How To Find Trending Topics On YouTube 2024

Summary

In this video, Gareth from Channel Profits discusses the importance of balancing evergreen and trending niches for YouTube channel success. He explains how to use Google Trends to identify current trends and suggests ways to integrate them with evergreen topics. Gareth provides examples, such as leveraging the rise of AI and plagiarism checkers in the education niche, to create content that can generate revenue over time. The goal is to find the sweet spot where search and recommended traffic overlap, ensuring channel growth and relevance.

Takeaways

• 🌿 **Evergreen vs. Trending Niches**: Gareth prefers evergreen niches for their longevity, but acknowledges the need to also tap into trending niches to stand out in a competitive market.
• 🔍 **Using Google Trends**: Gareth demonstrates how to use Google Trends to find trending topics or niches for YouTube channels, which can provide opportunities for new content ideas.
• 📍 **Selecting the Right Country**: It's important to select the country relevant to your target audience to find trending topics that will resonate with them.
• 💡 **Monetization First**: Before diving into niche ideas, Gareth stresses the importance of having a clear monetization strategy for the channel.
• 🛍️ **Diversifying Revenue Streams**: Gareth suggests exploring various products or services to sell, such as courses, products, or affiliate programs, in addition to relying on Google and YouTube ads.
• 🔎 **Niche Research**: Even after identifying trending topics, it's crucial to conduct niche research to ensure there's enough search volume to build a channel around.
• 📈 **Top vs. Rising Trends**: Gareth explains the difference between 'top' and 'rising' trends, favoring top trends for their stability and overlap with evergreen topics.
• 🔑 **Identifying Overlaps**: Look for overlaps between trending topics and evergreen niches to create content that remains relevant and benefits from current interest.
• 🎓 **Example Niche - Education**: Gareth uses 'jobs and education' as an example niche to demonstrate how to find specific trending topics within a broader category.
• 🤖 **AI and Plagiarism Checkers**: He identifies a rising trend around AI tools like ChatGPT and plagiarism checkers, suggesting a potential niche for educational content.
• 🤰 **Tying Trending Topics to Evergreen**: Gareth illustrates how to tie trending topics like celebrity pregnancies to evergreen themes such as pregnancy symptoms and tests.

Q & A

What is the main focus of Gareth's video?

The main focus of Gareth's video is to demonstrate how to use Google Trends to find trending topics or niches for YouTube channels, combining both evergreen and trending niches for sustainable growth and revenue.

Why does Gareth prefer evergreen niches over trending ones?

Gareth prefers evergreen niches because they withstand the test of time, allowing content to generate revenue for years through search traffic.

What is the 'sweet spot' Gareth refers to in the context of YouTube channels?

The 'sweet spot' Gareth refers to is the intersection of both search and recommended traffic, where evergreen and trending niches overlap, providing a balance between long-term relevance and current popularity.

How does Gareth suggest using Google Trends to find opportunities for YouTube channels?

Gareth suggests using Google Trends by selecting the target country, exploring different categories, and looking for both top and rising trends to identify potential topics for new channel content or angles.

Why is it important to consider monetization before diving into niche ideas, according to Gareth?

It's important to consider monetization first because having a clear idea of how to generate revenue from the channel, such as through courses, products, or affiliate programs, guides the niche selection and content creation for better financial outcomes.

What are the 'big three' niches that Gareth mentions as potential areas to explore?

The 'big three' niches Gareth mentions are health, wealth, and relationships, which are broad areas with a wide range of potential products and services to sell.

How does Gareth differentiate between 'top' and 'rising' trends in Google Trends?

Gareth explains that 'top' trends represent the most searched terms over the past 12 months, showing more stable and evergreen topics, while 'rising' trends indicate sudden increases in search frequency, which may be more fleeting.

What is an example of a trending topic Gareth identifies in the script?

One example of a trending topic Gareth identifies is ChatGPT, which is a rising topic in various niches and could be used to create content that leverages AI and plagiarism checkers for educational purposes.

How does Gareth suggest tying trending topics into evergreen niches for YouTube channels?

Gareth suggests finding stable evergreen topics and then identifying trending elements that can be incorporated into the content to make it more relevant and to attract additional views, such as tying in celebrity news or current events.

What is the importance of considering the overlap between Google search trends and YouTube trends?

Considering the overlap is important because it helps identify topics that are not only trending on Google but also have potential on YouTube, indicating a broader interest from the audience that can be leveraged for channel growth.

What advice does Gareth give for creating a YouTube channel that combines both evergreen and trending content?

Gareth advises to start with a solid evergreen niche and then look for trending topics that can be integrated into the content to keep the channel relevant and attract views, ensuring a balance between long-term value and current interest.

Outlines

00:00

🌐 Leveraging Evergreen and Trending Niches for YouTube Success

Gareth from Channel Profits discusses the importance of balancing evergreen niches with trending topics for YouTube channel growth. He emphasizes the longevity of evergreen content but acknowledges the need to stand out in a competitive landscape. The video will guide viewers on using Google Trends to identify opportunities for new content angles that can generate both search and recommended traffic. Gareth suggests starting with a monetization strategy before exploring niches and provides a step-by-step approach to finding trending topics within the United States, focusing on high CPMs. He advises on the importance of additional revenue streams beyond Google and YouTube ads.

05:05

🔍 Exploring Trending Topics in Education and Healthcare with Google Trends

The script continues with a practical demonstration of using Google Trends to find trending topics within specific categories like jobs and education, and health. Gareth selects the United States for targeted search trends and explores various terms such as 'nursing' and 'pregnancy symptoms' to identify stable and rising topics. He highlights the discovery of AI-related trends like 'ChatGPT' and 'plagiarism checker', suggesting the creation of content that leverages these trends in educational contexts. The summary also touches on the importance of finding an overlap between trending and evergreen topics to ensure sustained channel growth.

10:07

🤰 Tapping into Celebrity and Health Trends for Channel Relevance

In the final paragraph, Gareth illustrates how to integrate trending topics, such as Rihanna's pregnancy, with evergreen themes like pregnancy symptoms and childbirth. He stresses the value of using Google Trends to uncover patterns and interests that can be tied into channel content for increased relevance and viewership. The summary advises on creating a comprehensive channel around a specific theme, like pregnancy, and suggests using celebrity trends to boost content visibility. Gareth concludes by encouraging viewers to explore the links in the video description for full training on profitable YouTube channel building and invites questions in the comments section.

Keywords

💡Evergreen niches

Evergreen niches refer to topics that remain consistently relevant and popular over time, not subject to rapid changes in trends or public interest. In the video's context, the speaker prefers evergreen niches for their long-term revenue potential through search traffic. The script mentions that despite a preference for evergreen topics, it's crucial to also consider trending niches to stay competitive.

💡Trending niches

Trending niches are subjects that are currently popular or gaining attention due to recent events or shifts in public interest. The video discusses the importance of identifying and capitalizing on trending niches to tap into both search and recommended traffic on platforms like YouTube, as a way to stand out amidst growing competition.

💡Google Trends

Google Trends is a tool that allows users to explore search trends across different regions and time frames. In the video, the speaker demonstrates how to use Google Trends to find opportunities for new channel or video angles by identifying trending topics that can be combined with evergreen niches to create content that is both timely and enduring.

💡CPM (Cost Per Mille)

CPM, or Cost Per Mille, is an advertising pricing model where advertisers pay for every thousand impressions or views their ads receive. The script implies that targeting trending topics in certain countries, like the United States, can lead to higher CPMs, making it a desirable strategy for monetizing YouTube channels.

💡Monetization

Monetization in the context of the video refers to the process of generating revenue from a YouTube channel. The speaker emphasizes the importance of having a clear monetization strategy before diving into niche ideas, suggesting exploring different products or services to sell, such as courses, dropshipping products, or affiliate programs.

💡Niche research

Niche research involves investigating a specific market or topic to understand its potential for content creation and monetization. The video mentions that after identifying a broad niche idea, such as health, wealth, or relationships, one should conduct niche research to ensure there is sufficient volume and interest to build a channel around.

💡Web searches

Web searches, as discussed in the video, are searches conducted on Google that reflect what people are currently looking for online. The speaker uses web searches in Google Trends to identify trending topics that can be translated into YouTube content, providing a more accurate reflection of current interests.

💡YouTube searches

YouTube searches pertain to the specific queries that users enter on the YouTube platform. The script notes that while YouTube searches can provide insights into trending topics, they may not be as targeted as web searches and can include more general information.

💡Rising topics

Rising topics in Google Trends are subjects that have recently seen a significant increase in search frequency. The video script uses 'rising' as a way to spot new trends that could potentially become part of the evergreen content strategy, such as the sudden rise in interest in 'ChatGPT' and 'plagiarism checker'.

💡Top topics

Top topics are the most searched-for subjects over a given period, indicating their enduring popularity and relevance. The speaker prefers to look at top topics for their stability and potential overlap with evergreen niches, as they can contribute to consistent channel growth.

💡Relevance

Relevance, in the context of the video, refers to the importance of creating content that is pertinent to current interests and search queries. The speaker advises using a combination of evergreen and trending topics to maintain relevance and attract views, as seen in the example of tying in the trending topic of Rihanna's pregnancy with the evergreen theme of pregnancy symptoms.

Highlights

Gareth of Channel Profits discusses the importance of balancing evergreen and trending niches for YouTube automation.

Evergreen niches are preferred for their longevity and sustained revenue generation through search traffic.

The need to stand out in a competitive landscape by combining evergreen and trending niches is emphasized.

Google Trends is introduced as a tool to find opportunities and ideas for new channel or video angles.

A step-by-step guide on using Google Trends to identify trending topics by selecting the appropriate country.

The strategy of targeting high CPM countries like the United States for potential ad revenue.

The importance of having a monetization plan before diving into niche ideas.

Exploring different product options for additional revenue streams beyond Google and YouTube Ads.

Using categories in Google Trends to generate ideas and perform niche research.

The distinction between 'Rising' and 'Top' trends and the preference for stability in channel growth.

Identifying the overlap between trending topics and evergreen niches for sustainable channel growth.

The discovery of AI-related trends like ChatGPT and plagiarism checkers in various niches.

Suggesting the creation of a student channel focused on efficiency and leveraging AI tools.

Analyzing the stability and relevance of topics like nursing and health within the jobs and education category.

The idea of creating videos on different symptoms and healthcare topics as an evergreen strategy.

Tying trending topics like celebrity pregnancies into evergreen content for additional views.

The suggestion to create a channel around pregnancy from start to finish as an example of an evergreen niche.

The final recommendation to combine evergreen topics with trending elements for channel relevance and view growth.

Transcripts

Hi there, Gareth of Channel Profits here.

Now, I've reviewed a ton of evergreen niche ideas for YouTube automation

channels here, but the one area I've been avoiding so far has been trending niches.

Typically, I prefer evergreen niches and topics as they withstand the test

of time and content can generate revenue for years to come through search traffic.

But with growing competition, we need to find new ways to stand out,

either with our current niche or when we're looking for a new one to start.

For this reason, I feel it's important to tap into both evergreen

and trending niches moving forward.

It's the sweet spot where both search and recommended traffic overlap.

I briefly mentioned why you should do this in other videos as well as going into more

detail in the channel profits program.

But what I haven't covered here is exactly how we can find trending

topics or niches for our channels.

So in this video I'm going to be showing you how I use Google Trends

to find opportunities and ideas for new channel or video angles.

As always, if you would like full step by step training on building profitable

YouTube channels, then check out the links in the video description.

With that said, let's jump into Google Trends and get started.

Okay, so what you're going to want to do is come into Google Trends, and then once

inside, we want to select the country that we want to see the trending topics inside.

So yes, you could actually just see on a world level, but I'm assuming that

you want high CPMs for your channel.

So therefore, you want to be looking at the trending topics inside the country

or countries that you plan to target.

So, for example, a safe bet is always going to be the United States.

So you could just come into the United States, select that from the

drop down up here, and then you could actually start to search and see

what's trending inside of America.

Because obviously if you're going to create videos on topics that are

trending inside America, then people inside America are more likely to be

interested in your content, and Google and YouTube will be then sharing it

out, and basically starting to push it towards that particular audience.

So up here, select the country, and then it will say it here, and then

we can actually start to explore.

And look at the different ones inside.

Now, before we do that, if you've watched any of my videos on this channel, you know

that I'm a firm believer in making sure that you have an idea of how you plan to

monetize the channel first, before you start driving down into the niche idea.

So, you perhaps, hopefully, have a general idea of the niche that you want to target.

So, of a broad idea.

So, let's say, for example, you want to do one of the big three, which is

health, wealth, and relationships.

You could say, okay, I'm going to go into health.

You would then want to go away and start looking at the different products

that you could potentially sell, be it creating your own courses, selling

your own products, selling dropshipping products, or perhaps affiliate products

and programs, courses, softwares.

So you want to see what's available for you to sell for

you to be able to add additional revenue streams to your channel.

And you always want at least one additional revenue stream other than

just, say, Google Ads and YouTube Ads.

Okay, so once you've got that idea, what we want to do is come in to explore.

And you can obviously go for particular search terms, but we

don't know what we don't know.

We want Google Trends to tell us what's trending, so we can then

come up with ideas for our channel.

So, check that it's still on United States, check for the past 12 months,

and then we want to select categories.

So we want to come up with some ideas, so this is a great place to start.

Especially if you have a general idea of what you want to go into now.

So you'll still need to do your niche research to check the volume

and make sure that there's enough there to build a channel around.

But otherwise just come straight down and let's just go down and you

could say, okay I'm going to be doing something in beauty and fitness.

I'm going to be doing something in business or computers or finance.

Literally, you've got all the different options here.

Health.

So for the sake of this training let's go into jobs and education.

And I always like to start with web searches.

Web searches are going to give you a more accurate idea of what people

are searching for now on Google.

And there's always an overlap between Google and YouTube.

But then we also have the option of then going in and searching

the YouTube part afterwards.

Now this is never as targeted as the web search.

It pulls up a lot of general information that doesn't seem relevant to the niche.

But it is good for seeing what people are still searching for within this niche.

When we drill down into the YouTube side.

So start with web.

And what you're going to see here is it's going to show you the top

trending topics for both search queries.

So this is the sort of keywords and questions that people have.

And then you've got the overall topics that people are searching for.

So the topics and then the questions people have or the things they're

searching for within those topics.

Now it says rising here, rising will be what's suddenly got to arise.

What's getting more.

So if we click here.

You'll see it's the stuff that basically has had a big increase in frequency.

But that doesn't mean that over the last 12 months, it's,

it's going up all the time.

It may have just had a spike, and it may be on the way back down again.

And we could look at that, but I'd like to see some overlap.

What I prefer to target is top, and then I can look at rising afterwards.

So if we start with top, then this will show us the top 100 things that

people are actually searching for.

So, the main ones in the top areas here, within jobs and education, are school,

college, secondary school, salary, Indeed, which is a website, career, teacher.

So these are all the sort of topics you would expect to see inside.

Student, course, education, school districts.

So these are all great, but now we want to drill down a bit further and look at

what people are actually searching for.

So we've got school, jobs, Google Classroom, Indeed, tests, academy.

So you've got interviews, teachers and pay for teachers.

Alright, so if we wanted to go a bit deeper into any of these topics, we

could then come across and we could perhaps look at the rising things

to see if there's anything newer.

And let's look for some overlap.

And what I notice is that ChatGPT is a rising thing on just about

every single topic out there.

So we know AI is going to have a rising trend in all different niches out there.

So let's come down.

Okay, there's lots of things about tests and exams.

So we've got chat GPT, plagiarism checker.

Okay, this is interesting.

So I, for example, now have seen that we've got plagiarism checker.

We've got people that were talking about tests and exams, probably

got assignments, we've got ChatGPT.

So you can start to see, okay, there's some overlap that people are

interested in ChatGPT, they're obviously interested in plagiarism checkers.

So, perhaps say students are...

Using chat GPT to do some of their work.

So maybe you could have a student channel that is helping

students to be more efficient.

And then also you could start that channel with the idea of starting to show them how

to use chat GPT and also use plagiarism checkers to be able to leverage the AI.

And perhaps get away with it to, to be able to help them to write better

assignments and pass tests and learn more.

So perhaps you could actually use chat GPT to help them learn more.

So maybe there's some overlap there between say doing homework and

assignments, but also using it as a learning tool to be more effective.

So let's go back to top.

Okay, so let's go into course and see what we get here.

So what you want to see, and the reason I like top is, the top

ones, is that you're gonna see, you're gonna get more stable lines.

For example, if we were going with a rising star, you might

see a spike going up, and then it's already starting to go down.

What we want is evergreen stability.

So we're looking for trending topics that overlap with evergreen.

Because Evergreen will help us grow a channel that is getting views

for years to come, rather than just being like a news channel, where your

content goes up, gets a load of views, and then isn't relevant anymore.

So we can see this is pretty stable.

It has the odd peak, but it's just sort of continuing across this line.

Which is a good thing.

So we come down, you can see which areas are searching for this more.

And let's have a look.

Okay.

So you've got nursing.

So nursing could be an idea.

So again, these are rising course careers, courses at Brown's.

So different courses, you can make videos on the different

courses available at different universities, the scheduled classes.

So perhaps let's, let's go back into top again, so we can actually see

what the more stable topics are.

So we've got college classes, courses, course, course, catalog, free courses.

So these are a bit more general.

So what we want to do is pick something here.

Let's look at nursing.

Again, a stable one.

Simple nursing software.

So maybe that one didn't work.

But you start to see how the different overlap would work.

Like, how would you be able to tie these in?

So let's for example go into health again.

So we're going to go into health.

Okay, so we've got different things here.

So we've got obviously stuff about monkey pox is on the rise, which makes sense.

That's been relevant in some areas.

The good nurse, I'm guessing these are potentially TV shows.

You can see this is a comedian, this is a movie.

These aren't that relevant always.

And this is something I often find interesting, that sometimes the

categories don't always match up.

So we're going to top, doctor, pharmacy.

Urgent care.

Symptoms, so you could have videos on different symptoms.

Might need to be careful of Google terms there.

Eye care, so it could be stuff on eye care.

Blood.

Side effects.

Dentistry.

So perhaps you could create videos on different dentistry or

different things for dental care.

And also perhaps different diseases and stuff.

People are always going to be searching for and interested in

stories about dental stuff perhaps.

Signs and symptoms.

So this could be an interesting one.

So let's go into signs and symptoms.

So we probably want to avoid anything to do with sort of...

The COVID stuff.

Again, let's look at the top stuff.

Pregnancy symptoms.

Okay, so pregnancy is obviously going to be one that people are interested in.

You can see how you can start to get ideas, and as we go in, let's say,

okay, now I want to, I want to do something on, so let's look at pregnancy.

Small spike here.

Let's see what we've got, again.

See, you could, this is why you could tap into, if you were doing a channel on

babies and everything else, you could find a way to tie, tie in the trending topic of

Rihanna being pregnant at the Super Bowl.

And that would give you an extra boost.

And also you could tie it in in an evergreen way.

So it could be overlap of how do we know that she's pregnant or

or something along those lines.

Now obviously these examples are a bit weak but you're then going to top again.

Pregnant, pregnancy tests, pregnancy symptoms, pregnant women.

Okay, so we've got loads of different ideas here.

But now, we've done the web search, and then you want to come in and see

what's happening on YouTube itself.

So, a little bit more, sort of, Gossipy trending topics there, and let's look

for the, but again, those sort of gossipy trending topics could be a

good way for you to get some trending information into your evergreen video.

Childbirth, so you see lots of great related topics here.

Pregnancy belly, pregnancy test, pregnancy birth, pregnancy workouts, interesting.

So you could do a whole channel around being pregnant.

From start to finish.

So this is what I want you to understand.

This is a tool.

It's, you need to read between the lines.

So you have your general niche idea, you then have your products that you

are potentially going to try and push.

So how would you do it?

So if I was doing weight loss, I want to find health things that are going to be...

Relatable to, to health, so it could be how people are losing weight,

or how famous people lose it, so...

You always see how people, when they do workouts and stuff like that, they say

how Thor got into shape for his movie, so the, you know, Chris Hemsworth workout.

People tie in celebrities and overlapping trending things

to be able to make these work.

And that's what you need to be doing if you want to try and tap into both

trending and getting evergreen topics.

So I always recommend having evergreen topics that you then try to tie in

a little bit of this trending stuff just to be able to get more views and

stay more relevant with your channel.

With that said, if you would like full step by step training on building

channels for profit, then check out the links in the video description.

Any questions, just ask in the comments below.

Otherwise, thanks for watching and until next time.