How To Build An 8 Figure Brand

Summary

This video script delves into the concept of building an eight-figure brand, emphasizing the importance of a strong brand identity and a compelling story that resonates with the audience. It suggests that a successful brand is one that reminds consumers of a desirable story they want to be part of, and highlights the power of leveraging a brand's reputation to elevate one's status. The speaker shares insights on crafting a brand story that serves others and creates a legacy, using examples of well-known brands and individuals who have achieved significant success by serving their market effectively.

Takeaways

• 😀 Building an eight-figure brand is achievable with the right mindset and strategy.
• 💡 A brand is essentially a name that evokes a story people want to be a part of.
• 🏷 A premium brand is a name that reminds people of a story they are willing to pay to be associated with.
• 🔑 The importance of a brand's identity and how it can be represented by a stage name and logo.
• 🤔 The need for a compelling brand story that can elevate one's status and resonate with others.
• 📈 The concept of 'leverage' in brand building, suggesting that success often appears effortless due to underlying support.
• 🙏 Acknowledging the role of divine grace or luck in achieving brand success.
• 💼 The idea that a brand's story should be crafted intentionally, as leaving it to chance can be detrimental.
• 📚 The power of serving others through one's brand as a means to build a legendary story and elevate the brand's status.
• 🌟 Examples of successful brands like Nike, which built its identity by associating with top athletes.
• 💰 The willingness of people to pay for a brand that promises to elevate their own status or life story.

Q & A

What is the definition of a brand according to the speaker?

A brand is a name that reminds you of a story you'd like to see yourself in.

What distinguishes a premium brand from a regular brand?

A premium brand is a name that reminds you of a story you'd be willing to pay a lot of money to see yourself in.

Why is it important to have a clear brand story when building a brand?

A clear brand story helps to create a brand identity and legend that can elevate people's status and make them want to be associated with the brand.

What role does the stage name or brand name play in the branding process?

The stage name or brand name serves as the identity of the brand, which is often represented by a logo to make it easily recognizable.

How does the speaker describe the concept of a brand's 'story'?

The brand's 'story' is the narrative that goes out in front of the brand, making room for it and creating a legend that people want to be a part of.

What is the significance of the name 'Nike' in branding?

Nike, named after the Greek god of Victory, uses the best athletes to elevate its brand identity, making the swoosh a symbol of excellence.

How does the speaker suggest leveraging the success of others to build one's own brand story?

By borrowing the success stories of others, such as a 27-year-old woman making $200,000 a month, and using them as a model to inspire and build one's own story.

What is the biblical principle the speaker refers to for building a legendary brand story?

The principle is 'he who will be greatest among you, let him be the servant of all,' implying that serving others and getting significant results is key to building a legendary brand story.

How did Russell Brunson build ClickFunnels into a successful brand?

Russell Brunson built ClickFunnels by serving others for free, documenting their success, and building his brand story on the back of the people he helped.

What is the importance of a brand's logo in the overall branding strategy?

A brand's logo represents the brand and makes the name easily recognizable, which is crucial for establishing an identity in the market.

How does the speaker define the term 'leverage' in the context of building an eight-figure brand?

Leverage, in this context, refers to the ability to use one's brand story and identity to elevate the status of others, making them want to associate with the brand.

Outlines

00:00

🏆 Building an Eight-Figure Brand: The Concept of Brand Identity

The speaker introduces the concept of building an eight-figure brand, which is a business generating between $10 million and $100 million. They emphasize the importance of brand identity and how a brand is more than just a name; it's a story that people want to be a part of. The speaker explains that a premium brand is one that consumers are willing to pay a significant amount for because it reminds them of a desirable story. They use the example of Nike, associating it with the success of top athletes, to illustrate how a brand's story can elevate its value. The paragraph concludes with the idea that a brand's stage name, or identity, should be backed by a compelling story that resonates with its audience.

05:00

📘 The Power of Brand Storytelling and Leverage

This paragraph delves into the power of storytelling in brand building. The speaker discusses how a brand's story can elevate one's status and uses the example of a young woman in multi-level marketing who achieved significant income in a short time. The speaker suggests that leveraging other people's success stories can help build one's own brand narrative. They stress the importance of crafting a brand story that others would aspire to, highlighting the need for a narrative that demonstrates the brand's ability to help people achieve success, thereby attracting clients and customers who wish to emulate those success stories.

10:01

🛍️ Elevating Status Through Brand Association

The speaker explores the idea that people are drawn to brands that can elevate their own status. They discuss how attaching one's brand to well-known entities can increase its perceived value. The paragraph includes the example of a call from Damon John, a figure from the TV show 'Shark Tank,' and how the association with such a successful individual can make people more interested in engaging with the brand. The speaker also touches on the concept of 'name-dropping' and taking pictures with celebrities as ways to leverage others' brand recognition to enhance one's own image. The key takeaway is that a brand should be associated with success and desirability to attract customers who wish to share in that success.

15:02

🚀 Crafting a Legendary Brand Story Through Service

In this paragraph, the speaker emphasizes the importance of serving others as a means to craft a legendary brand story. They discuss how helping people achieve significant results can build a brand's reputation and value. The speaker cites the example of Russell Brunson, who built a successful business by serving others and documenting their success stories. The paragraph concludes with the idea that a brand's story should be so compelling that it instills hope in others for elevating their status, and the more significant the payoff from the story, the more people are willing to pay to be associated with the brand. The speaker suggests that anyone can build a successful brand by providing substantial help to others, creating a narrative that people want to be a part of.

Keywords

💡Brand

In the context of the video, a 'brand' is defined as a name that evokes a story that individuals would like to see themselves in. It is central to the video's theme, emphasizing the importance of brand identity and storytelling in building a successful business. The script uses examples such as Nike, associating the brand with the story of success and excellence in sports.

💡Stage Name

A 'stage name' refers to the identity or alias that a brand or individual adopts to represent themselves in the market. The video script discusses how a stage name, like 'Skillion,' can imply a story or message, such as developing skills to become a millionaire, which is integral to the brand's narrative.

💡Storytelling

The concept of 'storytelling' in the video is about crafting narratives that resonate with potential customers and elevate the brand's status. The script illustrates this with the idea that a premium brand tells a story that people are willing to pay to be a part of, using the example of a brand's story that could be someone's own aspiration.

💡Leverage

'Leverage' in the video refers to the use of various resources or strategies to build a brand without it seeming like a monumental effort. The script implies that successful brand building often appears effortless due to the leverage of factors like reputation, partnerships, or influential stories.

💡Identity

The 'identity' of a brand, as mentioned in the script, is its recognizable and unique characteristic that sets it apart. It is often represented by a stage name and a logo, and it carries the authority and weight of the brand's reputation, such as the identity of Nike being associated with excellence in sports.

💡Logo

A 'logo' is a visual representation of a brand's identity. The video script explains that a logo, like the swoosh of Nike, makes the brand easily recognizable and is a key component in building a brand's story and legacy.

💡Premium Brand

'Premium Brand' is a term used in the script to describe a brand that not only tells a compelling story but also commands a higher price due to its perceived value. The script uses the concept of a premium brand to illustrate the idea that people are willing to pay more to associate with brands that reflect a desirable story or status.

💡Multi-Level Marketing (MLM)

The term 'Multi-Level Marketing' is mentioned in the context of building a business model where individuals can leverage the brand's story to elevate their own status. The script provides an example of how someone built a multi-million dollar MLM business by creating their own brand and using an MLM company as a supplier.

💡Servant Leadership

'Servant Leadership' is a principle mentioned in the video where the speaker suggests that the key to elevating a brand's story is by serving others. The script uses biblical references and examples like Russell Brunson's ClickFunnels to illustrate how serving others can build a legendary brand story.

💡Legacy

'Legacy' in the video refers to the lasting impact or story that a brand leaves behind. The script emphasizes that a brand's legacy is built on the stories of the people it has served and the results it has helped them achieve, which in turn can attract others to be part of that story.

Highlights

Building an eight-figure brand is achievable with the right mindset and strategy.

A brand is a name that reminds you of a story you'd like to see yourself in.

A premium brand is one that reminds you of a story you'd be willing to pay to see yourself in.

Brands are often associated with a stage name or a story that increases their perceived value.

The reputation of a brand is tied to the story that is told about it.

Brand identity is crucial and should be established early on in the business.

Nike's branding strategy involves associating with top athletes to elevate its brand identity.

A brand's story should be crafted intentionally to resonate with the audience.

The story of a brand should be legendary and elevate the status of those who associate with it.

People are drawn to brands that can help elevate their own status and story.

The speaker's coaching program is known for helping clients achieve six and seven-figure days quickly.

A brand's story should be based on serving others and achieving significant results for them.

Russell Brunson's success with ClickFunnels is attributed to serving others and documenting their success stories.

A brand must have a story that infuses hope and the possibility of elevating one's status.

People are willing to pay for a brand that can help them elevate their status and be part of a desirable story.

The components of a successful brand include a stage name, a story with legend and status, and the creation of legacy.

The speaker emphasizes the importance of serving others as the key to building a legendary brand story.

Brands should aim to create a story that is unparalleled in their niche to attract followers and customers.

Transcripts

have you ever watched somebody build a

million dooll brand a multi-million

dollar brand a seven figureure brand an

eight figureure brand a nine figureure

brand a 10 figureure brand have you ever

watched somebody like build something

that's just so ginormous and it seems

like wa it seems so effortless from the

outside looking in you're watching them

and it looks

effortless well that's probably because

they've got a lot of Leverage and I'm

going to talk to you on this video on

how to build an eight figure

brand and it's something that we've been

able to do by the grace of God but it's

something that you could do as well

but the first thing you've got to do is

you've got to allow yourself to be okay

with the idea that it's okay for you and

then you have to get to the place in

your life where you allow yourself to

believe that you can do it so as we're

talking about a billion dollar 8 figure

brand that's $1 million brand H 10

million 20 million 99 million anywhere

between 10 and hundred million is an8

figure brand well before we talk about

how to build an eight-figure brand let's

talk about what a brand brand is and if

you watched my videos for any length of

time you know that I believe that a

brand is a name that reminds you of a

story okay that you'd like to see

yourself in I I'm going to break all of

this down like to the nth degree a brand

is a name that reminds you of a story

that you'd like to see yourself in a

premium brand is in fact a brand is a

name that reminds you of a story that

often times like a desirable brand a

brand that's appealing to you is going

to be a brand a name that reminds you of

a story that you'd be willing to pay to

see yourself in a premium brand is a

name that reminds you of a story that

you'd be willing to pay a lot of money

to see yourself

in and and what is it about premium

brands that cause us to desire to pay a

lot of money to attach somebody else's

name because a brand is a name to our

name or our Persona our being this why

do I want to attach somebody else's name

to my name well um we're going to get

into that so your name when I say it's a

name that reminds you of a

story the name is more of a stage name

now a real name can become a stage name

right but it's a name like my name is

myON golden right so that's my

name the name of my company is skillion

what skillion what does that mean well

you have to develop the skills

in order to become a millionaire that's

the implication of the name skillion

okay y tracking so you think about names

and what they mean some people want the

like some people who build businesses

they want the brand to be their name

Ferrari is named after Ferrari a guy

named Ferrari Mercedes is named after a

guy named Mercedes McDonald's is named

after two brothers named McDonald the

McDonald Brothers right so so a brand is

a name rollsroyce is named after a dude

name whose last name was rolls and

another dude whose last name was Royce

right so you think about a brand and

then you think about a premium brand

well the brand is the stage name and the

stage name has a story behind it and the

story is the reputation of the brand so

when you think of a brand name you think

of a story I don't know what story you

think of when and you could for those of

you who are going to be watching this on

YouTube you can type it in the chat like

what is when you think of a brand a

particular brand when you think of Nike

what do you think of right and most

people think of like the best athletes

why because Nike was brilliant in

getting the best athletes and recruiting

them to wear the

swoosh right so the swoosh becomes like

okay so when we talk about the name I'm

going to I'm going to go right on the

board we talk about the name what is the

name the name and I'm going to call it

the stage name CU nobody's name is Nike

well somebody's name was Nike it was the

Greek god of Victory that's what Nike

means the Greek god of Victory right so

stage name what is your stage

name it's the identity of the

brand

right now it's really in identity it's

really interesting to me that businesses

realize that of the most valuable one of

the most important things they can do is

to establish an

identity and the identity of Nike is

well we make the best athletes but they

don't make the best athletes like the

best athletes we like Michael Jordan

like Air Jordan's a Nike brand Tiger

Wood's a Nike brand right they would go

recruit the best athletes and they would

recruit them early before they became a

name and then as that athletes Fame

elevated so did the brand that that that

athlete represented are y'all tracking

does that make sense so so they

understood that it was identity but see

this is a Biblical concept when when God

said to Moses go tell Pharaoh I said let

my people

go Moses asked a very important question

which didn't make sense to me I read

this first time when I was a teenager

I'm like why is he asking that question

who shall I say has sent me what kind of

question is that what kind of question

is that who shall I say ascept me like

and I I jokingly say that like when I

first read that I wanted to coach Moses

and say bro what are you doing that's

not a good

question like I would have wanted to ask

the question here's what I would ask

what can I tell Pharaoh you said you

gonna do if he say no see that's a see

that's a question that made sense to me

but Moses didn't have to go there

because he knew the answer to that was

all wrapped up is in who shall I say as

sent me right because who sent you has

more has more weight than what he is

going to do if you say no right like

when does a private have more Authority

than a than a lieutenant well when he's

on orders from a general right so the

identity is the thing that carries the

weight it carries the authority so the

stage name and so that identity is going

to be represented by the stage name um

which which it's also going to be

represented by a logo generally right so

you're going to have a logo and all of

that is to make the name easily

recognizable right so the name's

recognizable cool and it's

like my daughter got me a Louis Vuitton

Bel don't don't tell anybody and when

she got me this Louis Vuitton belt I

thought she got it for me because it had

an l and a V and I thought it was a

Roman numeral and she knows I like math

so I didn't even know it was I didn't i'

had never seen a Louis vitton logo

before I had no idea what it was right I

was like oh that's a cool belt um anyway

so so but it's a logo so it's gonna have

they're gonna have you're gonna have a

logo and that logo is going to represent

your brand now the question you've got

to ask yourself intentionally in the

beginning of building your

million-dollar brand is what do I want

my brand story to be because this is the

brand identity the stage name is the

Brand's

identity but then you need a

story huh what's the story about your

brand going to be and by the way

somebody have has to craft your story

and if you don't do it and you leave it

up to chance I promise you whoever

establishes the story of your brand does

not have your best interest in

mind like what's the story of my brand

well we help people have six and seven

figure days faster than other coaches

help people have six and seven figure

years that's what we're known for right

that's why we have people filling out

applications every week to be in my

$55,000 coaching program why because we

coach people who

win I've helped I've got one client for

instance um he was in he's been in our

he he was he was a he was a speaker for

18 years before he ever hired us to be

his

coach his best year was like 360,000 in

18 years he comes into our coaching

program and in four months doing what we

showed him how to do he has his first

million dollar

day

right so story brand okay so what's the

story The Story So this your name it it

it has it's your identity your

story it's it's the

narrative it's the narrative and it is

your

Legend what is the legend of your brand

it's like the story that it's the story

that goes out in front of you and makes

room for you what is the legend of your

brand and what if if you're going to

build an eight figure business your

brand better have some leverage and the

story has to be a story that other

people wish was their

story right so when you like you tell us

the the name this is what we do it the

story has to be legendary I remember

when I got started in a multi-level

marketing company back in 2009 after my

business had started tanking and there

was this woman I think she was like

27 she was making 200,000 a month she

came to my house did a presentation for

me and she had only been in the company

for less than a year I'm like this is

crazy story so you know what I did I

borrowed her story to build my

story and so by borrowing her story to

build my story I told her look this this

thing is so doable right that there's a

27y old girl woman 27 I'm old so 27's a

girl okay there 7 year old woman who's

in eight months is making 200,000 a

month and my question would always be

this how would you like her story to be

your

story right that's that was my closing

question how would you like her story to

be your story right I I just told you a

story about a speaker he's been a

speaker for 18 years and then he he

never had a the most he ever made in a

year was $360,000 and then he joins our

coaching program what happens his a

million dollar day inside four

months I could say how would you like

that story to be your story right you

see what I'm doing so it's stories

people can remember stories people can

relate to stories people can resonate

with stories right and so so you got you

got you got a stage name you've got a

story and

then this story the stage name the story

has to increase

status that's the thing if the if the if

the story that represents the name

elevates their status they're

in but if the story that represents

their name doesn't rep doesn't Elevate

their status they're

out for instance if I said to

you you got a call let me see who am I

going to use you got a call from Damon

John from Shark Tank his office called

I'm going to coach 12 entrepreneurs this

year to becoming

billionaires and we're considering you

to be one of those entrepreneurs how

many of y'all want to be in how many Who

Wants To Be A right now nobody said how

much does it cost where do I have to go

what do I have to do what do I have to

give up how many hours a day nobody

asking any of those questions right why

because Damon John's story brand his

Legend is he's a shark on Shark Tank

he's helped businesses succeed so you

believe that attaching your brand to his

brand will elevate your status does that

make sense so the question becomes what

can you do in your brand to show people

that by attaching their legacy to your

Legend it elevates their

status because people here's what people

want to do whether you know it or not

they want to use your status they want

to use your brand they want to use your

brand as the

foundation for their brand that's what

they want to do that's why when people

are talking to you about what they've

done in the past they always give you

brands that are easily recognizable that

they've done it for that's why people

name

drop people name drop because they're

using somebody else's name to elevate

the status of their name because that's

why people take pictures want take

pictures with celebrities and post them

on their social media because this

person's brand is elevating my brand are

y'all tracking is what I'm saying making

sense so the question I have to ask what

can you what like the the name it

doesn't really matter it doesn't really

matter what the name is I mean it helps

if the name has something that it

pictures right like if if you got a name

that represent something like people say

to me all the time man you have the

perfect name myON golden right right so

but and and I I didn't have anything to

do with that I was just blessed into it

when I was born into it um people asked

me sometime is that your real name yeah

I mean granted I'm just telling like if

I would if I was going to do a stage

name I'd choose golden but I wouldn't

have chosen myON I mean I'm glad I have

it now but wasn't so happy about it when

I was a kid right so so so so when

people hear your name what is the story

what is the story that you want to be

known for and I'm going to tell you the

best

way

to make your story

legendary and it's it's really a simple

biblical principle he who will be

greatest among you let him be servant of

all the only way to elevate your brand

story is by doing things to serve people

other than yourself you got to serve

somebody other than yourself you have to

serve them in a way that gets them a

result that a multitude of people would

like to

have I think about Russell Brunson man

and how he built clickfunnels and it's a

multi- uh it's a ninef figureure

business it could it might even be a 10

figureure business it's probably got a

10 figureure

valuation and he built he took a

software company and with zero Venture

Capital funds and scaled it to over $100

million in Revenue a year how do how do

you do that well here's what he

did he got four case studies

four Natasha Hazlet Liz Benny Drew

canoli and one other one that escapes me

right now and he went to their offices

and he built funnels for them for

free and their business blew up and he

documented the blowing up of their

business not not like a bomb blow up but

like the numbers the the profits

exploded like organifi was about to go

out of

business and it blew up it I mean it

became eight maybe even maybe a nine

figure business because Russell went out

and built a funnel for him and they just

went around and told their stories he

built his

brand his story on the back of the

people he served not not on their not on

their back but on the back of how he

served the people that he

helped

like if you don't if you don't have a if

if your brand doesn't have a story you

haven't helped enough people do enough

things that are significant enough for

people to

care and I mean so simple whatever it is

like um had a guy here who was here for

the challenge his name was jabz he was

here for the challenge a couple weeks

ago he lost over 100

pounds he did a couple YouTube videos

and his channel blew up like over with

some shorts over 300,000 subscribers in

30

days like you need a story that is like

unparalleled of some kind for whatever

Niche you're in and so if you can make

if if you're and and and if you can make

your

story Elevate people's hope of elevating

their status if it infuses hope in them

for elevating their status people will

buy your

brand and the bigger the

payoff of from the story The more people

are willing to pay so they can Elevate

their status with your brand they'll pay

a lot of money it could be it doesn't

matter if it's Fitness it doesn't matter

if it's Finance it doesn't matter if

it's relationships it doesn't matter if

you I know a guy I know a guy who built

a multi-million dollar business teaching

biblical principles of

Health he wrote a book called why

Christians get

sick and then he wrote another book

called God's ultimate plan for health I

think was the name of his other book

then as if that by itself wasn't enough

then he created this thing called the

Hallelujah

diet then he started certifying people

as certified biblical Health

ministers and he would charge them for

the

certification and people started getting

all these results because he was just

teaching them hey go eat the stuff God

told you to eat and stop eating the

stuff he told you not to

eat and people got healthy imagine that

and so as a result of that he built a

multi multi multi-million dollar

business on a couple of different levels

he built a multi-million dollar

information marketing business and a

multi- multi-million dollar multi-level

marketing business you know why he built

a multi-million dollar multi-level

marketing business because he didn't

leave with the multi-level marketing

product he L with his own

brand and then he made his multi-level

marketing company his supplier his

vendor not the forward- facing this of

his business and and so anybody

like

anybody can

build a successful brand if they figure

out something that helps people in a big

way and when they help people in a big

way whatever that help is a whole bunch

of people want it like that's the secret

that's the secret sauce to building a

brand and then people will be looking to

pay lots and lots of money to

add your brand to their name so they can

Elevate their status and create a new

story that other people will pay to be a

part of that's how you build an eight

figure

brand what are the components the

components are a stage name a name a

name that can be represented with a logo

a story that has Legend and status that

creates Legacy and boom congratulations

your brand hopefully that

helps hope that helps you too see you on

the next video