My #1 Food For Anti-Aging

Summary

The speaker discusses the health benefits of high quality extra virgin olive oil, which studies show can aid weight management, blood pressure, blood sugar, cholesterol, heart and brain health when consumed daily. He explains that not all olive oils offer these benefits, as some may be diluted or lacking in polyphenols. Therefore, he started a company to source and supply fresh, high-quality extra virgin olive oil that meets specific criteria proven to provide health advantages. He hopes to make this olive oil accessible and affordable for regular consumption, as part of an overall mission to provide the most nutritious foods possible to help people be their best selves.

Takeaways

• 😊 Extra virgin olive oil offers many health benefits like weight management, better heart health, improved blood sugar control, etc. when consumed regularly
• 👨‍🔬 The speaker recently learned that eating causes damage in the body, and EVOO is protective against that damage
• 🔬 There is compelling scientific evidence for the health benefits of high quality extra virgin olive oil
• 🔎 You need to look for certain criteria like high polyphenol content when buying EVOO to get the benefits shown in studies
• 🥤 EVOO adds great flavor and spice to foods instead of being bland like regular olive oil
• 💰 The EVOO being sold has little profit margin and is meant to be affordable while still high quality
• ⏰ A full line of highly nutritious Blueprint products is launching in about a month
• 🤝 The speaker wants to be a positive influence regardless of commercial interests
• 🍫 EVOO needs to meet certain criteria for quality and freshness, just like with dark chocolate
• 🛒 It's hard to rely on olive oil quality claims, so they started their own trusted supply chain

Q & A

What is the one thing the speaker recommends for health benefits?

The speaker recommends extra virgin olive oil as the one thing that can provide significant health benefits.

What types of health benefits does extra virgin olive oil provide?

Studies show extra virgin olive oil provides benefits for weight management, blood pressure, blood sugar levels, cholesterol, heart health, brain health, and mood.

Why can't you rely on the quality of olive oil from all suppliers?

Sometimes olive oil is adulterated with other cheaper oils. You need to find a supplier that provides certification of analysis and information on harvest timing.

What criteria should you look for when buying extra virgin olive oil?

You should look for polyphenols, oleic acid content, and other criteria that match what was used in studies showing health benefits. See the notes for specifics.

How does the taste of real extra virgin olive oil compare to regular olive oil?

Real extra virgin olive oil has a rich, peppery taste almost to the point of making you cough if consumed straight.

What new product line is the speaker releasing?

The speaker mentions an upcoming full blueprint product stack focused on affordability and high nutrition density.

What is the speaker's goal with their commercial products?

The speaker wants their products to support people in being their best selves without compromising their relationship.

How does the speaker see their role in people's lives?

The speaker wants to be a positive voice encouraging people towards healthy behaviors in their daily lives.

Why does the speaker recommend checking for heavy metals in chocolate?

Dark chocolate should be tested for heavy metals to ensure safety and optimize health benefits.

What foundational element does the speaker want to build on?

The speaker wants to build a stable relationship foundation with their audience beyond just commercial interests.

Outlines

00:00

😊 The top health benefit from one simple food - extra virgin olive oil

Paragraph 1 introduces extra virgin olive oil as an elite and beneficial food for health and wellbeing. It states that EVOO, when consumed with every meal, is protective against the damage caused by eating. Studies show EVOO improves weight management, blood pressure, blood sugar, cholesterol, heart health, brain health and mood. The criteria to identify high quality EVOO is provided.

😮‍💨 The problem - unreliability in olive oil quality and certification

Paragraph 2 explains the problem that olive oil may be adulterated or not what it claims to be on labels and certifications. To address this, a supply chain was created to acquire fresh harvest EVOO from both hemispheres that meets specific quality criteria.

😋 EVOO adds wonderful flavor and accessibility to food

Paragraph 3 shares how delicious and flavorful high quality EVOO is. The pricing for the EVOO aims to make it accessible and best value in the market for its quality.

😇 Wanting to be a positive influence more than a commercial gain

Paragraph 4 conveys the motivation is to be a positive voice and influence for the audience rather than commercial interests. The hope is to build a relationship founded on encouraging people's best self.

Keywords

💡extra virgin olive oil

Extra virgin olive oil is the main topic of the video. It is a type of olive oil that meets certain quality criteria like high levels of antioxidants. The host argues it has significant health benefits if you consume the right type, as shown by scientific studies. He explains the standards for assessing quality extra virgin olive oil.

💡health benefits

A major theme of the video is discussing the evidence-based health benefits of high quality extra virgin olive oil, including improved weight management, heart health, blood sugar regulation, etc. The host cites compelling research showing olive oil's protective effects.

💡quality

The video emphasizes that to get the proven health benefits of olive oil, you need to consume high quality extra virgin olive oil that meets certain standards like high polyphenol levels. Much olive oil on the market may be adulterated or lack guarantees.

💡supply chain

The host explains that to ensure quality extra virgin olive oil, his company started its own supply chain working directly with producers to control standards from harvest to bottling.

💡cost

Pricing and affordability is discussed. The host claims his olive oil is very competitively priced for the quality and he aims to make the healthiest foods accessible.

💡nutrition

A core message is that extra virgin olive oil is among the most nutritious foods, calorie for calorie. The host implies it's more beneficial than things like supplements. He aims to create the most nutritious food product possible.

💡evidence

The video repeatedly refers to the strong scientific evidence backing the health benefits of quality extra virgin olive oil. This evidence forms the basis of the host's arguments.

💡influence

The host positions himself as a positive influence for viewers regarding health decisions - he wants to encourage choosing the most beneficial options.

💡relationship

The host says he does not want commercial interests to compromise his personal relationship with viewers which he sees as a trusted friendship.

💡process

The journey to improved wellbeing is depicted as an incremental process requiring good daily decisions, rather than a quick fix.

Highlights

EVOO is protective against damage caused when you eat

Studies show EVOO improves weight management, blood pressure, blood sugar, cholesterol, heart and brain health

EVOO is in an elite health category, but you need the right type with polyphenols and Oleic acid

We couldn't rely on others for EVOO quality and guarantees, so we started our own supply chain

We acquire top-quality EVOO from both hemispheres for a continual fresh harvest

We use strict criteria for our EVOO that matches what's used in studies showing health benefits

Our EVOO has a rich, peppery taste very different from typical bland EVOO

We think our EVOO is the best quality and value available

In a month we're releasing a full line of products competing to be the most nutritious calorie-for-calorie

Our products aim to give your body what it needs to be at its best, in an affordable way

I want to be a positive influence encouraging you to make healthy choices

I don't want anything I sell to compromise our relationship; it's about this process

EVOO adds fun and excitement to my meals now

I'm becoming an olive oil snob able to distinguish flavors and regions

Let me know your thoughts on our EVOO!

Transcripts

you're right I've been doing a lot of

crazy things over the past 3

years see if I can slow down my speed of

aging and reverse it the question I get

most frequently is give me the one thing

I can do in my life because you're busy

you have stuff going on and you don't

have the team to do all this complexity

so I'm going to tell you it may surprise

you it's better than ver veratrol NR

cold plunges saunas and your favorite

podcast it's that good it's extra virgin

olive oil

[Music]

but not just any of a particular type

and I'm going to explain to you how you

can identify the right olive oil so that

you can achieve the health benefits uh

the evidence shows is possible I consume

Evo with every meal every day because

when you eat it causes damage in your

body I didn't know this I recently

learned it myself and so Evo is

protective against that damage these

studies show improvements in weight

management blood pressure blood sugar

levels cholesterol heart health brain

health and mood the scientific evidence

is compelling extra virgin olive oil is

in an elite

category I'll take you on a quick detour

chocolate is a well-known thing that's

good for you but that might lead you to

eat a Snickers bar which is not a good

thing if you follow all five layers it's

dark chocolate undouched tested for

heavy metals and a high polyphenol count

once you meet those criteria yes then

chocolate is very good for you but if

not don't e the Snickers bar the same is

true with extrav Virgin Olive Oil you

need polyphenols and OIC acid and a

whole bunch of other criteria and so we

had this problem where we knew how

strong the evidence was for the health

benefits of extra virgin olive oil but

we couldn't rely upon the quality and

the guarantees of others your olive oil

may not be what it claims to be

sometimes we're finding oil is

adulterated with oil other than Olive

Oil we were kind of chasing it like

where's your certificate of analysis

what are the levels when is was a

harvest so we decided to fix the problem

ourselves and we started a supply chain

acquiring this extraversion olive oil

from both hemispheres to always have a

Fresh Harvest and just like with

chocolate we do the same criteria for

the extraversion olive oil so in the

notes below I'm going to post the

criteria that you want to look for when

buying your extraversion olive oil that

matches what the scientific evidence

shows is uh used for the studies and so

you can buy it from me or find another

supplier I'm good either way do

thing I love the extra virgin olive oil

it's so different than what I grew up

with like I had it a few times as a kid

it just kind of bland and taste this is

Rich and peppery almost to the point

where you cough if you take it straight

and so I feel like I'm becoming like an

olive oil uh small is it small like I I

can now try to tease out these different

flavors and regions and harvest so it's

been a fun game but yes it adds a spice

and fun to all my food

we've priced this Evo I think it is the

best priced Evo for the quality on

Market let me know your thoughts but

like it legit uh we have basically like

almost no profit on this thing so I'm

really trying to make this thing

accessible uh excitingly we have a full

blueprint product stack coming out in

just a month so we're trying to compete

for the dollar for dooll calorie for

calorie the most nutritious food product

in history we want to be at that level

and it has more evidence behind it than

I think anything in the entire Market

we're excited for you to try it tell us

what you think we really took the same

approach that if you ask the body what

it needs to be its best self we've tried

to deliver that in a form that is

Affordable um and again that competes

for the best nutrition of your life if

anything I want to be a positive voice

in your ear so don't buy anything from

me I just want to be a positive

influence and whether that's should I

stay up and binge watch my show or go to

bed should I have this donut or skip it

should I have this extra verion olive

oil or not I hope I'm there as your

friend encouraging you to be your best

self I don't want anything I do in the

world uh commercially to compromise our

relationship cuz it really is about this

process and I hope we can build on that

stable Foundation all right so with that

said I'll see you next time