How To Make Profitable Facebook Ads Quickly · Bizathon 10 · EP3

Summary

This episode of Bizathon 10. focuses on the importance of creating unique ads for e-commerce marketers and dropshippers to stand out and improve conversion rates. It covers the basics of ad creation, including video resolutions for different platforms, and emphasizes the benefits of original content. The host provides practical tips on shooting with a phone, editing, and crafting compelling stories around products. The episode also introduces various ad modes like utility, lifestyle, testimonial, use cases, and demographic targeting to create diverse and effective marketing campaigns.

Takeaways

• 📸 **Unique Creatives**: To stand out in the market, create your own unique ads to avoid the saturation of similar content used by many marketers.
• 📈 **Conversion Rates**: Using original ads can improve conversion rates, which can be negatively impacted by the overuse of the same ads by multiple marketers.
• 💰 **Cost Efficiency**: Creating your own ads can reduce the cost per purchase, leading to better financial outcomes for your marketing efforts.
• 📱 **Mobile-First**: Utilize your smartphone to shoot ads, which is a cost-effective way to produce content in various resolutions suitable for different platforms.
• 🎨 **Ad Resolutions**: Understand the different ad resolutions like square (1080*1080), vertical (1080*1920), and 4:5 (1200*1500) to cater to various social media formats.
• 🔧 **Editing Skills**: Developing editing skills can help in creating compelling ads within a short time frame, enhancing the efficiency of your marketing strategy.
• 🌟 **Product Storytelling**: Craft a narrative around the product to demonstrate its utility and impact on the user's life, which is crucial for effective storytelling in ads.
• 👥 **Inclusive Casting**: Use actors that represent your target demographic to create relatable content that resonates with your audience.
• 🔍 **Ad Modes**: Explore different ad modes such as utility, lifestyle, testimonial, use cases, and demographic targeting to diversify your marketing approach.
• 📹 **Observation and Adaptation**: Learn from existing ads and adapt them to your context, ensuring they are relatable and relevant to your audience.
• 🎵 **Music Synchronization**: Choose background music that complements the ad's narrative and pace, enhancing the overall viewer experience.

Q & A

Why is it important for e-commerce marketers and dropshippers to create their own ads?

Creating unique ads helps to stand out in the market, reduce the cost per purchase, and positively impact brand building with original content that has the rights to be used.

What are the three main video resolutions mentioned in the script for creating ads?

The three main video resolutions are square (1080x1080 or 720x720), vertical (1080x1920 or 720x1280), and 4:5 (1200x1500 or 600x750).

How can one video be adapted for different ad resolutions?

By shooting a vertical video, it can be cropped to become a square or 4:5 ad, allowing for versatile use of the same content across different platforms.

What is the recommended method for shooting ads according to the script?

The script recommends using a phone camera for shooting ads, keeping the phone vertical to capture vertical story ads and then cropping them for square or 4:5 ads as needed.

Why is it suggested to shoot vertical videos for social media ads?

Shooting vertical videos is efficient because it simplifies the process of creating different ad formats and reduces the need for additional editing, as platforms like Facebook can automatically crop the video.

What is the estimated time required to shoot and edit an ad according to the script?

It takes approximately 30 minutes to shoot an ad and another 30 minutes to 1 hour to edit it, depending on the ad's length and complexity.

What are the benefits of creating your own creatives for ads?

The benefits include reduced costs, unique branding, and the potential for higher conversion rates since the creatives are original and not oversaturated in the market.

What are some examples of ad modes mentioned in the script?

Examples of ad modes include utility, lifestyle, testimonial, use cases, and demographic targeting, each focusing on different aspects of how a product can be presented to an audience.

How can the story of a product be conveyed in an ad?

The story of a product can be conveyed by showing the problem it solves, its impact on life, and the solution it provides, often using a simple narrative structure that is easy for viewers to follow and relate to.

What is the importance of lighting when shooting product ads?

Proper lighting is crucial as it should highlight the product effectively, making it the focus of the ad. It doesn't matter if the surroundings are dark, as long as the product is well-lit.

How can one make their ads more relatable to the target demographic?

To make ads more relatable, one can tailor the content to address the specific problems, interests, and contexts of the target demographic, ensuring the ad resonates with their experiences and needs.

What are some tools and platforms mentioned for editing ads on a phone?

InShot and Canva are mentioned as tools for editing ads on a phone, providing easy and accessible options for creating and refining ad content.

What is the alternative solution suggested for testing ad campaigns before creating original ads?

The script suggests using existing ads or combining different clips from various sources for initial testing. This allows for rapid testing without waiting for the product to arrive for original ad creation.

What is the final step mentioned in the script after creating the ads?

The final step mentioned is launching the ads, with the specifics of how to launch Facebook ads to be covered in a subsequent episode.