Why You CAN’T Go Viral for Your Dropshipping Products (TikTok Organic)

Summary

In this video, the creator discusses the misconception that going viral is a matter of luck and emphasizes it as a skill that can be mastered with practice. He shares his journey from struggling to make sales in the first four months to analyzing what makes a video viral. The video explores the importance of product selection, aesthetic appeal, and organic content creation tailored to the target audience. It provides examples of successful and unsuccessful videos, highlighting key factors like hooks, background, and hand movements. The creator encourages viewers to replicate successful concepts and test variables to consistently create viral content, ultimately promoting the BSM Discord for further learning.

Takeaways

• 🚀 Going viral is a skill that can be mastered over time, not just a matter of luck or a one-off event.
• 🎯 The first step to viral success is having a strong product; it's the cornerstone of successful dropshipping and viral content.
• 🤔 To improve, analyze your videos from a viewer's perspective and understand why they did or didn't go viral.
• 🌟 An 'intrinsically viral' product makes creating viral content much easier because it naturally captures attention.
• 🎭 The product should 'carry' the video; if the product is unique and interesting, it can make the video successful with minimal additional effort.
• 📹 Aesthetics are crucial, especially for products targeting females or couples; videos should be visually pleasing and match the vibe of the target audience.
• 🎨 Use hooks effectively to attract the target audience, and ensure the video content aligns with the hook to maintain audience interest.
• 📈 Viral products often have a simple yet eye-catching appeal that makes them stand out and spread quickly on social media platforms.
• 📚 Study successful and unsuccessful videos to understand what works and what doesn't, and apply these learnings to your own content.
• 🔄 Replicate successful concepts once you find them; if a video goes viral, recreate it with slight variations to continue the success.
• 🛠 Split testing is essential to understand which elements of a video contribute to its virality, allowing for consistent success in content creation.

Q & A

Why does the speaker believe that going viral is not just a matter of luck?

The speaker believes that going viral is a skill that can be mastered over time through practice and learning from one's own experiences, rather than a one-off event dependent on luck.

What was the speaker's initial experience with Drop Shipping?

The speaker took 4 months to get the first sale in Drop Shipping because they were making random TikToks without understanding the factors that contribute to a video going viral.

What is the key to understanding why some videos go viral according to the speaker?

The key is to look at your videos from the perspective of a viewer and evaluate whether you would watch the video on your For You page.

What does the speaker consider the number one priority in making viral videos for Drop Shipping?

The speaker considers the product to be the number one priority because a good product can make it easier to create viral content and generate sales.

What is an example of a product that can 'carry' a video and make it go viral?

An example given is a superhero mask that attaches to the face, which is unique and visually appealing, making the video go viral without the need for flashy editing or complex concepts.

What is the significance of the product being 'intrinsically viral'?

An intrinsically viral product has characteristics that naturally lend itself to being shared and talked about, making the creation of viral content much easier.

What is the main difference between the successful and unsuccessful video examples provided by the speaker?

The successful videos are organic, aesthetically pleasing, and target a specific audience effectively, while the unsuccessful ones are too salesy, lack authenticity, and do not resonate with the intended audience.

Why is the product considered the most important factor in creating viral videos?

The product is crucial because it is what will attract viewers and potential customers; a compelling product can drive the video's success even without extensive marketing or complex video production.

What strategy does the speaker suggest for consistently creating viral content?

The speaker suggests finding a concept that works for a product and the creator's account, and then replicating and slightly modifying that concept to maintain virality.

What is the role of split testing in the process of creating viral videos?

Split testing helps identify which variables in a video contribute to its virality, allowing creators to apply those successful elements to future videos to increase the chances of going viral.

How does the speaker define 'organic content' in the context of TikTok?

Organic content refers to videos that feel native to the TikTok platform, are not overtly sales-oriented, and are created in a way that naturally engages the audience without appearing like traditional advertisements.