The 3 Ad Sequences That Are The Ultimate Profit Centers In My $5 Ads Ecosystem

Summary

The speaker introduces a revamped 'Lean on Laurel' program tailored for busy entrepreneurs seeking efficient online marketing solutions. The program eliminates traditional Zoom calls' time consumption, offering immediate answers and strategies for rapid results in various niches. It showcases impressive student outcomes, emphasizing cost-effective advertising and quick-win tactics. The speaker promises personalized guidance, from optimizing ad strategies to mastering messaging and closing, aiming to scale businesses without relying on expensive funnel software or Pixel data.

Takeaways

• 😀 The 'Lean on Laurel' program has been redesigned to be more efficient for busy entrepreneurs, eliminating long wait times on Zoom calls and providing immediate answers to questions.
• 📈 The program emphasizes strategies that yield high results in the online marketing space, with examples of students achieving significant sales and low-cost bookings.
• 💰 Laurel's strategy focuses on converting high-value sales with low ad spend, showcasing examples of students making substantial sales with minimal ad costs.
• 🔧 The program includes a 'Hot S' strategy designed for quick wins by targeting people who have visited the application page but haven't booked a call.
• 📉 Laurel explains why traditional funnels may not work well for those with low budgets, detailing the drop-off rates at each stage of a typical funnel.
• 🔄 The 'Lean on Laurel' program offers three profit centers to plug the 'black holes' in a funnel, focusing on converting leads closest to the point of sale first.
• 🚀 The strategy capitalizes on the desire for conversations before sales, using cheap advertising to produce high ROI and allowing for fast results and scalability.
• 🛠️ Laurel provides hands-on support, including access to her ad account, Voxer communication, and personalized strategy calls for optimization and quick wins.
• 📝 The program includes a content strategy to build a 'conveyor belt' of ready-to-buy clients, using multi-platform content to establish clarity, certainty, and trust.
• 📈 Laurel offers an offer validation test to ensure that participants' offers convert well with cold traffic, which is different from the dynamics of organic or warm traffic.
• 🤖 For those looking to scale, the program provides guidance on automating the process, including training on writing effective VSLs and scaling ad spend without sacrificing ROI.

Q & A

What changes were made to the 'Lean on Laurel' program?

The 'Lean on Laurel' program was redesigned to cater to busy entrepreneurs, eliminating long waiting times for Zoom calls and allowing for immediate access to answers and support.

What is the main issue addressed by the redesigned 'Lean on Laurel' program?

The main issue addressed is the inefficiency of traditional Zoom calls for busy entrepreneurs, where time spent waiting for answers can be significant.

What are some of the results that students of the 'Lean on Laurel' program have achieved?

Students have achieved significant results such as $85,000 in sales with $400 in ad spend, and $10,000 a month with only $754 in ad spend, showcasing the effectiveness of the strategies taught in the program.

How does the 'Lean on Laurel' program strategy differ from traditional funnels in terms of cost-effectiveness?

The program's strategy focuses on cost-effective advertising with high ROI, as opposed to traditional funnels that can be expensive and may not work well with low budgets.

What is the 'Hot S' strategy mentioned in the script?

The 'Hot S' strategy is an advertising approach designed to quickly plug the 'black holes' in the funnel and generate fast results by targeting leads who are closest to conversion.

Why might traditional funnels not be effective for those with low budgets?

Traditional funnels may not be effective for low budgets because they often rely on high ad spend and can lose a significant number of potential customers at each stage, making it difficult to achieve a good ROI.

How does the 'Lean on Laurel' program ensure that no potential customers are lost?

The program uses a three-pronged profit center approach to plug the 'black holes' in the funnel, ensuring that all potential customers are engaged and not lost at any stage.

What is the significance of the 'Hot Seven' ads in the 'Lean on Laurel' program?

The 'Hot Seven' ads are strategically set up to re-engage leads who have visited the application page but didn't proceed further, aiming to convert them into clients.

How does the 'Lean on Laurel' program help in personalizing the messenger conversation flow?

The program provides guidance and training on how to diagnose people's needs in messenger and tailor the conversation to lead to a successful booking of a call or a sale.

What is the long-term strategy for creating a 'conveyor belt' of ready-to-buy clients in the 'Lean on Laurel' program?

The program implements a weekly content strategy and a multiplatform content flow that accelerates clarity, certainty, and trust, gradually building a list of potential clients who are ready to buy over time.