The Incredible Logistics of Grocery Stores

Summary

This video explores how supermarkets manage to keep tens of thousands of products continuously stocked on shelves. It details the massive scale and complexity behind the scenes, from global production cycles timed to fill gaps in supply to highly automated distribution centers. However, niche, slow-moving products actually play a key role in customer retention, so chains employ dedicated facilities just for them. Though supply chain consolidation has downsides, the average consumer prioritizes convenience and variety at low cost above all, which this system provides. So it will likely persist as long as shoppers view 30,000 options available at any time as paramount.

Takeaways

• 😲 Supermarkets offer an incredible 30,000 product choices on average which stay in stock 92% of the time
• 👨‍🌾 Keeping popular perishables like grapes in stock year-round involves coordinating growing seasons across continents
• 🤖 Distribution centers use automation like robotic palletizers to enable efficiency at scale
• 😋 Niche, slow-moving products play an key role in customer retention despite logistical challenges
• 📈 Consolidation has led the top 4 supermarket chains to control 45% of the US market
• 🏬 Supermarkets aim to never be out of stock to avoid losing customers to competitors
• 🔀 Getting 30,000 products on shelves requires perpetual balancing of inventory levels
• 📉 If an item is out of stock twice, there's a 70% chance consumers will switch stores
• 🚛 Most inventory moves through centralized distribution centers before going to stores
• ⛔ Long videos get punished by YouTube's algorithm, so extended cuts are on Nebula

Q & A

How have supermarkets changed over the past century?

In the past, grocery stores were small storefronts that customers would give lists to and clerks gathered the items. Now, supermarkets offer around 30,000 different products that stay in stock 92% of the time.

What are some of the challenges of keeping fresh produce like grapes in stock year-round?

Grapes have a very short harvest window, are highly seasonal, and don't ripen off the vine. To have consistent supply, supermarkets rely on production from different regions that stagger harvest times.

How do distribution centers work to supply products to stores?

Distribution centers receive pallets of products, break them down to the box level, then build new pallets tailored to each store's aisle layout so stockers can efficiently shelve items.

Why do supermarkets carry unpopular niche products?

Even if they lose money, niche products help retain customers who can't get their favorite item elsewhere. Cutting variety has been shown to hurt overall sales.

How does the video creator monetize longer videos differently than short ones?

For longer videos that YouTube's algorithm punishes, they upload extended cuts to their Nebula streaming channel that viewers can access by subscribing.

What is the role of early and late harvest grape varieties?

Early and late season grape varieties are used to extend the natural harvest window by a few months in California and Chile to help bridge supply gaps.

What inventory counting methods are used to correct discrepancies?

Both inventory management software that accounts for loss and manual monthly counts are used to determine and correct for typical discrepancies between recorded and actual inventory.

How are slow-moving inventory distribution centers different?

They are dedicated facilities that can ship less than pallet loads of niche products without slowing down distribution of faster-selling items.

What drives supply chain complexity and incremental efficiencies?

The massive scale needed to supply a large portion of a region's food drives competition for tiny efficiencies that lead to supply chain complexity.

What are some negative effects of food supply chain consolidation?

High market concentration among a few large companies has massive negative consequences, even as it provides convenience and low costs.

Outlines

00:00

🏪 History and Evolution of Supermarkets

This paragraph discusses the history and evolution of supermarkets over the past century, contrasting small, local grocery stores of the past that offered limited selection and availability with the vast product variety, global supply chains, and convenience that define modern supermarkets today.

05:05

📈 Managing Supermarket Inventory

This paragraph explains the perpetual balancing act supermarkets face between keeping adequate inventory to prevent stockouts (which cause customers to shop elsewhere) while not overstocking. It details how inventory management software accounts for factors like theft, seasonality, promotions, etc. to optimize ordering and availability.

10:06

🌍 Global Grape Production and Distribution

This paragraph highlights the complexities of keeping globally-sourced seasonal products like grapes continuously in stock. It traces the annual global production cycle across California, Peru, Chile and Mexico that provides a year-round supply to meet consumer demand.

15:06

🚛 Product Distribution Networks and Logistics

This final paragraph examines the distribution centers and logistics networks that supply products to supermarkets. It contrasts automation and manual workflows, discusses challenges of slow-moving niche inventory, and attributes the system's overall complexity to the scale needed to meet consumer demand for variety, availability and low cost.

Keywords

💡supermarket

A large retail store that sells food, household goods, and other products. Supermarkets are an integral part of the modern developed world's supply chain and retail infrastructure. The video looks at how supermarkets maintain large varieties of goods and keep them consistently in stock through complex logistical operations.

💡supply chain

The series of processes involved in producing, distributing, and selling products to consumers. Keeping supermarket shelves stocked relies on robust, global supply chains that can provide a variety of goods year-round. The video explores the scale and complexity behind the supply chains that enable modern supermarkets.

💡distribution center

A warehouse facility that receives, stores, and ships products to retail locations. Distribution centers are key nodes in supermarket supply chains, taking in pallets of goods from manufacturers and assembling customized pallets to resupply stores.

💡inventory management

The supervision of stock levels and product availability. Supermarkets use inventory management software and processes to track product sales and availability in order to know when to reorder and restock items.

💡niche product

A specialized product targeted at a specific market segment. Although niche products are slower-selling, supermarkets carry them to differentiate themselves, retain diverse customers, and prevent losing sales to competitors.

💡pallet

A standardized platform used to store and transport large quantities of goods. Pallets enable efficiency in supermarket supply chains, though handling slow-selling niche items in less than pallet quantities can be a challenge.

💡automation

The use of technology and machines to perform tasks, reducing reliance on human labor. Some supermarket distribution centers use automated systems for storing, retrieving, and palletizing products.

💡seasonality

Fluctuations in supply and demand tied to seasons or harvest cycles. Supermarkets overcome seasonality issues through global sourcing and partnerships that stagger production.

💡variety

A wide selection of product types, brands, sizes, etc. Supermarkets compete on offering customers abundant variety in each product category, maintaining inventories of 30,000+ unique items.

💡consolidation

The concentration of market share among fewer, larger players. Consolidation in the grocery industry has driven supply chain scale and efficiency at the cost of competition.

Highlights

Supermarkets represent a marvel of stability and variety, offering an average of 30,000 different product choices with a 92% in-stock rate.

The complexity behind supermarket operations is vast, ensuring consumers have access to everything they want, anytime.

Inventory management in supermarkets involves a balance of keeping items in stock while minimizing excess products.

Supermarkets use barcode systems and inventory management software to track stock levels and reorder products efficiently.

Manual counts are conducted regularly to adjust inventory management systems, ensuring accurate stock levels.

Inventory management must adapt to various factors, such as sales and seasonal changes, to maintain stock levels.

Grapes exemplify the complexity of keeping fresh produce in stock, relying on a global production cycle.

Distribution centers play a crucial role in the supermarket supply chain, breaking down bulk shipments into store-ready pallets.

Automation in distribution centers, such as Kroger's facility operated by Windigo Logistics, enhances efficiency and accuracy.

Slow moving inventory presents challenges for distribution centers, requiring dedicated systems for niche products.

Supermarkets consider niche, slow-moving products as key to customer retention, despite logistical challenges.

The consolidation of the American supermarket landscape has led to both efficiencies and challenges in the supply chain.

Efficiency improvements in the food supply chain can lead to significant savings and impact consumer prices.

The developed world's food supply system is shaped by consumer demand for variety and convenience.

Extended cuts of educational videos on platforms like Nebula allow creators to bypass constraints of mainstream platforms.

CuriosityStream and Nebula bundle deals support independent creators and offer a wide range of educational content.

Transcripts

This video was made possible by CuriosityStream.

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Supermarkets are a marvel obscured by banality.

Nearly everyone in the developed world uses them regularly, so we have no basis of comparison—we

just don’t know a world without supermarkets.

We don’t know how it was a century ago, when grocery stores took the form of small

storefronts, found every few blocks throughout towns and cities.

You’d hand the clerk a list indicating you wanted, among other things, apples.

They’d then gather you apples—assuming they were in season and in stock.

Nowadays, however, you are confronted by an aisle rivaling the size of those historic

grocery stores, displaying a tantalizing, sprawling selection of Honeycrips, Fujis,

Granny Smiths, Galas, Braeburns, and more—all the varieties, always in stock, all year long.

They sit next to pineapples from Costa Rica, avocados from Mexico, and mangos from Brazil.

Further on, there’s beef from an entirely different hemisphere, and fish that was alive

in an ocean thousands of miles away just days ago.

A century ago, you could certainly buy a jar of peanut butter, but now, you can buy regular

peanut butter, or chunky peanut butter, or smooth peanut butter, or organic peanut butter—and

it doesn’t stop there.

You can get the chunky Jif brand, or the chunky Smucker’s brand, or the Skippy brand, the

store brand, or one of so many more.

You have dozens upon dozens of choices of peanut butter, dozens of choices of other

nut butter, dozens of choices of other sandwich spreads, and all of that is just one part

of one aisle.

Put together, the stability and variety of choice in modern supermarkets is incredible.

In big cities and small towns alike, American supermarkets offer an average of some 30,000

different product choices which stay in-stock about 92% of the time.

While the concept of the modern supermarket first appeared in the US, it's since proliferated

across the entire developed world.

The fact that this has become not only normal, but expected globally is the greatest indicator

of the robustness of the modern global supply chain, but that’s not to say that it’s

easy.

For consumers, it’s simple—we can get everything we want, anytime, from a single

store—but the complexity behind that is truly stunning.

This is a typical American supermarket—a City Market brand store in Glenwood Springs,

Colorado.

While this brand is small, it’s part of the larger King Soopers brand, which itself

is part of Kroger’s—the largest American supermarket company.

The entire American supermarket landscape is incredibly consolidated, with the top four

companies holding 45% of the market, which certainly has massively negative consequences,

but this market concentration has led to the huge scale and complexity of our current food

supply chain.

Even independent grocers now tend to rely on gigantic cooperatives to amass buying power

and supply their shelves, so industry-wide, scale and complexity is the norm.

Now, supermarkets like this are involved with a perpetual balancing act.

Keeping items in stock is of paramount financial concern—research into the matter has found

that on the third instance of a desired item being out of stock, consumers will go to an

alternate store 70% of the time.

Being located just five minutes from a Walmart, this store can’t afford to go out of stock

of a single item, push a customer to a competitor, and lose out on thousands of dollars in annual

sales because they decide they like Walmart more.

Therefore, the task is to keep everything in stock as much as possible, while having

as little extra product as possible.

So, the way this Glenwood Springs City Market, along with essentially any grocery store,

keeps those 30,000 products continuously on its shelves is simple, at least on the surface.

You see, every item in a supermarket is labeled with a barcode—usually that code is standardized

industry-wide, except with some white-label products.

When products arrive at the store, they are checked in to its inventory management software.

From there, it’s simple math—as products are checked out and paid for, they’re subtracted

from the inventory count, and as that count gets low, the store knows it’s time to reorder.

It’s a straightforward concept—except when you actually implement it in the real

world.

There’s more than one way a product can leave a store—it can get stolen, go bad,

get damaged, or more.

That means there’s always a slight disparity between how many items there are on paper,

and in reality.

Inventory management software can account for some of that, assuming employees feed

it accurate data, but stores also conduct a manual count every month or two to determine

the actual disparity.

This is most important for financial reporting reasons—the retailer can’t know how profitable

it actually is until it knows how much product it lost—but it can also be used to tell

the inventory management software how much it’s typically off, and correct for that

in the future to make sure re-orders happen on time.

Then, there are other factors.

For example, if a supermarket runs a sale on a given item, that product will likely

sell more, so inventory management software needs to account for that in its ordering

process to make sure that it correspondently ramps inventory up.

Then, incoming unseasonably warm weather could mean that barbecue charcoal sales, for example,

are about to increase, while hot chocolate sales will decrease, so more complex inventory

management software can account for external factors like these and make ordering decisions

based upon them.

Now, some products are simple to keep in stock.

Oreos, for example, have a long shelf live and come from a massive manufacturer with

multiple production facilities spread out across the world.

There’s plenty of slack and flexibility in that system.

That’s not the case with all foods.

Take, for example, grapes.

Table grapes are quite difficult to keep in stock.

If there’s a sudden surge in demand for grapes, you can’t just order more from the

factory—their global inventory levels are essentially decided years before as growers

decide whether to add or subtract vines from their vineyards.

What’s more, grapes are highly seasonal.

They don’t ripen off the vine, so they have to be picked exactly when they’re best for

eating—effectively meaning growers have a one or two week window to get a given vineyard

harvested.

Of course, grapes are found in grocery stores for far more than two weeks a year—in fact

they’re almost always available.

What makes that possible is a massive production cycle spanning across the entire western hemisphere.

Now, the easy part of the year for the Glenwood Springs City Market to get its grapes is late

summer.

That’s because California’s central valley, where the vast majority of the country’s

grapes are grown, has its natural harvest season between mid-August and late-September.

That’s extended earlier into July by “ultra-early season” varieties of grapes, such as Sharada

UA, and then later into November by late-season varieties such as the “autumn king.”

Therefore, there’s about a four-month window when the entire country’s grape supply is

largely fulfilled by California.

Once that ends, though, things get trickier, but the industry has learned to take advantage

of global climate patterns.

Peru, thanks to its fairly equatorial climate, begins its harvest just when California’s

ends, early-December, and saturates the market until mid-February, when Chile, with its more

seasonal climate, takes over.

They essentially act as the southern-hemisphere equivalent of California, also using early

and late season varieties to stretch their massive harvest all the way until May.

Next, California’s Imperial and Coachella valleys, as well as various locations in Mexico,

fire-up their harvests.

These areas have year-round warm weather that allows for a year-round growing season, but

time their vineyards specifically to line up with this gap in the market until mid-July,

when California’s more seasonal Central Valley begins its harvest—starting the cycle

once again.

While the overall path a given food product takes varies dramatically, the one constant

is that every item that ends up on the Glenwood Springs City Market’s shelves comes via

here—the distribution center.

Now, how distribution centers work on the surface level is fairly standard—they bring

in pallets of a single product, break them down to the box level, and create pallets

with smaller quantities of everything a store needs.

How each distribution center accomplishes that, however, differs.

Kroger’s Aurora facility, operated by a company called Windigo Logistics, uses a fairly

high degree of automation.

Trucks arrive from all across North America, delivering pallets worth of product from Kroger’s

different vendors.

For example, a truck might arrive from Nabisco’s plant in Chicago carrying pallets worth of

Oreos.

These pallets are immediately placed on an induction conveyor belt, where a scanner determines

what they actually are.

With that information, the warehousing software determines whether it thinks it will need

more Oreos in its system in the next three days, or later.

If the answer’s later, the pallets just make a quick stop at a pallet exchanger machine,

which swaps each onto a fresh storage pallet, before the conveyor belts take them to an

automated longer-term storage system in a separate part of the warehouse.

If one pallet worth of Oreos is needed sooner, though, it will go to a de-palletizing machine,

which breaks them down to the box level, each of which carries dozens of units of the actual

product.

Those boxes are injected into a network of conveyor belts, which takes them to a machine

that places each onto an individual tray.

That tray is then automatically stored somewhere in a cavernous hall of shelving—essentially,

a massive vending machine.

Sometime in the next three days, some King Soopers or City Market store will place a

re-order, indicating that they need Oreos, and so the warehousing software will automatically

remove some trays of Oreos from the shelving and place them on another conveyor belt, which

will take them to a smaller automated shelving system closer to the palletizing area, which

acts as interim storage, keeping items no more than a few hours.

Then, when it comes time to build an actual pallet worth of product for a given store,

the trays are removed from the shelving in a specific order.

You see, the system knows the composition of the shelves of each of their stores, so

it knows what order to build a pallet in.

They’ll put items for one side of a store aisle at the bottom of a pallet, items for

the middle of that aisle in the middle, and items for the other end at the top.

That way, the stockers in the store can break down a pallet, and put things immediately

on the shelves in the most efficient manner.

At the distribution center, this palletizing process is still completely automated, and

in the end, the system will deliver completed pallets to the humans responsible for loading

outbound trucks.

Finally, once that’s all completed, a truck will take the three-hour journey west to Glenwood

Springs’ City Market, where an overnight crew restocks the shelves with fresh product.

Now, even as automation is making significant inroads, plenty of grocery distribution centers

still use a far more manual approach.

That process is essentially the same—pallets are taken in, stored, and outbound pallets

are built with smaller quantities of each product—but each step is just completed

by humans instead of machines.

However, both the automated and manual processes are not perfect.

Specifically, they present an issue for what’s referred to as “slow moving inventory.”

You see, grocery distribution centers are traditionally configured to work by the pallet

load—it just isn’t efficient to take in a smaller amount—but sometimes, products

just aren’t that popular.

However, unpopular products are actually crucial to the business strategies of modern supermarkets.

The reason why they might have dozens upon dozens of types of salsas is that some niche

brand on the bottom shelf is probably at least one person’s favorite.

The City Market in Glenwood Springs might carry that salsa, but the Walmart or Target

might not.

Even if that one consumer can get everything else they need at one of the competitors,

they’re going to keep coming back to the City Market because they know they can get

that one, niche product that they love.

Supermarkets view niche, slow-moving products as key differentiators, and key to customer

retention, so they’re certainly willing to sell these products even at a loss.

In fact, Walmart experimented with reducing its product variety by 11%, but quickly reversed

course as it became clear that this ultimately had a negative impact on their bottom line—even

if it simplified their distribution logistics.

On the warehouse side, though, if each store that sells that niche salsa only sells a dozen

of them per week, it’s going to take quite a while for even the entire company to work

their way through a single pallet.

In the distribution center, though, a single pallet in the picking area takes the space

of a single pallet, regardless of whether it’s used up in a day or a month.

Therefore, every additional niche product stocked increases the amount of storage space

needed, and increases the overall distance that pickers have to travel to assemble an

average pallet—in the case of manual warehouses.

To mitigate these effects, while still maintaining their offerings of niche products, some supermarket

chains, including Kroger’s and H-E-B, have set up entire, dedicated distribution systems

for slow-moving inventory.

By setting up these facilities, they can ship out less than box-load shipments of certain

products, and stock them without slowing down the process for fast-moving inventory.

Of course, this process does still require a certain amount of scale to work better than

the alternative—while Kroger’s has set it up in densely-populated areas of the US

east-coast, it has yet to do so in the more sparsely-populated rockies region home to

their King Soopers and City Market brands.

There just isn’t enough overall demand in the region to justify a dedicated setup.

The pure scale at which the supermarket industry operates is what has led to this level of

supply-chain complexity.

When a single facility is responsible for distributing a sizable portion of a state's

food supply, tiny, incremental efficiency improvements can lead to huge savings for

companies.

While such commoditization and consolidation of food supply is viewed as problematic by

many people, ultimately, the average consumer just want a wide variety of food at a low-cost.

That’s what this system provides.

Any modern supply chain is molded into what leads to commercial success, and as long as

people continue to view the convenience of having 30,000 options of what to eat at a

moment’s notice as paramount, this is how the developed world will continue to get their

food.

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