【ホントに！？】インスタから月商１億以上稼ぐマーケ博士が登場！利益を生むコンテンツ販売の作り方とは？

Summary

The transcript is a detailed conversation about leveraging Instagram for personal product sales, emphasizing that it has become a mainstream strategy. The speaker shares their experience with selling their own products, such as an online school and coaching services, and mentions the high costs associated with personal training as a comparison. The discussion highlights the importance of identifying a niche and solving specific problems for customers, with examples ranging from child-rearing advice to fitness training. The speaker also talks about the successful strategy of 'Market PhD,' who has achieved significant sales by offering free bonuses and conducting individual consultations. The conversation delves into the process of creating and selling personal products on Instagram, the concept of targeting the right audience, and the power of offering value through content and individualized solutions. It concludes with the speaker's intention to expand their reach and help more people by sharing their knowledge and experience in the field.

Takeaways

• 📈 **Mainstream Self-Product Sales**: Creating and selling one's own products on Instagram is becoming a mainstream method for generating income, moving beyond affiliate marketing.
• 💼 **Personalized Coaching Services**: Offering personalized coaching or lessons, such as communication skills or golf lessons, is a growing trend where individuals can monetize their expertise.
• 🚀 **High Earning Potential**: There are individuals, like the mentioned 'Marketing Doctor,' who have achieved high monthly sales, indicating the potential for significant earnings through personal product sales on social media platforms.
• 🎁 **Strategic Giveaways**: Utilizing giveaways and promotional campaigns on social media to attract followers and customers is an effective strategy, as it can rapidly increase follower counts and engagement.
• 📱 **Leverage Social Media**: Platforms like Instagram and Twitter are not just for personal use but can be powerful tools for business growth and product promotion when used strategically.
• 💡 **Identifying Niche Expertise**: Recognizing one's own strengths and experiences that can be translated into a sellable product or service is crucial for success in the personal coaching or consulting business.
• 📚 **Educational Content Creation**: Creating educational content such as e-books, seminars, or workshops can help establish authority in a niche and attract a dedicated following.
• 💌 **Building Trust and Community**: Engaging with followers on a personal level, addressing their concerns, and building a community around shared interests or problems can lead to a loyal customer base.
• 📈 **Scaling Up Gradually**: Starting small with one-on-one consultations or group sessions and gradually scaling up to larger offerings as trust and reputation grow is a common approach to building a successful business.
• 💰 **Pricing Strategies**: Setting prices for products or services based on the value provided, the target market's needs, and the costs involved in delivering the product or service is essential for profitability.
• 🌟 **Success Stories and Testimonials**: Sharing success stories and testimonials from satisfied customers can build credibility and encourage potential customers to try out the products or services.

Q & A

What is the main topic discussed in the video script?

The main topic discussed in the video script is the strategy and methods for selling one's own products on Instagram and achieving high sales figures, as well as the importance of personal coaching and leveraging social media for business growth.

How does the speaker describe the current trend of selling personal goods on Instagram?

The speaker describes the trend of selling personal goods on Instagram as becoming mainstream, with various individuals offering specialized knowledge or services, such as parenting advice or fitness training, and successfully monetizing their expertise.

What is the significance of the 'Concept' in selling products on Instagram?

The 'Concept' is crucial as it defines the target audience, their specific problems, and how the product or service will solve these issues. It is the foundation upon which the marketing strategy is built and helps in creating a compelling narrative for potential customers.

How does the speaker view the role of personal experience in creating a marketable product?

The speaker believes that personal experiences, such as overcoming challenges or having specific skills, are valuable assets that can be turned into marketable products. These experiences provide authenticity and credibility, making the product more appealing to the target audience.

What is the 'Story Sale' method mentioned in the script?

The 'Story Sale' method is a promotional strategy that involves creating and sharing the story of a product or service to generate interest and sales. It leverages the power of storytelling to connect with potential customers on an emotional level and persuade them of the product's value.

What are some of the benefits of using LINE in the sales process as mentioned in the script?

Using LINE in the sales process allows for direct communication with customers, personalized support, and the ability to build a community around the product. It also facilitates the distribution of free bonuses, seminars, and consultations, which can lead to increased customer engagement and sales.

How does the speaker address the concern about the high cost of using LINE for mass communication?

The speaker acknowledges the cost but suggests that the benefits of using LINE, such as direct customer interaction and community building, outweigh the costs. They also mention the use of templates and designed strategies to minimize costs and maximize effectiveness.

What is the 'SNS Campus' or 'Scan' mentioned at the end of the script?

The 'SNS Campus' or 'Scan' is an online school that teaches students how to use social media effectively for business. It offers detailed lessons from top players in the field, downloadable textbooks, homework assignments, and live workshops. It covers a wide range of topics necessary for succeeding in social media-based businesses.

How does the speaker suggest one should determine the pricing for their product or service?

The speaker suggests that pricing should be based on the value provided to the customer, the depth of the problem the product or service solves, and the market research. They also mention considering the costs involved in the business and the need to ensure profitability while remaining competitive.

What is the importance of market research in the context of creating and selling a product as discussed in the script?

Market research is essential for understanding the needs and desires of the target audience. It helps in identifying the problems that the product or service aims to solve and in positioning the product effectively in the market. It also aids in avoiding the creation of products that do not align with customer needs.

How does the speaker describe the process of transitioning from affiliate marketing to selling personal products?

The speaker describes it as a natural progression where individuals, after gaining experience and audience through affiliate marketing, move on to creating and selling their own products. This transition is often driven by the desire to offer higher value products and services and to establish a stronger personal brand.