Evolution of Traditional to New Media | MIL

Summary

This educational script explores the evolution of media from traditional to new forms, detailing four key periods: pre-industrial, industrial, electronic, and information ages. It discusses the development of communication methods, from cave paintings to the internet, and the impact of media on society's values and norms. The lesson also covers the functions of communication media and various sources of information, including indigenous media, libraries, and the internet, highlighting their roles in shaping public opinion and disseminating knowledge.

Takeaways

• 📜 The Pre-Industrial Age (before 1700s) relied on natural resources and simple tools, with cave paintings and papyrus being early forms of media.
• 🔥 Cave paintings, known as parietal art, were a significant form of communication during the Pre-Industrial Age, dating back to around 38,000 BCE.
• 📰 The Industrial Age (1700s to 1930s) marked the introduction of mechanical tools and machines, including the printing press and telegraphy for communication.
• 📘 Johannes Gutenberg's invention of the printing press in 1440 revolutionized text reproduction and significantly impacted the spread of information.
• 🎥 The invention of motion pictures in the Industrial Age allowed for the projection of moving images, leading to the modern film industry.
• 📻 The Electronic Age (1930s to 1980s) saw the development of transistors, electronic circuits, and early computers, enhancing long-distance communication.
• 🖥️ The Information Age (from 1900s to 2000s) brought about the internet and social networks, facilitating faster communication and digitalization of various media.
• 💻 Personal computers, mobile devices, and wearable technology are hallmarks of the Information Age, representing the evolution of media to digital formats.
• 🕵️‍♂️ The five functions of communication media include monitoring, informing, shaping opinions, acting as a watchdog for journalism, and advocating political viewpoints.
• 🏛️ Indigenous media refers to media expressions produced by indigenous people, focusing on cultural preservation and political self-determination.
• 📚 Libraries and the internet, alongside indigenous media, serve as the three main sources of information, each with its unique contributions to knowledge dissemination.

Q & A

What are the main objectives of the lesson on the evolution of traditional media to new media?

The objectives are to identify traditional and new media, identify different sources of information in various ages, discuss the importance of evaluating information from the internet, explain how the evolution of media shapes values and norms of people and society, and compare and contrast indigenous media to other sources of information.

What is the pre-industrial age and how did people communicate during this period?

The pre-industrial age dates before the 1700s. People relied on nature and used tools like fire, stone, bronze, copper, and iron for communication. They used smoke, fire, and horns as communication systems, and cave paintings were a form of media during this age.

What is the significance of cave paintings in the context of pre-industrial age media?

Cave paintings, also known as parietal art, are significant as they represent one of the earliest forms of media. They were used for communication and storytelling, with the oldest dating back to around 38,000 BCE.

What is the role of the papyrus in ancient communication?

Papyrus, derived from the pith of the papyrus plant, was used as a writing surface in ancient times. It was particularly used for writing in cuneiform during the bronze age and was the precursor to modern paper.

What is the Acta Diurna and how was it used in ancient Rome?

The Acta Diurna was a daily public record in ancient Rome. It was inscribed on stone or metal and displayed in public places like the Roman forum, serving as a form of daily gazette or news.

What is the significance of the invention of the printing press during the industrial age?

The invention of the printing press by Johannes Gutenberg around 1440 revolutionized communication by making it easier to produce books and other printed materials, thus facilitating the spread of information and ideas.

How did the electronic age transform long-distance communication?

The electronic age, from the 1930s to 1980s, introduced inventions like transistors, electronic circuits, and early computers, making long-distance communication more efficient and paving the way for modern telecommunications.

What is the role of the internet in the new or information age?

In the information age, the internet has enabled faster communication and the creation of social networks. It has digitalized voice, image, sound, and data, fundamentally changing the way information is shared and consumed.

What are the five functions of communication media as discussed in the script?

The five functions are the monitoring function, which informs citizens of societal events; the information function, which educates the audience about the significance of facts; the opinion function, which provides a platform for public discourse; the watchdog role of journalism, which investigates and reports on wrongdoings; and the channel for advocacy of political viewpoints.

What are the three main sources of information mentioned in the script?

The three main sources of information are indigenous media, which includes media expressions by indigenous people; libraries, which house various artistic and reference materials; and the internet, a global system of interconnected networks.

How does the script define indigenous media?

Indigenous media is defined as a variety of media expressions that are conceptualized, produced, and circulated by indigenous people, focusing on information appropriate to their culture, including cultural preservation and political self-determination.