Re-wire your brain to get RICH in 12 mins

Summary

The video explains why most people get stuck in a loop of trying and failing to make money online. It argues that we focus too much on the pain of mistakes instead of the joy of success. To break this cycle, it advises setting a target, identifying gaps in skills/resources preventing you from hitting it, working to close those gaps through practice and failure analysis, and repeating until you succeed. This process allows you to minimize time spent making painful mistakes so you can enjoy the fruits of your labor faster. But wasting time on distractions will prevent you from dedicating enough effort to follow this methodology.

Takeaways

• 😀 To get rich, you need to break out of the perpetual loop of starting over instead of learning from your mistakes
• 😉 Set a clear target for the income level or business scale you want to achieve
• 🧐 Identify the skills, knowledge and resources you lack to hit your target - this is the gap
• 👨‍🏫 Work on acquiring what you lack to close the skill/knowledge gap
• 👍 Accept that mistakes are part of the learning process, don't avoid them
• ❓ Analyze why you made each mistake so you can avoid repeating it
• ⏱ Clear your schedule and focus only on priority tasks that move you towards your goal
• 😊 Persist through the mistakes and hardship until you have the skills to succeed
• 🔥 Apply proven frameworks for creating compelling, profitable online offers
• 🚀 Success comes from closing your skill gaps, learning from mistakes and persisting

Q & A

What is the main reason people get stuck in a loop and are unable to make money online?

People focus too much on the pain and mistakes instead of pushing through to get to the point where they are actually winning and making money. This causes them to quit and restart the painful early process over and over.

What is negativity bias and how does it impact people's ability to succeed?

Negativity bias means humans evolved to pay more attention to negative experiences like mistakes and pain. This causes people to focus too much on failures instead of positives when trying to build a business, making them want to quit.

What are the key steps of the process outlined to reach your target?

The key steps are: 1) Set a clear target 2) Identify the gap in skills/resources needed to hit the target 3) Work to close those gaps 4) Try and make mistakes 5) Analyze why you made those mistakes to further close gaps 6) Repeat process until you hit target

How can you spend less time making painful mistakes?

By taking the time to set clear targets, identify gaps, acquire missing skills and knowledge to close those gaps, and analyze your mistakes to further close gaps. This shortens the painful early mistake period.

What things do people spend time on that waste time instead of moving their goals forward?

Things like watching Netflix, hanging out with friends just for fun, worrying about unimportant problems like home decor, new shoes, etc. These don't help you acquire the skills to hit your financial targets.

What resources are recommended for learning how to create profitable online offers?

The video creator recommends checking out their free course in the description on how to create million dollar offers. It provides a proven framework successful online offers follow.

What is the advantage of using the gap framework outlined in the video?

It helps you clearly identify the gaps in skills/knowledge preventing you from hitting your income goals and gives a process to close those gaps efficiently so you can spend less time making painful mistakes and more time being profitable.

Why do most people fail to set clear targets with their income goals?

They don't realize targets are important. Without clear targets you lack direction, like firing a missile without specifying what you want to hit. Unclear goals also make gaps harder to identify.

What are some examples of gaps people may need to close to achieve their income targets?

Getting customers, creating good products, using marketing/social media effectively, having the right business model or offer in place to make sales.

Why do people repeat the most painful part of the process instead of seeing it through?

Because they focus too much on the pain of mistakes due to negativity bias. So they quit to escape the pain without realizing with persistence the mistakes reduce until profit comes.

Outlines

00:00

🤔 Why You Can't Get Rich

The paragraph explains why most people get stuck in a loop of trying and failing to make money online. It states that we focus too much on the pain of mistakes instead of the long-term process. We get discouraged by early failures and quit, going back to the start instead of sticking it out to enjoy eventual success.

05:01

😟The Problem of Negativity Bias

The paragraph uses a skiing analogy to explain negativity bias - our natural human tendency to focus more on problems than positives. Just as staring at trees causes skiers to crash, when trying to build a business we overly focus on mistakes and pain instead of the eventual rewards.

10:05

💡 How to Break the Failure Loop

The paragraph provides a step-by-step framework to break out of the cycle of failure when trying to reach a goal like making money online. Key steps include: setting a target, identifying gaps in skills/resources, working to close those gaps, learning from mistakes, and persistence to eventually succeed.

Keywords

💡negativity bias

Negativity bias refers to the human tendency to pay more attention to negative experiences and information compared to positive ones. In the video, the speaker explains how this bias causes people to focus too much on the painful mistakes and failures when trying to achieve a goal like making money online. As a result, they get stuck repeating the most difficult early parts of the process rather than pushing through to success.

💡perpetual loop

The perpetual loop refers to the cycle people get stuck in where they repeatedly start over in trying to reach their goal because they focus too much on the pain of mistakes. According to the speaker, most people live within this loop, never giving themselves enough time to get past the initial painful phase before quitting and starting the process again.

💡gap

The gap refers to the skills, knowledge, and resources a person lacks that are preventing them from reaching their target or goal. Identifying these gaps allows someone to close them by acquiring what they need, which enables progress towards the eventual target.

💡target

A target represents the specific monetary or other goal someone is trying to achieve, like making a certain amount of money per month. The speaker emphasizes the importance of defining a concrete target at the outset rather than just a vague desire like "make money."

💡process

The speaker outlines the key process successful people use to set and achieve targets: defining the target, identifying gaps preventing the target, closing gaps by acquiring skills/knowledge, trying and making mistakes, analyzing mistakes to further close gaps, and eventually hitting the target and winning.

💡mistakes

Mistakes are a normal and important part of the process of achieving any goal. The speaker argues that by analyzing why mistakes happen, people can accelerate their progress. Making mistakes is part of closing knowledge and skill gaps.

💡winning

In the context of the video, winning means successfully hitting your target and goal - like reaching a certain level of financial freedom through an online business. The speaker contends too many people quit before getting to enjoy this winning phase.

💡BS

The speaker uses "BS" to refer to unnecessary time wasters and distractions that prevent people from focusing on big, meaningful problems connected to their goals. Too much TV, social media, etc. takes away from the ability to execute the process.

💡failure

Failure refers to the mistakes made along the process towards a goal. However, the speaker argues that failure serves an important purpose of providing data and feedback to enable success - if analyzed correctly.

💡offer

In online business and marketing, an offer refers to the product or service being sold - what delivers core value to attract customers. The speaker shares a free course on creating high-converting offers people will pay for.

Highlights

If you're trying to get rich or make money online, there's a reason you haven't succeeded yet.

Most people get stuck making mistakes early on, feel frustrated, and quit before making real progress.

Successful people zoom out to see the full process, realizing mistakes get smaller over time until you start winning.

Humans have a negativity bias, paying more attention to mistakes than progress, so we quit before the payoff.

Most people perpetually relive the most painful early mistakes instead of sticking it out to enjoy winning.

Use a gap analysis: Set a monetary target, identify missing skills/resources to hit it, then acquire those.

Making mistakes is normal, but ask yourself why they happened to close gaps faster and reduce errors.

Stay focused on your monetary target, not trivial problems, to make progress.

Quit activities wasting your time so you can dedicate time to understand and hit your target.

Without time to follow this process, you'll stay stuck repeating painful mistakes instead of winning.

This process of setting goals, identifying gaps, acquiring skills, and learning from mistakes creates success.

The free course teaches a framework to create high-converting offers to increase online business success.

Most people don't create offers properly, hurting their ability to profit.

This framework for stellar offers was devised decades ago, but isn't widely taught.

Understanding this process helped the speaker build multi-million dollar companies.

Transcripts

if you're trying to get rich you're

trying to make money online make money

with a business or even just make enough

money to quit your job there is a reason

you are unable to do so thus far and if

you're frustrated if you're not

understanding why you just can't get any

traction I'm going to fix that for you

in this video and when you understand

this concept you're going to see why the

last year of your life the last two

years of your life has been one

continuous loop and until you break this

Loop you break this cycle doesn't matter

what method of making money you use you

will never be able to actually execute

on it so I'm going to draw this out for

you right now I want you to imagine that

your journey to making money is on this

line and we'll call this the start and

we'll call this the end or when you win

win meaning You've Won you have made a

bunch of money you have become

financially free and heck maybe you're

even on your way to becoming rich now

the problem here is that everyone starts

the same way they start knowing nothing

they start with very little skills and

so these lines right here these lines

represent problems and mistakes and the

things that you screw up on your way to

doing it and so

you will notice that from the point of

starting to the point of winning these

mistakes tend to get smaller and smaller

and smaller and smaller until they are

so small that they do not prevent you

from winning anymore meaning you make

either no mistakes or you make as little

mistakes as possible and you begin to

make money you begin to win you begin to

make your life exactly what you want to

make of it and so what you have to

understand is this process is painful it

is a painful process it is not easy

every single one of these little

mistakes right here sucks it literally

feels like your chest is being torn out

of its cavity because you have tried you

have put in effort and it has not paid

off thus you have made a mistake and so

if you zoom out on this process which

people who succeed are able to do you

will notice that the process is actually

much longer and there is a line here

that has very little mistakes this is

the winning line this is when you are

actually enjoying winning you're

enjoying what you have done and what you

have created you enjoying a business

that fraking pays you the problem is

that most people get stuck and they do

one or two or maybe even three mistakes

they experience the pain and then they

stop they stop right about here and they

live in this area and then they loop

back and they start this process all

over again with a different way to make

money a different method of growing

their business a different whatever and

the truth is most of you are living

right here you're living in this

Perpetual Loop and you're not giving

yourself enough time to let the mistakes

get less and less which is here and

you're certainly not giving yourself

enough time to enjoy the portion of the

journey where you're not making hardly

any mistakes and you're just winning and

there's a psychological principle behind

this and it's called negativity bias and

negativity bias is something that humans

have evolved into their brain over

hundreds or thousands of years and in

the beginning it was very useful because

if we paid more attention to like a wild

animal that could kill us and less

attention to things that were good like

that campfire that we made we can stay

alive longer and so human beings over

time learned to you know if this is your

brain we learn to put less attention on

the

positive okay less attention here

and more attention on the negative way

way way P more attention and so we

always think about the negative we

always think about how bad it feels to

experience these mistakes and not how

good it'll feel when we have ran out of

mistakes to make and it's sort of like

when you learn to ski if this is

you and you're a skier and this is the

slope there's all kinds of uh trees and

shrubs and all kinds of stuff everywhere

these are my little trees that just

pretend they're trees and they teach you

in they teach you in in ski school that

if you look at the trees you'll hit the

trees because you go where your focus is

and so instead of looking at the trees

you look at the path you look at the

path and you stay on the path you ignore

the trees well see when we go to build a

business we encounter these mistakes we

encounter this pain and so we focus on

the pain and when we focus on the pain

what do we we want to do we want to

avoid pain because human beings are set

up to avoid pain so what we do is we

repeat this beginning section of the

process to winning which is the most

painful section because these are the

most painful mistakes the mistakes get

these mistakes here they get smaller as

you go but these mistakes here these are

the worst and so what we're doing is

we're intentionally in our pursuit of

avoiding pain and suffering we are

reliving the most painful portion of the

Journey of making money or whatever our

goals are perpetually over and over and

over and over again and so right now

what I'm going to do is I'm going to

show you how to get out of this I'm

going to show you how to use what I call

the Gap graph to completely eliminate

this so first you have to set a Target

the thing is most people do not set

targets they don't set targets because

they just think oh I want to make money

well what does that mean mean does that

mean I need to get my first customer and

then I need to get my next 10 customers

does that mean a certain amount of money

per month what does that mean you have

to set the goal if you if you fire a

missile and you don't have a Target it's

just going to land in some neighborhood

that's not good so you want to set the

Target and then what you want to

do is you want to find

out find the Gap what is the gap the Gap

are the skill skills the

knowledge the resources that you don't

have right now that you need to have to

hit your target you need to write down

what are those things so if you need to

learn how to get customers or you need

to learn how to create a great product

or you need to learn how to uh use

social media to get attention whatever

it is you need to learn you need to

write that down and go okay this is what

is preventing me from hitting my target

so once you have discovered the Gap the

Gap in knowledge the Gap in resources

now what you can do is you can work on

closing the Gap right you work on

closing the Gap why because the only way

you're going to be able to hit your

target is if you close the gap on what

you need to hit the

target it's very very simple if I were

to say hey I need to uh I'm at a

shooting range and I need to hit that

Target that's 500 yards away and right

now I have a pistol and I figure out oh

my gosh I can't hit it with a pistol I

need a rifle of a certain caliber well

now I need need to know that I need to

go out and get that rifle in order to

hit that Target I'll never hit that

Target ever if I don't first discover

what kind of rifle I need to hit the

target then I go get the Target so I

close the gap

next what you want to do is you want to

try and when you try you are going to

make yep that's right

mistakes you need to accept the fact

that the mistakes are part of the

process feel the pain understand that

that is normal

and then what you want to do is this is

the most important part of the process

you want to ask

yourself why why did I make that mistake

when you can answer the question why you

can close the gap even faster which

means you spend less time in this

portion of the process and more time

winning and so in this process once you

are able to close the gap and you are

able to make less mistakes less mistakes

less mistakes less mistakes until the

point where you barely make any mistakes

at all that is when you've hit your

Target and that is it that is literally

the process you start a business you

look for a way to make money you figure

out what you're going to do you set a

Target you find out what you need to

know to hit the target you go get the

things you need to do to close the gap

you make the mistakes until you can

continuously ask yourself why and then

close that Gap even further thus

removing most of the mistakes and

finally you will have hit your target

this is the process but how do you

actually have time to do this well the

truth is that you probably don't right

now because you're doing things like

watching Netflix you're doing things

like hanging out with friends that

really aren't contributing to your life

they just want to use you as a source of

dopamine to go out and have fun you are

sitting there uh

solving small problems like hey I need

new drapes my drapes don't look good let

me find better drapes or hey you know I

I need new shoes because these shoes are

out of style some stupid problem like

that that doesn't matter when you should

be solving big problems problems that

will move your life forward and if you

clear out all the BS if you stop

watching TV you stop going out drinking

you stop wasting your time with this

stuff you eventually will be able to use

this process use it quickly and hit your

target a lot faster but if you sit

around wasting time you're not going to

have time to think about what your

target is you're not going to have time

to find out what the Gap is you're not

going to have time to close the gap and

acquire what you need to acquire to to

hit the goal you're not going to have

time to make the

mistakes and if in the time that you do

have you're going to skip this you're

going to skip this you're going to skip

this and then all you're going to be

left with is mistakes and trial and

error you're going to feel bad because

the mistakes are going to take longer

than if you did this and then you're

going to quit and then you're going to

go back up here you're going to do this

all over again and you're going to live

your life in a state of pain and

suffering because you keep repeating the

hardest part of the process over and

over and over again rather than doing

what you can to make the process

shorter getting through it understanding

that failure is simply the data for

success and then getting to the point

where you can win and enjoy winning

now understanding this allowed me to

create multiple million dollar companies

and also save myself a lot of time if

you are struggling with the gap of not

knowing what type of offer to create you

don't know what type of business to

create online in order to make money I

highly recommend you check out my free

course it's in the description it's how

to create million-dollar offers I'm not

saying you'll make a million dollars I'm

not saying that I'm saying that this is

the framework that offers that end up

making a million dollars online all

follow so if you follow this framework

you have a higher chance of making money

than if you didn't follow the framework

because this framework is something that

everybody follows who has Stellar

incredible products that crush it online

this is something that was figured out

30 years ago it's just that most people

don't talk about it they just talk about

stupid stuff

like I don't know Facebook ads and

social media content and they don't

actually look at how to create a great

product that's easy to sell and so

that's what this course covers I hope

you enjoyed this and I'll see you all in

the next video