How To Find Profitable Indian Dropshipping Products · Bizathon 10 · EP2

Summary

This episode of Bizathon focuses on mastering product research for successful dropshippers. It covers identifying winning products, exploring various product types, and establishing selection criteria like the 'Jhakaas factor' and utility. The speaker shares strategies for sourcing products from platforms like Roposo Clout and Amazon, analyzing competitors, and using tools like the Facebook ads library. The episode also addresses the importance of unique product photography and videography for marketing, and discusses feedback on the Roposo Clout platform, emphasizing the need for continuous improvement.

Takeaways

• 🔍 The importance of product research in finding a 'winning product' that can be profitable for a store, which may last from a few days to years.
• 📈 The concept of a 'winning product' is dynamic and can change based on creative modifications and increasing ads overtime.
• 🛍️ Types of products for research include niche-based, Chinese imports, Indian made products, and combo sets which offer great deals to customers.
• 👀 The 'Jhakaas factor' as a criterion for selecting products that are interesting and can stop a scroll, like a product that would make Anil Kapoor say 'Jhakaas'.
• 🔑 The utility of a product is an important criterion, especially for lifestyle products, as it should either solve a problem or provide a benefit like beauty or functionality.
• 👥 The audience criterion emphasizes the need for products with a broad appeal to avoid saturation and competition in a niche market.
• 📊 Amazon's reviews and pricing can serve as a filter for product quality and customer satisfaction, as well as a guide for pricing strategy.
• 💰 Pricing strategy involves understanding the margin game and not necessarily matching Amazon's 'race to the bottom' pricing model.
• 📝 The use of a pricing calculator to determine recommended selling prices and to calculate actual profits for delivered orders.
• 📸 The necessity of unique and high-quality product photography for marketing, emphasizing that the product should be the star of the photo without distractions.
• 🌐 The various methods for product research, including social media browsing, competitor analysis using Facebook ads library, and using platforms like Indiamart and Roposo Clout.

Q & A

What is the primary goal of product research in the context of the video?

The primary goal of product research in the video is to identify a winning product from a vast pool of options that can be successful for the store, potentially for a short or long period, depending on marketing strategies.

What are the different types of products mentioned for research in the video?

The video mentions four types of products for research: niche-based products, Chinese products, Indian products made in India, and combo products which are sets or combinations of items.

What is the 'Jhakaas factor' as a product selection criterion?

The 'Jhakaas factor' refers to the product's ability to be a 'scroll stopper' on social media, capturing the interest of a user enough to evoke a positive reaction, like Anil Kapoor saying 'Jhakaas' after seeing a product.

How does utility play a role in product selection?

Utility is a criterion that indicates whether a product has a practical use or solves a problem for the consumer. For lifestyle products, if there's no utility, it might still sell based on the 'Jhakaas factor', but utility enhances the product's appeal.

What is the importance of considering the audience when selecting a product?

The audience is important because products with a broad audience have mass appeal and are less likely to become saturated quickly in the market. Narrow audience products can face stiff competition and saturation.

Why is checking Amazon reviews and pricing a valuable step in product research?

Checking Amazon reviews and pricing helps gauge the product's market reception and customer satisfaction. It also provides insights into the competition and the price points that consumers are willing to pay.

How does the video suggest using Instagram and Facebook for product research?

The video suggests browsing Instagram and Facebook to identify sponsored ads for products, clicking on ads that catch interest, and using the platforms' ad libraries to discover what competitors are advertising and for how long.

What is the significance of the 'request a product' feature on Clout?

The 'request a product' feature allows users to suggest products that are not currently available on Clout but are desired for sale. This can lead to new product listings and opportunities for dropshippers.

How does the video describe the process of pricing products for sale?

The video introduces a pricing calculator that helps determine the recommended selling price based on the cost from Clout. It also includes a profit calculator to understand the net profit per delivered order after considering various factors like RTO charges and GST.

What role does product photography play in marketing for dropshippers?

Product photography is crucial for dropshippers as it allows them to present products in an appealing way, making the product the star of the show and differentiating their offerings from competitors.

How does the video address the issues raised by the Ecom Tower community regarding Roposo Clout?

The video acknowledges the issues raised, such as delivery problems and lack of a ticketing system, and mentions that the platform's representative has taken feedback and is working on improvements.