【店舗継続率97.3%】買取専門店「買取大吉」のフランチャイズを本部が徹底解説！

Summary

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Takeaways

• 😀 The business model of Kaitori Daikichi focuses on buying used items, primarily brand goods and metals, and reselling them through auctions or vendors.
• 😀 Franchisees typically see around 5 customers per day with an 80% closing rate, leading to approximately 4 items purchased daily per store.
• 😀 The average spend per customer is 30,000 to 40,000 yen, resulting in a monthly revenue of 300,000 to 400,000 yen per store.
• 😀 Franchisees pay a fixed monthly royalty of 300,000 yen, with low overhead costs like rent (15,000 yen/month). Initial investment for a franchise is 1.2 million yen.
• 😀 Kaitori Daikichi invests heavily in brand awareness through television ads, celebrity endorsements (like Ikko), and sponsorships of major events like volleyball tournaments.
• 😀 The company uses a combination of web advertising and newspaper flyers to attract customers, ensuring wide visibility for the business.
• 😀 Franchisees receive comprehensive support, including location scouting, web marketing, and training in customer service, ensuring the franchise operates smoothly.
• 😀 A specialized system (DPS) provides franchisees with accurate appraisals and guarantees to buy items if appraised incorrectly, protecting franchisee interests.
• 😀 Franchisees earn a profit margin of 40-45%, with typical monthly profits ranging from 1 to 3 million yen, though some leave due to age or personal reasons.
• 😀 The company plans to expand to 1,000 stores by May 2024 and continues to innovate through experimentation and adaptation of successful strategies across its direct stores.
• 😀 The target audience for franchisees includes individuals or businesses seeking to break away from fixed salaries, with most franchisees being men in their 40s-50s with prior business experience.

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