Million Dollar Sales Funnel (Using The 6 Emotional Needs) - Hawk Mikado

Summary

This script delves into Tony Robbins' concept of the six emotional needs - safety, variety, recognition, love and connection, growth, and contribution - and their critical role in connecting with and selling to prospects. It emphasizes understanding a prospect's 'blueprint' or primary emotional needs to tailor interactions and offers effectively. By assessing these needs, the speaker illustrates how to create tailored programs, webinars, or products that resonate with prospects, ensuring successful sales. The script also touches on crafting compelling opt-in gifts and leveraging emotional needs in sales strategies, showcasing real-world applications of these principles for impactful marketing and sales outcomes.

Takeaways

• 😀 If you know your prospect's emotional needs blueprint, you can connect with them deeply and sell them anything
• 👥 The 6 core emotional needs are: safety, variety, recognition, love/connection, growth and contribution
• 🔎 Low numbers in the blueprint indicate high importance/need in that area for the prospect
• 📝 You can create an effective lead magnet by structuring it around the prospect's top 3 emotional needs
• ✨ An effective lead magnet should provide maximum value while taking only 5-7 minutes for the prospect to consume
• 🎯 Tailor your sales messaging to connect each product/service benefit to the prospect's core emotional needs
• 💡 Use the framework: the problem > 3 key secrets/solutions > sub-points under each > call to action
• 🤝 Ethically sell anything to anyone by aligning the offer to the prospect's needs and constraints
• 😊 Make the prospect feel understood by discussing their ideal future state and how your offer helps achieve it
• 😉 Embed humor even in a sales situation to humanize yourself and make memorable connections

Q & A

What are the six emotional needs according to Tony Robbins?

The six emotional needs according to Tony Robbins are: safety, variety, recognition, love and connection, growth, and contribution.

What is a blueprint and how can it help sell products?

A blueprint refers to understanding a prospect's core emotional needs. Knowing someone's blueprint allows you to connect with them and sell them anything by appealing to those needs.

How should an opt-in gift be structured?

An opt-in gift should be consumable in 5-7 minutes. Over-delivering with a long opt-in gift can make customers less likely to purchase.

What three components should you focus on when selling to a prospect?

Focus on the prospect's three most important emotional needs, which are indicated by the lowest numbers on their blueprint. Address those needs in your pitch.

How can you apply the six emotional needs when selling a product?

Connect at least one component of your product or service to each of the six emotional needs. Focus most on connecting to the prospect's top three needs.

What makes the sales story about selling a TV effective?

The TV sales story connects the benefits of the TV and add-on purchases to the customer's core emotional needs for safety, connection, and recognition.

What is the key to being able to sell any program ethically?

You must ensure the program legitimately supports the prospect's most important emotional needs that you have identified.

What is the purpose of asking prospects why they want something?

Asking prospects why they want something allows them to tell you the benefits having it would bring, which you can connect back to their emotional needs when selling.

What happened between the speaker and his former business partner?

The speaker used to work with the business partner but no longer does because of some unspecified dispute, although they still consider each other colleagues.

What was the humorous story the speaker told at the end?

The speaker told a joke his former business partner made about having patients wait a long time to be seen, relating it to the word "patients."