This Is the SMARTEST SaaS Marketing Strategy I’ve Seen! (500% ROI)

Summary

This video introduces a powerful ad strategy called C2M (Click to Messenger) that dramatically increased a client's ROI by 500%. C2M ads are a new, more personal approach that starts a conversation on the user's messenger, alerting support agents for a more direct sales interaction. The strategy leverages Facebook's incentives for new ad features, offering lower costs and boosted reach. By using chatbots for initial engagement and sales agents for follow-up, C2M ads have proven to be highly effective, especially for SaaS businesses. The video also promotes a free SaaS Masterclass for further insights.

Takeaways

• 📈 The 'Click to Messenger' (C2M) ad strategy significantly increased one client's ROI by 500%.
• 🔍 C2M ads are a new type of ad format that has not been widely discussed yet.
• 💬 These ads are more personal as they initiate a conversation on the Messenger platform.
• 🔔 They alert support agents, allowing for a more direct and personal sales approach.
• 📍 C2M ads are native, meaning all interactions happen within the Messenger without external links.
• 🎯 For SaaS companies, the goal of a Facebook ad is typically to generate sign-ups for the product or a demo.
• 🚀 Facebook incentivizes the use of new ad features like C2M to gather data and improve performance.
• 💰 This results in a cheaper cost per click and a boosted reach for advertisers.
• 🤖 A chatbot can be used to initially capture leads, especially for simple products with straightforward onboarding.
• 🤝 Assigning sales agents in addition to a chatbot can be beneficial for more complex or enterprise products.
• 📈 C2M ads outperformed other ads due to the automated message and the ability for sales agents to intervene when necessary.
• 🌐 The nativeness of the ad allows for immediate delivery of materials like PDFs or demo links within Messenger, enhancing user engagement.

Q & A

What is the ad strategy discussed in the video that resulted in a 500% ROI increase for the client?

The ad strategy discussed is called C2M, which stands for 'Click to Messenger.' It involves using Facebook Messenger to start a conversation with potential customers, which is more personal and native within the platform.

Why is the C2M ad format considered effective according to the video?

The C2M ad format is effective because it is a new type of ad that hasn't been around for long, making it less familiar to users and therefore less likely to be ignored. It is also more personal, as it allows for direct conversation through Messenger, and it alerts support agents for immediate engagement.

What are the advantages of using a chatbot in conjunction with C2M ads as mentioned in the video?

Using a chatbot with C2M ads allows for capturing leads 24/7, answering basic questions, and providing a less intrusive initial interaction. It also helps in not overwhelming the potential customer with a sales pitch right away, which can be more appealing.

How does the video suggest integrating sales agents with the C2M ad strategy?

The video suggests assigning sales agents to follow up after the chatbot has initiated the conversation. This dual approach allows for a more personalized touch when necessary and ensures that no potential lead is missed.

What is the significance of the 'nativeness' of the C2M ad in the context of the video?

The 'nativeness' of the C2M ad means that the entire interaction happens within the Messenger platform, without the need for external links. This keeps the user within the familiar environment of Facebook or Instagram, making the process seamless and less likely to interrupt their behavior.

Why might Facebook incentivize the use of new ad features like C2M?

Facebook may incentivize the use of new ad features like C2M to gather new data and improve ad performance. This can result in a cheaper cost per click for advertisers and a boosted reach for their ads.

What is the role of the automated message in the C2M ad strategy as per the video?

The automated message in the C2M ad strategy serves to greet potential users in their own Messenger conversation, making the interaction feel more personal and immediate. It also alerts a sales support agent to follow the conversation and intervene when necessary.

How did the video describe the performance of C2M ads with a chatbot compared to just a sales agent?

The video described that the C2M ads with a chatbot outperformed those with just a sales agent by 55%. This is attributed to the less intrusive nature of a chatbot and its ability to capture leads around the clock.

What is the recommended approach for capturing leads with C2M ads according to the video?

The recommended approach is to start with a chatbot to capture leads and answer initial questions, and then assign a sales agent for follow-up. This method is said to have resulted in a higher ROI for the client mentioned in the video.

What additional resources are mentioned in the video for those interested in learning more about SAS businesses?

The video mentions a free SAS Master Class and a comprehensive minicourse designed to help aspiring founders navigate the landscape of building and scaling a SAS business. Links to these resources are provided in the video description.

What is the final recommendation given by the video for viewers interested in implementing the C2M ad strategy?

The video highly recommends trying out the C2M ad strategy by setting up these ads, assigning a chatbot to link to a freebie like a webinar or demo, and starting to capture leads within the Messenger platform.