposed IO in the speaker's video flow?

Repurposed IO is used to distribute the speaker's video content across their YouTube channel, podcast on iTunes and Spotify, and also to create captioned videos for Instagram and LinkedIn.

What is the speaker's process for getting their content on YouTube, iTunes, Spotify, and Instagram?

The speaker uses Repurposed IO, which is triggered by a specific hashtag on their Facebook business page, to distribute the content across these platforms.

What alternative does the speaker suggest for those who are shy or unable to go live?

The speaker suggests using a tool called OneStream, which allows pre-recorded videos to be uploaded and streamed live to various pages.

What is the speaker's advice for those who want to start with Facebook or Instagram?

The speaker advises that starting with either Facebook business page or Instagram is okay, and they are simply walking through their own personal flow.

What is the speaker's approach to optimizing content for different platforms?

The speaker focuses on a simple video flow and does not worry about optimizing for each platform, except for the captions and banners for Instagram.

Outlines

00:00

📹 Content Distribution Across Social Media Platforms

The speaker discusses their video flow strategy for distributing content across various social media platforms. They prefer to go live on their personal profile due to high engagement and brand awareness. The process involves downloading the live video using the 'Get Vid' Chrome extension, uploading it to the Facebook business page, and using hashtags to trigger Repurposed IO, a software that distributes the video across YouTube, iTunes, Spotify, and Instagram. The speaker emphasizes the importance of a simple system that can be consistently executed without requiring a lot of time or a team, like Gary Vee's.

05:01

🚀 Streamlining Video Content for Multiple Platforms

This paragraph outlines the continuation of the video content distribution strategy. The speaker explains that their LinkedIn and Instagram profiles are updated a few days after the content is posted on YouTube and Facebook. They also introduce 'One Stream' as a tool for those who may not want to go live, allowing pre-recorded videos to be streamed live on social media platforms. The speaker provides a direct link to One Stream and emphasizes the simplicity of their video flow, which includes uploading a single video that is then automatically optimized and shared across multiple platforms, including Instagram and LinkedIn.

Keywords

💡Engagement

Engagement in the context of social media refers to the interactions users have with content, such as likes, comments, shares, and reactions. In the video, the speaker emphasizes the importance of having an engaged audience on their personal profile, which is crucial for optimizing brand awareness and content distribution.

💡Brand Awareness

Brand awareness is the extent to which consumers are familiar with a brand and its values. The speaker mentions optimizing their profile for brand awareness, which means making sure that their content and profile reflect the brand's identity and message, helping to increase recognition and recall among potential customers.

💡Content Distribution

Content distribution is the process of sharing content across various platforms to reach a wider audience. The video's theme revolves around the speaker's method of distributing their live videos across multiple platforms, such as Facebook, YouTube, Instagram, and LinkedIn, to maximize reach and engagement.

💡GetVid

GetVid is a Google Chrome extension mentioned in the script as a tool for downloading videos from Facebook. It plays a crucial role in the speaker's video flow, as it allows them to capture live sessions and repurpose them for other platforms.

💡Repurpose.io

Repurpose.io is a software tool that automates the process of repurposing content for different platforms. The speaker uses it to distribute their content to YouTube, iTunes, Spotify, and Instagram, showcasing its utility in simplifying the content distribution process.

💡YouTube Channel

A YouTube channel is a user's profile on the YouTube platform where they can upload, manage, and share video content. In the video, the speaker discusses how they use their YouTube channel as one of the destinations for distributing their live videos, leveraging it to reach a broader audience.

💡Podcast

A podcast is a digital audio program available for download or streaming on the internet. The speaker mentions that their video content is also distributed as a podcast on platforms like iTunes and Spotify, indicating a strategy to reach audiences who prefer audio content.

💡Instagram

Instagram is a social media platform known for its visual content, including photos and videos. The speaker discusses how they use Instagram as part of their content distribution strategy, noting the importance of captions and visual appeal in this platform.

💡LinkedIn

LinkedIn is a professional networking platform that also supports the sharing of multimedia content. The speaker mentions using LinkedIn to distribute their content, highlighting its potential for reaching a professional audience.

💡OneStream

OneStream is a tool mentioned in the script for streaming pre-recorded videos as if they were live. The speaker uses it to overcome the challenge of not always being able to go live, providing an example of how technology can facilitate content distribution.

💡Humblebrag

A humblebrag is a statement that appears to be self-deprecating but is actually a subtle boast. The speaker refers to incorporating a humblebrag as part of their video content strategy, suggesting a way to showcase achievements without coming across as overly boastful.

Highlights

Introduction to the video flow process for content distribution across platforms.

Personal preference for going live on a personal profile for engagement and brand awareness.

Explanation of the daily activities for getting new viewers on content.

Simplicity in content creation for efficient distribution without the need for a team.

Use of the GetVid Google Chrome extension for downloading live videos.

Uploading downloaded videos to the Facebook business page.

Utilization of Repurposed.IO for automated content distribution across platforms.

Integration of a special hashtag to trigger Repurposed.IO content distribution.

Description of content distribution to YouTube, iTunes, Spotify, and Instagram.

Use of captioned videos on Instagram and LinkedIn for consistency.

Mention of OneStream for pre-recorded videos to simulate live streaming.

Option to use OneStream for shy individuals or those unable to go live.

Details on the free and paid versions of OneStream for different video lengths.

Final summary of the video flow from live streaming to multi-platform distribution.

Assignment reminder for viewers to create their own videos with a headline and value proposition.

Teaser for the next video on stocking friends lists and building audiences organically.

Transcripts

so welcome to day 4 so today we're gonna

be going over my video flow because I

get this question a lot Laurel do you go

live on your business page do you go

live on your personal profile how do I

get that content to Instagram so today's

video is going to be all about how I get

my content distributed across all of my

platforms ok so and I'm going to show

you what that actually looks like as

well so what I personally do now this is

totally up to you I personally go live

on my personal profile because I have

optimized my profile for engagement and

I've also optimized my profile for brand

awareness ok and so I have a lot of

engaged people on my list and in

tomorrow's video I'm going to show you

guys what activities you should be doing

on the daily to consistently get new

eyeballs on your content ok but today

we're just gonna focus on what do I do

with my videos after I go live where do

I put them do I create different types

of content for a different type of

platform ok I'm in it I'm a very

simplistic person I am all about being

able to set up a system that I can

consistently execute now I'm not one of

those people especially as my business

keeps growing like remember how I told

you guys that I still worked a 9 to 5

through the first year of building my

business and so I had to come up with

some type of system that was not going

to cost me a lot of time I know there

are a lot of gurus out there that are

trying to force you guys to create

different types of you know pieces of

content for each type of platform but

that's just not built for most people

we're not like all like Gary Vee that

has a team that can edit you know short

videos and long videos and so what I

want to show you guys today is just a

very simple video flow of how you can

get your content across all of the

platforms ok so my video flow starts

with my facebook profile because that's

where my engagement is if you

wanted to start with your facebook

business page that is absolutely okay if

you wanted to start with your Instagram

that is okay but I'm just walking you

guys through my own personal flow so the

first thing that I do is I go live again

remember I've got my headline my promise

of value okay and so that's all we have

to worry right now we're not worried

about getting all comments I know I have

a lot of comments on my content but

that's because I'm at a different phase

than a lot of other people okay you're

gonna learn how to get here though

don't worry so I've got my headline my

promise of value and then I've got my my

video okay so once I go live on my

facebook profile you see I use get vid

it's an Google Chrome extension so if

you just type in get vit get F vid

Google Chrome extension it'll allow you

to download your videos okay so that's

the very first thing I do is I download

it from my facebook profile then what I

do is I come to my facebook business

page and then I upload that downloaded

video from that I just did okay

so let me go find let's see yep here it

is so you guys can see I downloaded it

and you're gonna see I did a little

something extra right here I hash tagged

it video marketing okay so once this

hashtag goes on to my business page it

then tells a software that is called

repurposed IO you can get it right here

now total transparency I pay someone to

use repurposed IO for me I don't do it

myself so I am NOT the technical person

to show you how to set this up but if

you do a repurpose that IO set up on

YouTube there are plenty of videos that

will absolutely walk you through how to

set this up now what repurposed IO does

is it will get my video content right

here because I I've assigned it a

special hashtag so any

piece of content that I hash tag

repurposed I Oh is going to pull it in

and it is going to distribute it across

my youtube channel okay so here's my

youtube channel right here you can see

this video right here it's also going to

distribute it to iTunes and Spotify for

a podcast it's also going to spit out a

version for Instagram but you could say

see here it takes a little bit longer um

a cup Instagram is a little late because

I like my stuff captioned so as you can

see here um

it takes a couple of extra days to get

the stuff captioned but I use the

caption videos like this on both

Instagram and on LinkedIn so my LinkedIn

and Instagram are a couple of days

behind my youtube and my video marketing

strategies on my facebook business page

and YouTube and also it's it's the same

day so it on the same day it goes out to

YouTube it goes out to Spotify it goes

out to my podcast and it also spits out

like I said like if you look go to my

Instagram all of these like little

little caption videos right here that we

can utilize so that is my video flow

right there so don't forget today to do

your video assignment whether you want

to do it live or whether you want to

re-record it I'm going to show you guys

something else so there are times where

I am NOT able to do live all the time

and just total transparency this is not

I'm not going to give you guys a an

affiliate link for one stream but I do

love using something that's called one

stream let's see if it'll load I might

not even have the right let's see Google

let's go to Google and then one stream

video let's see what Street oh it's one

stream dot live there you go and so

basically I have the free version which

means if I pre record videos up to five

minutes I can upload it right here to

one stream and one stream is going to

have

to login but if you go to one stream dot

live I can actually upload videos to one

stream and it will stream them live to

my page a lot of people ask me how I get

like different graphics and stuff on to

my live videos like like this one right

here it's because I will pre produce

some videos and then I will upload them

into one stream like this one right here

it it showed me as live but I wasn't

actually live I used one stream so you

have a choice so if you are shy and do

not want to do your video content live

you can use something like one stream

again it's one stream dot live and if

you are using the free version it will

allow you to upload a video up to five

minutes but if you have a paid version

which is about ten dollars a month it

will allow you to upload a video longer

than five minutes so again my video flow

is I go live on my personal profile I

then download it using get vid it's a

Google Chrome extension and then what I

do is I then to put it on to my facebook

business page I hash tag it with the

appropriate hashtag that tells repurpose

io2 then bring in that video send it to

youtube right

it also sends it to Spotify it sends it

to iTunes and it also sends it to get

bannard and captioned for my Instagram

and my LinkedIn profiles okay so that in

one single video is how I get my content

streamed across multiple platforms very

very simple but I don't again i don't

worry about optimizing for each little

platform other than the caption and the

banners for instagram but i hope that

you guys are following this because this

is going to be a very in

or in part about amplifying our brand

over the next 90 days okay so what you

need to do after this video one do your

video assignment right follow your sheet

what is the next video make sure you are

you have your headline your promise of

value and don't forget that humblebrag

value proposition we want to make sure

that we are getting that into inside

every single video so what I have to do

is I'm in a link repurposed io

down at the bottom this is not an

affiliate link and I'm also going to

link one stream again not an affiliate

link and I will see you guys on

tomorrow's video where we're going to

learn how to start stocking our friends

list and building our audiences

organically