Re Engage From Campaign that Did NOT Respond

Summary

This script outlines a step-by-step process for re-engaging contacts in a campaign who have not responded. It involves creating a 'remove' tag, filtering contacts by campaign, assigning the 'remove' tag to non-responders, and then filtering out those tagged to target the remaining leads. The script emphasizes the importance of using a drip campaign for systematic re-engagement, ensuring no leads are overlooked.

Takeaways

• 🔄 Re-engage with existing contacts in a campaign by adding a 'remove' tag to exclude them from the current list.
• ⚙️ Navigate to the 'settings' to create a new tag labeled 'remove' for the contacts you want to exclude.
• 📋 Use the 'contacts' section and apply a filter for the specific campaign you want to modify.
• 🔍 After filtering, identify the contacts who have responded to reduce the list size for easier management.
• 📝 Perform an action to assign the 'remove' tag to the contacts who have responded, thus excluding them from the campaign.
• 🗑️ Remove the filter to revert to the full list of contacts in the campaign, now excluding those who have been tagged.
• 🏷️ Apply a 'tags' filter to exclude the 'remove' tag, focusing on contacts that were not previously engaged.
• 📉 Observe the change in contact numbers after applying filters to ensure the correct contacts are being targeted.
• 📞 Initiate a dialing session or add contacts to a new campaign, list, or assign new tags as needed for re-engagement.
• 💧 Maintain the practice of using a drip campaign for all engagement efforts, even for smaller contact lists.
• 📱 Follow the prompts to engage with the contacts, ensuring a systematic approach to re-engaging with non-responsive leads.

Q & A

What is the first step to re-engage contacts in a campaign?

The first step is to go to the settings and add a new tag named 'remove'.

How do you filter contacts based on a specific campaign?

You go to the 'Contacts' section, use the 'Filter' button, and select the campaign you want to filter the contacts from.

What is the purpose of the 'remove' tag in the context of re-engaging contacts?

The 'remove' tag is used to identify and exclude contacts that have already been engaged with or responded to the campaign.

How can you see the number of contacts who have responded to a campaign?

By using the automation feature, you can see the change in the number of contacts, such as from 488 to 148, indicating 148 people responded.

What action is taken after selecting the contacts who responded to a campaign?

You assign them the 'remove' tag by using the 'Action' button and then selecting 'Assign Tag' followed by adding the 'remove' tag.

Why is it necessary to remove the filter after assigning the 'remove' tag?

Removing the filter allows you to see the full list of contacts in the campaign and ensures that you are working with the updated contact list.

How do you ensure that you are engaging with the right set of contacts after removing the 'remove' tag?

You use the 'Tags' filter to exclude the 'remove' tag, ensuring that you are only engaging with contacts who have not previously responded.

What is the recommended campaign strategy when re-engaging with contacts?

It is recommended to use a drip campaign, even if the number of contacts is less than 100, to ensure a systematic and spaced-out engagement.

Can the process described in the script be applied to campaigns with multiple pages of contacts?

Yes, the process can be applied to campaigns with multiple pages, but you will need to select all contacts on each page individually.

What is the final step in re-engaging contacts from a specific campaign?

The final step is to start a dialing session, add contacts to a campaign or list, assign tags, and follow the prompts to engage with the contacts.

Why is it important to always do a drip campaign when re-engaging contacts?

A drip campaign is important because it helps in maintaining a consistent communication schedule, which can improve engagement rates and not overwhelm the contacts.

Outlines

00:00

🔄 Re-engaging Contacts in a Campaign

This paragraph outlines the process of re-engaging with contacts that have already been part of a campaign but did not respond. It starts with creating a new tag for removal in the settings and then filtering contacts based on the campaign. The script explains how to use the automation feature to identify respondents, assign a 'remove' tag to those who did not respond, and then filter out these tagged contacts. The aim is to prepare a fresh list of contacts to be re-engaged through a new campaign, emphasizing the importance of using a drip campaign approach for consistent engagement.

Keywords

💡Re-engage

Re-engage refers to the process of re-establishing communication or interaction with individuals who were previously contacted but did not respond. In the video's context, it involves taking steps to reconnect with contacts from a specific campaign to reinitiate engagement. An example from the script is the process of assigning a 'remove' tag to those who have responded, and then re-engaging with the remaining contacts.

💡Campaign

A campaign in this script denotes a targeted marketing or communication initiative aimed at a specific group of contacts. It is central to the video's theme as it outlines the steps to re-engage contacts from a particular campaign. The script mentions choosing a campaign to filter contacts that will be re-engaged.

💡Tag

In the context of the video, a tag is a label used to categorize or organize contacts within a system. The script describes creating a 'remove' tag to identify those who have already responded, and then using tags to filter and exclude these contacts for re-engagement.

💡Filter

Filtering is the process of selecting a subset of data based on specific criteria. The video script explains using filters to narrow down the contacts list to those who belong to a particular campaign and have not been tagged with 'remove', which is essential for the re-engagement process.

💡Automations

Automations refer to the automated processes within a system that can perform tasks without manual intervention. The script mentions that the account uses 'normal automations', which likely includes the automatic tagging and filtering of contacts based on their response status.

💡Responded

Responded indicates the action of replying or reacting to something, in this case, to a campaign's communication. The video's theme revolves around re-engaging contacts who did not 'respond', as the script shows a decrease in the number of contacts from 488 to 148 after identifying respondents.

💡Dialing Session

A dialing session is a period during which an automated system initiates contact with a list of phone numbers. The script suggests starting a dialing session as one of the actions to re-engage with the filtered contacts.

💡Drip Campaign

A drip campaign is a marketing strategy that involves sending out messages or offers over time to nurture leads. The video emphasizes the importance of using a drip campaign, even for a small number of contacts, as part of the re-engagement strategy.

💡Leads

Leads are potential customers or clients who have shown interest in a product or service but have not yet made a purchase. The script discusses re-engaging with old leads, which are the contacts that were part of a previous campaign.

💡Assign Tag

Assigning a tag is the action of applying a label to a contact for organization or categorization purposes. The script describes assigning the 'remove 123' tag to those who have responded and then using this action to exclude these contacts from the re-engagement process.

Highlights

Re-engaging with existing contacts in a campaign involves adding a 'remove' tag.

Navigate to 'settings' to create a new tag for removing contacts from a campaign.

Use the 'filter' function to select contacts from a specific campaign.

Account utilizes standard automations, affecting the number of contacts displayed.

Responded contacts can be identified and tagged for removal to streamline the list.

Assigning the 'remove' tag to respondents simplifies the re-engagement process.

Removing the filter returns to the full list of campaign contacts.

Excluding specific tags helps in targeting unresponsive or untagged leads.

Selecting all available contacts on a page prepares them for re-engagement.

Starting a dialing session or adding contacts to a list are part of the re-engagement strategy.

Assigning tags and campaigns to contacts is crucial for organized re-engagement.

The importance of conducting a drip campaign even with a small contact list.

Habitual use of drip campaigns ensures consistent engagement with leads.

Engaging with unresponsive contacts from a specific campaign requires careful selection.

The process of re-engagement involves going through prompts and campaign setup.

Always maintain the habit of drip campaigns for effective lead management.

Transcripts

hello to re-upload or re-engage your

contacts that are already in a campaign

what you are going to do is go down to

settings here we're going to add a new

tag and the tag is going to be remove

and I did one one two three here then

what we're going to do is go up to

contacts and then choose we're going to

go over to filter sorry Let me

refresh then we're going to go over to

the filter button right here and we're

going to choose the campaign that we are

wanting to take those contacts from and

reupload them so that campaign then what

I'm going to do is um this account uses

our normal

automations so um anything with

responded

you could see here it changed from 488

to 148 so the 148 people that responded

I'm going to make this list big so we

could do one page click it

all then click here go ahead and do

action assign tag and then add the

remove one two three and then click

assign tag so I already did that here

then what we're going to do is get rid

of that filter so now it's just the

campaign and you could see here we're

back to 448

contacts then what I'm going to do is

move over go to the tags filter so it's

still the campaign in this top filter I

moved over on the columns click this

little filter button and we're going to

exclude the one two three filter so you

could do this with any tag they may

already be contacted with this is if

they weren't tagged anything specific

and you're going back and just

re-engaging with old leads so you can

see here it uploaded to

271 are available we have 500 so you can

do kind of click that click this button

which will select all that are on the

page so if you have multiple Pages then

you'll need to do this for each page

then you can do a start a dialing

session you can add them to a campaign a

list

assign these people tags do whatever you

want but to re-engage we would assign a

campaign choose the camp campaign and

then go through the prompts make sure to

do a drip campaign even if it's less

than 100 always just be in a habit of

doing a drip campaign with everything

that you do and then this is how you

will engage re-engage with the contacts

from a specific campaign that did not

respond