How to Differentiate Your Marketing Agency & Destroy Your Competition in 2022

Summary

This video offers a strategic guide for marketing agencies to outperform competitors by emphasizing tangible results and specializing in a niche. The speaker argues that focusing on results can naturally drive sales, as satisfied clients will become advocates. By concentrating on a single niche, agencies can become experts, understand client needs deeply, and deliver exceptional outcomes. The video also suggests modeling the desired client behavior to attract better clients, ultimately leading to rapid agency growth and a strong market presence.

Takeaways

• 📈 Focus on Results: Prioritize showcasing the results your agency achieves rather than emphasizing sales tactics, as results can sell themselves and attract clients.
• 🎯 Niche Specialization: Concentrate on a single niche to become an expert and scale your agency faster. Specialization allows for deeper understanding and better results in a specific industry.
• 🗣️ Speak the Same Language: Working within a niche means you can communicate effectively with clients, understanding their needs and industry-specific language.
• 🏆 Be the Best in a Specific Area: Aim to be the best at one small, specific thing rather than trying to be good at many things. This specialization can make you stand out in the market.
• 📊 Understand Client Needs: Delve deep into understanding the needs and preferences of your clients within your niche to tailor your marketing strategies effectively.
• 🔄 Adapt and Innovate: Learn from the experiences of others in your niche, like Sam Bobbins' story about focusing on high-value clients for plumbers, to innovate your approach.
• 💡 Client-Centric Approach: Truly care about your clients by focusing on delivering them amazing results, which will naturally lead to referrals and business growth.
• 📝 Consistency is Key: Be consistent in your actions and behaviors to attract clients who mirror those traits, such as punctuality or quick decision-making.
• 🌐 Leverage Proof: Use proof of your marketing services' effectiveness, like generating new customers, to close deals and demonstrate value to potential clients.
• 🛑 Avoid Overextension: Resist the temptation to diversify too broadly; instead, focus on mastering one area to provide exceptional service and results.
• 🚀 Rapid Growth through Word-of-Mouth: Achieving outstanding results for clients can lead to rapid business growth through word-of-mouth referrals within the niche.

Q & A

What is the main focus of the video on how to separate a marketing agency from the competition?

The main focus of the video is on letting results speak for themselves and focusing on a specific niche to stand out from the competition.

Why is it important for a marketing agency to focus on results rather than just sales?

Focusing on results is important because it can lead to word-of-mouth referrals and organic growth, as satisfied clients are more likely to recommend the agency to others.

What is the significance of choosing a niche for a marketing agency?

Choosing a niche allows the agency to become experts in that specific industry, understand the client's language and needs better, and deliver more targeted and effective marketing strategies.

Why might some people be hesitant to choose a niche for their marketing agency?

Some people might feel that choosing a niche will limit their potential client base and opportunities, as they may be used to working with clients from various industries.

How does focusing on a niche help in scaling a marketing agency?

Focusing on a niche helps in scaling by allowing the agency to become highly specialized and efficient in that area, which can lead to more impressive results and faster growth.

What is the example given in the video about the importance of understanding a client's business?

The example of Sam Bobbins and his experience with a plumber is given. By understanding the plumber's business and identifying the best type of client (hot water cylinder repair), Sam was able to tailor his marketing strategy and achieve success.

Why is it easier to become the best in the world at a very specific thing rather than a broader category?

It's easier to become the best at a very specific thing because the scope is limited, allowing for deep specialization and mastery, whereas broader categories have a larger field of competition and expertise.

What is the role of client testimonials and proof of results in attracting new clients?

Client testimonials and proof of results serve as social proof, demonstrating the agency's effectiveness and reliability, which can be a deciding factor for potential clients.

How can a marketing agency ensure they are attracting the right kind of clients?

By embodying the qualities they want in their clients, such as prompt decision-making and reliability, the agency can attract like-minded clients who value the same attributes.

What is the potential downside of trying to appeal to too many different types of clients?

The potential downside is that the agency may not be able to fully understand or cater to the specific needs of each industry, leading to less effective marketing strategies and a diluted brand image.

How can a marketing agency demonstrate their commitment to delivering results for their clients?

By setting clear expectations, providing proof of past successes, and consistently delivering on promises, an agency can demonstrate their commitment to results.

Outlines

00:00

🚀 Dominating the Market with Results-Oriented Marketing

The speaker emphasizes the importance of focusing on results to outperform competitors in the marketing industry. They argue that concentrating on delivering tangible outcomes rather than just sales can significantly enhance an agency's reputation. The key is to specialize in a single niche, which allows for a deeper understanding of the industry, better client communication, and more effective marketing strategies. The speaker shares the example of a marketing agency that only works with dentists, illustrating how specialization can lead to a wealth of results and make the agency the go-to choice for clients in that niche.

05:02

🎯 The Power of Specialization: Becoming an Industry Expert

This paragraph delves into the story of Sam Bobbins, who discovered the value of focusing on a specific type of client within a niche. By identifying the most lucrative client segment for a plumber—those needing urgent hot water cylinder repairs—Sam was able to tailor his marketing efforts effectively. This approach not only satisfied the plumber's needs but also helped his agency gain rapid recognition and growth. The narrative highlights the benefits of understanding the client's business deeply and using that knowledge to deliver exceptional results, thereby outperforming competitors and attracting more high-quality clients.

10:04

🌟 Attracting Ideal Clients by Reflecting Their Qualities

The final paragraph discusses the concept of attracting ideal clients by embodying the qualities you desire in them. The speaker suggests that the behavior and decision-making speed of the agency should mirror that of the clients they wish to attract. This approach ensures that the agency's values align with those of their clients, leading to a more harmonious and productive professional relationship. By adopting this strategy, the agency can elevate its service delivery and client acquisition process, setting itself apart from the competition.

Keywords

💡Marketing Agency

A marketing agency is a business that provides marketing services to clients on behalf of other businesses or brands. In the context of the video, the speaker discusses strategies for a marketing agency to stand out from its competition, emphasizing the importance of focusing on results and specializing in a niche market.

💡Results-Oriented

Results-oriented refers to a focus on achieving measurable outcomes rather than just the process of selling. The video emphasizes that a marketing agency should prioritize delivering tangible results to clients, as this will naturally attract more business and outperform competitors.

💡Niche

A niche is a specialized segment of the market that has specific needs or interests. The speaker argues that by focusing on a single niche, a marketing agency can become an expert in that area, understand its clients deeply, and thus deliver better results, which is a key strategy for outperforming competitors.

💡Sales

Sales in this context refers to the act of persuading someone to buy a product or service. While the video acknowledges the importance of sales, it positions it as secondary to the results that a marketing agency can deliver to its clients.

💡Competition

Competition refers to other businesses or agencies that offer similar services. The video's main theme is about how a marketing agency can differentiate itself and outperform its competition by focusing on results and specializing in a niche.

💡Scaling

Scaling refers to the process of growing a business in size, typically in terms of revenue or market share. The script mentions that focusing on a niche allows a marketing agency to scale more effectively by becoming a recognized expert in a specific area.

💡Expertise

Expertise is the state of having extensive knowledge or skill in a particular area. The video suggests that by focusing on a niche, a marketing agency can develop expertise, which is crucial for delivering exceptional results to clients and standing out from the competition.

💡Client Satisfaction

Client satisfaction is the degree to which a client's needs and expectations are met. The video implies that by delivering exceptional results, a marketing agency can ensure high client satisfaction, which in turn can lead to referrals and further business growth.

💡Referrals

Referrals are instances where a satisfied client recommends a service or product to others. The script highlights that delivering outstanding results can lead to clients referring the marketing agency to others, which is a powerful way to grow the business organically.

💡Dentist

In the script, the speaker uses the example of a dentist to illustrate the benefits of focusing on a niche. The example shows how a marketing agency that specializes in marketing for dentists can deliver better results and understand the specific needs of dentists compared to a general marketing agency.

💡Hot Water Cylinder Repair

This term is used in the script as an example of a high-value service within the plumbing niche. The speaker explains how a marketing agency that focuses on bringing clients for hot water cylinder repairs can become highly successful by understanding and targeting the specific needs of this niche within the plumbing industry.

Highlights

Focus on results to differentiate your marketing agency from the competition.

Results can speak for themselves and overshadow less effective sales strategies.

Scaling an agency is more effective by concentrating on one niche.

Choosing a niche is controversial, but it enables faster scaling and better client understanding.

A niche-specific agency can demonstrate more relevant results to potential clients.

Being a specialist in one industry allows for deeper understanding and better client communication.

Specializing in one business allows for a more effective marketing strategy.

Having results for a specific type of business makes selling services easier.

Use proof of successful marketing in a specific industry to attract clients.

Client referrals can significantly boost business growth.

Focusing on results can lead to clients doing the selling for you.

Becoming an expert in one niche allows for better understanding of client needs and industry terms.

A story from Sam Bobbins illustrates the importance of understanding the best type of client for a business.

Identifying high-value clients, like those needing urgent repairs, can revolutionize a marketing strategy.

Specializing in a very specific service can make it easier to be the best in the world at that service.

Knowing your ideal customer deeply helps in completely outperforming the competition.

Attracting better clients involves embodying the qualities you want in them.

Mirroring the decision-making speed and reliability you want in clients can attract high-quality clients.

Transcripts

what's up BG my Terrace today in this

video I'm gonna cover how to completely

separate your marketing agency from the

competition so you can completely blow

them out of the water

destroy them and the clients don't even

have a question

who the heck they should go in you're

gonna be the first choice and let's jump

right into it so the first thing and the

number one way you can destroy your

competition is by letting the results

talk for themselves and by focusing on

the results and not as much the sales

five yes the sales side is important but

if you have the results your your agency

just honest are gonna blow up even if

your sales side it wasn't as good

because you can just let the results

speak for themselves at that point and

so the thing that you need to know is

about getting results and this is the

big thing the big thing the big way

people go wrong is in order to get

proper results in an order to scale your

agency big time and the only way that

you can completely destroy all of your

agency's competition is by focusing on

one niche and I know a lot of people are

controversy about this a lot of people

don't want to choose a niche because I

feel like it will limit them or they get

a bunch of clients they know how much

people own all these different niches

and I'm gonna tell you right now from

somebody doesn't go the six-figure

agency

it's you're gonna be able to scale way

faster and you're getting people to just

think about it for a second if you are a

dentist and there's one agency that does

eight that does all kinds of different

marketing work and then you've got

another agency that only works on

dentists which one ain't gonna choose I

mean it's pretty obvious and

straightforward because the one that

only works with dentists is most most

likely gonna have like dozens of results

of other dentists that they've worked

with they've already had a really good

experience in that specific industry and

you're they're gonna talk the same

language see when you're only working in

one niche and you're gonna talk the same

language as the client can't pair to if

you're trying to do all these different

ones you're never going to truly

understand one industry and to be honest

for you gotta be honest with you guys

I am a true believer in the fact that

you can only truly or at least a strong

believer you can really only truly

market one business now you can't expand

that out if they're all like the same

industry but in reality you can leave

market one business because you have to

know so much about the customers mindset

what's gonna make them purchase what's

gonna make them become a customer that

there's so much that goes into bad just

for one tiny business to know how to do

that for 100 businesses I mean you're

gonna be way more effective and be spent

all of your time learning how to do

marketing for one specific type of

business and it's I'm gonna be way

easier to sell because you're gonna have

results for that same type of business

and you can make kind of any kind of

argument you want for why should a niche

like maybe you think there's more

opportunities because you have more

ability to get clients and then for

example if you have a YouTube channel

like me you'll have more of a wider

range that you can get more clients

because not everybody that comes to my

through my YouTube is gonna be able to

be a dentist or whatever but reality and

back to the main thing that I said the

beginning if you focus on the results

for their clients the results are really

gonna sell themselves at that point you

don't even have to sell the clients if

you can literally tell us someone from

the beginning call them up on the phone

and tell them they're gonna get five new

customers this month if they use this

thing and then you show them the proof

of your marketing service generating

five new customers every single week for

a specific industry like it's literally

a no-brainer and you show that proof

behind it all you have to do at that

point is lift a plug and play the same

ads that you ran for the first business

so the main couple things to get out of

this is one focus on results that's the

number one way you're going to blow your

competition out of the water because a

lot of pretty much most of the

competition is mostly focused on making

money let's be completely honest here

but if you can be one of the people that

focuses on I'm not actually getting the

clients amazing results let's say you

promised them a Forex return on

investment and you bring them a 10x

return on investment they're gonna talk

to every single dentist friend they know

and your business is gonna spread like

wildfire because you got you got getting

them such amazing results that's truly

the fastest way to

your business and just completely

destroy your competition it doesn't

matter how good your sales are but if

the results speak for themselves it's

literally a no-brainer and a lot of your

clients are even at that point gonna

restart referring me to other clients

and they're gonna do this selling for

you and that's the easiest part of it

and then the second thing is focused on

one niche in one industry only because

one you're going to become the expert

and you're gonna be calm you're gonna

talk the same land languages then when

you understand the numbers behind your

specific niche and like what the terms

are that they use what's their best type

of client you truly understand let me

actually give you this story and that I

actually heard from Sam bobbins he

talked about his first client whoa not

his first client everyone don't think

but at one point he did marketing for

plumbers and he talked to this plumber

and that came to his house and was doing

at his normal plumbing and he asked him

how does he get clients and it's like

the normal thing we do they find us

through Google they they some of them

like were further friends they maybe saw

like their son the phone number on the

side of a truck all that stuff and I

actually got punished they also said he

had tried a bunch of mark then Sam can

say my wounds continued and asked them

some more questions to get to know truly

about his business and like he started

to figure out that they had tried

working with some other marketing

companies but they didn't work and the

reason they didn't work it was the

plumber said they were people that were

low ticket just like really small quick

jobs that were not worth very much money

and that's why I didn't end up working

out so Sam instead decided to ask well

what's the best type of client and it

was a hot cylinder repair client and

it's when their their heater is

completely broken and they have to get

it fixed fast cuz the heats no longer

working in their house and the people

that need it replace they want to get a

replace ASAP because they got no heat in

their house and they're not gonna have

time to shop around for options and try

to my right get the best price as

they're trying to get that fixed as soon

as possible

it's a really high ticket thing and it's

really

easy for them to do and because he was

the only person the only marketer that

took the time to ask that specific

client the question and get to know

their business specifically now he knew

and he thought well why don't I just

skip all of that other stuff what this

other marketing agencies are doing and

why don't I go ahead and just bring them

hot cylinder repair clients because

that's the very best client and you

guess what happened well his agency

spread like wildfire the very beginning

when he had an agency because you just

repeated the same process to get hot

water cylinder repair clients for

different pump plumbers all over New

Zealand and if you can go into that's

specific special suit that's specific

and you know like who your customers

like true true ideal Klein is and you

can really get that in-depth knowledge

that's when you can truly completely

destroy your competition because you're

truly caring about your customer and at

that point when you're getting them such

amazing results there's nothing there's

nowhere you can there's nowhere you can

go except for grow and so the two things

just to recap focus on the results pick

a day Nisha already and then three what

those two things are gonna allow you to

do is become the best in the world at

just one small thing it's gonna be

really hard for you to become the best

in the world at something like Facebook

ads or becoming the best overall at

basketball like when you're doing a

bigger thing but if you do one specific

thing I've won a really specific thing

like Sam Evans did he did he got he

brought plumbers hot cylinder repaired

clients through I don't know what he

brought into but that's such a specific

thing that is super easy to be the best

in the world at it so if you choose like

a more specific thing folks on the

raziel G she's a need to really get to

know your customer that's how you can

completely destroy your agency's

competition and one last thing and one

last way you can really start getting

better clients is by looking at

here and what I mean by that is if you

want to get amazing clients and you're

struggling to get amazing clients maybe

you sometimes talk to businesses on the

phone and then you basically sell them

on the meeting but then you talk to you

set up a follow-up meeting and then you

do the follow-up meeting and then they

don't show up to the meeting or they

don't close and they don't make a

decision quickly the thing is you want

to try to be who you want your ideal

client to be so for example if you want

your clients to make decisions quickly

you should start making decisions

quickly yourself and if you want your

closet show of ansan you should show up

on time yourself if you want to meet

deadlines you want your clients to meet

deadlines to get things to you quickly

you should be the same way back because

who the type of person you are is the

type of person that you're gonna also

attract and it's also gonna change the

way you speak about things and it's

difficult to explain but for example if

you're normally the type of person to

put things off and not make a decision

quickly whereas and you want your

clients to make a decision on the same

meeting that you are if you're not

typically the same person to make a

decision quickly you might accidentally

say something without even knowing it

along the lines of yeah I completely

understand if you need time to think

about this stop you right there because

now you're doing that kind of thing that

mirror is gonna play off and now your

clients gonna be doing the same thing

back to you so think about how you want

your clients to be and be that way

yourself and you'll also attract clients

that are better to you you will also

attract clients that are better and more

high-quality that's a really good way

you can do that so with that said I hope

you guys enjoyed this video and really

hope this helped you and gave you a

really good concept on how you can

complete differentiate yourself from the

competition

and just completely blow up your agency

hope you guys enjoy this video and I'll

see you in the next one