[해외벤처투자] 아직도 독일하면 맥주랑 축구? 독일 벤처 A부터 Z까지 우리가 알려줄게! | 독일 편

VC협회
4 Aug 202312:03

Summary

TLDRThis video script celebrates the 114th anniversary of the South Korea-Germany partnership with various events planned throughout the year. It delves into German culture, highlighting the Bundesliga and favorite football teams, and touches on the importance of keeping one's word in German society. The conversation shifts to the urban startup ecosystems, mentioning the growth of German unicorns in fintech, mobility, and software sectors, with a focus on sustainability. The script concludes with an invitation to engage with the German-Korean community.

Takeaways

  • 🎉 The 114th anniversary of the South Korea-Germany partnership is being celebrated with a variety of events throughout the year.
  • 🤝 A meaningful initiative is planned involving 140 persons from the German-Korean business community to support visually impaired people in a sports event.
  • 🏙️ German Cultural Week in Jeonju city is scheduled for September, indicating a significant cultural exchange event.
  • 🏆 German football, particularly the Bundesliga, is highlighted as a top European league with famous players and a significant cultural impact.
  • 🍞 German bread, specifically 'Fleischkuchle', is mentioned as a must-try food for its solid and non-spongy texture.
  • 🏡 German people are prone to homesickness, often missing the taste of German bread.
  • 🗣️ Language learning is discussed, with the pronunciation of Korean being particularly challenging for the speaker.
  • 🤝 The importance of keeping one's word in German culture is emphasized, contrasting with the more courteous nature of such expressions in Korean culture.
  • 🦄 There are about 30 German unicorns, predominantly in fintech, mobility, and software sectors, with the majority located in Berlin and Munich.
  • 💼 Startup sectors in Germany are dominated by information and communication technologies, followed by food, consumer goods, healthcare, and automotive mobility logistics.
  • 🌿 A significant number of German startups are related to renewable energy and green tech, reflecting Germany's focus on sustainability and energy transition.

Q & A

  • What events are planned for the 114th anniversary of the South Korea-Germany partnership?

    -Various events are planned throughout the year to celebrate the 114th anniversary of the South Korea-Germany partnership, including a meaningful initiative involving 140 persons from the German Korean business community to support visually impaired people in a sports event. Additionally, the German cultural week in Jeonju city is scheduled for September.

  • What is the significance of the German cultural week in Jeonju city?

    -The German cultural week in Jeonju city is a significant event as it showcases German culture and strengthens the cultural ties between South Korea and Germany, which is part of the broader celebration of their longstanding partnership.

  • How is German football perceived in South Korea?

    -German football is quite famous in South Korea, with the Bundesliga being one of the top European football leagues. Legendary players like Tabungun and Zhongumin have contributed to its popularity, and currently, there is interest in Kim Min-je potentially signing with Bayern Munich.

  • What is the favorite football team of the person speaking in the transcript?

    -The speaker's favorite football team is from their hometown, Hamburg, which has had varying success over the years but has been disappointing in recent times.

  • How do German people generally deal with homesickness?

    -German people tend to suffer from homesickness due to their missing German bread, which is a significant part of their culture and daily life.

  • What is the difference between German and Korean approaches to making promises?

    -In German culture, promises like 'let's have a meal together' are meant to be kept and are not just courtesies, unlike in Korean culture where such statements might be seen more as polite gestures.

  • What are some of the challenges faced by someone learning the Korean language?

    -Pronunciation and numbers are particularly challenging for those learning Korean, as they can be quite confusing and difficult to master.

  • What is the most difficult Korean word for the speaker?

    -The speaker finds the Korean word for 'difficult' itself quite difficult to pronounce and remember.

  • What are some of the popular startup sectors in Germany?

    -The most popular startup sectors in Germany are information and communication technologies, food and consumer goods, healthcare, and automotive, mobility, and logistics sectors. Additionally, there is a significant focus on renewable energy and green tax, indicating the success of green startups in the country.

  • How many unicorns are there in Germany, and where are most of them located?

    -As of 2022, there are about 30 unicorns in Germany, with 80% of them located in Berlin and Munich. The number of German unicorns has almost doubled since 2021, indicating a thriving startup ecosystem.

  • What is an example of a successful German unicorn in the food delivery industry?

    -Delivery Hero is a successful German unicorn in the online food delivery platform sector, founded in Berlin. It is one of the leading players in the food delivery industry and has acquired the Korean Brothers Corporation, retaining the brand in Korea to benefit from its strong recognition and customer loyalty.

Outlines

00:00

🎉 Celebration of South Korea-Germany Partnership

The video script discusses a variety of events organized to celebrate the 114th anniversary of the South Korea-Germany partnership. It mentions a special initiative involving 140 individuals from the German-Korean business community to support visually impaired people in a sports event. The script also highlights the upcoming German cultural week in Jeonju city in September, emphasizing the richness of activities and the potential for sharing many stories.

05:03

🏆 German Football and Cultural Insights

This paragraph delves into German football culture, mentioning the Bundesliga as one of the top European football leagues. It discusses the fame of German football, referencing legendary players and the potential signing of Kim Min-jae with Bayern Munich. The speaker shares personal preferences for football teams, particularly the hometown team of Hamburg, and touches on the cultural aspect of German seriousness about keeping promises, contrasting it with Korean courtesy phrases.

10:32

🌐 German Startup Ecosystem and Unicorns

The final paragraph focuses on the German startup ecosystem, particularly the fintech, mobility, and software sectors, which house the majority of German unicorns. It provides statistics on the growth of unicorns since 2021, with a significant concentration in Berlin and Munich. The script gives an example of Delivery Hero, an online food delivery platform that acquired a Korean company, highlighting the benefits of brand recognition and customer loyalty. It also touches on the popularity of different startup sectors in Germany and the success of green startups due to the country's focus on sustainability.

Mindmap

Keywords

💡South Korea Germany partnership

The term 'South Korea Germany partnership' refers to the diplomatic and economic relationship between South Korea and Germany, which is over 140 years old. This partnership has been marked by various initiatives and events, such as the Korean-German Energy Day, which is a platform for energy experts to exchange views and learn from each other's experiences [^1^]. The 140th anniversary of the start of South Korea-Germany exchanges was also celebrated with a conference to discuss further cooperation [^7^].

💡Bundesliga

Bundesliga is the top professional football league in Germany and one of the top European football leagues. The script mentions it in the context of German football culture, indicating its significance and popularity. It is also noted for having famous players and clubs, such as Bayern Munich, which is a leading team in the league [^1^].

💡Unicorns

In the context of the video, 'unicorns' refers to privately held startup companies valued at over $1 billion. Germany has a growing number of unicorns, particularly in the fintech, mobility, and software sectors. About 30 unicorns existed in 2022, with the majority located in Berlin and Munich, and the number has almost doubled since 2021 [^1^].

💡Fintech

Fintech, short for financial technology, is a sector that has seen significant growth in Germany, with many startups focusing on innovative financial services and products. The video script mentions that fintech is one of the sectors where German unicorns are predominantly found, indicating its importance in the country's startup ecosystem [^1^].

💡Renewable energy

Renewable energy is a key focus for Germany's energy transition and sustainability goals. The script highlights that 46% of German startups are related to renewable energy and green tax, showing the country's strong emphasis on sustainability and energy transition [^1^].

💡Cultural week

The 'German cultural week in Gwangju city' mentioned in the script is an event that celebrates German culture, likely involving various activities and exhibitions. Such events are part of the cultural exchange and partnership between South Korea and Germany [^1^].

💡Homesickness

The script discusses how German people may suffer from homesickness, particularly missing the taste of German bread. This term is used to illustrate the emotional connection people have with their home country and its culture [^1^].

💡Startup ecosystems

A startup ecosystem refers to the network of organizations, investors, and entrepreneurs that support the growth of new businesses. The script mentions the urban startup ecosystems in Germany, indicating the various sectors that are popular for startup investments, such as ICT, food, consumer goods, and healthcare [^1^].

💡Food delivery

The script provides an example of a German unicorn, Delivery Hero, which is an online food delivery platform. It is one of the leading players in the food delivery industry and has a presence in Korea through the acquisition of Woowa Brothers Corporation [^1^].

💡Sustainability

Sustainability is a core theme in the script, with a focus on Germany's commitment to renewable energy, energy transition, and the establishment of a hydrogen economy. The German government has implemented legislation to speed up the renewable energy planning and approval process, reflecting a strong commitment to sustainability [^6^].

Highlights

Celebrating the 114th anniversary of South Korea-Germany partnership with various events planned throughout the year.

Initiative to support visually impaired people in a sports event with 140 persons from the German-Korean business community.

Upcoming German cultural week in Jeonju city in September.

Discussion of German football culture, Bundesliga, and famous players like Tabungun, Zhongumin, and Kim Min-jae.

Personal favorite football club from Hamburg and its recent disappointing performance.

Differences in social customs between Germans and Koreans, such as the meaning of 'let's have a meal together'.

Challenges of learning Korean language pronunciation and numbers for a German speaker.

Most difficult Korean word for a German is 'difficult' itself.

Introduction to German unicorn startups, with about 30 in 2022, mostly in fintech, mobility, and software sectors.

80% of German unicorns are located in Berlin and Munich, with the number doubling since 2021.

Delivery Hero, a German unicorn in online food delivery, acquired Korean Baedal Minjok in 2020.

Popular startup sectors in Germany include ICT, food & consumer goods, healthcare, and automotive mobility logistics.

46% of German startups are related to renewable energy and green tech, reflecting Germany's focus on sustainability.

Invitation to connect with the German-Korean community and ask questions.

Closing remarks expressing gratitude for the insightful discussion.

Transcripts

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thank you

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[Music]

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this video

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[Music]

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[Music]

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foreign toy

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I heard that there are a variety of

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events have been taking place this year

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celebrating the 114th anniversary of the

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South Korea Germany partnership could

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you briefly introduce us to those events

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yeah actually there are many events

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planned throughout the year additionally

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we're also planning a meaningful

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initiative to participate with 140

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persons from the German Korean business

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Community to support the visually

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impaired people in a sports event also

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worthwhile mentioning I think the German

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cultural week in johnju city is coming

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up in September so as you can see a lot

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of things happening well there seem to

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be various events so I'm wondering of

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course about how they're going to be in

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about many stories that you have to tell

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me but it's not just fun talking about

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them in a very easy way so I actually

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prepare something very special

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so I prepared two boars just first put

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in complicated startup stories away

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first we will talk about German culture

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you know that German Football is also

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quite famous right Bundesliga is one of

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the top German professional football

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league system and is one of the top

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European football leagues from legendary

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tabungun to zhongumin and even now Kim

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minje is probably going to sign up with

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Bayern Munich so what is your favorite

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football club my favorite football team

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from my hometown Hamburg is

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unfortunately not very successful in the

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recent years but it was very good at one

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title throughout the time when

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was in in Germany and the son used to

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play for Hamburg too and at that time

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they were still doing all right but

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unfortunately in recent years their

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performance has been rather

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disappointing you like the one actually

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I like Bayern win him okay well it's the

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most successful team so that's okay I

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guess

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did you know the German people tend to

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suffer like from homesickness because of

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their missing German breath

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yeah and relate to that yeah well to be

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honest I I like to change it up but if I

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had to choose one of them I would

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probably be foil combo the one with lots

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of seats that is not so spongy more

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solid you guys you should try that

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definitely you cannot say you try German

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bread without trying for comfort

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I can already pictures the subscribers

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saying like of course you should keep

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your word but it's actually not this

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meaning but more the things that Korean

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people say often like let's have a meal

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together or let's meet up later some

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more of a like courtesy in Korean

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culture but for Germans it's about

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really keeping a word right so it's not

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just a courtesy for us right let's have

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a meal together actually that happened

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to me a friend of mine a Korean friend

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of mine was asking let's have a meal

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together and I said yeah sure when shall

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we go then obviously he was a bit

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surprised meals or deciding what to eat

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I think that can be sometimes a bit of a

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complicated difficult process in Korea

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for instance when you sort of try to

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guess what the other person would like

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to eat rather than having the German

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approach would be like I like to eat

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this I'm not in the mood for that and

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let's decide on what to eat quickly

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that's obviously a bit different in

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Korea

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is

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me to learn Korean when I when I've

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tried to learn it especially pronouncing

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for me is

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so difficult and still difficult till

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today and like the numbers some chips

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are was hot on it we're so confusing I

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know the German language is obviously

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difficult as well but Korean was

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actually really tough so how about you

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what is the most difficult Korean word

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for you oh there are so many but

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actually the word difficult in Korean is

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quite difficult

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from now on we're going to talk about

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the urban startup ecosystems which could

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be a little bit complicated but I hope

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you're going to explain it to us very

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well

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foreign

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I heard that there are a number of

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German unicorns is it true tell us about

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a good example of German unicorns and

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the numbers of them please most unicorns

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in Germany are actually in the fintech

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mobility and software sectors they're

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about 30 unicorns in 2022 and 80 of them

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are actually in Berlin and Munich the

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number of German unicorns has almost

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doubled since 2021 so 18 and 2021. for

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example there is delivery hero which is

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an online food delivery platform founded

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in Berlin and it's one of the leading

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players in the food delivery industry it

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acquired Korean Brothers Corporation

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back in 2020 so it retained they mean

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brand in Korea which is allowing it to

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benefit from the strong brand

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recognition and customers loyalty of

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uber brothers that has built over years

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well it sounds amazing that 80 of 30

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German unicorns are located in Berlin

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and Munich let's move on to the next

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question which startup sectors are

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popular in Germany I'm curious about the

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hottest startup investment sector okay

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there is about 30 percent of the German

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startups in the information and

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communication Technologies followed by

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food consumer goods about 11 Healthcare

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which is 8.5 and finally Automotive

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Mobility Logistics sectors which is

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about seven percent the other startups

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that spread across various other

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Industries 46 of German startups are

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actually somewhat related to renewable

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energy and green tax that means that

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these green startups are quite

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successful due to the stronger focus on

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sustainability and energy transition in

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Germany thank you so much for your kind

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explanation and we will move on to part

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two

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hi

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Tony is

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um

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foreign

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foreign

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foreign

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foreign

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yes thank you very much for having us I

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hope you enjoyed this insightful

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discussion don't hesitate to reach out

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to us ask us questions connect with the

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German Korean Community

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um thank you very much and uh happy to

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be here

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thank you

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Related Tags
Cultural EventsStartup EcosystemGerman FootballBundesligaKorean BusinessVisually ImpairedSports EventGerman CultureUnicorn CompaniesSustainability