Automate Content Creation and Scheduling with this Workflow (Make.com and Airtable Tutorial)

Summary

In this video, the presenter explains their content creation workflow using Airtable and Make.com. They demonstrate how to generate, schedule, and publish posts automatically on LinkedIn, Twitter, and Facebook. The tutorial covers setting up Airtable fields, creating automations for publishing, and using AI tools for content generation. The workflow aims to streamline content management and reduce reliance on multiple software tools. The video concludes with an invitation to viewers to subscribe, like, and book a call for business consultations.

Takeaways

• 😀 The video presents a content creation workflow using Airtable and Make.com to streamline posting on LinkedIn, Twitter, and Facebook.
• 🛠️ The workflow is built on Airtable and incorporates automation to save time and reduce the need for multiple software subscriptions.
• 📅 It features a visual scheduler and automatic publishing capabilities with calendar views for scheduling content.
• 🔄 The system allows for automatic repurposing of content to different platforms, enhancing efficiency.
• 🆓 The presented solution is offered for free, contrasting with other paid platforms, and aims to maximize the return on investment for content creators.
• 📝 The workflow includes two main processes: AI content building and publishing/scheduling, both facilitated by Make.com automations.
• 📈 It uses the GPT API for AI-generated content and image generation, providing a hands-off approach to content creation.
• 📝 The video provides a step-by-step tutorial on setting up the workflow in Airtable, including the necessary fields and views.
• 🔗 The tutorial also covers how to set up automations in Airtable that trigger Make.com scripts for publishing content.
• 📸 The AI image generator within the workflow can create images for social media posts, further automating the content creation process.
• 🔗 The video instructs viewers on creating webhooks in Make.com to connect with Airtable for the automated publishing process.

Q & A

What is the main focus of the video content?

The video focuses on demonstrating a content creation workflow using Airtable and Make.com for platforms like LinkedIn, Twitter, and Facebook.

Why is Airtable mentioned as a crucial tool in the workflow?

Airtable is highlighted because the workflow interface is built on it, allowing for easy content management, scheduling, and publishing.

What does the video claim about the benefits of using Airtable and Make.com together?

The video claims that using Airtable and Make.com together can streamline content creation, save money on various software, and automate the posting process.

How does the video suggest using AI in the content creation process?

The video suggests using AI for generating copy and images, which can then be edited and formatted to create high-quality posts quickly.

What is the role of Make.com in the described workflow?

Make.com is used for creating automations and custom webhooks that interact with Airtable to automate the posting process on social media platforms.

How does the video ensure that the content is relevant and up-to-date?

The video describes a process where content ideas are validated and then used to generate posts with the help of AI, ensuring that the content is current and engaging.

What is the significance of the 'status' field in the Airtable setup mentioned in the video?

The 'status' field is crucial as it tracks the progress of content from 'idea' through 'validated', 'to create', 'scheduled', 'published', and finally 'posted'.

How can users customize the content categories in the workflow?

Users can customize content categories by adding different options to the 'AI generator' field in Airtable, such as 'news', 'examples', 'case studies', etc.

What is the purpose of the 'schedule date' field in the workflow?

The 'schedule date' field is used to plan when the content will be automatically posted to the respective platforms, allowing for timed releases.

How does the video guide viewers on setting up automations for content publishing?

The video provides a step-by-step tutorial on setting up automations in Airtable and Make.com, including creating webhooks and linking them to social media posting.

What is the final outcome viewers can expect after following the video tutorial?

After following the tutorial, viewers will have a complete content workflow that automates idea generation, content creation with AI, scheduling, and publishing on social media platforms.

Outlines

00:00

🚀 Content Creation Workflow Automation

The speaker introduces a streamlined content creation workflow using Airtable and Make.com to automate posting on LinkedIn, Twitter, and Facebook. The process involves creating content, scheduling, and publishing without manual intervention. The video offers a free tool for ultimate automation, accessible through the description, and encourages viewers to support by using affiliate links. The tutorial demonstrates setting up the workflow with Airtable's interface, AI copy and image generation, and automatic publishing through a visual scheduler.

05:00

📝 Setting Up the Content Workflow in Airtable

This paragraph details the initial setup of the content workflow in Airtable, including creating fields for ideas, content, attachments, AI generator instructions, and status. It also covers setting up the schedule date and platforms for posting. The speaker guides viewers on creating specific views for different stages of the workflow, such as ideas, creation, scheduling, and publishing, and explains how to filter and organize these views for better management of the content pipeline.

10:02

🤖 Automating LinkedIn Post Publishing

The speaker explains the automation process for publishing to LinkedIn, which involves setting conditions based on the schedule date and updating records to a 'publish' status. The automation then triggers a webhook to Make.com, which executes a script for automatic posting. The paragraph includes instructions on setting up a connection between Airtable and Make.com, creating webhooks, and the necessary code for the automation to function correctly.

15:03

🔗 Integrating Airtable and Make.com for Automation

This section delves into the technical setup of the automation between Airtable and Make.com. It describes creating scenarios on Make.com, using custom webhooks, and the process of testing these webhooks. The speaker provides a step-by-step guide on configuring the automation to handle different platforms, such as LinkedIn, Facebook, and Twitter, based on the content's intended destination.

20:04

💡 AI-Powered Content Generation and Scheduling

The speaker discusses the AI aspect of the workflow, focusing on generating content and images using AI. The process involves selecting ideas, setting AI generator instructions, and triggering the automation to create posts or images. The paragraph outlines the conditions for triggering the AI generation, the use of OpenAI's API, and how to input the generated content back into Airtable, updating the status from 'generate post' to 'post generated'.

🌟 Conclusion and Call to Action

In the concluding paragraph, the speaker summarizes the workflow and its benefits for content creation, emphasizing the potential for leveraging the system for various types of content beyond just text posts. They encourage viewers to engage with the content, subscribe, and book a call for businesses interested in implementing similar systems to save time and increase profitability.

Keywords

💡Content Creation Workflow

A content creation workflow refers to the systematic process of generating, organizing, and distributing digital content. In the video, the speaker discusses their workflow for creating content for platforms like LinkedIn, Twitter, and Facebook using specific tools to streamline the process. The workflow is designed to save time and reduce the need for multiple software solutions.

💡Airtable

Airtable is a cloud-based platform that combines the features of a spreadsheet with a database. It is used in the video's workflow to organize content ideas, drafts, and scheduling. The speaker mentions that the interface for their workflow is built on Airtable, highlighting its role in creating and managing content efficiently.

💡Make.com

Make.com is a no-code automation platform that enables users to create custom workflows without writing code. In the video, it is used in conjunction with Airtable to automate the posting process to social media platforms. The speaker emphasizes the integration of Make.com with Airtable to create a seamless content publishing process.

💡Automation

Automation in this context refers to the use of technology to perform tasks without the need for human intervention. The video's main theme revolves around automating the content creation and posting process. The speaker demonstrates how to set up automations in Airtable and Make.com to automatically generate posts and schedule their publication.

💡AI Copywriting Tool

An AI copywriting tool uses artificial intelligence to generate written content. In the video, the speaker mentions using such a tool to create drafts for LinkedIn posts. This tool is part of the automation process, where it helps in generating text content based on provided instructions or ideas.

💡AI Image Generator

An AI image generator is a tool that creates images based on textual descriptions or prompts. The video script describes using this tool to generate images for social media posts, enhancing the visual appeal of the content and saving time that would be spent on manual image creation.

💡API (Application Programming Interface)

APIs are sets of rules and protocols that allow different software applications to communicate with each other. The video mentions using an API, specifically the GPT 4.0 API, to integrate AI capabilities into the content creation workflow, enabling the generation of text and images programmatically.

💡Scheduling

Scheduling in the context of the video refers to the process of planning when content will be published on social media platforms. The speaker uses Airtable's calendar view to schedule content, which is then automatically posted at the designated time through the integration with Make.com.

💡Drag and Drop

Drag and drop is a user interface concept where users can move items by clicking, holding, dragging, and releasing them into a new position. In the video, the speaker describes using this feature in Airtable to easily move content from the 'to create' status to the 'scheduled' status within the calendar view.

💡Ultimate Automation Page

The Ultimate Automation Page is a resource mentioned in the video that viewers can access for free. It likely contains information or tools related to automating content creation and posting processes. The speaker encourages viewers to visit this page for further resources on setting up their workflow.

💡Affiliate Links

Affiliate links are special tracking links that affiliate marketers use to earn a commission on referrals. In the video, the speaker mentions affiliate links for signing up to Make.com and Airtable, implying that viewers can support the speaker by using these links when signing up for these services.

Highlights

Introduction of a streamlined content creation workflow for LinkedIn, Twitter, and Facebook using Airtable and Make.com.

Content can be automatically posted without manual intervention after being dragged and dropped into the calendar in Airtable.

The workflow includes an AI copywriting tool and an AI image generator for content creation.

Integration with the GPT 4.0 API for content generation.

Free access to the tool is provided through the ultimate automation page link in the description.

Tutorial on setting up the workflow using Airtable and Make.com for content creation and scheduling.

Explanation of the workflow's interface built on Airtable with different views and filters.

Demonstration of generating an idea and scheduling it for publishing on LinkedIn.

Instructions on how to add necessary fields to the Airtable base for the workflow.

Guide on creating views in Airtable to filter and organize content by status.

Setup of automations in Airtable for linking with Make.com to automate the publishing process.

Creating webhooks in Make.com to establish a connection with Airtable for automated tasks.

Detailed steps to configure the LinkedIn publishing automation within Make.com.

How to generate AI-based content and images and integrate them into the Airtable workflow.

Use of custom instructions for the AI generator to tailor the quality and style of the content.

Finalizing the workflow setup by saving and activating the automations in Make.com.

Potential applications of the workflow for various types of content creation beyond social media posts.

Invitation for businesses to book a call to discuss implementing similar systems for efficiency gains.

Closing remarks and an invitation to engage with the content by liking, subscribing, and activating notifications.

Transcripts

hello everyone in this video today we're

going to be going over my content

creation workflow basically just

LinkedIn X or Twitter and Facebook I

just need to go on N table you know

create my contents and automatically

drag and drop it to my calendar and N

table it will automatically be posted I

don't need to do anything else and this

has a lot of views when you're trying to

sleep streamline and you know save money

on a bunch of different softwares the

interface is all built on air table so

just just need air table and make.com

basically to make this and you can

replace most of the softwares out there

with these just two tools so yeah if you

want the tool you just go down below in

the description and you can get it for

completely free by getting the ultimate

automation page down below in the

description like I said it's completely

free and if you want to support me you

can go down to the affiliate links and

sign up to make an air table with those

links all right guys let's go into the

tutorial okay so here we are on the PC

I'm going to show you how this actually

works out so here on the doc which you

can find Down Below in the description

this is basically explaining everything

that's happening in this workflow so as

you can see the workflow uh has an easy

to use interface it's built on a table

and different views with filters has an

AI copy running tool has an AI image

generator to Tool make with make.com and

using

tgbt uh 4.0 G uh you know API and it

uses a visual visual scheduler autom

automatic publishing with air table

calendar views automatically repurposing

to other platforms and as you can see

this is completely for free as you

compare to other platforms you can get

most more of your bank for your book

right here by building this tool and

this tool has two workflows it has an as

a make.com workflow for AI content

building and and another workflow for

make.com publishing and scheduling they

all Al has a few automations inside of

air table which I will show you how to

set up cuz it has a little bit of code

in here but yeah let's test this out

let's start by generating an idea and

then scheduling to then publishing it to

LinkedIn so you guys can see how this

actually works so you have an idea right

once you once you validate the idea you

click to create and it's going to be

ready here to create the idea and I have

a few ideas here to create which are

only ideas that I'm ready to create you

know I'm ready to work on so I'm going

to tell the AI how to write this you

know edit the content that's going to

pop up here you know maybe generate an

image whatever but here you canot add

the images yourself or you can generated

by AI okay let's say here I want to

generate content about gbt 5 okay let's

say we generate something like this we

go to the AI generator and we're going

to click generate post once we click

generate post it will actually run

through this automation right here and

it will start to generate on GPT as you

can

see once it's generated it's going to go

back to air table and it's going to

generate the LinkedIn post draft through

about the future of AI so we are opening

has been transforming okay so here you

have your your basic post right and

let's say you want to generate an image

you just click generate an image and

it's going to generate an image which

you can use for your LinkedIn post you

know it's incredible how you can do this

in a matter of seconds even though it's

not as good content as if you were

writing this but you can pretty much

edit a few things and make this a very

good very very good post just depends on

how you format your your prompts you can

see image image generated and you know

this is a bunch of random stuff because

I didn't change the AI generator

instructions this these instructions AR

going to determine the quality of your

response okay and once you're once

you're generated your post you edited

whatever you click and you're going to

go over to calendar view which is where

you will schedule your contents so as

you can see open AI news CH bt5 you can

just drag it let's say I wanted to post

it

tomorrow and drag and drop it's gone

from you know to create to scheduled

once I put in in the calendar and once

it's tomorrow it's going to be

automatically posted and run through

this workflow which is pretty

crazy um and this is done through an

automation we're going to set up later

but yeah this is how this actually works

and you know you can choose a platforms

you want to post interiew want LinkedIn

Twitter Facebook you can post to all

platforms it's depending on on whatever

you want so yeah let's go to the

tutorial okay so I created here from a

new table and we're going to actually

delete all of these fields okay you can

name this table however you want I'm

just going to leave it like cuz this is

where most of the things are going to be

happening and you're going to have to

add the following Fields okay what you

need to do is you need to add all of

these fields okay so you need to add the

for the field for

ideal which is just uh single line text

you need to add the content which is a

long text you need to add the

attachments which which is an attachment

and that's the image that's going to be

published with the post uh you need to

add the AI generator instructions which

is uh log text you need to add the AI

generator uh which is like a a single

select with your multiple categories I

have a lot of categories on my content

this is optional if you want to add

these you know you can classify them as

news examples and case studies you know

agency Journey content or whatever and

you can just add this is to to give you

a little bit more reference and what

kind of poy you're going to create this

is the status this is super important

this is idea validated to create

scheduled published and published okay

these are super important so you need to

copy these by step okay now now you need

to add the schedule date which is a

normal normal dates uh dates field which

the local time of yours whatever and

yeah you set it up save it and whatever

okay now you need to add the platforms I

like to include LinkedIn X Twitter um

and Facebook which is the platforms I

mostly post on these three are the main

for especially for text kind of post

kind of content like text and an image

so that's why I like to use those only

the P the platform publish status and

this is super important as well you know

publish to LinkedIn publish to Facebook

publish to the X this just gives you a

little bit more details on what kind of

platform it was published to and and

yeah as you can see not every post is

published to to Facebook to LinkedIn tox

some are just published to LinkedIn the

next thing you would need to do is to

create the the views okay how to create

the views okay you create a new view uh

let's say you want to name it ideas and

but I want to only show the ideas how do

I do this I'm going to hide the fields

which are not important in the ideas

like the content like the attachments

cuz they're going to be uh empty anyway

so I'm going to remove this as of the

the fields so I don't see them and

they're just on the way we're just going

to remove the AI generator AI generator

instructions um platform publish status

and the schedule date because that's

really not important so we're just going

to have have the idea and the content

just to just to uh help me you know

develop a little the idea before I

actually generate it with AI so I going

to have the idea but what if I only want

to show the ideas right here as you can

see here is showing publish content you

ready to post content whatever I'm just

going to go to filters I'm just going to

add a

filter where status

is an idea

and this is just going to show me the

ideas if you want to to St this any of

an idea and valuated idea okay once you

set up the main views which is which are

ideas into creates you can set up a

publish view if you want you know this

is just filter by status and sorted by

the date published and you can set up a

calendar for this as well you know it's

a calendar where you basically linked it

with the dates you know you create a new

view and the date fields and you're

done but for this you just you can add

just the colors select the field select

the field as status and that's it that's

how you get the colors and as for

filters you know just filter down

by where status is any of you know to

create schedule publish or published all

right and that's how you only get these

so you can just drag and drop here try

and drop here and yeah okay so what

we're going to do now is we're going to

go over to the automations tab which is

the pretty much the the backbone of this

of this tool we're going to go we're

going to go to automations we're going

to first go over the first automation

okay so the first automation is the

Linkin publishing automation where the

schedule date is today as you can see

right here which when record matches

condition linked and flow when schedule

dates which is a date is

today um

today

PD you update the record with the status

to publish okay you update the record

from the same record ID status to

publish okay and after you run that

record uh the status to publish we're

not going to actually use publish to

send that automation over to to.com

going to run a script we're then going

to run a script to send the web hook

over

to to make.com which will automatically

publish the post

okay so how do we set up this connection

between air table and make.com that's

what we're going to do for these two uh

for these two posts when need to set

this up for these two so yeah for this

you need to follow me for a second I'm

going to create an example web hooks to

show you how you can send this up for

yourself okay so yeah once once you once

you you're ready you create a new

scenario on make.com you're going to

click custom web hook okay you're going

to click custom web hook and you're

going to well the lighting is going to

appear and you're going to click add a

hug just add a random hook whatever you

you want your name to be you know

contents

work it's whatever this is not the name

is not important and you're going to go

back and you're going to edit

code okay once you click edit code you

can't copy my web hook of course

not but you need to create another one

uh for yourself like I said here and

make that comment side your usern name

scenario what you're going to do is

first you're going to go to input

variables you're going to add your

record ID just like this you're going to

add the value air table record ID you're

going to copy this code this exact same

code I'm going to leave this down in the

description it's going to be on the

templates I don't know what but it's

probably going to be on the

templates and in this two columns right

here you're going to copy address to

your clipboard and you're going to click

paste okay this is going to send the

record ID that is being triggered

okay okay once we test this uh this web

hook we're going to

actually okay once we test this uh web

hook we're going to actually keep

building this specifically for the

publishing part okay right now we're

doing the publishing part was you set

this first two steps up and set this

inside of air table we need to go on and

do all of this

okay so I'm just going to explain it

step step by step so so just click and

add an air table module you know get a

record and with this you're going to

select the table you're working with

okay so in my case it's content

workflow you know table is the my

LinkedIn my LinkedIn workflow and you're

going to actually input your record ID

as a variable okay once you input your

record ID as a variable you have to try

this out you know to get the run this

modu and you know click uh record ID and

you know look for examples okay just run

this once to get the example now you go

to http get a file and this going to be

the attachments your post is going to

have most of the posts are going to have

attachments so you're just going to go

to

attachments um right here here and

you're going to go to URL and that's

pretty much it you get the URL and then

you get the file cuz like for example in

Facebook you need to get the HTTP get a

file function for it or an X to all

right once you do that you're going to

go over and add a router just like this

and you're going to add a filter where

post to LinkedIn and you add the

platforms the platform which is the

variable uh you know you have to contain

LinkedIn go over to here you don't set

this to equal cuz it will can be more it

can be LinkedIn Facebook and X so you

just click contain right here and the

variable will be

platforms uh right here

platforms and contains LinkedIn so if it

contains LinkedIn it's going to go over

to LinkedIn if it just contains Facebook

it's going to go over just to Facebook

Okay post to Facebook this just contains

the five the platforms okay so it just

contains the platform Facebook is going

to go over

here but it can go over the two branches

if it contains both okay this contains

Twitter okay so this all depends on how

you name the the platforms over here so

let's say you name them Facebook

LinkedIn whatever this is perfect here

as well cuz for example I named X

Twitter with uh inside of two two

columns here so so yeah that's what

that's why Twitter is like this

okay okay now once you do this you're

just going to add a LinkedIn which

created which user generated post and

you click the file where it says HTP

geta file and you just create the cont

with the content uh field as the content

you're going to publish which is this

and which end up and end some being

looking something like this the content

variable so yeah I put the content

variable which Republic the main

distribution whatever you

want and you know the air table content

workflow will be

done because now you just got to you

know create a new updated record module

so that you know that it's going to be

published you're just going to be go

over here to record ID you know delete

and put your record ID

you know choose your LinkedIn workflow I

didn't mention this but you should

choose before status change it to

publish platforms you know add the

platforms you're going to add the

platforms that it was linked

in

and oh my God I'm not you're not going

to add the platforms platforms publish

status this is going to be published to

LinkedIn all right

and that's pretty much it published

published to LinkedIn and here it's

published published to

Facebook and yeah pretty much the same

thing for these three and pretty much

the same thing for these three as in

terms of the the photos you know you

choose your page you choose your file

you choose your message and it's just

editing the variables and stuff like

that so yeah we finished the LinkedIn

workflow publishing so that every time

the date passes so let's

say um the date is this is scheduled for

tomorrow okay the date comes and it's

tomorrow now it's today the automation

is going to run it's going to run you

can pretty much do a lot with this this

is just this was just a simple

example but yeah I mean you can you can

um you can do a lot with this like I

said just with this but now we're going

to go over the AI part and how to

actually generate your content with AI

okay so the first part is you're going

to go to ideas and you're just going to

select a few you know to create so that

I can use them as examples so you go to

AI generator instructions this is

absolutely necessary you go to AI

generator you need to generate a post

post generated generate image image

generated so that once you select one of

these variables it activates the

automation once you select generate post

or generate image it will trigger the

Automation and generate a linked content

well uh text content either it's an

image and it's basically the same thing

you will R be running in script to a web

hook so but the the conditions are these

ones when record matches conditions in

the table LinkedIn workflow when AI

generator is any of you need to select

generate post generate image meaning

that when you change the status to

generate post or generate image it's

going to trigger this automation that is

going to run a script which is basically

the same instructions at the at as the

the

one the one in the on the on the other

automation the same script same

everything you need to put your input

variable right here on the side and you

need to just copy and paste the script

okay copy and the script paste your

script you know build your own own web

hook right here on mega.com once you

build your own web hook you're going to

do the same thing and'll get a record

inside of air table this is just

to this is just to get all the data all

the information and then go from there

okay so you get a record based on the

record ID you know you select your

tables and whatever and after that you

will filter down by whether the US

should want to generate a post or

generate an image it's a pretty simp

this this is really really a pretty

simple build especially if you did the

scheduling automations this is pretty

this will be pretty easy for you to

build so you just create a filter which

is going to be Genera post you know you

got

the the condition is the AI

generator is equal to generate post it

will go through here and if the AI

generator is equal to generate image it

will go down here this is just basically

to avoid creating multiple scenarios and

run it all at once

okay so yeah and then you you know

create your prompts you know to to

generate the prompt content I usually

prompt just like this you know first a

message with the system and then I

message with the user system you're a

LinkedIn expert you're in charge of

content creation Department generating

High quality post women structures given

a never separate title from bu just

right please generate LinkedIn post

structures for the following you select

the now you actually input the variables

idea you know you select the idea

category you put the category stru extra

information you know you just add you're

just adding variables from your

Fields so that the has thei has a little

bit more context on the post you're

trying to great okay Max tokens you can

do whatever you want here I set it to

300 but that's just

me and then you're going to go back to

air table and you're going to input all

the data chbt has given to you so that

it's generated and it's posted over here

on the

contents so what you're going to do so

we here on content you're just going to

go to choices to the message and the

content okay that's pretty simple I mean

that's that's all that is you're just

going to put the content and you're

going to change the status from gener

generate post to post

generator and yeah that's pretty much it

just put your record ID from the past

year same thing same thing here just

generate an image you know provide the

custom instructions I'm using di 3 for

better image

quality and you just input the B will

generate image for this post and it's

going to display the idea like for

example what are some PE some of the

people I have R their M from a couple

last months post categories probably

going to be Journey content these custom

instructions for the image like if I

have some custom instructions like make

a guy you know learning or something

like that it's going to follow only

those instructions if you see them as as

you can see if I don't have a time to

put the instructions I will just

generate like that

okay and and is of course is going to

input this to the attachments part uh as

you can see attachments image one file

URL which everything it gives you right

here URL response image name re bu

prompt it's the same thing okay and then

you just change the status to image

generated and the ID to what the ID

that's pretty much it now you have your

automation you click save you turn it on

and you can go ahead and play with this

and you have now a full content workflow

which you can use for everything you

want when it comes to content creation

this is just for text kind of contents

but you can probably use this in any

kind of kind of content not just for

this but to generate a lot of like

YouTube descriptions you can go very

very far with a table and make that com

specially with open AI API you can do a

lot okay so yeah that was pretty much it

on how I built the this workflow right

here hey everyone thanks for watching

this video till the end I hope you find

a lot of value in it if you did just

make sure to leave a comment and like

subscribe activate the Bell cuz I'll be

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like this make sure to book a call down

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we can do and we'll see how we can save

you enormous amount of time and energy

inside your business so we can leverage

systems like this to you know elevate a

bunch of profit and you know multiply

your output on your business okay so

yeah if you're interested in that book a

call down below and that's pretty much

it for today's video guys thank you for

watching to the end I hope you found a

lot of value and see you in the next one

bye-bye