TikTok For Business: Beginner's Guide To TikTok Marketing!

Summary

This beginner's guide to using TikTok for business shares a 3-step strategy to grow your business on the platform effectively. Step 1 is to research keywords people search for to create videos around those topics. Step 2 is to use those keywords in titles, descriptions, etc. to rank highly. Step 3 is to review your content after a month to see what resonates, then recreate more of your successful content style that your community responds to. The goal is to establish yourself as an authority in your niche by providing helpful content people want.

Takeaways

• 😀 Use TikTok's search feature to research keywords and video ideas your audience is looking for
• 📱 Create videos using those keyword search terms to help get your content ranked higher
• 🎥 Include keywords in titles, descriptions, on-screen text to boost discovery
• 👀 Review analytics after a month to see which video styles and topics resonated most
• 🔁 Recreate more popular content styles and topics to build your niche
• ⏱️ You don't need high production quality when starting out - focus on starting
• 💡 Experiment to find formats that are easy for you to recreate consistently
• 🔎 Help people find your content by optimizing for search
• 📈 Monitor performance to inform future content decisions
• ❤️ Engage your community by giving them more of what they respond well to

Q & A

What are the three steps outlined to grow your business on TikTok?

The three steps are: 1) Research keywords and content ideas using TikTok search, 2) Create videos around those keywords and ideas, 3) Review what content performed well and repeat successful video styles.

Why should you use keywords in the first sentence and title of your TikTok videos?

Using keywords in the first sentence, title, and description helps the video rank higher in TikTok and other search engines so more people searching for that term can find your content.

What is the 'one-month experiment' mentioned in the script?

The one-month experiment is where you post 3-5 videos per week for a month, then review performance data to see which videos and styles performed best so you can recreate more of that successful content.

What is an example of a video style that worked well for the narrator?

An example is starting videos with "Things I should tell you before traveling to Australia" and adding a specific tagline like "3 things I love" or "3 things I don't trust." This formula has been very popular and successful in driving views and engagement.

Why is it important to not try and be perfect with your first videos?

It's important because the only way to get better is to start creating videos. Perfectionism will hold you back, you need to start somewhere and learn along the way.

What resources are linked in the video description for further help?

The video description contains links to other videos on how to make great TikTok videos and live stream, as well as a link to the narrator's TikTok channel for inspiration, and other helpful resources.

What is the purpose of hiding a keyword list off screen when making videos?

Apparently hiding a keyword list off screen can help push your video to the top of the TikTok algorithm, though the exact reasons are not explained.

Why is the TikTok mobile app better for keyword research than desktop?

The narrator finds there is more content and keywords available in TikTok's search functionality on mobile compared to the desktop website.

What is the benefit of becoming known for a specific niche on TikTok?

When you repeatedly create content in a specific niche, you become known as an authority in that area. This helps people trust your content and keep returning for more on that topic.

What basic tips are offered for scripting video ideas?

Tips include using target keywords in the first sentence, title, and description of videos to optimize for search. Creating descriptive subheaders in titles can also help get content found.