Je montre mon premier vrai business à un businessman...

Summary

YouTuber Benjamin created a new business, MeSponsors, which connects YouTubers to potential sponsors suiting their audience. He discusses this first business venture with his friend Martin, an experienced businessman, who previously provided feedback and support. They examine the business idea, its potential market, Benjamin's pricing model, and address common questions around the niche size, value perception, and refusing discount codes. Overall reception is positive, with some constructive criticism. Martin commends Benjamin's entrepreneurial journey and quick development of a coherent, targeted service solving a real problem.

Takeaways

• 😊 Benjamin launched his first business, a YouTube sponsorship matching tool called MeSponsors, after working hard on it for 3 months
• 📈 Benjamin believes there is a sizable target market for MeSponsors just in France - around 16,000 YouTubers with over 40,000 subscribers
• 💰 The $100/month price point for MeSponsors is reasonable for the target business audience and has conversion potential even with a 1% customer base
• 🔎 Martin validated the business idea, provided constructive feedback during development, and sees strong alignment in Benjamin's skills and experience
• 👍 Early user feedback for MeSponsors has been very positive overall, despite some skepticism on market size and pricing
• 💡 The YouTube channel and community Benjamin built over 6 years laid the groundwork that enabled this entrepreneurial venture
• 🤝 Benjamin leveraged his connection to successful businessman Martin for advice, support, investment opportunities, and motivation
• 💰 Benjamin has reached "eff you money" independence where he has the freedom and security to take risks and pivot if needed
• 🔒 NordVPN highlighted as an exceptional security, privacy and access solution for remote workers and travelers
• ❤️ The video transcripts shows genuine camaraderie and mutual appreciation between Benjamin and Martin

Q & A

What is the name of the business that Benjamin recently launched?

The business is called 'Me Sponsor'. It is a tool that connects YouTubers with potential sponsors that match their audience.

How many potential customers does Benjamin estimate there are in France alone?

Benjamin estimates there are around 16,000 YouTubers in France with over 40,000 subscribers, which he sees as his potential customer base.

What pricing model has Benjamin chosen and why?

Benjamin has priced his service at 100€ per month. He believes this represents good value for his target customers and did not want to underprice the service initially, even though some viewers felt it was expensive.

What role has Martin played in the development of Benjamin's business?

Martin has provided advice and emotional support to Benjamin over the 3 month development period. He also invested money into some of Benjamin's previous startups.

How does Benjamin respond to criticism about leveraging his existing YouTube audience?

Benjamin sees his YouTube audience and community as part of his entrepreneurial journey. He has been building this for 6 years to get to the point where he can launch his own business.

What is the meaning of 'fuck you money' that Martin refers to?

'Fuck you money' refers to having enough money generated from a lifestyle business that you have complete independence and freedom to make choices without being beholden to any bosses or constraints.

Why hasn't Benjamin offered promotional codes or discounts?

Benjamin believes in the value of his service and does not want to undermine that by offering discounts initially. He would rather retain his pricing and find 'early adopters' who believe in the service.

How does Martin suggest Benjamin reward his early adopters?

Martin suggests that because the early adopters pay despite imperfections, Benjamin owes them new features and improvements over time to enhance the product.

How long did it take Benjamin to develop the first version of his service?

It took Benjamin 3 months of intense work to develop the first version of his service before launching it.

Where did Benjamin's YouTube channel originate?

Benjamin originally created his YouTube channel when he was working out of Martin's offices, with Martin's support.