How to get the internet to love you (so they buy your stuff)?

Summary

The video script outlines a strategy for rapidly growing an online brand, using examples like Andrew Tate and influencers who gain sudden popularity. The key advice is to resonate with the audience's dislikes, both within and outside the subject matter, creating a bond through a common enemy. The speaker discusses a case where a 'Alpha dad' brand failed to connect due to misaligned messaging, emphasizing the importance of staying on brand. The script suggests an 80/20 approach, focusing more on general dislikes than on the product, and advises creating content that criticizes these 'common enemies'. The goal is to forge a strong connection with the audience, leading to brand growth.

Takeaways

• 😀 Find out what your target audience dislikes, both related and unrelated to your offering
• 🤔 Talk about those common enemies to build rapport and bond with your audience
• 💡 Use 80% unrelated and 20% related common enemy content to build your brand
• 📈 Andrew Tate blew up by aggressively targeting men's anger and dislikes
• 👥 Having a common enemy is the fastest way to build community and loyalty
• 📝 Make a list of common enemies and 5 negative things to say about each
• ☝️ Name organizations, ideas or concepts - but don't attack individuals by name
• 🎯 Relate to entrepreneurial, capitalist and conservative biases
• 💰 Build a brand people like before ever trying to sell them anything
• 🔑 Messaging should assertively address audience anger and disgusts

Q & A

What is the main strategy the speaker attributes to influencers like Andrew Tate for quickly growing a massive brand online?

The main strategy is to identify and assertively talk about what their target audience dislikes, creating a bond over a common enemy.

How did the speaker help a business owner named Alpha Dad in improving his brand's appeal to his target audience?

The speaker advised Alpha Dad to align his brand messaging, including marketing and imagery, to be more assertive and on-brand with his target audience's expectations, instead of being passive.

What specific advice does the speaker give about creating content to grow a brand?

The speaker advises creating content that discusses what the target audience dislikes, with a focus on 80% being about topics outside the main subject matter and 20% inside it.

Can you provide examples of how the speaker applied this strategy in his own content?

The speaker shared examples of Instagram reels that gained millions of views by talking about topics his audience dislikes, such as the inefficiency of luxury spending among the truly wealthy and the drawbacks of the traditional school system.

What does the speaker suggest as the fastest way to create a bond with an audience?

The speaker suggests that the fastest way to create a bond with an audience is by having a common enemy, which helps in establishing a connection based on shared dislikes.

What framework does the speaker propose for identifying a brand's 'common enemy'?

The speaker proposes writing down everything that could be considered a common enemy for the target audience and then detailing negative aspects about these enemies to deepen the bond with the audience.

How does the speaker view naming specific competitors or people as common enemies in branding content?

The speaker advises against naming specific competitors or people as common enemies, except for very famous individuals like Bill Gates, as it is seen as unclassy and can negatively impact the brand's perception.

What is the speaker's opinion on traditional schooling and its impact on his audience?

The speaker believes that the traditional school system is flawed and not aligned with the values of his entrepreneurial, possibly conservative-leaning audience, who prefer alternatives like homeschooling.

What additional resource does the speaker offer to the audience at the end of the video?

The speaker offers a free course on creating a great offer and messaging around that offer to further assist the audience in growing their brands.

How does the speaker quantify the success of his content strategy?

The speaker quantifies the success of his content strategy by the number of views and followers gained from specific Instagram reels that resonated with his audience's dislikes.