How To Get Your Music On Spotify Playlists in 2024

Damian Keyes
3 Apr 202417:32

Summary

TLDRСкрипт видео раскрывает стратегии для успеха музыкального трека на Spotify. Автор подчёркивает важность 'кормить машину', то есть обеспечивать платформу качественным контентом и данными для улучшения рекомендаций. Он предлагает шаги: профессиональный подход к настройке профиля Spotify, использование социальных сетей для привлечения трафика, регулярные выпуски музыки, исследование подходящих плейлистов и умение представлять музыку правильно. Основное внимание уделяется тому, как музыканты могут стать 'безопасным выбором' для Spotify и плейлист-кураторов, увеличив свои шансы на включение в популярные плейлисты.

Takeaways

  • 🎶 Музыка - это важно, но также важно стратегическое планирование для успеха на платформах, таких как Spotify.
  • 🔄 'Feed the machine' - фраза, которая подчеркивает важность предоставления качественных данных платформе для расширения аудитории.
  • 📈 Spotify - это не просто музыкальная библиотека, а сервис, который хочет предоставлять музыку для всех случаев и увеличивать время, проведенное пользователями на платформе.
  • 🛠️ Настройка профиля Spotify - ключевой шаг для представления профессионального образа и привлечения внимания платформы и слушателей.
  • 📺 Использование музыкальных видео, туров и мерча в профиле Spotify для привлечения дополнительного внимания и увеличения продаж.
  • 🔄 Создание и обновление плейлистов для поддержания интереса аудитории и предоставления платформе дополнительных данных о предпочтениях слушателей.
  • 📱 Использование социальных медиа для привлечения трафика и создания социальной доказательности, которая увеличивает шансы на добавление в плейлисты Spotify.
  • 🚀 Регулярное выпуск музыки каждые 4-8 недель для поддержания внимания аудитории и стимулирования алгоритма Spotify.
  • 🧐 Исследование различных типов плейлистов Spotify для лучшего понимания, какие из них могут быть наиболее подходящими для вашей музыки.
  • 💌 При правильном подходе к представлению музыки уважение и сотрудничество с кураторами плейлистов могут увеличить шансы на их добавление в плейлисты.
  • 🤝 Уход за отношениями с кураторами плейлистов и слушателями - это долгосрочный процесс, который ведет к устойчивому росту и успеху на Spotify.

Q & A

  • Какие факторы могут внедрить артиста в крупные плейлисты Spotify?

    -Успех в крупных плейлистах может быть результатом удачи, но также важно стратегическое взаимодействие с платформой, включая предоставление качественного контента и поддержку данных для Spotify.

  • Что означает фраза 'кормить машину' в контексте Spotify?

    -'Кормить машину' означает предоставлять Spotify регулярный и качественный контент, чтобы платформа могла показывать вашу музыку большему количеству слушателей.

  • Почему важно иметь профессиональный внешний вид в профиле Spotify?

    -Профессиональный внешний вид в профиле Spotify убеждает платформу и слушателей в серьезности ваших намерений, что, в свою очередь, может привести к большему количеству потоков и включению вашей музыки в плейлисты.

  • Какие шаги следует предпринять для эффективного продвижения музыки на Spotify?

    -Эффективное продвижение включает в себя настройку профиля, создание плейлистов, включение мерчандайзинга и турдатов, а также использование музыкальных видео и обеспечение регулярного выпуска новых треков.

  • Как социальные медиа связаны с возможностью попасть на плейлисты Spotify?

    -Социальные медиа являются важным каналом для привлечения трафика на Spotify, усиливая социальную доказательность и увеличивая вероятность прослушивания всего трека или нескольких треков.

  • Чем отличается релиз музыки на Spotify от традиционного издания альбома?

    -На Spotify музыка выпускается для конкретных целей и сопровождается стратегией продвижения, включая поддержку социальных медиа и обеспечение регулярности выпусков, в отличие от традиционного издания альбома.

  • Как часто рекомендуется выпускать новые треки на Spotify?

    -Рекомендуется выпускать новые треки каждые 4 до 8 недель, что помогает поддерживать интерес аудитории и обеспечивать регулярность взаимодействия с платформой.

  • Какие типы плейлистов на Spotify существуют и как они влияют на продвижение музыки?

    -Существуют алгоритмические плейлисты, профессионально курированные плейлисты и плейлисты, созданные пользователями. Они влияют на продвижение музыки, предоставляя разные способы включения треков и сбора данных для Spotify.

  • Что означает 'Feed the machine' в контексте продвижения музыки на Spotify?

    -'Feed the machine' подразумевает предоставление Spotify регулярного и качественного контента, чтобы платформа могла определить, как и кем вашу музыку следует продвигать.

  • Какие советы дает автор для успешного подачи музыки в плейлисты Spotify?

    -Автор предлагает ряд советов, включая точную характеристику музыки, уважение времени кураторов, исследование плейлистов, поддержание истории и связи с кураторами и аудиторией.

Outlines

00:00

🎵 Основы стратегии успеха на Spotify

В первом параграфе скрипта подчёркивается важность стратегического подхода к продвижению музыки на Spotify, а не только к удаче. Автор объясняет, что музыканты должны 'кормить машину' - то есть предоставлять платформу качественный контент, который будет привлекателен для слушателей и который будет способствовать распространению их музыки на различных плейлистах. Также подчёркивается, что не только количество, но и качество контента играют важную роль. Автор дает советы по настройке профиля Spotify, включая профессиональные фотографии, сильную биографию, ссылки на социальные медиа и использование Artist Pick для увеличения времени, проведённого слушателями на платформе.

05:01

📱 Влияние социальных медиа на позиции в плейлистах Spotify

Второй параграф фокусируется на взаимосвязи между социальными медиа и Spotify. Автор говорит о том, что трафик из TikTok, Instagram и YouTube может повлиять на позиции треков в плейлистах Spotify, так как слушатели, обнаруживающие музыку на этих платформах, могут затем искать её на Spotify. Подчёркивается важность создания социальной доказательности, которая убеждает плейлист-кураторов в популярности музыкантов. Также автор рекомендует регулярно выпускать музыку каждые 4-8 недель для поддержания интереса аудитории и алгоритма Spotify.

10:02

🔍 Исследование и подача музыки для плейлистов Spotify

Третий параграф рассматривает, как исследовать и подачи музыку для включения в плейлисты Spotify. Автор делит плейлисты на три типа: алгоритмические, профессионально курированные и пользовательские. Он подчёркивает, что даже пользовательские плейлисты могут добавлять ценные данные для Spotify. Также обсуждается опасность платного включения музыки в плейлисты, так как это может испортить алгоритм и потерять популярность у фанатов. В заключение автор дает советы о том, как найти подходящих плейлист-кураторов и делать предосторожный выбор.

15:04

💌 Артиculate Pitching и стратегия взаимодействия с кураторами плейлистов

В четвёртом параграфе скрипта автор обсуждает, как правильно подачи музыку для включения в плейлисты, предоставляя 10 советов. Он говорит о том, что важно быть точным и не приводить общие сравнения, уважать время кураторов, исследовать плейлист перед подачей, отправлять прямые ссылки на музыку, а не ссылки на профиль. Автор также подчёркивает важность благодарности, строительства отношений и использования обратной связи для улучшения музыкальных предложений в будущем.

Mindmap

Keywords

💡Spotify

Spotify является музыкальным сервисом, который предоставляет музыку для различных обстоятельств. В видео это ключевой момент, поскольку обсуждается, как музыканты могут использовать Spotify для продвижения своей музыки и попадания на плейлисты. Примеры в скрипте включают использование Spotify для сбора данных о предпочтениях пользователей и влияние на алгоритмы сервиса.

💡Плейлисты

Плейлисты на Spotify - это список отобранных песен, который может быть создан алгоритмически, профессионально или пользователем. В контексте видео, плейлисты являются важным инструментом для музыкантов, чтобы получить больше слушателей и увеличить свои шансы на успех в музыкальной индустрии.

💡Музыкальные треки

Трейк в видео обозначает отдельную композицию музыканта, которая выкладывается на Spotify. Музыкальные треки являются основой для сбора данных и влияния на алгоритмы плейлистов, что важный аспект для распространения музыки на платформе.

💡Алгоритм

Алгоритм в контексте видео относится к системам, используемым Spotify для рекомендации музыки пользователям. Музыканты должны понимать, как эти алгоритмы работают, чтобы оптимизировать свои шансы на попадание в плейлисты и повышение слушаний.

💡Данные

Данные в видео означают информацию, которую Spotify может использовать для улучшения своих алгоритмов и предоставления пользовательским предпочтениям. Музыканты должны 'кормить машину', то есть предоставлять качественные данные через свои треки и взаимодействия с аудиторией.

💡Промоушен

Промоушен в видео подразумевает маркетинговые усилия музыкантов для привлечения внимания к их музыке. Это включает в себя создание профессиональных изображений, сильных историй и взаимодействия со слушателями, что помогает увеличить их присутствие на Spotify.

💡Социальные медиа

Социальные медиа являются инструментами, которые музыканты могут использовать для привлечения трафика на Spotify и создания социальной доказательной базы. В видео упоминается, что активность на социальных медиа влияет на способность музыкантов попасть на плейлисты Spotify.

💡Релизы музыки

Релизы музыки в видео относятся к стратегии выпуска новых треков и альбомов. Музыканты должны планировать свои релизы, чтобы поддерживать интерес аудитории и стимулировать алгоритмы Spotify к включению их музыки в плейлисты.

💡Кураторы плейлистов

Кураторы плейлистов - это люди, которые создают плейлисты для других пользователей Spotify. В видео обсуждается, как музыканты могут подойти к этим профессионалам с целью попадания своей музыки в их плейлисты и увеличения своей видимости.

💡Строим отношения

Строительство отношений в контексте видео означает взаимодействие музыкантов с playlist curators и аудиторией для увеличения их шансов на успех. Это включает в себя обмен опытом, благодарность и поддержку взаимных интересов.

💡Фидбэк

Фидбэк в видео подразумевает отзывы от playlist curators и других профессионалов, которые могут помочь музыкантам улучшить свою музыку и свои стратегии продвижения. Музыканты должны быть открыты для получения и рассмотрения этого обратного звонка.

Highlights

Success in the music industry is not just about talent but also about strategy and understanding the competitive landscape.

The phrase 'feed the machine' is central to building a presence on Spotify, emphasizing the importance of both quantity and quality of content.

Spotify is data-driven and seeks to present music to the right audience, but it needs artists to provide data through their engagement.

Becoming a 'safe option' for Spotify and playlist curators is crucial for an artist's music to be recommended to a wider audience.

The importance of setting up a professional Spotify profile, including a strong bio, social media links, and artist picks with multiple songs.

The potential of using merchandise and tour dates on Spotify profiles to increase artist engagement and provide additional data points.

The upcoming integration of music videos on Spotify and their potential impact on artist visibility and platform data.

Creating and updating artist playlists featuring both your own and other artists' music to signal to Spotify about your genre and style.

The significance of social media platforms in driving traffic to Spotify and contributing to an artist's visibility and data collection.

Consistent social media content production as a form of social proof, which is important when approaching playlist curators.

The algorithmic nature of Spotify and the strategy of consistent music releases every 4 to 8 weeks to keep the algorithm engaged.

The difference between releasing music to build an audience and using an existing audience to promote music on Spotify.

Researching and understanding the different types of Spotify playlists: algorithmic, professional curated, and user-generated.

The value of user-generated playlists in feeding data into the Spotify platform and their potential for artist promotion.

The pitfalls of paying for playlist placements and the importance of doing due diligence when choosing professional curated playlists.

Strategies for finding and approaching playlist curators, including the use of search engines, social media, and playlist consideration websites.

The importance of pitching music accurately and respectfully to playlist curators, providing all necessary links and information.

Building long-term relationships with playlist curators as part of the artist's growth strategy on Spotify.

Transcripts

play00:00

you've made a great song You've released

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it and Spotify has put it on some of the

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biggest playlists in the world and all

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of a sudden you're partying on an island

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with Jay-Z and P and and p uh

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udie can that happen yes it can happen

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but you're dealing with the Realms of

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Luck instead of dealing with strategy

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you see artists really want this to be

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about the music and it is about the

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music but the difference between now and

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yes to year is the amount of competition

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the amount of songs and artists

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releasing every single day there are

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millions of tracks being released every

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single week and every single one of

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those tracks is starting with zero data

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now when building your Spotify and

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getting your music onto playlists

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everything revolves around one single

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phrase and that phrase is feed the

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machine it's a phrase that we are going

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to use a lot in this video and I want

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you to think about it a lot moving

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forward now the thing with feed the

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machine is it's not just about how much

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food it's also about the quality of food

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that you are feeding it you see Spotify

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is data driven it wants your song to be

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great in fact it wants to show your song

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to the world the problem is does it know

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who to show it to and even if it does

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show it to people can it guarantee that

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those people are going to like it and

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not leave Spotify therefore it has safer

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options now your job is to become over a

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period of time a safe option for Spotify

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and playlist curators don't forget

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Spotify wants one thing and one thing

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only and that is for every single person

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to never leave Spotify ever now if you

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can start to contribute to people

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staying on Spotify for longer then you

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will get rewarded so how do we feed the

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machine well Step One is the setup you

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see Contra to popular belief Spotify is

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not a music library Spotify is a music

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service which means it's providing music

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for All Occasions a library is like your

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old school CD collection where you

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purchase the CD and then you can play it

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whenever you want however now you get

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paid per play and Spotify wants to make

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you earn them dollars so you need to

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take Spotify seriously and this is the

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start of feeding the machine the setup

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making sure that you are giving people

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every opportunity and giving Spotify

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every single opportunity which means it

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starts in the back end your banner is

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your banner professional is your banner

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looking good or have you just grown

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something up that you found on a

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Facebook profile do you have

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professional interesting pictures do you

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have a really strong bio with a really

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strong story have you put your social

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media links into your Spotify profile

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all of these are small details but if

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you're not taking Spotify seriously why

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would Spotify take you seriously and

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this is just the beginning when it comes

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to your artist pick do you have one is

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it just a song or have you been clever

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have you added a playlist don't forget

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we're trying to get people to stay on

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Spotify so if you you can add a playlist

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of six seven eight nine songs there is a

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chance that someone will click into your

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artist pick and then instead of

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listenting to one song they start

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listening to four or five or six songs

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you're feeding that machine nowadays you

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can even add tour dates and merch to

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your Spotify profile and if you don't

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have merch Now's the Time to start it

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costs very little to start some merch

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and you don't have to go and order two

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or 300 t-shirts you can do this as print

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on demand and you can add this to your

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Spotify profile in doing it your adding

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more data you are allowing people to

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potentially purchase from you which

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feeds the machine now we also know that

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music videos are coming now the biggest

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artists in the world have got their

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music videos on Spotify and maybe I'm

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not sure yet but maybe music videos will

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become more relevant if people are

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watching them on Spotify I'll Reserve

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judgment but even if they don't this is

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an opportunity to feed the machine this

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is an opportunity to give Spotify What

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It Wants also do you have any of your

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own artist playlist or featured

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playlists that you have made yourself

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and I'm not just talking about a best of

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of all of your tracks in one playlist

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although I do think that's a very very

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good idea but you can add multiple

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playlists and they don't have to be just

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your music they can feature other

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artists of a similar ilk of a similar

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size that will tell Spotify that will

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feed data can you imagine if people are

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listening to these playlists and before

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your track and after your track is

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artists that you should be featured

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alongside all of of a sudden you're

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giving some more information to the

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platform who says I'm starting to

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understand who you are as an artist now

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if you are going to do this then give

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each of your playlist a purpose maybe

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something like what we're listening on

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the tour bus or songs that are inspiring

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me at the moment and then you can add

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the songs that you love and now you're

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adding a community aspect to your

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Spotify now if you're going to do this I

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would recommend updating or changing

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these playlists every week or two so

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that people are coming back for more

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people are enjoying your all playlists

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and therefore building something outside

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of just your place and your music step

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two is how your socials and your content

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is affecting your ability to be able to

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get onto playlists on Spotify now I know

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they are not the same thing Tik Tok

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Instagram YouTube are different

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platforms to Spotify but remember that

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phrase feed the machine so much traffic

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is coming from different platforms and

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it might not even be that someone has

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clicked a link to get you they they

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might search you on SP ify but it might

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be because they've seen you on Tik Tok

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or Instagram or YouTube now the reason

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why this is so important is because

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these are the people who are most likely

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to listen to your song all the way

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through or listen to multiple songs

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these have the biggest connection I

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found you somewhere else and I liked it

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so much that I wanted to come over here

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and listen to your song massive brownie

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points for Spotify but also the data's

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now being fed in and that is really good

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data also a small thing but please make

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sure you have a link to your Spotify or

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a link from your socials just think

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about the traffic think of it like this

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imagine if you could get 5,000 people a

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day viewing you on Tik Tok Instagram

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reals Facebook reals YouTube shorts so

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not necessarily 5,000 people on One

play06:14

platform but that might be split over

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four platforms now that works out around

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2 million views per year that's a lot of

play06:22

views now if you did 5,000 per platform

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and you could do that over four or five

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platforms you're looking at around about

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10 million view views per year that's a

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lot put that into perspective if you are

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advertising on TV or other places in

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front of 10 million people you are going

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to be looking at hundreds of thousands

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of dollars or pounds worth of

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advertising but what we're talking about

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is completely free now the other reason

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why you need to be consistently

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producing social media content is

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because of social proof If you're going

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to approach a playlist curator then they

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are going to go and check you out

play06:58

they're going to see what you're doing

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they want proof does anyone care about

play07:02

you if they say oh that people really do

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care about you they are much more likely

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to add your music to a playlist if they

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say yeah I went to your socials no one

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really really cares then we're back to

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the age-old it should be all about the

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music well it maybe it should but it

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isn't because we're dealing with emotion

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we're dealing with people's fear of

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adding music to something and saying I

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think I like it but what happens if I

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put it on and other people don't like it

play07:25

then they're going to judge me so it's

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the proof that socials give that provid

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guides these opportunities step three is

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how you're going to release music

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specifically for Spotify playlists now

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Spotify is an algorithm just like all

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the other social media platforms and if

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we're talking about feeding the machine

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then that also amounts to quantity of

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audio so if you're just adding a song

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and then you go missing for three four

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five six months then the algorithm is a

play07:52

little bit skew the algorithm is

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thinking I don't really know what's

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going on here so consistent releasing

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not only helps Spotify but it helps your

play08:00

audience understand what's coming so

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therefore I would recommend releasing

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every 4 to 8 weeks usually around about

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six weeks maybe eight weeks and this

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depends this depends on how much music

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you've got it depends on how good you

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are at promoting the music I will say if

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you've got something that's absolutely

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flying then get another song out if

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you've got something which is absolutely

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bomb bombing get another song out the

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issue here is if it's doing okay you

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could probably keep on promoting it for

play08:27

a couple more weeks but if people love

play08:29

it they want more if they don't like it

play08:31

they want more now there's a slight

play08:33

difference between releasing music for

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yourself releasing music for an audience

play08:37

or releasing music because you're trying

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to trigger an algorithm on Spotify just

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slight differences but don't forget you

play08:44

need to use the music to build the buzz

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to get the opportunities to grow Spotify

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becomes an outcome instead of saying I'm

play08:51

going to use the audience to try and

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build Spotify what we're going to do is

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we're going to say I'm going to use the

play08:56

music to get opportunities to build the

play08:58

audience and to get that music excited

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because if they're excited they are

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going to go to Spotify that feeds the

play09:04

machine that builds up the algorithm and

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that gives me more opportunities for

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either this or other songs in the future

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to be able to Pitch Four Spotify

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playlists in the first couple of

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releases you are using the music to

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build the audience but over a period of

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time that starts to shift Taylor Swift

play09:20

is not trying to build her audience

play09:21

Taylor Swift is using the audience to

play09:23

promote her music the problem is is

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Taylor Swift is probably the most famous

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person on the face of the planet so

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where it starts is we use the music to

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build the audience and over a period of

play09:32

time that will shift around step four is

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how we research Spotify playlist if you

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want to get on playlist then you need to

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understand the differences of all of the

play09:41

playlists for example algorithmic

play09:43

playlist now these are Spotify

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datadriven playlists whereas

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professional curated playlists well

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these who these are people who are

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creating playlists for other people and

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then there's people like you and me

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which is user generated playlist these

play09:57

are people who are just making their own

play09:59

playlist like a mix CD or a compilation

play10:02

that they can listen to in the car or

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wherever they're out because they enjoy

play10:06

that music now every artist is so

play10:08

desperately focused on the Spotify

play10:10

algorithmic playlist that they forget

play10:12

that even the user generated playlist is

play10:14

adding really good data so imagine if

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you could go and get 50 to 100 people

play10:20

who like your music to go and make a

play10:22

playlist and on that playlist there may

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be 10 or 20 tracks featuring yourself

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maybe a couple of your songs and other

play10:29

artists that they like that fit into

play10:31

that genre or fit into your style of

play10:33

music that is feeding the machine and

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then imagine if those 50 to 100 people

play10:38

listen to that playlist five or 10 times

play10:41

all of a sudden thousands of bits of

play10:43

data are being fed into the platform

play10:46

meanwhile all of the artists who are so

play10:48

desperately trying to get on spotify's

play10:50

algorithmic playlist are missing out on

play10:52

this time but then comes the

play10:54

professional curators the the modern day

play10:56

DJs of Spotify now this is where it goes

play10:59

wrong for most artists because most

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people want some money and therefore

play11:03

paying to get on playlists as you've

play11:05

probably heard a million times destroys

play11:07

your algorithm it destroys the data but

play11:10

also it destroys things like your fans

play11:12

also like or or your radio that shows

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other people music that they might might

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like or which features you in other

play11:19

people's radio stations so this is where

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we need to be careful about professional

play11:22

curated playlists and we need to do our

play11:25

due diligence when it comes to finding

play11:27

them there's several ways that you can

play11:29

find playlist that you'd be able to fit

play11:31

in there are plenty of search engines

play11:33

that will help you find these playlist

play11:34

curators Google social media even chat

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PT or you can even go into Spotify and

play11:39

you can take an email address for

play11:41

example gmail.com or hotmail.com and if

play11:44

you do that in the search it will show

play11:46

all of the playlists which have that

play11:47

within their in their profile now if you

play11:49

did

play11:51

hotmail.com metal or gmail.com EDM then

play11:55

you will get all of those playlists with

play11:58

uh the email address that feature in

play11:59

that that genre in DK MBA we even have a

play12:02

playlist tool called sonar that allows

play12:04

you to search for key phrases and genres

play12:07

and moods within playlist that you can

play12:10

then approach the curators themselves

play12:12

and then of course you've got playlist

play12:14

consideration websites like submit Hub

play12:16

playlist post there's quite a few of

play12:17

them where you can get your music in

play12:19

front of playlist curators for

play12:21

consideration not necessarily to go on a

play12:23

playlist now they will give you feedback

play12:25

they will say yes or no but at least

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you've got the chance to be able to get

play12:28

your music in front of playlist curators

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now when it comes to due diligence you

play12:32

have to be careful of where you are

play12:34

allowing your music so there's plenty of

play12:36

websites including chart metric chart

play12:38

metric is is probably an industry

play12:40

standard website that allows you to look

play12:42

at the playlists that you're potentially

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going to add your music to and find out

play12:46

whether it whether or not it's real

play12:47

there's also the common sense test if

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it's got 500 tracks on a playlist and

play12:52

it's got everything from metal and WAP

play12:55

and EDM and Jazz then it's probably not

play12:58

the right thing for you so there is

play12:59

there is a common sense factor with

play13:01

adding your music but there's plenty of

play13:03

other websites that you can do a Google

play13:04

search for that you don't have to pay

play13:06

any money so that you can do your due

play13:08

diligence but the general rule is if

play13:10

you're not sure don't do it and lastly

play13:13

step five how to pitch your music

play13:16

because this is an art form in itself

play13:18

you have to understand how to get your

play13:20

music in front of the right person or

play13:23

the right algorithm in the right way

play13:25

that they appreciate if we're talking

play13:26

about Spotify algorithmic playlist then

play13:29

Spotify says it wants your music around

play13:31

about 4 weeks or 30 days before it comes

play13:34

out and if Spotify wants that why go

play13:37

against it I hear people say it's better

play13:39

if you only do it seven or 14 days

play13:41

before and I think yeah but Spotify have

play13:43

asked for it 30 days so why don't we

play13:44

just play spotifi game and then when it

play13:46

comes to playlist curators I've got 10

play13:48

tips that will help you get your music

play13:50

on as many playlists as possible but we

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are dealing with people we're dealing

play13:54

with curators people who love the music

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and they probably love the narrative

play13:58

they might not feature this song but

play14:00

there's no reason why they won't feature

play14:02

the next one or the third one or the

play14:04

fourth one so always remember that these

play14:06

are real people with real feelings so

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tip one be as accurate as possible when

play14:11

pitching your music I don't want to hear

play14:13

doesn't really sound like anything else

play14:15

that doesn't make people want to listen

play14:16

to your music that is just an ego-driven

play14:18

thing saying it doesn't sound like

play14:20

anyone else no it doesn't sound like

play14:21

anyone else you are unique but you still

play14:23

have to find a way of explaining what

play14:26

this is to excite someone enough to

play14:28

listen to your music tip two if your

play14:30

music hasn't been released but you are

play14:32

sending it to a playlist curator then

play14:34

for the love of God do not attach an MP3

play14:37

or wav or multiple files onto your email

play14:41

because it clogs up their email and it's

play14:42

so slow to download and it's so

play14:44

frustrating and you've probably

play14:46

it up before you even started just send

play14:49

a link whether that's a SoundCloud link

play14:50

or a link from somewhere else send them

play14:53

something that they can click and listen

play14:55

that isn't going to clog up their emails

play14:58

tip three respect respect people's time

play15:00

don't write an essay I understand that

play15:02

you want to get everything across in an

play15:03

email or in a bio but there's nothing

play15:06

worse than having to try and read two or

play15:08

three pages of someone that you've got

play15:10

no context or any love for so your best

play15:13

bet is to keep it short and sweet and

play15:15

Punchy and Powerful tip number four

play15:18

research the playlist that you are

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trying to get on to and when you message

play15:21

them make it specific Say Hey I was

play15:23

listening to your playlist today I

play15:25

really love the way that you put this

play15:26

track in there that's one of my

play15:28

favorites it shows that you are

play15:30

listening but also it plays to the ego

play15:32

of the playlist curator tip number five

play15:35

always send the links and never say go

play15:37

and check out my profile you wouldn't

play15:38

believe how many artists on a daily

play15:40

basis say that just say yeah the music's

play15:42

on my Spotify what so I'm supposed to go

play15:44

to your Spotify by actually doing a

play15:46

search I hav got time for that your best

play15:48

bet is to give people the link and don't

play15:50

and don't make them work number six this

play15:52

stands to reason but only pitch to

play15:54

playlists that 100% fit your demographic

play15:58

the last thing you want to do is feed

play16:00

bad data into Spotify tip seven if you

play16:03

do get featured say thank you or even

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better than that go and make an

play16:06

Instagram story sending people to that

play16:08

playlist to do your part and show that

play16:10

you really appreciate them tip eight

play16:12

make sure you have a great story and

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even more importantly great promo a

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great press shot is so important and

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it's 2024 it is not hard for you to go

play16:21

and get a really quality picture tip

play16:23

nine there's a chance you're going to

play16:24

get feedback from that playlist curator

play16:26

and there's a good chance that you're

play16:28

not going to like it drop the ego say

play16:30

thank you appreciate it and say I'm

play16:32

going to send you my next track as well

play16:34

cuz I'd love you to have listen when you

play16:35

send the next track a months later say

play16:37

hey I really took on board what you said

play16:39

would you mind having a listen to this

play16:41

track now they feel like they're in the

play16:43

story they're part of that narrative and

play16:45

if they like it there's much more chance

play16:47

of them featuring your song on their

play16:48

playlist and number 10 build

play16:50

relationships you are in the

play16:52

relationship building game when it comes

play16:53

to playlist curators they might not like

play16:56

this song or the next song they might

play16:57

like songs three and six but the more

play17:00

you build relationships the more chances

play17:03

you have of getting your music onto

play17:05

someone's curated playlist so if you

play17:07

want to build your Spotify and get on as

play17:08

many playlists as possible then you need

play17:10

to play the Spotify game you need to

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feed the machine and you need need to

play17:15

nurture as many relationships as

play17:17

possible whether that's Spotify itself

play17:19

or playlist curators or even the

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audience now you will notice that there

play17:23

is a lot of information here about

play17:25

socials and about release strategy so if

play17:27

you're looking for more information then

play17:29

check out some of these videos and I'll

play17:31

see you on the next one

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