WOC Tape 0059 Commercial Compilation "Perry Mason" - 1960s

The W/O/C Archive

30 Nov 201806:42

Summary

TLDRThis vintage advertisement script features a variety of products, including Colgate dental cream, Parliament cigarettes, and Bayer Aspirin, each emphasizing their unique benefits and advantages. From fighting bad breath and tooth decay with Colgate, to the high filtration of Parliament cigarettes without filter feedback, and the quick, gentle relief provided by Bayer Aspirin, the script showcases the marketing strategies of the time. Additionally, it touches on the importance of NATO in maintaining peace and security post-World War II.

Takeaways

🦷 Colgate dental cream is advertised as the world's largest selling toothpaste, promoting good oral hygiene and fighting bad breath and tooth decay.
🚬 Parliament is highlighted as a high filtration cigarette with a recessed filter to prevent filter feedback, emphasizing the importance of the filter design in smoking experience.
💊 Bayer Aspirin is presented as a fast-acting and gentle pain reliever, suitable for minor aches and pains including rheumatism, arthritis, and sciatica.
🧴 Halo shampoo is introduced with 'extra shining action' to give hair a distinctive shine, aiming to make users easily identifiable as 'halo girls'.
🚗 Gulf Super gasoline is promoted for its 'clean-burning performance' and its ability to prevent carbon deposits, suggesting it keeps engines running smoothly.
🛡️ NATO is portrayed as a crucial defense alliance that has maintained peace and strength since World War II, emphasizing the need for continued support.
🏆 The advertisement for Gulf Super gasoline positions it as a premium product with benefits like 'no knock' performance, suggesting it's a top choice for consumers.
🌟 The 'halo girl' is used as a symbol of the desired outcome for users of Halo shampoo, implying that the product will make users stand out with their shiny hair.
🔍 The script mentions a United States testing company confirming Parliament's high filtration without filter feedback, adding credibility to the product's claims.
🌐 The advertisement for Bayer Aspirin includes a visual of doctors observing the stomach, demonstrating the product's quick and gentle relief, which is a key selling point.
🎵 The script includes several musical interludes, suggesting that the advertisement is likely part of a multimedia presentation, possibly a TV commercial.

Q & A

What product does Colgate-Palmolive promote in this script?
-Colgate-Palmolive promotes Colgate dental cream, which is marketed as the world's largest-selling toothpaste that helps stop bad breath while fighting tooth decay.
What unique feature does Parliament cigarettes claim to have?
-Parliament cigarettes claim to have a recessed filter, which is marketed as the 'most important quarter-inch in smoking' and is designed to prevent filter feedback.
What benefit does Bayer Aspirin offer according to the script?
-Bayer Aspirin is promoted as the pain reliever that brings the fastest and most gentle relief to the stomach, providing temporary relief from minor pains associated with conditions like rheumatism and arthritis.
What is the special action of Halo shampoo mentioned in the script?
-Halo shampoo is described as having 'extra shining action' that cleans and rinses hair thoroughly, leaving it bright, smooth, and manageable.
How does the Gulf Super No-Nox gasoline benefit car performance?
-Gulf Super No-Nox gasoline is advertised as providing a high level of clean-burning performance, helping to avoid carbon deposits and ensuring the car runs smoothly and efficiently.
What historical context is mentioned regarding NATO in the script?
-The script references the formation of NATO in 1949, stating that since its creation, not an inch of Atlantic territory has been lost, highlighting NATO's role in defending freedom against Soviet threats.
How is Bayer Aspirin’s effectiveness described in terms of action in the stomach?
-Bayer Aspirin is described as having a remarkable instant flaking action that allows it to dissolve quickly into soft tiny flakes upon entering the stomach, providing fast relief.
What is the significance of 'extra shining action' in Halo shampoo?
-The 'extra shining action' in Halo shampoo is significant because it not only cleans but also adds shine to the hair, making it more manageable and visually appealing.
What is the purpose of the NATO reference in the script?
-The reference to NATO serves to remind the audience of the importance of supporting the organization, as it plays a crucial role in maintaining peace and defending freedom against potential threats.
What does the phrase 'filter feedback' refer to in the context of Parliament cigarettes?
-In the context of Parliament cigarettes, 'filter feedback' refers to the unwanted sensation or taste that can occur with some cigarette filters, which Parliament's recessed filter is designed to prevent.

Outlines

00:00

😃 Colgate, Parliament, and Bayer Aspirin Advertisements

This paragraph introduces a series of advertisements. Colgate dental cream is highlighted as the world's best-selling toothpaste, promoting its ability to combat bad breath and tooth decay. Parliament cigarettes are advertised for their high filtration without filter feedback, thanks to their recessed filters. Bayer Aspirin is featured as a fast and gentle pain reliever, particularly effective for rheumatism, arthritis, and other minor aches. The advertisement also includes a narrative about a car and Gulf gasoline, emphasizing its clean-burning performance and value. The script ends with a reminder of the importance of NATO in maintaining peace and freedom, urging support for the organization.

05:03

🕊️ NATO's Role in Post-War Peace and Security

The second paragraph focuses on the significance of NATO in preserving peace and security in the post-World War II era. It mentions the formation of NATO in 1949 and its role in saving Berlin, emphasizing that no Atlantic territory has been lost since its establishment. The paragraph underscores the continuous need for vigilance and support for NATO to counter Soviet threats, highlighting the importance of collective defense in maintaining freedom.

Mindmap

Keywords

💡Colgate dental cream

Colgate dental cream is identified as the world's largest selling toothpaste in the script. It is a product designed to promote oral hygiene and prevent bad breath and tooth decay. The script uses this product to illustrate the sponsorship of the video by Colgate-Palmolive, emphasizing the brand's market dominance and its role in maintaining dental health.

💡Parliament

Parliament is a brand of cigarettes mentioned in the script, which is highlighted for its 'high filtration' and lack of 'filter feedback.' The script suggests that the design of Parliament cigarettes, with a recessed filter, provides a unique smoking experience without the negative sensation of filter feedback, thus positioning the brand as innovative and consumer-friendly within the context of smoking products.

💡Bayer Aspirin

Bayer Aspirin is portrayed as a pain reliever that offers 'the fastest most gentle to the stomach relief.' The script emphasizes the product's effectiveness in providing quick relief from minor aches and pains, including those associated with rheumatism, arthritis, and other conditions. It also mentions a medical observation of Bayer Aspirin's 'remarkable instant flaking action' in the stomach, which is used to support the claim of its rapid and gentle effect.

💡Halo shampoo

Halo shampoo is described as having 'extra shining action,' which is a key selling point in the script. It is associated with the concept of the 'halo girl,' who is characterized by her shiny hair. The product is said to provide not only shine but also a smooth and manageable hair experience, using modern cleansing ingredients for effective results. The script uses the term 'halo' to create a visual and aspirational image of the product's benefits.

💡Gulf

Gulf is mentioned in the context of gasoline and is associated with 'clean-burning performance.' The script uses Gulf to illustrate a product that helps avoid carbon deposits and keeps engines running smoothly. It is presented as a premium gasoline option that offers high performance and is part of the narrative of technological advancement in fuel efficiency.

💡NATO

NATO, or the North Atlantic Treaty Organization, is referenced in the script as a symbol of peace and strength. It is mentioned in the context of post-World War II history, highlighting its role in forming a defense alliance to protect freedom against Soviet threats. The script uses NATO to convey a message of unity and the importance of collective defense in maintaining peace.

💡Rheumatism

Rheumatism is a medical condition characterized by pain, stiffness, and sometimes swelling in the joints and muscles. In the script, it is mentioned alongside arthritis as a condition that can be temporarily relieved by Bayer Aspirin. The term is used to illustrate the broad applicability of the product in addressing common ailments.

💡Arthritis

Arthritis is another medical condition that involves inflammation in one or more joints, causing pain and stiffness. Similar to rheumatism, arthritis is mentioned in the script as something that can be alleviated with Bayer Aspirin. The term is used to emphasize the product's effectiveness in providing relief for common joint-related discomforts.

💡Bursitis

Bursitis refers to the inflammation of the bursa, which is a small fluid-filled sac that helps reduce friction between tissues in the body. In the script, it is listed among the conditions that Bayer Aspirin can provide relief for, further expanding the range of uses for the product and reinforcing its versatility in pain management.

💡Sciatica

Sciatica is a type of pain that occurs along the path of the sciatic nerve, often due to irritation or compression. The script mentions sciatica as another condition that can be temporarily relieved by Bayer Aspirin, showcasing the product's potential to address a variety of pain types, including those related to nerve irritation.

Highlights

Colgate is the world's largest selling toothpaste, helping to stop bad breath and fight tooth decay.

Parliament is a high filtration cigarette with no filter feedback due to its recessed filter design.

Bayer Aspirin offers fast and gentle relief for minor pains, including rheumatism, arthritis, and sciatica.

Halo shampoo provides extra shine to hair with its modern cleansing ingredients and fast rinsing action.

You can identify a 'halo girl' by the extra shine in her hair, thanks to Halo shampoo.

Gulf Super gasoline offers clean-burning performance, helping to avoid carbon deposits and keep engines running smoothly.

Gulf Super gasoline is a great buy in premiums, providing high-quality performance for vehicles.

Bayer Aspirin's instant flaking action allows it to work quickly and effectively in the stomach.

Doctors and health officials recommend Bayer Aspirin for its fast and gentle stomach relief.

NATO was formed after World War II to defend freedom against Soviet threats and has successfully prevented territory loss.

Support for NATO is crucial to maintain peace and strength against ongoing threats.

Parliament's filter design is considered the most important innovation in smoking, confirmed by the United States Testing Company.

Parliament offers a choice of popular price soft pack or box options for consumers.

The advertisement for Perry Mason is sponsored by Bayer Aspirin, emphasizing its pain-relieving qualities.

The advertisement highlights the importance of NATO and the need for public support to continue defending freedom.

The transcript showcases various products and their benefits, from dental care to pain relief and political support.