How to get the internet to love you (so they buy your stuff)?

Summary

The video script outlines a strategy for rapidly growing an online brand, using examples like Andrew Tate and influencers who gain sudden popularity. The key advice is to resonate with the audience's dislikes, both within and outside the subject matter, creating a bond through a common enemy. The speaker discusses a case where a 'Alpha dad' brand failed to connect due to misaligned messaging, emphasizing the importance of staying on brand. The script suggests an 80/20 approach, focusing more on general dislikes than on the product, and advises creating content that criticizes these 'common enemies'. The goal is to forge a strong connection with the audience, leading to brand growth.

Takeaways

• 😀 Find out what your target audience dislikes, both related and unrelated to your offering
• 🤔 Talk about those common enemies to build rapport and bond with your audience
• 💡 Use 80% unrelated and 20% related common enemy content to build your brand
• 📈 Andrew Tate blew up by aggressively targeting men's anger and dislikes
• 👥 Having a common enemy is the fastest way to build community and loyalty
• 📝 Make a list of common enemies and 5 negative things to say about each
• ☝️ Name organizations, ideas or concepts - but don't attack individuals by name
• 🎯 Relate to entrepreneurial, capitalist and conservative biases
• 💰 Build a brand people like before ever trying to sell them anything
• 🔑 Messaging should assertively address audience anger and disgusts

Q & A

What is the main strategy the speaker attributes to influencers like Andrew Tate for quickly growing a massive brand online?

The main strategy is to identify and assertively talk about what their target audience dislikes, creating a bond over a common enemy.

How did the speaker help a business owner named Alpha Dad in improving his brand's appeal to his target audience?

The speaker advised Alpha Dad to align his brand messaging, including marketing and imagery, to be more assertive and on-brand with his target audience's expectations, instead of being passive.

What specific advice does the speaker give about creating content to grow a brand?

The speaker advises creating content that discusses what the target audience dislikes, with a focus on 80% being about topics outside the main subject matter and 20% inside it.

Can you provide examples of how the speaker applied this strategy in his own content?

The speaker shared examples of Instagram reels that gained millions of views by talking about topics his audience dislikes, such as the inefficiency of luxury spending among the truly wealthy and the drawbacks of the traditional school system.

What does the speaker suggest as the fastest way to create a bond with an audience?

The speaker suggests that the fastest way to create a bond with an audience is by having a common enemy, which helps in establishing a connection based on shared dislikes.

What framework does the speaker propose for identifying a brand's 'common enemy'?

The speaker proposes writing down everything that could be considered a common enemy for the target audience and then detailing negative aspects about these enemies to deepen the bond with the audience.

How does the speaker view naming specific competitors or people as common enemies in branding content?

The speaker advises against naming specific competitors or people as common enemies, except for very famous individuals like Bill Gates, as it is seen as unclassy and can negatively impact the brand's perception.

What is the speaker's opinion on traditional schooling and its impact on his audience?

The speaker believes that the traditional school system is flawed and not aligned with the values of his entrepreneurial, possibly conservative-leaning audience, who prefer alternatives like homeschooling.

What additional resource does the speaker offer to the audience at the end of the video?

The speaker offers a free course on creating a great offer and messaging around that offer to further assist the audience in growing their brands.

How does the speaker quantify the success of his content strategy?

The speaker quantifies the success of his content strategy by the number of views and followers gained from specific Instagram reels that resonated with his audience's dislikes.

Outlines

00:00

😡 Common enemies create strong bonds with your audience

The paragraph explains that talking about things your audience dislikes, both related and unrelated to your offering, helps create a strong bond and following. It provides the example of Andrew Tate blowing up in popularity by complaining about things his audience hates. The advice is to make a list of common enemies, write down negative things about them, and create content addressing those dislikes.

05:02

📈 Mostly talk about unrelated enemies to build your brand

The paragraph further advises spending only 10-20% of content discussing offerings, while dedicating 80% to complaining about common enemies unrelated to your products. This wider net builds a bigger brand that likes you before trying to sell to them. It cautions against calling out individual people to avoid seeming petty.

Keywords

💡Common enemy

The concept of finding a 'common enemy' that an audience dislikes in order to quickly bond with them and build a brand. As explained in the video, talking negatively about things the target audience does not like creates an instant connection and helps them view you as aligned with their perspective. Examples given include the IRS, traditional school system, etc.

💡Market

Used in the context of understanding the target market or audience for a brand or business. The video advises thinking about what your particular market segment dislikes and using that to create content and messaging that resonates with them.

💡Get clients

A key goal or objective that the video creator helps people with - generating leads and acquiring new clients for their business. This is positioned as the primary service or product offering. Talking about common enemies helps attract the target customer profile that wants help with getting more clients.

💡Capitalist

Used to characterize the typical profile of the target audience for the video creator's offerings. Along with entrepreneurial and conservative-leaning, it implies his market is composed of business builders with a capitalist economic perspective.

💡School system

Specifically the traditional public school system is indicated as something the target audience dislikes. Complaints against schools are used as examples of content that has resonated strongly with this market.

💡Brand

Building a recognizable and popular brand, with many followers, is called out as a key goal and outcome of using the "common enemy" messaging strategy outlined in the video. Influencers like Andrew Tate are cited as examples of those who have successfully built brands this way.

💡Framework

The suggested process for identifying common enemies and creating resonant content around them. This includes brainstorming all the things the audience dislikes, choosing key ones, and generating multiple negative points regarding each one to feature in content.

💡Offer

Presumably the video creator's own offering that helps people get more clients. A free related course is promoted at the end, implying that the overall service offering revolves around this topic of optimizing client acquisition.

💡Messaging

How brands communicate with their audience is a key theme. The video focuses specifically on using negative messaging about common enemies as an impactful way to build connection and alignment.

💡Content

Types of content such as Instagram Reels and YouTube videos are the medium suggested to widely share messaging that bonds audiences through highlighting common enemies. Generating engaging, high-performing content is positioned as vital for growth.

Highlights

Revealing a simple trick for rapid brand growth online.

The importance of brand consistency, illustrated through a business audit.

Identifying the misalignment in branding for a coaching service aimed at fathers.

The strategy of aligning your message with what your audience dislikes.

Using Andrew Tate's approach as a case study for audience engagement.

The impact of targeted content on social media engagement and follower growth.

Highlighting the significance of addressing audience's dislikes in content creation.

The method of leveraging common dislikes to foster audience connection and brand loyalty.

The framework for identifying and articulating a 'common enemy' in your messaging.

Practical steps for creating content that resonates with your audience's grievances.

The recommendation to focus on external issues, not directly related to your product, to build rapport.

Understanding the power of a 'common enemy' in building a strong community and brand identity.

Advice against naming specific individuals as enemies to maintain class and quality in your branding.

An invitation to access a free course on creating compelling offers and messaging.

A call to action for business owners to identify their common enemies and build their brand.

Transcripts

I'm about to teach you something that if

I would have known it earlier I would

have become a millionaire a lot faster

and it's something that I see people use

Who come out of the woodwork and they

just are popular they have a big

following online they have a big brand

people start buying from them like crazy

and it's almost as if one day no one

knew who they were and the next day

they're super popular guys like Andrew

Tate use this you just see it in all of

these influencers who just pop up and

I'm about to teach it to you and I'm

going to give you a framework to how to

use it for your business or your

business idea grow a massive brand very

quickly online it's a very very simple

little uh trick if you say so recently I

did a business audit as I do on my

channel where I rip business owners

apart tell them everything they're doing

wrong and I had this guy on who is a

coach for fathers and he helps fathers

who aren't getting respect in their

family who are struggling to lead their

family and the name of his brand is

Alpha dad and he was struggling to

relate to his audience he was struggling

to sell and the very first thing I

noticed that he was doing wrong was the

name of his brand was Alpha dad but all

of his marketing all of his language all

of his imagery was very passive it was

very almost feminine I understand he was

from California so I know that's you

know kind of just how that goes over

there but there's still the other rest

of the world that need you to be on

brand uh and he was not on brand and so

the advice I gave him was you need to

look at what your Market your fathers

who aren't leading their family who are

struggling to get respect in their

family what they dislike what they don't

like what they hate what makes them

angry and you need to assertively talk

about that take a look at Andrew Tate

what is Andrew Tate always talk about he

talks about what the people who follow

him don't like like really just sit here

for a moment and think back of all the

and I'm not saying you should like or

dislike Andrew tape whatever I'm just

saying the guy blew up think about how

he did it he did what I'm about to show

you he just did it times 100 if you

watch his content you'll notice every

single thing he says is basically

talking about something that his

audience doesn't like and so I had a

reel an Instagram reel recently and it

got over 2.7 million views and it

brought me roughly 10,000 followers

based on the data I had another reel

that I did on somebody else's channel

the School of Hard Knox that got over 11

million views and in both Instagram

reals I was talking about something my

audience doesn't like the one that got

2.7 million views I was talking about

how people who really have money they

don't buy Gucci and Louis Vuitton they

don't waste their money on stupid stuff

they invest their money okay and a

reason for that is most of the people

that follow me they're not looking to

buy seven Lamborghinis and looking to

wear stupid $3,000 sunglasses they're

looking to build a business real wealth

and not wasted on on garbage okay in the

one that got 11 million views I was

talking about how the school system

sucks about how you shouldn't send your

kids to school it's designed to make you

poor it's designed to make you an

employee now most of my audience are

entrepreneurs or spying entrepreneurs

and I've noticed that most of them they

homeschool their kids they don't want to

send their kids to school they're sick

and tired of their kids having a bad day

and the teacher telling them to chop

their Wanger off and uh uh uh become a

girl okay it's a very big deal right now

you might say well Dan what does that

have to do with getting clients because

that's what I do I teach people to get

clients right getclients.com I teach

people to make money with a online

business or really any business what

does that have to do with school not not

sending your kids to school well it

really doesn't so much what it is is

it's the people who want clients the

people who want to build a business well

they're entrepreneurial they're

capitalist they're I guess you could say

conservative leaning they really don't

like sending their kids to school they

don't like this where the school system

is going so I talked about that and okay

so the main point here and I'll give you

the framework in a second is you want to

find out what your audience dislikes

both as it pertains to your subject

matter matter and as it doesn't pertain

to your subject matter right so think of

it as let's say that you help people

with weight loss and you know that they

don't like a certain thing in the weight

loss industry you can talk about that

but you also need to talk about what

they don't like outside of the weight

loss industry simply by the nature of

who they are and their lifestyle and

honestly I would do 80% outside of the

subject matter 20% inside of the subject

matter if you watch Andrew Tade you will

notice that the vast majority of his

content does not have to do with his

product right he sells some sort of

membership site for making money he

doesn't talk about that most of the time

he talks about getting respect as a man

he talks about how feminism is toxic he

talks about all these things that really

don't have to do with his membership

site and then 10 to 20% of the time

probably less than 10% of the time he

talks about making money he talks about

his products very rarely okay and this

is the key you build a big brand of

people that like you and how do you get

them to like you you talk about things

they don't like the fastest way to

create bond is to have a common enemy

and this is the Crux of the whole thing

to have a common enemy so here's what I

want you to do here is the framework I

want you to take a piece of paper and I

want you to write in big bold letters

common enemy and I want you to write

down I want you to think of your

audience and I want you to write down

every single thing that you can think of

that is a common enemy this could be an

organization for instance for me it's

the IRS right I hate the IRS my audience

hates the IRS let's talk some smack

about the IRS okay I don't like

Traditional School they don't like

Traditional School let's talk some smack

about Traditional School you see what

I'm saying so you need to write down all

the things that your audience you know

your audience dislikes and you'll

probably dislike it too and then for

each one of those write down five things

that you can say about that thing that

is negative and why it shouldn't be that

way don't just complain but talk about

how it shouldn't be that way talk about

the why it sucks try to go a little bit

deeper and you will find that people

will instantly instantly begin to bond

with you they'll instantly begin to like

you kind of view it as if you if you

walked into a a party right and you were

trying to make friends and the whole

party was like a Boston Red Socks themed

party and you walk in with a New York

Yankee shirt probably going to be hard

for you to make friends but if you walk

in with a Jeter sucks well I'm dating

myself I don't think Jeter plays anymore

but you get what I'm saying like New

York sucks shirt people like oh yeah

what's up man right why because human

beings Bond over a common enemy they

bond over a common enemy find the common

enemy and put as much content out as you

can basically talking smack about the

common enemy I will say Do not name

people specifically unless it's somebody

that's like I don't know Bill Gates or

something like just so famous that it's

it's almost like you it's not considered

unclassy to talk smack about them but

you don't want to name competitors you

don't want to do anything like that cuz

then you just suck as a person it's not

classy and people will look at you as a

lowquality human if you do that honestly

so don't do that now if you want to see

the audit the business audit where I

talked about this with this guy I'll

leave it somewhere here where you can

click on it and watch that audit you'll

you you'll see me interact with this

business owner and explain a lot of

these concepts by the way I have a free

course on how to create a great offer

and create messaging around that offer

I'll leave a link in the description

take that piece of paper write it down

find your common enemies and go build

your brand