Is Kanye West a Good DESIGNER? Yeezy Design Analysis

Summary

The video script discusses the polarizing design work of Kanye West, particularly his Yeezy shoe line. It explores how West's designs challenge traditional design principles with their organic, asymmetrical shapes and unconventional aesthetics. Despite initial criticism, the video argues that West's approach has had a significant cultural impact and encourages viewers to consider the creative risks he takes. The script also highlights the importance of passion and willpower in design, as well as the influence of West's music background on his collaborative design process with Steven Smith. The video concludes by suggesting that everyone can learn from West's bold creativity, regardless of their personal opinion on his designs.

Takeaways

• 🎨 **Polarizing Design**: Kanye West's designs, such as his Yeezy shoes, are intentionally polarizing, eliciting strong reactions from the public.
• 🌱 **Organic Design Ethos**: Yeezy's design philosophy steers away from clean, harmonious lines, instead embracing an organic, 'blob-like' aesthetic.
• ✍️ **Creative Control**: Kanye and his team have full creative control over their designs, allowing them to take risks that other designers might not.
• 🌐 **Cultural Impact**: Despite争议 (controversy), Kanye's work has made a significant cultural impact, influencing the design and music industries.
• 🔍 **Design Dismissal**: It's easy to dismiss Yeezy designs as ugly or weird, but such a simplistic view overlooks the complexity of the creative process behind them.
• 👟 **Market Positioning**: Yeezy shoes target a niche market, aiming to sell 40,000 pairs per drop rather than millions like larger brands.
• 🏞️ **Nature-Inspired**: Kanye's designs are sometimes inspired by nature and prehistoric creatures, contributing to their unique and alien-like appearance.
• 👨‍🎤 **Outsider Advantage**: As an outsider to the design world, Kanye brings a fresh perspective that challenges traditional design conventions.
• 🤝 **Collaborative Process**: Kanye's design process involves a lot of collaboration, similar to how he collaborates in music, building on each other's ideas.
• 🌟 **Design and Functionality**: Yeezy shoes are not just about aesthetics; they also consider functionality, comfort, and potentially eco-friendly materials.
• 🚀 **Creative Risks**: The success of Yeezy designs lies in the willingness to take creative risks and push the boundaries of conventional design.

Q & A

What is the general consensus on Kanye West's design work?

Kanye West's design work is polarizing, eliciting strong reactions from people. Some find his designs to be a joke, while others appreciate the raw and honest creative expression.

How does Kanye West's design philosophy differ from traditional design principles?

Kanye West's design philosophy often goes against traditional design principles, such as creating precise, clean, and harmonious lines. Instead, he embraces organic, blobby designs that can appear chaotic and unstructured.

What is the typical sales goal for a Yeezy shoe drop?

The typical sales goal for a Yeezy shoe drop is around 40,000 pairs, which is significantly less than the hundreds of millions of pairs sold by other major footwear brands.

How does Kanye West's team approach design risks?

Kanye West's team takes massive risks in design that most designers would only dream of, often questioning the very nature of what a shoe can be, thanks to the full creative control they have with their partnership with Adidas.

What aesthetic does the speaker compare Yeezy's design to?

The speaker compares Yeezy's design to prehistoric creatures from the Cambrian era, noting that the designs look both ancient and futuristic, with an almost alien quality.

How does Kanye West's approach to design challenge the traditional design process?

Kanye West's approach to design challenges the traditional process by disregarding the need for endless revision cycles and approval processes. His team is able to take risks and create designs that are raw and unapologetic, often defying conventional design guidelines.

What is the significance of Kanye West being an outsider to the design world?

Kanye West being an outsider to the design world allows him to bring a fresh perspective and innovative ideas to the industry without being constrained by traditional design norms and conventions.

How did Kanye West's Yeezy fashion line evolve over time?

Kanye West's Yeezy fashion line was initially ridiculed by fashion critics, but it gradually improved each year. By the time his Season 6 line was released, the fashion industry was genuinely excited to see his work.

What is the role of Steven Smith in the Yeezy design team?

Steven Smith is the head designer of Yeezy since 2016. His role is to help realize Kanye's creative vision, and he is known for his impressive resume and bold design choices.

How does Kanye West's musical background influence his design process?

Kanye West's musical background influences his design process through collaboration and a lively energy. He and Steven Smith constantly exchange sketches and build upon each other's ideas, similar to how musicians jam and build upon each other's musical ideas.

What are some functional aspects of the Yeezy Foam Runner shoe?

The Yeezy Foam Runner is made from a single material, which makes it breathable, requires minimal assembly, and is cost-effective to produce. The shoe is designed to be easy to put on and take off, and the algae-based foam material is potentially more eco-friendly.

Outlines

00:00

🎨 Kanye West's Design Philosophy and Impact

The video discusses the controversial nature of Kanye West's design work, particularly his Yeezy shoe line. Initially seen as a joke, the shoes have garnered a strong reaction from the public, which is attributed to their polarizing design. Kanye's designs are noted for their departure from conventional design principles, focusing on organic and asymmetrical shapes rather than clean, harmonious lines. The video praises Kanye's creativity and his ability to take risks that most designers wouldn't dare to, emphasizing his significant cultural impact and the raw, honest expression found in his work.

05:00

👟 The Evolution and Reception of Yeezy Fashion Line

The second paragraph delves into the evolution of Kanye's Yeezy fashion line, which started with ridicule from fashion critics but gradually gained acceptance and anticipation. Kanye's decision to showcase his Season 6 line on Instagram, leveraging Kim Kardashian's audience, is highlighted as a masterful marketing move. The paragraph also touches on Kanye's disregard for traditional design conventions and his tendency to create products that transcend categories. The video mentions Steven Smith, Kanye's head designer, and their collaborative process, which is likened to a musical jam session, resulting in designs with an organic, free-flowing nature.

10:02

🌿 The Functional and Aesthetic Aspects of Yeezy's Foam Runner

This paragraph focuses on the design and functionality of the Yeezy Foam Runner, made from an algae-based foam material. It discusses the shoe's eco-friendliness, cost-effectiveness due to minimal assembly, and the comfort it provides. The design's inspiration from a surfer's perspective and its connection to sea creatures and oceanic patterns are explored. The aesthetic choices, such as the non-harmonious hole patterns and the rounded toe silhouette, are analyzed, and the context of how the shoes are worn and perceived is considered. The paragraph concludes by acknowledging the shoe's success in grabbing attention and sparking conversations around design.

15:04

🚀 Kanye's Creative Risks and the Future of Yeezy Design

The final paragraph reflects on Kanye's success as a designer, emphasizing his heart, passion, and willpower to realize his creative vision. It acknowledges the criticism that Kanye has received for stealing designs but argues that his influence on the design community is positive. The video encourages viewers to take note of the creative risks taken by Kanye and his team and to consider incorporating such risks into their own lives. It concludes with a call to action for viewers to subscribe and support the channel on Patreon for better content.

Keywords

💡Controversial Figure

A controversial figure is someone who evokes widely varying opinions, often due to their provocative actions or statements. In the video, Kanye West is described as a controversial figure because of his polarizing impact on both his music and design work. His designs, like his music, are described as 'honest and raw creative expressions' that have garnered strong reactions from the public, which is a testament to his influence as a creative powerhouse.

💡Polarizing Design

Polarizing design refers to a style or approach that elicits strong and contrasting reactions from different people. The video discusses how Kanye's designs are polarizing, meaning they are loved by some and loathed by others. This is seen as a reflection of his ability to provoke thought and challenge conventional design principles, which is central to the video's exploration of creativity and design.

💡Creative Risk

Creative risk involves taking an approach that may not align with established norms or expectations, potentially leading to criticism but also to innovation. The script highlights how Kanye and his team are willing to take massive creative risks, which is evident in their designs that challenge traditional aesthetics. This willingness to push boundaries is a key theme in the video, as it encourages viewers to consider the value of such risks in their own creative endeavors.

💡Yeezy Design Ethos

The Yeezy design ethos is the underlying philosophy or principles that guide Kanye West's design approach, particularly for his footwear line. The video describes this ethos as one that doesn't aim to create mass-market products but instead focuses on a limited release of unique designs. This ethos is characterized by organic, 'blob-like' shapes and a disregard for traditional design rules, which is a significant aspect of the video's discussion on design innovation.

💡Cultural Impact

Cultural impact refers to the influence or effect that someone or something has on a society or culture. The video acknowledges Kanye's major cultural impact, suggesting that regardless of personal opinions about his work, his designs and music have significantly shaped contemporary culture. This concept is important as it positions Kanye's work within a broader social context and underscores its significance.

💡Organic Design

Organic design is a style that mimics natural forms and processes, often characterized by irregular, fluid shapes that contrast with geometric precision. The video mentions that Kanye's designs often feature an organic, 'blob-like' aesthetic that sets them apart from more traditional, clean-lined designs. This organic design element is a key feature of the Yeezy line and is used to illustrate the brand's departure from conventional design principles.

💡Outsider Perspective

An outsider perspective refers to the point of view of someone who does not belong to a particular field or group and, as a result, may bring fresh or unconventional ideas. The video discusses how Kanye, being an outsider to the design world, has influenced his design approach. His outsider status is portrayed as an asset that allows him to challenge established norms and bring a unique perspective to design.

💡Collaboration in Design

Collaboration in design involves multiple individuals working together to create a product or piece, often leading to a fusion of ideas and styles. The script highlights the collaboration between Kanye and Steven Smith, the head designer of Yeezy, as a key element in realizing Kanye's creative vision. This collaboration is likened to a musical jam session, emphasizing the energy and dynamism that it brings to the design process.

💡Eco-Friendly Materials

Eco-friendly materials are those that are designed to minimize environmental impact, often through being biodegradable, recyclable, or sustainably sourced. The video mentions the use of algae-based foam in the Yeezy Foam Runner, suggesting a consideration for environmental sustainability in the design process. This reflects a growing trend in design to be more conscious of ecological implications.

💡Aesthetics in Design

Aesthetics in design relates to the visual and sensory aspects of a product, including its appearance, balance, and overall appeal. The video discusses the aesthetics of Yeezy shoes, noting how their unusual shapes and patterns can be unsettling but also captivating. The exploration of aesthetics is central to the video's analysis of how design can elicit strong emotional responses and stand out in a crowded market.

💡Functional Aspects

Functional aspects of a design refer to how well it serves its intended purpose, including considerations of usability, comfort, and efficiency. The script touches on the functional aspects of Yeezy shoes, such as their breathability, ease of wear, and potential for eco-friendliness. These functional elements are important as they demonstrate a balance between form and function in the design process, showing that aesthetic choices can also have practical benefits.

Highlights

Kanye West's designs are polarizing, eliciting strong reactions from the audience.

His design work and music are considered some of the most honest and raw creative expressions.

Kanye's designs challenge conventional design principles, often ignoring precise and harmonious lines.

Yeezy's design ethos focuses on limited sales rather than mass-market appeal.

Kanye and his team have full creative control, allowing for risk-taking that most designers only dream of.

Yeezy designs are compared to organic, almost living creatures, with shapes that don't relate to each other in an obvious way.

Kanye's design team is not influenced by mainstream sources like Pinterest, offering a unique perspective.

Kanye's outsider status in the design world allows him to bring a fresh and unapologetic approach to creativity.

Yeezy's fashion line was initially ridiculed but gradually gained acceptance and anticipation in the fashion industry.

Kanye's use of social media for showcasing his fashion line was a masterful campaign that defied traditional runway presentations.

Yeezy 350s are a blend of categories, transcending the conventional subcategories of footwear design.

Kanye's disregard for design rules brings a fresh take to the industry and contributes to his success.

Steven Smith, a key collaborator with Kanye, brings a history of bold and innovative designs to the table.

Kanye's musical background influences his design process, with a focus on collaboration and a lively energy.

Yeezy shoes have an organic, free-flowing nature, symbolizing freedom from constraints and preconceived notions.

The Foam Runner's design, inspired by a surfer, features a unique asymmetrical fluidity and is made from an eco-friendly material.

Yeezy's rounded toe design breaks away from a long-standing fashion trend and prioritizes comfort.

The visual complexity of Yeezy's Foam Runner is intentional, designed to be a statement piece that grabs attention.

Kanye's success as a designer is attributed to his heart, passion, and willpower to realize his creative vision.

The video encourages viewers to take note of the creative risks taken by Kanye and his team and consider applying them in their own lives.

Transcripts

this video is sponsored by squarespace

is kanye west a good designer when i

first saw these shoes designed by him i

thought they were a joke they go against

every design instinct i have and they go

against everything i've been taught

about design and that's exactly why i

love them

love him or hate him i'm confident that

almost all of you had a strong reaction

to this shoe just like i did that's

kanye's design work in a nutshell

polarizing the reason why we have those

feelings about something as ordinary as

a shoe is a lot more complicated which

is what we'll talk about in this video

by analyzing one of the most influential

creative powerhouses of our time you'll

learn more about your own instincts

around creativity and design big shout

out to these people in my discord for

giving me feedback on this video one

thing i can say with certainty is that

kanye's design work and his music are

some of the most honest and raw creative

expressions i've ever seen or heard

kanye is obviously a very controversial

figure i don't agree with a lot of the

things he says but when it comes to

creativity he knows what he's talking

about you don't have to like kanye's

music or his design but you do have to

accept that he has made a major cultural

impact i think it's easy to dismiss

these designs as ugly or weird but to me

that's just too simplistic i mean

yeezy's design ethos is not about making

mass-market shoes to be sold in walmart

that are appealing to everyone they only

need to sell about 40 000 shoes during

every drop rather than hundreds of

millions of pairs like other big

footwear brands kanye and his team also

have full creative control which was a

condition of his partnership with adidas

with that in mind they don't really

operate under the same rules of most

other companies designing products these

days most product designs need to go

through endless revision cycles and

approval processes from people who are

very very scared to take any kind of

creative risk with kanye in control the

design team is able to take massive

risks that most designers would only

dream of in a lot of cases they're

questioning what a shoe can even be

the thing that really sets these designs

apart is that most designers are

obsessed with precise clean harmonious

lines and kanye completely ignores all

of that now organic blobby design isn't

anything new but i haven't found many

designs quite like yeezy i mean sure

you've got art nouveau from the early

1900s but art nouveau takes inspiration

from nature in a more literal way they

use actual leaf and vine patterns rather

than sort of abstracting them then

you've got the objects from the late 90s

and early 2000s but usually the

proportions on these have a logic to

them they're sort of a hierarchy you

know what to look at first second and

third with a lot of yeezys the shapes

don't seem to relate to each other in

any obvious way which is what makes them

feel almost like living creatures the

only design that i can think of that has

a somewhat similar aesthetic is the 1992

gea focus and this mustang mach3 concept

car but really none of these designs are

quite like easy now generally speaking a

lack of direction and harmony and design

is considered a bad thing the designer

should carefully lead the viewer's eye

through the object so the user can see

key touch points or make sense of what

it is that they're looking at just as a

very obvious example if you're designing

a camera the record button should be

placed in a spot that's easy to access

and it should probably be red because

red stands out and that's an important

button on the camera most of the time

there's a good reason for following

these guidelines of design it helps the

people who use our products understand

them better it helps people feel

comfortable with them but kanye and his

team have blatantly gone against that

notion time and time again your brain

just can't make sense of all these

chaotic patterns and chunky proportions

if you hate yeezys that's probably the

reason why the designs are super raw

almost primordial even in fact the

closest thing i could find that relates

to yeezy's work is not even man-made a

lot of yeezys look to be inspired by

prehistoric creatures from the cambrian

era which was one of the largest

explosions of new life forms in history

i have no idea if this is what the easy

design team was looking at but it's

interesting that the creative explosion

of weird yeezy forms looks very similar

to the explosion of life forms from the

cambrian era it's like the designs look

both ancient but also futuristic kind of

alien almost one thing i can say for

sure is that kanye's design team isn't

looking at pinterest and thank god for

that by the way you should subscribe got

nothing to lose another key to the

success of yeezy shoes is the fact that

kanye is an outsider to the design world

i don't think kanye even wants to belong

you can see that in his design work but

he's even said it himself he said in an

interview i don't have some type of

romantic relationship with the public

i'm like the anti-celebrity and my music

comes from a place of being anti he's

also said i may not always say the

perfect thing but i'm gonna say how i

feel i like some of the gaga songs what

the does she know about cameras i

think these two quotes could easily

apply to his design work there are a lot

of things that kanye has said that i

disagree with but i do respect the way

that he unapologetically explores

creativity in ways that most

traditionally trained designers would

never ever even dream of

kanye's taken this outsider approach to

an extreme when he first launched his

yeezy fashion line it was mercilessly

ridiculed by fashion critics and as time

went on his collection slowly got a

little bit better and better each year

and by the time his season 6 line rolled

around the fashion industry was

genuinely excited to see what he was

going to make next but he wasn't

responding to multiple invites to

display his work at fashion runway shows

people were wondering if he was even

gonna launch a new line that year

finally he did showcase his fashion line

but it wasn't on a runway it was on

instagram

kanye shared his fashion line through

kim kardashian's social media at the

time kim kardashian had over 12

of instagram's total audience following

her it garnered millions of views and it

was an absolutely masterful campaign

more importantly it sent a message this

was kanye's way of saying i don't need

you and i'm not one of you in one

interview kanye goes off about how we're

all confined to these boxes both

literally and figuratively a lot of his

designs sort of transcend categories

like these yeezy 350s are they a running

shoe a lifestyle shoe a trainer i mean

kind of all of the above and none of the

above most other footwear designers know

about well-established subcategories and

conventions within shoe design just

changing the silhouette slightly is a

really big deal for them but kanye just

doesn't seem to care about these

conventions he just does what he thinks

is cool kanye's disregard for the rules

quote unquote is a powerful thing this

might annoy design purists but he brings

a fresh take to the industry which i

think is a major reason for his success

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the video kanye is known for being

arrogant but when it comes to hiring

people he puts his ego aside and only

hires the best one of kanye's best hires

was steven smith steven has been head

designer easy since 2016 and it's his

job to help realize kanye's creative

vision steven smith has a pretty

impressive resume and he's known for

coming out with some pretty crazy and

bold designs of his own

it's impossible to talk about kanye's

design work without talking about his

music a big part of music is about

collaboration what's especially

interesting is the way that steven and

kanye work with each other they're

constantly sending sketches back and

forth to each other they just feed off

each other and keep building on top of

each other's ideas steven describes a

constant overflowing of concepts all

coming out at once when he said this it

made me think of when i play music with

my friends and it makes sense because of

kanye's music background when you're

jamming with somebody you feed off that

energy one person throws out a musical

idea and then another person builds on

it i felt this on design teams sometimes

but it's far more common in music i

think this is one way that kanye's

musical career has informed his design

process and ultimately the designs that

he creates the collaboration and that

lively energy comes across in the shoes

and the way that they're designed steven

smith describes a certain explosiveness

and movement in the creative process and

i think that shows through in the actual

final designs as well i've looked at

every single easy shoe and with maybe

one or two exceptions there's this

organic free-flowing nature to all of

them it's all about freeing yourself

from constraints freeing yourself from

these boxes and preconceived notions of

what design should look like or what it

should be and it's just this free raw

expression of ideas like i said before

though a lot of these products go

against my instincts as a designer i

find them borderline repulsive sometimes

but they also fascinate me it's like a

car crash that you can't look away from

for example the phone runners now the

more open side of me is intrigued maybe

it was the designer's intent to make it

feel kind of off-putting and maybe these

organic natural shapes are not

harmonious on purpose maybe it wouldn't

have made sense for the use case my

point is that it's easy to be dismissive

but it's better to take the time to

really understand where someone is

coming from first of all it helps know a

little bit about the designer apparently

the guy who helped with the design for

these is a surfer i've been surfing my

whole life so i can definitely see the

inspiration from sea creatures or maybe

the little gurgling eddies and

backwashes and whirlpools that you'll

see while out in the ocean there's a

certain asymmetrical fluidity to the

design that's related to that let's talk

about the functional aspects too i mean

the shoe is very breathable it's all one

material and all made from one piece

which requires minimal assembly and it's

incredibly cheap to make a lot of shoes

can become expensive if there are many

parts and there's a lot of assembly

required the foam runner is also easy

for the user to take off and put back on

supposedly they're extremely comfortable

the algae-based foam material is also

potentially more eco-friendly than other

shoes and the fact that it's all made

from one material would make it easier

to disassemble or recycle now you might

be thinking hey john there's a thing

called sandals that have existed for

thousands of years and they do pretty

much the same thing and you're not wrong

about that but the way this hugs the

foot in such a comfortable way is an

interesting evolution of that idea

they're kind of like crocs but they use

even fewer components and it seems like

they fit the foot a lot better let's go

deeper into the aesthetics and we'll

start with the silhouette it's super

rounded in the front now most modern

shoes are way too pointy in the toe area

this has roots as early as the 12th

century where the aristocracy wore

uncomfortable shoes as a way to show

everybody that they didn't need healthy

feet in order to do manual labor wearing

shoes that are intentionally

uncomfortable and fashionable goes back

to at least the 10th century in han

china and it's still in effect today in

various forms throughout different

cultures even modern athletic shoes have

pointed toes and this makes no sense

from an ergonomics perspective if you

look at your foot you'll notice that its

widest point is just behind the toes now

yeezys are definitely not the only shoe

to have more rounded toes by any stretch

i'm not saying that but they are one

brand that does it very very

consistently this subtle change in

silhouette already makes a huge

difference in setting them apart from

other sneaker designs this is not only

breaking away from a 1 000 year old

fashion trend but the new yeezys are

generally pretty comfortable in fact the

new yeezy 350s are among the most

comfortable shoes you can buy if we look

at the holes of the foam runner you'll

notice that they don't really harmonize

with each other which is why they look

so weird what's interesting is that if

you start from the heel of the shoe

these lines feel kind of related to each

other but then as you move forward

there's less and less harmony among the

shapes these details look like they were

taken from several different designs

almost and then patched onto one shoe

normally when you design something you

want to have a first read a second read

and then a third read basically what do

you look at first second and third but

with these foam runners it's not super

obvious what those first second and

third reads are a lot of these lines and

holes are kind of clashing with each

other because they're different shapes

and sizes and they're in different

patterns and configurations and it's

like your eyes can't really find a

resting point and this is visually

unsettling but when you're judging a

design's aesthetics it's important to

consider the context so maybe there's a

reason why the phone runners look like

this first of all these shoes look a lot

more busy if you examine them from eye

level but they actually look a lot more

cohesive when you're looking down at

them and that makes sense because that's

how people will be looking at them while

you're wearing them and it's also

important to consider the context of how

they will be worn i mean if they're

styled with the right outfit they

actually kind of work i mean because the

shoes catch so much attention pairing it

with more understated outfits and

neutral tones seems to look okay the

bottom line is that this shoe is a

statement piece so while the crazy

excessive detail is a little unsettling

it does grab your attention and this

shoe is pretty much impossible to ignore

if you look at it through the lens of

grabbing attention this shoe is very

successful this is a larger trend that i

see happening throughout design where

companies are resorting to crazy designs

to grab attention i even made a video

about it once again these crazy

proportions are a theme that you see in

a lot of the easy line it's what makes

them feel more like a weird creature

than a static object whether it's the

stem player looking like a sea urchin

fossil the 450 is looking like a shoe

that's being eaten by a slime blob or

the 700 v3s which look like a skeleton

that's caging a shoe in they all kind of

have that underlying radical lifelike

theme now you you've probably been

thinking throughout this video that i

wouldn't be taking these designs nearly

as seriously if anyone other than kanye

designed them and and you're probably

right the success of yeezy has a lot to

do with kanye and his fame but at least

he's using that fame to spark new

conversations around design rather than

just taking ordinary products and

slapping his name on them like you see

with so many other celebrity brands it's

important to mention that kanye is also

stolen designs from other people and

claim them as his own on social media

obviously i don't agree with this but i

still think that his involvement with

the design community is a net positive

even if it's just to bring ideas around

design to a wider audience so what is

the key to kanye's success as a designer

kanye might not have the technical

skills or the training but i think what

he does have is a lot more important

kanye has heart and passion for his

craft and he has the willpower to see

his creative vision through i can't

think of many designers who would have

the courage to even sketch something

like this never mind actually produce it

and show it to the world especially in

the high profile way that kanye has to

do it i'm not sure where kanye's

creative limits are but it's very clear

that he hasn't reached his ceiling yet

and there are no signs of him slowing

down whether you love or hate yeezy's

design everyone should take notes on the

creative risks that kanye and his team

are willing to take and see if there's a

place for that kind of creative risk in

your own life thanks for watching

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