How to create a brand vibe (real life playbook)

Summary

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Takeaways

• 😀 Focus on creating content that showcases a vibe and aesthetic rather than aiming for virality.
• 😀 Short, simple videos (12-15 seconds) can be effective for building a brand identity and connecting with the audience.
• 😀 Curating content from different sources (community, other brands) helps establish a consistent narrative and brand identity.
• 😀 Curated content doesn’t need to be entirely original; leveraging external sources can build a brand vibe effectively.
• 😀 Defining and maintaining a consistent brand 'vibe' is crucial to attracting the right audience and growing your brand.
• 😀 It's important to document your journey and share the process of building a brand with your audience, keeping them engaged.
• 😀 Building content with a focus on mood and emotion helps to form a deeper connection with followers.
• 😀 Low-effort content like short compilations can still draw attention and grow a brand when done consistently.
• 😀 Be prepared to curate content and showcase your brand’s lifestyle before the official product launch to attract potential customers.
• 😀 Use short and purposeful zoom-ins and key frames to add emphasis to key moments in videos, enhancing the aesthetic quality.
• 😀 While the speaker is currently focused on brand work and content creation, they encourage others to share their progress when working on similar projects.

Q & A

What is the importance of curating content for a brand launch?

Curating content helps to build a consistent vibe and narrative around your brand before the official launch. It allows you to attract the right audience and start establishing your brand's identity through curated posts and visuals.

How can low-effort content contribute to a brand's growth?

Low-effort content, like short video compilations or simple image posts, can still serve as an effective way to showcase a brand's vibe and personality. It helps create engagement without requiring significant time or resources, allowing the brand to gain attention and attract potential followers.

What is the role of 'vibe' in content creation?

The 'vibe' refers to the mood, aesthetic, or overall feeling that a brand wants to project. By consistently curating content that reflects this vibe, brands can communicate their identity to the audience and draw in people who resonate with that specific atmosphere.

Why is it important to have the vibe nailed down early in the process?

Having the vibe nailed down early ensures that all content, even during the pre-launch phase, aligns with the brand's identity. This consistency builds familiarity with the audience and helps create a stronger connection, leading to a more successful launch.

What is the significance of using short video clips or compilations in brand-building?

Short video clips or compilations are an efficient way to share key moments and visuals that represent the brand. They can quickly communicate the vibe and attract attention, without requiring extensive production, and help create a narrative around the brand.

How does content curation help with audience engagement?

Content curation allows brands to showcase different aspects of their identity, curating relevant posts from the community or other creators. By sharing and collaborating, brands can engage with their audience and build a sense of community around shared interests.

What is the benefit of having a platform for sharing curated content?

A platform for curated content serves as a way to share the brand's story and message with the community. It allows creators to build a loyal following by providing consistent, relatable, and visually appealing content that aligns with the brand's vibe.

How does the speaker plan to prepare for their brand launch?

The speaker plans to ensure all content is ready before they go to China to visit factories. They aim to have everything prepared and ready to go live by July 28th, while documenting the process leading up to the brand launch.

What does the speaker mean by being in a 'lock-in' phase?

The 'lock-in' phase refers to the period when the speaker focuses intensely on their brand and content creation, reducing other activities like traveling. It’s about ensuring everything is on track for the brand launch and staying dedicated to the process.

How does the speaker view the role of community in the content creation process?

The speaker values community input and interaction, encouraging others to share their progress and experiences in similar creative projects. This fosters a sense of collaboration and collective growth, as viewers engage with and learn from each other's journeys.