How to Get Sponsored on YouTube

Summary

A 16-year-old YouTuber with 30,000 subscribers shares tips for getting sponsorships and making money on YouTube. They explain how to build an email list by networking and reaching out to potential sponsors. When emails respond, negotiate rates based on average views then send contracts. Create sponsored videos as negotiated - usually ad reads shouting out products or dedicated videos organically showcasing them. Review details, get paid, but research companies first to avoid promoting questionable businesses. Taking sponsorships allows monetizing hard work while growing an audience.

Takeaways

• 🚀 You need a sizable audience on YouTube for brands to consider sponsorship, with a starting point of around 1,000 subscribers.
• 📧 If brands don't reach out first, proactively contact them by gathering email addresses from LinkedIn, company websites, or through networking with other YouTubers.
• 🤝 Networking with fellow content creators is highly effective for exchanging contact information of potential sponsors.
• ✉️ Initial outreach emails should be short, customized for each company, and avoid revealing your rates too soon.
• 💼 Sponsorships on YouTube typically come in two forms: ad reads (short product mentions) and dedicated videos (entire video focused on a product or service).
• 💡 For setting rates, calculate the average views on your videos and multiply by 20-30 for ad reads, or 3-5 for dedicated videos.
• 📊 Be wary of deals that only offer payment through affiliate links, especially when starting small, as these are often not profitable.
• 🔄 Engage in negotiations by asking companies for their rates first to potentially secure a better deal.
• 📝 Always review contracts thoroughly before signing, and don’t hesitate to request one if not initially provided.
• 💸 After completing the sponsored content and getting approval, send your payment information to receive compensation.
• 📉 Expect some drop in viewer retention during sponsored segments, but don't let it deter you from accepting sponsorships.
• 🔍 Research potential sponsors carefully to avoid associating your channel with disreputable or unethical companies.
• 🏆 Don't view accepting sponsorships as selling out; it's a legitimate way to earn from your hard work and dedication on YouTube.

Q & A

At what subscriber milestone did the YouTuber get their first sponsor?

The YouTuber got their first sponsor at 1,000 subscribers.

What two main types of sponsor integrations exist on YouTube?

The two main types of sponsor integrations on YouTube are: 1) Ad reads - short 30-90 second shoutouts to a product or company, and 2) Dedicated videos - longer videos focused entirely on showing and explaining a product or service.

Why does the YouTuber recommend asking potential sponsors for their rates first?

The YouTuber recommends asking sponsors for their rates first so that if the rates they provide are higher than what you expected, you have earned yourself some extra money.

What is an affiliate link and how does it work?

An affiliate link allows the YouTuber to earn a percentage of profits from any purchases made through that link. However, affiliate links usually generate little money for small YouTubers.

How can you calculate a baseline rate to charge sponsors?

You can calculate a baseline rate by taking your average views per video and multiplying that number by 20-30. That gives you a rate to charge for a basic ad read.

Why might retention rates dip during sponsor segments?

Retention rates may dip during sponsor segments because some viewers will click away rather than listen to advertisements.

What should you research before accepting a sponsorship?

Before accepting a sponsorship, research the company thoroughly to ensure they are legitimate and not a pyramid scheme which could damage your reputation.

When should you submit payment details to a sponsor?

You should submit your payment details only after the sponsored content has been posted publicly, not before.

Should you feel like you're selling out by taking sponsors?

No, you should not feel like you are selling out. Sponsorships allow you to earn money for the hard work you put into YouTube.

What backup should you have in case a sponsor does not provide a contract?

If a sponsor does not provide a written contract, keep the email chain as evidence of the terms you negotiated and agreed to.

Outlines

00:00

😊 Getting Brand Deals and Sponsorships

The paragraph provides tips for small YouTubers to get brand sponsorships and make money, including having at least 1000 subscribers, networking with other creators for sponsor contacts, sending concise cold emails, calculating rates based on views, negotiating deals, filming integrations, and more.

☯️ How YouTube Sponsorships Work

The paragraph explains the two main types of YouTube sponsorships - ad reads which are short endorsements, and dedicated brand videos weaved throughout the full video. It also advises on coming up with sponsorship rates.

💰 Finalizing and Getting Paid

The paragraph discusses final steps like contracts, delivering and getting approval on integrations, processing payment, and considerations like checking retention data and researching companies to avoid promoting questionable products or services.

Keywords

💡YouTuber

A YouTuber is someone who creates videos and uploads them to YouTube. In the context of the video, the narrator is a 16 year old YouTuber with 30,000 subscribers. She shares tips for getting brand sponsorships as a small YouTuber.

💡Sponsors

Sponsors refer to brands that pay YouTubers to promote their products or services in videos. The video discusses strategies for getting sponsorships and negotiating deals with brands.

💡Brand deals

Brand deals are a type of sponsorship where a brand pays a YouTuber to promote their product. The video aims to provide tips to get profitable brand deals.

💡Ad reads

Ad reads refer to sponsor segments within a YouTube video where the creator promotes the sponsor's product or service for 30-90 seconds. Ad reads are common and easier to produce than dedicated sponsor videos.

💡Dedicated videos

Dedicated videos are entire YouTube videos focused on featuring or reviewing a sponsored product. They involve more production work but offer brands more airtime.

💡Affiliate links

Affiliate links allow YouTubers to earn commission based on any sales they drive to a brand's website. Affiliate earnings are usually small for minor YouTubers.

💡Rates

The rates refer to how much a YouTuber charges brands for sponsored videos. The video discusses strategies for calculating and negotiating rates.

💡Contracts

Contracts formally detail a sponsorship agreement between a YouTuber and a brand. YouTubers should review contracts carefully before signing them.

💡Integrations

Integrations refer to including sponsor promotions within YouTube videos, whether as ad reads or dedicated videos.

💡Retention

Video retention refers to the percentage of viewers that watch until a certain point. Sponsor segments often cause small dips in viewer retention.

Highlights

I got my first sponsor at a thousand subscribers

Search LinkedIn and the company’s website for emails and departments with keywords like marketing, PR, social media

Network with as many YouTubers as possible and ask them for email addresses of companies that sponsored them

Keep your initial email extremely short and concise

Make sure your emails are specific as to why you want them to sponsor you

There are two main types of integrations: ad reads and dedicated videos

Calculate your rates by taking your average views and multiplying by 20-30 for an ad read

For a dedicated video, multiply your ad read rate by 3-5

If offered only an affiliate link, don't take it

Ask for the company's rates even if they ask for yours first

Read contracts thoroughly before signing

Research companies before promoting them

Don't feel like you're selling out by taking sponsorships

Expect dips in retention graphs during sponsored segments

Let me know if you have any questions

Transcripts

I'm a 16 year old YouTuber with 30 000

subscribers that works with sponsors

every single video here's my secrets to

getting brand deals that will make you

tons of money on YouTube first off your

channel has to be pretty big already or

companies aren't going to see any

benefit in sponsoring you for reference

I got my first sponsor at a thousand

subscribers then when you're at that

point if you don't already have

companies in your inbox wanting to

sponsor you you have to do a little more

work and reach out to them first to do

this you'll need to build a list of

emails and there's a couple good ways of

doing this the first way is to search

LinkedIn and the company's website for

emails and departments with keywords

like marketing PR social media and Etc

but oftentimes I don't find any emails

or I find generic emails that are likely

to be clogged up with millions of

messages so instead I like the second

method better which is to network with

as many YouTubers as possible and just

ask them for the email addresses of

companies that they have been sponsored

by in the past 99 times out of 100

they'll say yes because they're nice and

because there's an expectation that you

would do the same for them if you want

to learn more about networking I talk a

lot about it in this this video so pop

it open in a new tab to watch it after

this one after you've got a list of

email addresses you're gonna send all of

them an initial email keep this email

extremely short and concise because

nobody has time to read a four-page

essay listing every single little detail

on why you want to work with nordvpn

obviously you'll want a template to base

your emails off of but make sure you're

not just blasting the same email to a

million different companies they can

usually tell that it's a copy paste

email and it's much more effective if

you're specific as to why you want them

to sponsor you also don't let them know

your rates up front but I'll talk about

why later here's a template email for

you to screenshot if you want and here's

an example of it in use before you know

it companies will start responding to

your emails but before I tell you what

to do next here's a basic rundown of how

sponsorships work there are two main

types of Integrations on YouTube ad

reads and dedicated videos ad reads are

the most common form of sponsorships on

YouTube YouTubers that include an ad

read in their videos simply shout out a

company or a product for about 30 to 90

seconds you've definitely seen this

before in a YouTube video the second

type is a dedicated video These are

where Creator will use a product or a

service organically throughout an entire

video as opposed to just a shout out I

did this with my first sponsorship using

the hostinger I pretty much spent the

entire video making a website and then

showed my audience how easy it was to

use hostinger to host it ad reads are

obviously a lot easier to create but

some companies only want to sponsor with

a dedicated video so you'll have to

figure it out when the time comes you're

probably also wondering how to come up

with your rates luckily it's pretty easy

to get a ballpark first calculate the

average views for the videos on your

channel then

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that number by 20 or 30 to get a pretty

good estimate this should be your flat

rate for an ad read integration for a

dedicated video you can probably

multiply this by three or five because

you're giving the company an entire

video of airtime compared to just the 30

to 90 seconds of an adri sometimes

companies will also add on a percentage

of profits from an affiliate link which

is nice but usually makes you like

pretty much no money when you're small

so I wouldn't worry about this if a

company tries to only offer you an

affiliate link then it's definitely a

bad deal for you I would not take that

but now that you have your rage you're

going to respond to all the companies

that have emailed you back obviously

thank them for getting back to you so

quickly and then ask for their rates for

whatever integration you're interested

in doing even if they ask for your rates

first just pretend you didn't see this

or ignore it because if you ask and they

respond with rates that are higher than

what you were expecting then you've just

earned yourself some extra money it

might seem a little dumb but this has

actually worked for me a few times in

the past then you'll probably email back

and forth a few times and eventually

figure out all of the details after this

happens they may want to send a contract

over for you to sign I'm not a lawyer

and I'm not giving you guys legal advice

but I mean obviously read the whole

thing over and if everything's good then

you know go ahead with it if they don't

send a contract over this isn't totally

unusual I mean I've worked with a lot of

companies that won't send contracts and

I still have the emails as backup if I

would ever need to use them but if you

want a contract just ask for one and

they'll send it over when that's all

sorted out you'll have to film the

integration or dedicated video or

whatever you and the company negotiated

I'll leave that to you then when that's

done and into the final video you'll

probably have to submit a Google drive

or unlisted video link to the sponsor so

that they can review it they may ask you

to make some revisions but when they

give you the green light to post then

post it and after you post email them

your PayPal email or whatever you're

using to get your money and then get

paid a couple notes though before you go

try this yourself first in videos with

sponsors especially adreach you're gonna

notice little dips wherever the sponsor

segments appear in your retention graph

it's unfortunate but it's normal and I

guess that's just the cost of including

sponsors in your videos second make sure

that you research companies before

trying to get sponsored by them it's

really not a good look for you or for

your channel if you go promoting some

like pyramid schemes so be careful third

don't feel like you're selling out

because you're taking a sponsorship

YouTube is hard and you deserve to get

paid for all the hard work you're

putting into it don't let anyone tell

you otherwise and with that I wish you

the best of luck let me know if you have

any questions here or on Discord or I

guess wherever you can find me

[Music]

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