BEST Email Marketing Software (My TOP Recommendation)

Summary

In this video, Simon from Metics Media reviews eight popular email marketing software options, discussing their pros and cons based on personal experience. He covers aspects like pricing, automation capabilities, ease of use, design templates, deliverability, and customer support. Simon recommends MailerLite for simplicity and affordability, ActiveCampaign for advanced automation, and GetResponse for a comprehensive marketing platform. A survey in the description helps viewers find the best fit for their needs.

Takeaways

• 😀 The video is a review of various email marketing software by Simon from Metics Media, based on his personal experience and opinions.
• 🔍 The video covers eight email marketing providers: ActiveCampaign, Constant Contact, GetResponse, Aweber, Convertit, Mailchimp, MailerLite, and Sendinblue.
• 💰 The pricing of these services typically depends on the number of contacts in your email list, with Sendinblue being unique for charging based on the number of emails sent.
• 🆓 MailerLite and Mailchimp offer attractive free plans suitable for beginners, with Mailchimp allowing up to 2000 contacts.
• 🚀 ActiveCampaign, Constant Contact, and GetResponse do not offer free plans but provide free trials of varying lengths.
• 🛠️ ActiveCampaign stands out for its powerful email automation features, while GetResponse is becoming an all-in-one marketing platform.
• 📈 The ease of use is highlighted as an important factor, with MailerLite being the most intuitive and user-friendly.
• 📊 Deliverability is crucial for email marketing success, and Constant Contact and ActiveCampaign have shown the best rates.
• 💬 Good customer support is essential, with GetResponse, ActiveCampaign, and MailerLite offering strong support services.
• 🔗 Integration capabilities are important for those using third-party softwares like Shopify or Salesforce.
• 📝 The script provides a comparison of prices for a list size of up to 2,500 contacts on the lowest tier plans, emphasizing the need to check individual plan features.
• 🔍 A survey tool is provided in the video description to help viewers determine the best email marketing software for their specific needs.

Q & A

Who is the speaker in the video and what is his role?

The speaker is Simon from Metics media, who provides tips, tools, and tutorials to grow online businesses.

What is the main purpose of the video?

The main purpose of the video is to share the speaker's thoughts on various email marketing software and to recommend the best one based on different criteria.

Is the video sponsored by any of the email marketing providers mentioned?

No, the video is not sponsored by any of the email marketing providers discussed in the video.

How many email marketing providers are discussed in the video?

Eight email marketing providers are discussed in the video: ActiveCampaign, Constant Contact, GetResponse, Aweber, Convertit, Mailchimp, MailerLite, and Sendinblue.

What are the key factors to consider when choosing an email marketing software according to the video?

The key factors include price, required email marketing tools, design templates and customization options, ease of use, deliverability, and customer support.

What makes Sendinblue's pricing model different from the others?

Sendinblue charges based on the number of emails sent per month rather than the number of contacts on the email list.

Which two providers offer the most attractive free plans according to the speaker?

MailerLite and Mailchimp offer the most attractive free plans, with MailerLite being the only free option to build email automation sequences and Mailchimp having a contact limit of 2000.

What is the importance of deliverability in email marketing?

Deliverability is crucial as it determines whether emails end up in the inbox or spam folder, affecting the visibility and effectiveness of email marketing campaigns.

Which provider has the best customer support according to the speaker's experience?

GetResponse has the best customer support, offering 24/7 live chat and knowledgeable staff.

What is the recommended approach for viewers to find the most suitable email marketing software for their needs?

Viewers are recommended to take a short survey provided in the video description, which will generate a personalized recommendation based on their specific email marketing needs.

What are the top recommendations for email marketing software based on the video?

For affordable and easy-to-use tools, MailerLite is recommended. For those serious about email marketing and needing advanced automation, ActiveCampaign is the top choice. GetResponse is suggested for those who want more than basic features but cannot afford ActiveCampaign.

Outlines

00:00

📈 Overview of Email Marketing Software Reviews

In this introductory paragraph, Simon from Metrics Media outlines his experience with various email marketing software over the past few months. He promises to share his insights and recommendations on the best options for viewers. Simon clarifies that the video is not sponsored and will be based on his unbiased opinion. The video will cover eight providers, including both free and paid options, and Simon has created tutorials for each. He will discuss five key factors to consider when choosing an email marketing software, starting with price and the pricing models of different providers, including the unique approach of Sendinblue. He also mentions the free plans and limitations of these services.

05:01

💰 Pricing and Features of Email Marketing Services

This paragraph delves into the pricing structures of email marketing services, emphasizing the importance of the number of contacts and the提供免费计划s' limitations. Simon highlights MailerLite and Mailchimp as having the most attractive free plans, allowing for comprehensive functionalities up to a certain contact limit. He also discusses the free trials offered by ActiveCampaign, Constant Contact, and GetResponse, with varying durations based on geographical availability. Simon provides a price comparison for a hypothetical email list size of up to 2,500 contacts, noting the variability in plan features and the difficulty in direct comparison due to different tiers and offerings.

10:02

🛠️ Email Marketing Tools and Automation Capabilities

Simon discusses the necessity of understanding one's business needs for email marketing tools, such as simple newsletters versus complex automations and customer journeys. He ranks ActiveCampaign as the top provider for email automation, offering extensive customization and additional features like text messaging and CRM integration. GetResponse is highlighted as an all-in-one marketing platform with sales funnels and webinars, among other tools. Other providers are noted for their basic features, with some offering unique tools like surveys or logo makers. Integration capabilities with third-party softwares and the variety of design templates for forms and emails are also covered, with a critique of ConvertKit's limited email customization options.

🎨 Ease of Use and Design Customization

The ease of use is the focus of this paragraph, with MailerLite being praised for its intuitive interface and beginner-friendly features. Simon recommends MailerLite for those seeking simplicity and efficiency in their email campaigns. Despite its limitations compared to more feature-rich tools like GetResponse or ActiveCampaign, MailerLite's ease of learning and use is emphasized. The paragraph also touches on the learning curve of other providers and the importance of tutorials for mastering their systems.

📫 Deliverability and Customer Support in Email Marketing

Deliverability is underscored as a critical aspect of email marketing, with the risk of emails ending up in spam folders if not properly managed. Simon references emailtooltester.com for deliverability rates and notes the fluctuating nature of these results. Constant Contact and ActiveCampaign are mentioned as having the best overall deliverability. The importance of customer support is also highlighted, with a preference for 24/7 live chat support. GetResponse is commended for its top-notch support, while ActiveCampaign and MailerLite also receive positive remarks. A tool is introduced at the end of the paragraph to help viewers determine the most suitable email marketing provider based on their specific needs.

🏆 Top Recommendations and Conclusion

In the concluding paragraph, Simon provides his top recommendations based on different needs and budgets. MailerLite is suggested for affordable, easy-to-use solutions for basic email marketing needs. ActiveCampaign is the top choice for serious email marketers seeking advanced automation capabilities. GetResponse is recommended as a middle-ground option for those who cannot afford ActiveCampaign but require more than basic functionalities. The paragraph ends with an invitation to take a survey for personalized recommendations, a reminder of exclusive discounts, and an encouragement to engage with the content and subscribe for more informative videos.

Keywords

💡Email Marketing Software

Email marketing software refers to a suite of tools that businesses use to manage and automate email communications with current and potential customers. In the video, the main theme revolves around evaluating various email marketing software options, discussing their features, pricing, and suitability for different business needs. The script mentions several providers like ActiveCampaign, Constant Contact, and Mailchimp, indicating the importance of choosing the right software for effective email campaigns.

💡SaaS (Software as a Service)

SaaS is a software delivery model in which software and its associated data are centrally hosted on the cloud. The video script explains that most email marketing providers operate as SaaS companies, charging customers on a subscription basis, similar to a Netflix subscription. This means that users pay a monthly or yearly fee to access the service, and if they stop paying, they lose access to the software.

💡Contact List

A contact list in the context of email marketing refers to the database of email addresses that a business uses to send marketing messages. The script mentions that the cost of using email marketing software often depends on the number of contacts in one's email list, with larger lists typically incurring higher costs.

💡Free Plan

A free plan is an offering by some email marketing software providers that allows users to use the service up to a certain limit without charge. The script highlights that five of the eight providers discussed offer free plans, which are attractive for businesses just starting out or those with limited budgets, but these plans often come with limitations on features and the number of contacts.

💡Email Automation

Email automation is the process of using software to automatically send out emails based on specific triggers or schedules. The video emphasizes the importance of email automation features, especially when comparing providers like ActiveCampaign, which is noted as a leader in this area, allowing businesses to create complex automation sequences to engage with their audience more effectively.

💡CRM (Customer Relationship Management)

CRM refers to strategies, technologies, and practices used to manage a company's interactions with customers and potential customers. In the script, it is mentioned that ActiveCampaign has a good CRM feature, indicating that it helps businesses manage their customer relationships more effectively by integrating with their email marketing efforts.

💡Deliverability

Deliverability in email marketing is the measure of how successfully emails reach the recipient's inbox rather than being marked as spam. The video script discusses the importance of deliverability rates, citing a website that tests these rates for different providers, and noting that high deliverability is crucial for ensuring that marketing emails are actually seen by subscribers.

💡User Interface (UI)

The user interface is the space where interactions between users and a digital device occur, and in the context of the video, it refers to the design and layout of the email marketing software that users interact with. The script praises MailerLite for having a clean and intuitive UI, which makes it easy for users to create email campaigns without a steep learning curve.

💡Customer Support

Customer support refers to the assistance provided by a company to its customers. In the video, the importance of having responsive and knowledgeable customer support is highlighted, especially when dealing with unique issues that may arise with each email marketing system. The script rates GetResponse as having the best support, offering 24/7 live chat and quick resolution to problems.

💡Pricing Model

A pricing model is the way a company structures its prices for products or services. The script explains that most email marketing providers have a pricing model based on the number of contacts in a user's email list, but Sendinblue is an exception, charging based on the number of emails sent per month, which could be beneficial for businesses with large lists but lower email volume.

💡Tutorial

A tutorial is a set of instructions or an educational program that helps users learn about a particular topic or how to use a service or product. The video script mentions that the speaker has created complete beginner tutorials for each of the eight email marketing providers discussed, which are intended to guide new users step-by-step on how to start using the software.

Highlights

The presenter, Simon from Metics Media, shares his personal experience and opinions on various email marketing software without sponsorship influence.

Eight different email marketing providers are discussed, including both free and paid options such as ActiveCampaign, Constant Contact, GetResponse, Aweber, Convertit, Mailchimp, MailerLite, and Sendinblue.

Complete beginner tutorials for each of the eight providers are available, with links provided in the video description for step-by-step guidance.

The video outlines five key factors to consider when choosing email marketing software: price, required tools, design templates, ease of use, and deliverability.

Pricing models vary among providers, with some charging based on contact numbers and others on emails sent per month, like Sendinblue.

Five providers offer free plans with limitations on contacts and features, with MailerLite and Mailchimp having the most attractive free plans.

ActiveCampaign, Constant Contact, and GetResponse provide free trials instead of free plans, with varying trial lengths.

A comparison of prices for a 2,500 contact email list on the lowest tier plan is provided, highlighting the differences in pricing and included features.

ActiveCampaign is recognized as the leader in email marketing automation, offering extensive customization and integration options.

GetResponse is evolving into an all-in-one marketing platform with additional tools beyond email marketing, such as sales funnels and webinars.

The importance of design templates and customization options for creating appealing signup forms, landing pages, and emails is discussed, with ConvertKit having limited email customization.

MailerLite is identified as the easiest tool to use with a clean and intuitive interface, suitable for beginners and those seeking simplicity.

Deliverability is emphasized as a critical factor, with Constant Contact and ActiveCampaign showing the best overall deliverability rates.

Customer support is highlighted as essential, with GetResponse offering the best 24/7 live chat support according to the presenter's experience.

A personalized recommendation tool is introduced, allowing viewers to take a short survey and receive a tailored recommendation based on their email marketing needs.

Top recommendations are given based on the viewer's needs: MailerLite for affordability and ease of use, ActiveCampaign for advanced email automation, and GetResponse as a comprehensive marketing tool.

The video concludes with an invitation to take advantage of exclusive discounts and deals, as well as beginner tutorials for all discussed providers.

Transcripts

- So in the past couple of months, I've tried out pretty

much every popular email marketing software out there.

And in this video, I'm gonna share with you

my thoughts on each of them

and tell you exactly which one is best for you.

What's up, this is Simon from Metics media

providing you with the best tips, tools and tutorials

to grow your online business.

So make sure you subscribe to the channel

to not miss any upcoming videos.

So before we get into the video, I wanna make clear

that this video is not sponsored

by any of these email marketing providers

that we're gonna be talking about in this video.

Everything I'm saying is based on my own experience

and own opinion.

I'm gonna be giving you the pros and cons

between different email marketing softwares

that I recommend, and specifically,

we're gonna be looking at eight different providers

including both free and paid options.

So there's ActiveCampaign, Constant Contact, GetResponse,

Aweber, Convertit, Mailchimp,

MailerLite and Sendinblue.

And I've already created complete beginner tutorials

for each of these eight providers

that we're gonna be talking about in this video.

So no matter what you choose these tutorials

will show you step-by-step on how to start using them.

I'll leave a link to all of these tutorials

down below in the video description.

Now I'll break this video down

in five things that you should look for

when deciding on your email marketing software.

And I'm gonna be giving you my overall thoughts

at the end on which platform I would choose for what.

So let's now dive in and talk about the five things

that you should look for when deciding

on an email marketing software.

Let's start off with the most obvious one, which is price.

Pretty much all email marketing providers

are so-called SaaS companies, meaning they charge

for their service on a monthly or yearly basis.

Kind of like a Netflix subscription.

If you stop paying the monthly fee,

you will lose access to their software.

The amount you'll have to pay normally depends

on how many contacts you have on your email list.

So the larger email list is, the more you have to pay

on a monthly or yearly basis.

The only exception to this pricing model is Sendinblue.

They charge based on how many emails you send out per month

rather than how many contacts you have on your email list.

So this provider might be interesting to you

if you already have a large email list

but you send out relatively few emails.

Five of these eight providers also offer

a completely free plan that you can use up to

a certain amount of contacts on your email list.

When you go over that contact limit,

you will have to choose one of their paid plans.

Next to that contact limit, most free plans

also limit the amount of features that you can use

so that eventually you will become a paying customer.

However, in my opinion, there are some very attractive

and capable free plans that you'll be able to use

for a very long time, until you will have to upgrade

and choose a paid plan.

In my opinion, MailerLite and Mailchimp

have the most attractive free plan on the market right now.

You can use both of these free options

to create signup forms, build landing pages,

and send out email broadcasts.

Plus MailerLite is the only free option that you can use

to build entire email automation sequences

and MailChimp has the most attractive contact limit

at 2000 email contacts.

ActiveCampaign, Constant Contact and GetResponse

don't have a free plan.

What they're offering is a free trial so that you can try

out their software before choosing one of their paid plans.

Constant Contact has the longest free trial period

at a 60-day free trial, followed by GetResponse

with a 30-day free trial

and ActiveCampaign with a 14-day free trial.

However, the 60-day free trial of Constant Contact

is only available for people in the United States

and in Canada, so for everybody else

you will only get a 30-day free trial.

Now trying to compare the prices

side by side of these email marketing softwares.

It's quite a difficult thing to do

because most of these providers have multiple plan tiers

that are just hard to compare to each other.

So for example, ActiveCampaign's cheapest plan

comes with their powerful email automation builder

but not with the landing page builder.

Whereas GetResponse cheapest plan

doesn't include their automation builder

but they do include the landing page builder.

So the attractiveness of each plan

really depends on what features you actually need.

Nevertheless, here's a comparison of the prices

for each provider with an email list size

of up to 2,500 contacts on their lowest tier plan

with a monthly payment option.

Again, Sendinblue has a different pricing model.

So I chose their Lite plan

with a monthly sending limit of 10,000 emails.

So this comparison should give you a good idea

about how expensive those providers are

compared to each other.

But again, the features that come with these plans

vary between these different providers.

So definitely check out the prices for yourself

before making a decision.

I'll leave some links down below in the video description.

Now let's move on to the next important question

that you should ask yourself

before choosing your email marketing provider.

And that is what email marketing tools

will you actually need in your business?

Will you just send out simple email newsletters

or will you be building complex email automation

sequences and customer journeys.

Because there's no point in paying for a very powerful tool

if you're not gonna use those features.

Out of all eight options, ActiveCampaign is definitely

the best provider when it comes to

email marketing automation

they are known to be the leader

when it comes to email automation

allowing you to pretty much build anything you can think of.

You can also use it to send text messages,

build landing pages, and split us different campaigns.

And they also have a very good CRM feature

very in-depth reporting and tons of integration options.

Next to ActiveCampaign, GetResponse also offers

a lot of pro features and customization options

but it's not quite as sophisticated

as ActiveCampaign when it comes to email automation.

However, GetResponse response is more and more

turning into an all-in-one marketing platform

offering tools like sales funnels, webinars

split testing landing pages,

or customer relation management.

Definitely one of the best options

If you're looking for a tool

that goes beyond just email marketing.

All the other providers don't really stand out to me

in terms of automation possibilities,

all of them do the basic features like signup forms

landing pages, basic automations, and email broadcasts.

Some of them offer some unique things

like survey tools or logo makers

all little things that I think are not that important

when it comes to email marketing,

but are good to have when you actually need them.

By the way, if you're already using other third party

softwares like Shopify or a Salesforce

and you wanna integrate those softwares

with your email marketing provider

then you wanna make sure

that they offer this specific integration.

However, you shouldn't have any issues

with those eight providers that I'm talking

about in this video, because all of them have a wide variety

of integration options.

Another big difference you see

between email marketing providers,

is how many design templates and customization options

they offer for creating nice-looking signup forms,

landing pages, and emails.

They all do a pretty good job when it comes to templates

and customization possibilities except maybe for ConverKit,

they do have some good landing page design templates

but when it comes to emails, they are very limited.

All you can basically do is create simple texts, emails

and maybe add a couple of images.

But if all they wanna do is send out

simple texts emails anyway,

then that's not such a big deal.

Now, the next thing you might wanna look at when deciding on

what email marketing provider to go for

is how easy it is to use their software.

Like I've already mentioned, I've personally tested

all of these eight providers on the list here.

And the, by far, the easiest tool for me to use

was definitely MailerLite.

They have a very nice and clean looking interface

that I find very intuitive to use, which makes the process

of creating email campaigns extremely easy and efficient.

I usually recommend this provider to people

who are looking for a low maintenance

and beginner friendly tool, that gets the job done.

Obviously MailerLite doesn't come with as many possibilities

as a tool like GetResponse or ActiveCampaign.

But if you don't need all of those tools

and you just wanna have basic email marketing options,

then I'd definitely go for a tool like MailerLite because

of how much quicker you'll be able to learn and use it.

The other options on the list are not quite

as intuitive as MailerLite,

but you'll definitely get your head around them

if you watch my tutorials on YouTube.

Okay, so let's move on to the next thing to look for,

which is deliverability.

This is something many people don't think about

but it's actually very important

when it comes to email marketing.

When your email marketing provider has spared deliverability

then your emails will end up in the spam folder

and not in the actual inbox,

which means that your email subscribers

will not find your emails.

And that's something you would definitely wanna avoid

by all means.

Because you can have the best converting emails.

It doesn't really matter when nobody actually

finds your emails.

There's a website called emailtooltester.com

and they do a regular deliverability tests

for each of these eight providers.

So what you see on the screen right now

is the average deliverability rate over the last three years

for each of these eight providers.

Constant Contact and ActiveCampaign seem to have

the best deliverability overall

followed by MailerLite and Mailchimp.

The results of these deliverability tests

fluctuate a lot with each test.

So definitely take those numbers with a grain of salt.

I have all this data from emailtooltester.com.

So definitely check out their website.

If you wanna see the most recent deliverability tests

that they have made.

Last but not least, I wanna talk about customer support.

Setting up your own email marketing system

is not always easy.

And a lot of the time you won't be able to google the answer

to your problems because each email marketing system

is unique to their business.

So you really wanna have a good support

that when you get stuck somewhere, you can just contact them

and they will be able to help you quickly.

Personally, I hated when I have to open support tickets

and then sometimes it will take days

until someone will get back to me with a possible solution.

Maybe sometimes it won't even solve my problem right away.

And I also don't wanna talk to some kind of robot.

They will suggest some support articles to me.

What I wanna have is 24/7 live chat support

that I can access with a click of a button

but unfortunately not every provider

offers this kind of support.

Here you see a short overview of the kind of support

you can expect from each provider.

I included a quality rating based on my own experience

and based on what I read from other people who have tested

out these providers.

In my own experience, GetResponse

easily has the best support out of all options.

They're available 24/7.

You can start a chat with them with a click of a button

and their staff is very knowledgeable

meaning they will be actually able to help you

and solve your problem quickly.

That being said, ActiveCampaign and MailerLite

also have very good support in my experience.

All your other options have solid support

but to have room to improve in my experience

when it comes to availability and quality.

So now what provider do I recommend for you specifically?

Well, I've actually created a cool little tool

that you can use to find out for yourself.

If you go to the video description below this video

you'll find a link to a short survey that you can take.

And after you take that survey, it's only

like a couple of questions that you have to answer

about your email marketing needs

and then it will generate my personal recommendation

based on the answer that you have given in that survey

for you specifically.

So I highly recommend you take that short survey.

It will take like a minute or so

and you also don't have to enter an email address

at the end or something like that.

Just answer those five to seven questions and then

it will generate my personal recommendation

specifically for your business.

You'll find the link down below in the video description.

Now let's finish off this video with my top recommendations.

If you're looking for an affordable and easy-to-use tool

to send out simple email broadcasts

and maybe build some simple email automation sequences

then I would definitely go for MailerLite.

It's not only the easiest tool use,

but also the most affordable one and their free plan

already has everything you need to get started.

And once you pass 1000 email contacts

it's still the cheapest option.

And if you do have some money to spend

you're really serious about email marketing

and you wanna build customized email automation, sequences

then ActiveCampaign is definitely the best choice for you.

If you go with ActiveCampaign, you will most likely

never have to operate and switch to another provider

because there's really no other tool right now

that can compare with ActiveCampaign.

They also outperform most other providers

in terms of deliverability.

And they're also a very good support.

And if ActiveCampaign is a bit out of your budget right now,

but you don't wanna settle for a basic tool

like MailerLite, then GetResponse is definitely

a software that you should check out.

I've been using GetResponse for about three years now

and I'm still very happy with it.

They have tons of design templates, automation possibilities

and useful tools like spam testing

and optimized email scheduling.

So those are my top recommendations.

When it comes to email marketing

I'm always trying to find some exclusive discounts

and deals for you guys on the softwares.

So make sure you check out all the links

down below in the video description to save some money

on your email marketing software.

You'll also find links there to complete beginner tutorials

to all providers that we've talked about in this video.

If you found this video helpful,

let me know by giving this video a thumbs up

that would really make my day.

And if you have any questions whatsoever

just leave them down below in the comment section

and I'll make sure to get back to you as soon as possible.

Also subscribe to the channel if you wanna see more videos,

just like this one.

And with that being said, thanks very much for watching.

And I look forward to seeing you in the next video.