Our Amazon Account Has Been RESTORED!

Summary

In this video, Jennifer and Brendan recount their challenging experience with Amazon, where their account was mistakenly flagged for selling counterfeit goods. Despite winning a previous case against a trademark infringement claim, they faced another accusation, leading to their account's suspension. They discuss the importance of legal protection for products, the complexities of Amazon's internal processes, and the need for better communication and understanding within the platform. The pair express gratitude for the support received from their community and share lessons learned about the necessity of diversifying business strategies to mitigate risks.

Takeaways

• 😀 The account issues have been resolved and are now healthy, bringing relief to the team.
• 🙏 They express gratitude to many people and discuss the reasons behind the account issues and what was learned from the experience.
• 🛑 A mistake was made with communication between the team and their team in China regarding product packaging, leading to intellectual property issues.
• 🚫 The trademark for the original product was denied, but the team's packaging still used certain words, causing a complaint from the bestseller of the game.
• 📞 A conversation with the original maker resulted in a commitment to remove the disputed words from packaging and listings.
• 🔄 Changes were made, and new packaging was designed to avoid infringement, but a complaint was filed again just before Prime Day, alleging counterfeit goods.
• 🤔 There's a need to better understand Amazon's internal departments, their powers, and how to communicate with them effectively.
• 💡 The importance of having unique, protectable products through utility or design patents is highlighted to maintain a competitive edge.
• 📉 The account was temporarily shut down due to health score issues, emphasizing the impact of account management on business continuity.
• 🤝 They received significant support from the community, indicating the value of building strong relationships within the industry.
• 🔄 The experience has led to a reevaluation of business strategies, including the potential risks of growing a business too large within a single platform or account.

Q & A

What was the primary issue that led to the account being flagged on Amazon?

The primary issue was that the product's packaging and instructions used certain words that were claimed by another seller, who had a denied trademark for those words. This led to a complaint of counterfeiting and infringement, causing the account to be flagged.

What steps did Jennifer and Brendan take after realizing the mistake with the packaging?

They conducted a call with the original seller to negotiate and agreed to remove the disputed words from the packaging and listing. They also redesigned the packaging and ensured all new orders were shipped with the updated packaging.

How did the original seller react when Jennifer and Brendan reached out to them?

The original seller did not have a proper trademark, so Jennifer and Brendan won the case initially. However, the original seller was upset because they felt that Jennifer and Brendan were benefiting from their marketing efforts without spending on similar marketing channels.

What was the second complaint lodged against Jennifer and Brendan's account?

The second complaint was that they were selling counterfeit goods, this time not under a trademark infringement but claiming that they were counterfeiting their own products.

What did Jennifer and Brendan learn about Amazon's internal processes during this ordeal?

They learned the importance of understanding the different departments within Amazon, their limitations and powers, and how to communicate effectively with each of them. They realized the need to know who owns what type of claim and the correct way to address each situation.

Why did Jennifer and Brendan decide to speak openly about their experience?

They wanted to share their insights and lessons learned from the ordeal, to help others in their community navigate similar situations, and to potentially affect change within Amazon's processes for handling such cases.

What was the role of social media marketing in the conflict between the two sellers?

The original seller felt that Jennifer and Brendan were benefiting from their social media marketing efforts, as customers were searching for the product on Amazon after seeing advertisements, leading to a perceived loss of their marketing investment.

How did the community respond to Jennifer and Brendan's situation?

The community showed overwhelming support, with hundreds of private messages and comments expressing care and concern for their case, which was very humbling and motivating for Jennifer and Brendan.

What are some of the strategies Jennifer and Brendan are considering moving forward to protect their business?

They are considering investing more in legal protection, such as utility or design patents, diversifying their brands across different accounts and entities, and possibly rethinking their growth strategy to avoid being too reliant on a single platform like Amazon.

What advice do Jennifer and Brendan have for other sellers to avoid similar issues on Amazon?

They advise sellers to understand Amazon's internal processes, to invest in legal protections for their products, and to be proactive in communicating and escalating issues to the appropriate departments within Amazon.

Outlines

00:00

📈 Product Development and IP Issues

Jennifer and the speaker discuss the challenges they faced with a product they developed last year. The product was initially designed without infringing on intellectual property, but issues arose when their Chinese team used certain words on the packaging that were under dispute. Despite winning a case against a trademark infringement claim, they decided to change the packaging out of caution. The conversation highlights the importance of clear communication within teams and the complexities of dealing with IP issues in international markets.

05:06

🛑 Amazon Account Suspension and Resolution

The speakers recount their experience with a false claim of selling counterfeit goods on Amazon, which led to their account being suspended. They explain how they had to navigate Amazon's internal departments to resolve the issue, emphasizing the need for understanding the different departments' roles and limitations. The summary underscores the importance of documenting actions taken to address disputes and the necessity of effective communication with Amazon to resolve account issues.

10:08

🤝 Negotiation and Agreement with the Complainant

The paragraph details a negotiation with the original manufacturer who had filed a complaint against them. The speakers explain their decision to voluntarily remove certain words from their packaging and listings to avoid further conflict, even though they were legally in the right. It also touches on the motivation behind the complaint, which was the competitor's concern about losing market share due to the speakers' strong Amazon SEO.

15:13

💼 Legal Strategies and Business Growth Considerations

The speakers discuss the importance of legal protection for products, especially the pursuit of utility or design patents. They share insights on the necessity of continuous innovation and the risks of relying on a single product or brand. The summary also contemplates the idea of business size optimization to mitigate risks associated with being too large and having all business concentrated in one platform or account.

20:15

🙌 Community Support and Future Outlook

Jennifer and the speaker express gratitude for the support they received from their community during their Amazon account suspension. They reflect on the lessons learned from the experience and consider the possibility of rethinking their business growth strategies. The summary highlights the value of community, the resilience of the business, and the potential for change and growth following the resolution of the issue.

25:22

🛑 The Impact of Amazon's Decision-Making on Sellers

The final paragraph addresses the frustrations with Amazon's decision-making process regarding seller accounts. The speakers suggest that Amazon could improve its handling of complaints by investing in better legal review processes and empowering its teams to make fair and swift decisions. They also discuss the potential long-term effects of account suspensions on sellers and the importance of fair and efficient dispute resolution mechanisms.

Keywords

💡Account Health

Account Health refers to the status of an Amazon seller's account, including performance metrics and compliance with Amazon's policies. In the video, it is a central issue as the account was temporarily suspended due to a dispute, highlighting the importance of maintaining good standing to avoid such issues.

💡Trademark

A trademark is a recognizable sign, design, or expression that identifies products or services of a particular source from those of others. In the script, the dispute revolves around trademark infringement, where the original game maker's trademark was denied, yet it caused complications for the sellers when their team inadvertently used protected terms.

💡Patent Research

Patent research involves investigating existing patents to ensure that a new product does not infringe upon another's intellectual property. The video mentions conducting patent research to avoid conflicts, indicating the importance of due diligence in product development.

💡Keyword Research

Keyword research is the process of identifying and analyzing search terms that people enter into search engines to help improve a product's visibility and SEO. The script refers to keyword research to ensure the product's online presence and to avoid infringing on another's intellectual property.

💡Counterfeit Goods

Counterfeit goods are items made to closely resemble the appearance of a genuine product but are actually unauthorized replicas. In the video, the sellers are accused of selling counterfeit goods, which they dispute, arguing they were selling their own products.

💡Amazon SEO

Amazon SEO refers to the practice of optimizing a product listing on Amazon to rank higher in search results, increasing visibility and sales. The script mentions being good at Amazon SEO, which contributed to their success but also attracted the attention of competitors.

💡Design Patent

A design patent protects the unique visual or ornamental design of a product. The video discusses the importance of obtaining a design patent to protect a product's unique features from being copied by competitors.

💡Legal Bills

Legal bills refer to the costs associated with seeking legal advice or representation. In the context of the video, the sellers mention the high legal bills incurred from dealing with the trademark dispute, emphasizing the financial implications of intellectual property issues.

💡Product Development

Product development is the process of creating a new product or improving an existing one. The script discusses the importance of product development in terms of innovation and protecting products from being easily disrupted by competitors.

💡Amazon Seller

An Amazon seller is an individual or business that sells products through the Amazon marketplace. The video's theme revolves around the challenges faced by Amazon sellers, particularly in dealing with intellectual property disputes and the platform's policies.

💡Community

In the script, community refers to the group of sellers and entrepreneurs who share experiences, advice, and support each other. The speakers mention the importance of building and learning from their community, especially during challenging times like the account suspension.

Highlights

The account issues have been resolved and the product is back in good health.

The company had to address a trademark dispute over product packaging and keywords.

A lesson learned was the importance of clear communication with teams, especially regarding intellectual property.

The company's product was initially accused of trademark infringement but won the case due to the original trademark being denied.

A strategic decision was made to remove disputed words from packaging and listings as a precautionary measure.

A second complaint led to the account being flagged for selling counterfeit goods, which was a misunderstanding as it was their own product.

Understanding Amazon's internal departments and their powers is crucial for effective communication during disputes.

The initial motivation for the complaint was the competitor's feeling of losing marketing credits due to similar products ranking high.

The importance of direct links in marketing to ensure proper attribution and avoid lifting competitors was discussed.

Investing in legal protection such as utility or design patents is suggested for product protection.

The company considered the possibility of having multiple brands in different accounts to mitigate risk.

The need for constant innovation and readiness to disrupt oneself in the market was emphasized.

The transcript highlights the stress and difficulty of dealing with account suspension on Amazon.

The community's support and the importance of relationships in overcoming business challenges were acknowledged.

The potential rethinking of growth strategies and the risks of having a large business on a single platform were discussed.

Suggestions for Amazon to improve its processes for handling seller complaints and reducing the impact on innocent sellers.

The company's resilience and confidence in rebuilding the business even from scratch was expressed.

The desire for Amazon to potentially change its approach to better support sellers and reduce the risk of account suspensions.

Transcripts

I'm joined by a rare appearance of Jennifer. First of all our account is back up and healthy uh  

the the issues were removed and so I wanted  to first say that um it's a big relief and  

secondly we wanted to thank a lot of  people we wanted to talk about why it  

happened and uh what we learned from it yeah  so uh this is a product that we developed  

last year so Brendan is one that have the  product idea and from like social media and  

then we thinking about okay this is a good idea  and then we did some um patent research and

trademark research and the keyword research  keyword research and make sure where  

doing everything right right right. well this  is what we teach everyone to do yeah exactly  

but I think the mistake that we made is we did  follow through with our team in China right  

when they designed the package right we change  we change the product up a little bit to make  

it our own we make sure we're not infringing on  any intellectual property because the trademark  

was actually denied for the original like I  guess maker of of this game that was advertising  

and like the best seller of the game and our  team still used those words on the packaging  

the first time MH and so and in the instructions  and on the detail page now they this bestseller  

complained last November right before right  before Black Friday and we won the case because  

they they didn't have a proper trademark it was  the trademark was denied protecting those words  

we still decided to to out of out of caution like  I got on the call I got on a call with the rights  

owner or like the not rights owner but with the  original U maker or the best seller of this game  

and I told him I said you know it's just you know  we're making a similar game it like I said before  

it'd be no different than two companies making  a t-ball set or whatever um but what I'll do is  

you know I don't have to but what I'll do is I'll  I'll take the words off the packaging I'm going  

to sell through the inventory we have I'll take  the words off the packaging and I'll stop using  

it in the listing as well and we immediately  did that so that that conversation happened in  

January and by February um I was still in China  by February we had the new packaging designed  

and all new orders shipped with the new packaging  where it didn't have the the name that they use  

uh which is not protected and so then a week  before Prime day they filed again and uh said  

we were selling counterfeit Goods this time not a  trademark imprinter but we were counterfeiting our  

own products so somehow um it was very difficult  for us to explain to Amazon and that's one of the  

Lessons Learned is like we have to we probably  have to put together some content uh for our  

community around what the different departments  are within Amazon and what their limitations  

and powers are and then how you're supposed to  communicate with each of them because that was  

a very valuable lesson for us in this process  process was understanding who owns what type of  

claim mhm and how to communicate with them because  it wasn't the same process as the first time where  

we clearly could just point in something as  obvious as we're not infringing on our on  

ourselves was not a good answer right so we kept  submitting different things so for the over the  

course of a few weeks we were you know fighting  this thing and eventually shut our account down  

even though we were in the right so that's kind  of what happened um you know so what can we do

differently yeah I think another another things we  probably need to mention is kind of you do have a  

conversation with the uh orang um the the the  one who uh fed the complaint for us right yeah  

and I think uh what their motivation is they're  being very upset because they're spending a lot  

of like a marketing money in social media MH and  um but currently what the buyers do is they just  

like search things from everywhere and then on  Amazon and you know where the one that selling  

s very similar product now we're ranking the best  I think the reason why he they're so upset because  

they feel like we are taking um their credits uh  their marketing credits right yeah he specifically  

mentioned that like yeah exactly so so I think  that is the the the initial motivation um  

for for the people who's uh filing the complaint  and which give us some thought about okay so if  

we want to do some social media marketing  and then we we have to think about people  

might buy from other uh Sellers as well right  so unless uh uh you have direct link in for we  

so we know that that attribution happens right  we want to solve that within data dive you spend  

$1,000 on Facebook what does it mean for lift  on Amazon and on other channels right so you're  

you're oh you lift your competitors yeah you you  definitely lift your competitors because people  

go and search on Amazon even on Tik Tok we know  that it's maybe three to one from social media  

like we we we hear this from sellers like we're  constantly asking what is what is your lift on  

Amazon from the efforts done somewhere else and a  lot of people are just comfortable with Prime and  

they go search on Amazon and so we were we're just  good at Amazon SEO so it upset him that we weren't  

spending the same effort or money on those other  channels and we were still benefiting from it he  

still outsells us on Amazon though quite a bit  but we were we were we were taking quite a bit  

of of the revenue of this Market yeah um which is  what we teach people to do right like find find  

high opportunity products where there's demand  and it's not being met in the right way or that  

you can offer a you know a competitive product  and that's what we did yeah but unfortunately um  

it is not protected right so it's not there's  no utility pattern there's no design pattern  

it's just like uh some generic products every  everyone can just uh manufacturing it right  

so I think if you really want to uh protect your  products and uh I think you know trying to get the  

utility pattern or design pattern which is more  productive yeah and then if you're not doing that  

then I think we should have expectation you know  someone else going to take the market yeah well  

I think that this company did file for a design  patent I don't know that they're going to get it  

because it's too generic from my understanding  from our attorney they also did got denied on  

their trademark so they're doing what they can  but the product yeah you can't protect a game  

system and it's and it's too too generic of a  design so that's probably the issue or like we  

should consult attorney first and if you really  want to protect the product and then don't want  

other seller to sell right yeah you should do  something unique enough that you can protect  

uh if you're going to spend a lot of money and  you want it easily identified as yours and you  

want to avoid we had a similar situation with  another one of our products where we found out  

that uh there's a design patent um I won't name  the the product but basically someone had filed  

where they have rounded edges right and it  goes straight but it's rounded corners and a  

bunch of the competitors therefore came in with  squared Corners right and I thought to myself  

well I don't want to be one of the 20 guys with  squared corners and I think rounded looks good  

so we actually filed our own design patent on a  complete round so like the whole the whole end is  

round and now we own that but if we had been the  original guy that had done the rounded Corners you  

need to be thinking along the lines how else can  I be disrupted and also thought about doing both  

getting the rounded whole side rounded so that  way that way uh you're creating a moat right  

of different angles and different protections and  you have to be thinking of filing multiple design  

patents I think yeah yeah I think like know if  you want to play the game win a game on Amazon  

nowadays and then we have to really invest in  legal yeah unfortunately uh which our legal  

bills from this are going to be quite quite High  I imagine so we haven't even looked at the bill  

yet yeah yeah I think we should set up a a prob  expectation for that if you like really want  

to uh um get into the um um Merchant world and  the legal is the uh um the area that we have to  

invest in and otherwise it's not a sustainable you  know business yeah right it's very difficult to  

maintain an advantage based on reviews or keywords  only um everything is being disrupted very quickly  

especially with AI designs right like we're able  to displace listings with thousands of reviews  

because of that oh I have to just constantly like  innovate right if if you think your design or is  

not enough to protect you and someone can just  make a little bit change and then take a market sh  

and then what you're going to do is just like do  your next product That's Unique in the market just  

and then it's the next one so just there's no way  we can think about okay we have a product and then  

they can sell in your entire life you know you  cannot make money for one product for your entire  

life no so that is right me that we should have  right yeah and this is what I even said in London  

when we spoke at seller sessions live I said you  have to be thinking about disrupting yourself so  

go back to your main listings because someone out  there right now is thinking about how to disrupt  

your product and if you don't beat them and have  the next two or three generations of your product  

plan then you're going to be beat at some point  I think and IP is a great way to protect that so  

you don't have to constantly chase that but uh  if you can't do IP then you need to be thinking  

about disruption yeah so okay we have a lot more  lessons to learn besides like what departments do  

what how to approach product development yeah um  IP so that is first lesson we learned is like we  

had to really invest on like a legal yeah for the  product and I think another lesson we learned is  

like how Amazon Works internally right so these  type of things we poly didn't understand quite  

about their logic and before because all we do  is just open a case and talk to set assistance  

and we didn't talk to any anyone high up and  how they make their decision right right so  

I think what we feel like right now is they just  want to eliminate the risk of the planform right  

so they just shut down your account first and  then doing investigation and I'm very surprised  

that uh um I think for the case like this and  they're supposed to just do it at a skill level  

uh instead of the account level right so we still  like have not figured out why they Clos the whole  

account if just 41 my my understanding is that  we were taking too long and our health score  

had fallen too low for too long of a period of  time a process there's a threshold okay so we  

were fighting for one skew like there are three  variations three different listings one listing  

went down immediately the other two were up they  didn't like the answer on one of them it went away  

that one was shut down but overall because of  these three things on our account our score  

went from a thousand for the first time ever  it was below a th to zero and with your account  

being below a certain number or at zero for a  certain number of days your account goes down  

so my understanding is that one Department with  one process was responsible for that the other  

people were still trying to work it on the back  end we were still working through the appeals  

process but and escalating and escalating to  different departments but understanding which  

department is which between legal between uh  seller performance between account Health who  

to talk to about what they can do and what they  can't do is super important so we definitely need  

to organize those thoughts and and help everybody  else that's out there that's watching this that  

um and then in our community to to to to learn  from it yeah another feedback that we get from um  

some internal high up person saying like we're not  doing any action that they see right so let's say  

hey if they see yeah if they see us like remove  uh the product like old package out and maybe the  

story will be very different because they see you  you did some right you have some action but we do  

taking some action by uh contact our attorneys  and our attorney contact their attorneys right  

and then they uh agreed that we can sell through  the product because they don't have the trademark  

for the generic word right but this type of things  like Amon person they they didn't know that so all  

they know is they see your account activity right  so if we should have well that's another thing we  

should have got we should have had them sign an  agreement to that effect like we're agreeing we're  

we didn't want to necessarily be bound to it but  at the same time of hurt us send the uh the emails  

and the with case but we we are not doing that  dur that time so if eventually we because at the  

beginning we were fighting the fact that we didn't  even need to protect against this because we were  

in the right like they were pointing out a logo  saying saying we were selling a counterfeit good  

but we weren't we weren't using that logo and  it's our product so it didn't make sense on the  

foundational level but at the same time we needed  to take a step back and think about what they're  

thinking and so even though we're right fighting  the the fact that we're right we should have also  

said well also we're not using that word to begin  with because we had these things happen in the  

past and we didn't properly lay out the steps that  were taken from the previous case with the same  

person yeah um that we won that case we contacted  them and we we were in agreement together that we  

were going to sell through that old inventory and  change the packaging and we didn't lay that out  

properly uh at least quickly enough yeah so what  I understanding like an Amazon's decision- making  

process is like that they um allowed you to make  mistakes but you had to admit it and take taking  

action for it right so we have so so once these  things happen again and then you have to prove  

and you already take the action before and which  we probably did not did a good job to provide  

evidence we do take action because they didn't  see any action EXA because the inventory stayed  

in until we sold out and we sent new inventory  in so as of February we had changed the packaging  

new inventory has been in since going in since you  know March or April yeah so we didn't as a matter  

of fact it came down to a bin check they went  and checked our inventory to show that it was the  

new yeah and then they confirm we do takeing some  action right but which is still ridiculous because  

we shouldn't have to but they don't care about  that yeah if we submit our appeal with all the  

conversation that we have and from our attorney to  their attorney and things that we're doing I think  

the case can be different but here's the problem  also though is with the Amazon platform itself is  

that they didn't want that that appeal plan of  action or evidence they wanted an authorization  

letter from the the person who complained saying  that we have the right to sell this product their  

product because they were selling they were  claiming that we were selling their product  

not our own product yeah because they already  um and you know judge you are infringing so  

yeah so I think that is the most confusing part  right is kind of like it there's no way we can  

communicate right so they have their own logic  and then they say this is what I need and then  

they just not listening to what the seller said  so it felt like the only way to communicate was  

to escalate to people that are higher ups in  different departments yeah whether it's Celler  

performance legal or any type of executive that  that can that has the authority to tap the head  

of seller performance or legal so otherwise I  feel like they just like bouncing your emails  

to a machine and then they have some program  and send you email back it's not a human uh who  

actually made a decision and communicate right  yeah it's very frustrating um the proc whole  

process was very stressful very process very  very difficult well I I I don't want to take  

up too much time I think that it is great to have  you and I in front of a camera together yeah okay  

last part is to to think yeah we will but first I  want to say if anyone this is a rare appearance I  

think it's really good if everyone everyone wants  Jennifer to be in front of a camera more often you  

should say more Jennifer in the comments because  I think we need to drag her in front of the camera  

she has so many great insights to share and she's  the inspiration and the leader of of the brands  

business and my best friend and she's brilliant  uh much smarter than I am I always tell everyone  

but not not really him but it's good to get you  in front of a camera so we we need to make sure  

that that happens more often but a lot of people  helped us uh get through this um first of all the  

uh the outpouring of of support was overwhelming  um and how many private messages you received  

hundreds uh it was just yeah I I have to uh I  have to say that it was it was absolutely uh  

extremely humbling to know that so many of you  care about us and about our our case and uh it  

means a lot so first of all thank you for that uh  really really shows and motivates us to continue  

to do what we do MH um you we've built a lot of  great relationships with a lot of great people so  

uh we really do care about you and and it shows  that you care about us too so thank you so much  

for that um I know that uh very early on like  uh Chris McCabe um uh offered the help and was  

helping us escalate to several of his contacts  with and helped us write some some actions uh Lori  

thank you for your your connection uh Yale um uh  cabilly uh and her team at cabilly law they they  

helped us uh Jeff you know who you are thank you  so much for all of your insights and help Isabella  

for reaching out and there's so many people but  the hundreds and of people that reached out that  

commented that that tagged people that shared  our what what we were going through um all of  

it was helpful because I know that at some point  they must have been overwhelmed with who is this  

Brandon guy and why is every single senior person  that works at Amazon getting getting uh personal  

contacts or getting favors called in and um it's  been a rough couple days a lot of sleepless nights  

I mean I was I was here at the office till  3 four 5 in the morning and just uh you know  

breaking down not really knowing what to do so  um thank you to everyone watching that helped  

and for caring and we're looking forward to seeing  you guys and to to helping you and continuing to  

help you yeah absolutely and uh CU wnes count is  taking down right I'm really thinking about like  

if it's down forever and what our life will looks  like right but I think I I getting to conclusion  

is probably like we can be like even stronger  right and then because we have all the people  

that around us um and uh and we know like we're  doing something right and with all the abilities  

that we learn and all the skills that we gain  and from the journey and I'm I'm confident that  

if all the business going down we can start from  from scratch and then build another maybe greater  

business right like I so this is what I thought  in the past three days um so so it's because  

it's not like an gambling money that we win and  from one night it is a business that we built in  

the past decades and I think is not the business  itself it is um the uh the skill set capabilities  

and the people that we we build around us and  bring us to um this this level and I think we  

should we definitely have more room to grow and  I hope like um all of you guys like you know can  

grow and with us and we help each other and we  motivate each other and I think that's uh uh the  

purpose that we um building up the community  right so do you have any thought about that  

I'm just a little overwhelmed I think um  absolutely I this also we didn't talk about it  

but it we we spoke about it privately about maybe  we need to recalculate what the upside of growing  

a business too big is um you know like the risk of  of having a large all of your eggs in one basket  

is too great so maybe we should have more brand  like move Our Brands into different accounts with  

different entities and um only bring them to such  a a certain size maybe there's an optimal size to  

to operate under so we we have and different  channels as well right so definitely multi  

Channel as well yeah so there's a lot for us to  think about and I'm sure we'll share and and talk  

about our journey and what we decide and why and  and we're always open to learning uh from you guys  

as well so looking forward to your feedback and  seeing you at events um hopefully we'll see you  

guys soon so thank you you yeah I wish like an  Amazon might change a little bit because I think  

we do we do appreciate that they offer a lot of  people um you know especially someone who does not  

have many money to start a business like you know  brand and me and to to start a Ecommerce business  

and uh and we can reach out to all the customers  that's probably going to spending tons of money  

that if you're doing our own marketing to reach  and then they make fulfilling and much easier so I  

think like in all those things that we really push  Amazon they offer that planform but I think like  

uh um maybe they can do a little bit better to  like a reduce at least like reduce the risk um for  

for the saries especially uh like us that we are  working for like a decades to building up uh this  

business in one account because we have confidence  we are not doing anything um not uh compliance  

not complying right and then it's really surprise  for us and no can get shut down yeah our idea was  

with with the margins getting smaller to perhaps  grow Beyond a point where we could be purchased  

by strategic so if we could bring the account  from 25 million to 100 million this opens this  

toy brand up to a much bigger acquisition that's  based more on revenue and less on the margin and  

maybe we have to rethink that strategy or that  decision because that that would be way too risky  

for us given the current state of Amazon but we  maybe we can be an agent for Change and and and  

continue to have these a lot of doors open a lot  of relationships were made and and uh I think that  

we can use this this opportunity to learn from it  and maybe maybe help affect change yeah exactly so  

we do have EMP empathy about like at Amazon  side right and they doesn't um doesn't want  

to uh take responsibility or like take taking the  risk and for for the seller selling a counterfeit  

product and if it is uh true right so they prefer  to uh you know close the seller account and then  

they do the investigation and then they for sure  there not isue when they open it back again um  

but it's really the risk for the seller right uh  I think they can do something a bit better about  

when they receive a a complaint and then certain  information has to be provided because the the  

person that who's complaining they just like write  a very long emails and just complaining you know  

there's no so like an Evidence um so maybe you  can you know Amazon because we as a c invest a  

lot on legal and I think Amazon is a big company  can put like better legal team and actually uh  

take a look and put some I wouldn't say better  legal team I said just more effective processes  

around the way evaluate because some of the senior  legal reps helped us the legal team at the seller  

side right not you know the other right the review  process and the the ability Empower them to make  

a decision I think there's an apex program for so  we'll get into the lessons later when we actually  

talk about this but there's an apex program where  you can challenge some issues around patents but  

there's nothing for trademarks yet and I think  that if they put that into place maybe it'll make  

this faster or better but the problem is that  takes weeks so at the very least you're down  

for weeks so people that use this and abuse these  systems to weaponize these systems against sellers  

that won't change because it can kill a listing  regardless in the future so there has to be a  

faster way to make decisions um luckily we you  know we were down for a few weeks we'll see what  

the results are to the long-term health of the  three SKS that we're down mhm all of our listings  

uly only down for a couple days but I think uh now  we have we have to get back to work and figure it  

out yeah I'm thinking about like an other Sal it's  not like Brandon have so many followers and then  

connections and then we can ask uh make it that  uh the process much faster and then they probably  

going to wait wait for a couple weeks right and  then well I heard I heard from personal stories  

people commenting and people messaging me directly  that they were down for months like seeing a  

similar situation yeah I think like that's not  fair for for for for the seller and it's really  

discouraging entrepreneur to um you know trying  to to building a a business and especially the  

building business than by doing the right thing MH  um so better yeah we're very lucky processed yeah  

okay well I'm glad we were able to do this video  together and thank everybody and thank you guys so  

much yeah thank you thank you for inviting me love  you love you too okay thank you everybody m byebye