I Survived the Google Updates Using Authority Stacking

Summary

In the Niche Pursuits podcast, Brian Wham shares his strategies for growing a portfolio of websites amidst Google's updates. He discusses 'Catalyst content', utilizing Reddit polls and branded traffic for social engagement. The importance of authorship and building trust is highlighted, along with monetization methods like display ads, affiliate marketing, and guest posting. Brian also covers his approach to Google News and backlinks, emphasizing the value of brand traffic and social shares in creating authoritative sites that thrive post updates.

Takeaways

• 😀 Brian Wham, a New York-based agency owner, has successfully grown his portfolio of websites through Google's updates by using a combination of strategies focusing on Catalyst content, authorship, and monetization.
• 🎯 Brian emphasizes the importance of creating a Catalyst content style that brings in brand name traffic and social traffic right away, which helps in satisfying Google's quality rater guidelines.
• 📈 He uses Reddit polls and Facebook groups to generate survey data, which is then used to create engaging content that attracts immediate traffic and social shares.
• 👥 Brian discusses the concept of building out author personas with real-life contributions, such as Google Local Guides and Google Scholars, to establish expertise and trust.
• 💼 In terms of monetization, Brian shares several strategies including display ads, affiliate revenue, guest posting, and unique approaches like branded PR pushes and creating award-style articles.
• 🔗 While backlinks are important, Brian focuses on generating them organically through Catalyst content and selectively purchasing guest posts and press releases for money content.
• 🌐 Google News approval is not deemed essential by Brian for traffic but is used for its benefits in authority, indexing, and manual review readiness.
• 🛠️ Tools like Link Whisper are mentioned for improving SEO through better internal linking, showcasing the importance of technical SEO in the overall strategy.
• 👨‍🏫 Brian offers a course called 'Authority Amplifier Pro' where he shares his strategies and provides an over-the-shoulder look at his process, indicating continuous learning and adaptation.
• 📊 The interview highlights the importance of a multifaceted approach to SEO and content strategy, rather than relying on a single tactic, which aligns with the evolving landscape of digital marketing.
• 🔍 A focus on long-term business assets is recommended, suggesting that websites should be built not just for immediate gains but as entities that can be flipped or leveraged for sustained growth.

Q & A

What is the primary focus of Brian Wham's strategies for growing his portfolio of websites?

Brian Wham focuses on creating a portfolio of websites that are not just dependent on PBNs (Private Blog Networks) but are true business assets. He aims to build websites that can withstand Google's core updates by focusing on Catalyst content, authorship, and various monetization strategies.

What is the 'Catalyst content style' mentioned by Brian Wham?

The 'Catalyst content style' refers to Brian's method of producing content that is not only AI-generated but also involves strategies to get it noticed, such as leveraging Reddit polls, branded traffic, and social traffic to drive engagement and search engine rankings.

How does Brian Wham approach authorship on his websites?

Brian Wham creates a web of authorship by building out author personas that have a strong online presence, including Google Local Guide accounts, Google Scholar profiles, and social media profiles. He also involves real people, like college students and professors, to contribute to his sites, adding a layer of authenticity and trust.

What unique monetization strategy does Brian Wham discuss in the podcast?

One unique monetization strategy Brian discusses is selling guest posts on his websites. By creating high-authority sites, he is able to attract businesses and individuals willing to pay for guest posting opportunities, which helps monetize the sites effectively.

How has Brian Wham's portfolio of websites performed through Google's helpful content update and subsequent core updates?

Brian Wham's portfolio has done well through Google's updates, as he has structured his sites to be authoritative, trustworthy, and to follow Google's quality rater guidelines. His strategies have helped maintain and grow traffic, even after updates that have negatively impacted other sites.

What is Brian Wham's approach to Google News and how does it benefit his websites?

Brian Wham aims to get his websites approved for Google News, which helps with indexing, authority, and driving traffic. He has developed a process to get his sites approved, which involves making sure the sites look professional, have the necessary policy pages, and produce high-quality content.

How does Brian Wham ensure his websites are seen as authoritative by both users and search engines?

Brian Wham ensures his websites are seen as authoritative by using high-quality themes, professional logos, quality stock or AI-generated images, and well-written content that is human-reviewed and cleaned up with tools like Grammarly and Haro. He also focuses on building out author personas and creating a web of authorship.

What is the significance of Reddit in Brian Wham's content strategy?

Reddit plays a significant role in Brian Wham's content strategy as he uses it to drive social traffic and brand searches. By creating polls and engaging with communities on Reddit, he gathers data and insights that he can use to create content that resonates with his audience and attracts traffic.

How does Brian Wham use backlinks to enhance his websites' performance?

Brian Wham uses backlinks to enhance his websites' performance by focusing on internal linking for his money articles and using Catalyst content to generate organic backlinks. He also purchases guest posts and press releases to power up his money content, ensuring it gets the visibility it needs.

What advice does Brian Wham give for those looking to build a portfolio of successful websites?

Brian Wham advises focusing on building websites that are true business assets, not just dependent on depreciating assets like PBNs. He recommends creating high-quality content, building strong author personas, leveraging social platforms like Reddit, and following Google's quality rater guidelines to ensure long-term success.

Outlines

00:00

🎙️ Interview Introduction with Brian Wham

In this episode of the Niche Pursuits podcast, the host, Jared Balman, introduces Brian Wham, who runs a marketing agency and has a successful portfolio of websites. Brian discusses how his sites have thrived despite Google’s updates. He explains his Catalyst content strategy, including leveraging Reddit polls and social traffic. Brian also talks about the web of authorship he creates around his websites, his unique monetization strategies, and his approach to backlinks and Google News.

05:00

📜 Brian Wham’s Background

Brian Wham shares his background as an agency owner based in Long Island, New York. He co-owns Max Burst Web Design and Max Places Digital Marketing, both established in 2007. Brian has been in digital marketing for over 20 years, starting with affiliate marketing in the late '90s. He recounts his early experiences with affiliate marketing and discusses his transition into building authoritative, business-asset websites.

10:02

📰 Building Google News Sites

Brian details his strategy for transforming PBNs into business assets by getting them approved for Google News. He describes the process he followed to achieve Google News approval, including manual reviews and feedback from Google News staff. Brian emphasizes the importance of building sites that are not just short-term assets but have lasting value and monetization potential through display ads and guest posts.

15:02

🛠️ Catalyst Content Strategy

Brian explains his Catalyst content strategy, highlighting how he uses Reddit polls to drive brand and social traffic. He describes the process of generating survey-based content using AI tools like ChatGPT and embedding the results in blog articles. This approach brings immediate brand recognition and social traffic, setting his sites apart from typical niche sites that rely solely on keyword-based content.

20:04

📈 Leveraging Poll Data for Content

Brian dives deeper into his Catalyst content method, focusing on leveraging poll data from platforms like Reddit and Facebook. He outlines how he uses this data to create AI-generated articles and boosts visibility through traditional PR methods. Brian shares his success in driving traffic and generating backlinks through these innovative strategies.

25:06

🔗 Monetization and Traffic Strategy

Brian discusses his diverse monetization strategies, including display ads, Amazon affiliate links, and selling guest posts. He describes building branded news networks and using them for PR pushes and lead generation. Brian also explains his focus on generating social and brand traffic to support organic search growth.

30:07

👥 Enhancing Author Profiles

Brian emphasizes the importance of building authoritative author profiles for his websites. He explains how he creates detailed author personas, including Google local guides and scholars, to enhance trust and authority. This strategy helps in gaining Google's favor and improving user engagement and conversion rates.

35:08

💼 Effective Monetization Techniques

Brian elaborates on his effective monetization techniques, including guest posts, advertorials, and directory listings. He shares his approach to creating award-style articles and leveraging them for lead generation. Brian highlights the importance of continuously exploring new monetization avenues to maximize revenue.

40:08

📅 Managing Content and Teams

Brian talks about managing the extensive workload involved in running multiple websites. He relies on a team of VAs to handle content creation, editing, and publishing. Brian uses AI tools to streamline content scheduling and ensures that his sites consistently produce high-quality content.

45:09

🛠️ Recovering from Google Updates

Brian addresses the challenges website owners face after being hit by Google updates. He shares insights on gradually increasing content production and integrating Catalyst content to regain traffic. Brian emphasizes the importance of diversified traffic sources, including social and branded traffic.

50:10

🔍 Backlink Strategies and Google News

Brian outlines his backlink strategy, focusing on generating high-quality backlinks for money content. He also discusses the benefits of getting sites approved for Google News, such as improved indexing and authority. Brian advises on building sites to meet Google News standards to ensure long-term success.

Keywords

💡Catalyst content

Catalyst content refers to a type of content strategy aimed at rapidly driving traffic and engagement from various sources, such as Reddit polls, social media, and brand searches. In the video, Brian discusses how he uses catalyst content to generate brand traffic and social shares, enhancing the authority and visibility of his websites.

💡Google's helpful content update

Google's helpful content update is an algorithm change aimed at promoting content that is genuinely useful to users. Brian's portfolio of websites has successfully navigated this update by focusing on high-quality, authoritative content. The update emphasizes the importance of content that meets users' needs over purely SEO-driven content.

💡Authorship

Authorship in this context involves building credible author profiles to establish expertise, authority, and trustworthiness (E-A-T). Brian discusses how he creates detailed author profiles, including Google local guides and scholars, to enhance the perceived authority of his sites. This includes linking author profiles to social media, Google Scholar, and other platforms.

💡Monetization strategies

Monetization strategies are various methods used to generate revenue from websites. Brian mentions several strategies, including display ads, Amazon affiliate links, guest posts, and unique methods like selling editorial content and PR packages. These diversified approaches help maximize income from his web portfolio.

💡Google News

Google News is a platform where news content is aggregated and displayed. Brian discusses the benefits of getting his sites approved for Google News, which helps with indexing and authority. He explains the approval process and the advantages it brings, such as better visibility and traffic.

💡Reddit polls

Reddit polls are used by Brian as a catalyst content strategy to generate user engagement and traffic. By posting polls on subreddits, he collects real data and feedback, which he then uses to create informative articles. This method also drives brand searches and social traffic, enhancing the site's authority.

💡AI content

AI content refers to articles and posts generated using artificial intelligence tools. Brian utilizes AI tools like ZimWriter to produce content efficiently. He emphasizes the importance of human review and editing to ensure quality, aligning with Google's emphasis on helpful and well-crafted content.

💡Topical Authority

Topical Authority is the concept of establishing a website as a leading source of information on a particular topic. Brian builds topical authority by creating comprehensive content maps and answering related questions extensively. This strategy helps in ranking higher on search engines and gaining trust from users.

💡Internal linking

Internal linking involves creating links between different pages on the same website to enhance navigation and SEO. Brian uses internal linking to connect various articles, particularly money articles, to spread link equity and improve search rankings. This strategy supports the site's overall SEO and user experience.

💡Brand search

Brand search refers to users searching for a specific brand name, which indicates brand recognition and trust. Brian's strategies aim to increase brand searches through catalyst content and social engagement, signaling to Google the authority and relevance of his sites. This helps in improving search rankings and traffic.

Highlights

Brian Wham discusses his strategies for growing a portfolio of websites and maintaining success post-Google's helpful content update.

Introduction of the 'Catalyst content style' which involves producing AI content and leveraging Reddit polls and social traffic for growth.

Authorship and the creation of a web of authorship around people associated with the website to establish trust and authority.

Unique monetization strategies including selling guest posts and utilizing display ads on news network sites.

Approach to Google News and how getting approved can boost a site's authority and indexing.

The importance of backlinks and how 'Catalyst content' can naturally generate them through social shares and expert contributions.

How Brian's sites have remained unaffected by Google core updates by focusing on quality and satisfying Google's quality rater guidelines.

Using AI tools like Zim writer and Content Sprout for content creation while ensuring human review for quality control.

Structuring websites to appear as high-authority blogs, including professional themes and high-quality images.

Developing author personas with real-world presence to enhance trust and authority, including Google Local Guides and Scholar profiles.

The concept of 'dumbing down' content to match audience comprehension levels for better engagement.

Utilizing Reddit polls to drive traffic and create engaging, data-rich content that Google favors.

Brian's method of using expert contributions and social traffic to build a site's reputation and search rankings.

The strategy of gradually increasing content publication rates to avoid penalties and ensure quality control.

How branded news networks can be used for lead generation and creating award-style articles to drive business.

The low emphasis on purchasing backlinks, with a focus on organic growth and quality content.

Final thoughts on the comprehensive strategy Brian uses to maintain and grow his portfolio of websites amidst algorithm updates.

Transcripts

welcome to the niche Pursuits podcast

today we are talking with Brian winam

now Brian runs and owns a marketing

agency but we're here to talk about his

portfolio of websites and guess what his

portfolio has done just fine through

Google's helpful content update and

subsequent core updates and Brian joins

us and talks in detail about the

strategies he's using to grow his

portfolio of websites he shares what he

calls the Catalyst content style of

producing content which he's mostly

producing any I content but it's what he

does with it how he gets it from Reddit

polls to branded traffic to social

traffic he goes into depth on the

processes he's using we also talk about

authorship and the web of authorship

that he creates around the people

associated with his website and he goes

in to detail and shares about that we

talk about his monetization strategies

one of them in particular is pretty

unique it's probably something you've

heard of but perhaps not considered uh

as much as other types of monetization

but he does go into all of his different

monetization methods for his sites we

talk about Google news and we talk about

his approach to backlinks uh all in all

it's a really fascinating interview and

I think that everybody whether your site

has been hit of late or is still growing

we'll have something to learn from Brian

good luck and enjoy all right welcome

back to the niche Pursuits podcast my

name is Jared Balman and today we are

joined by Brian Wham Brian how you doing

very good Jared thanks for having me on

today much appreciate it yeah excited

for today we're talking uh about your uh

basically we're going to get into the

details and into the Weeds about your

process for building websites and and

and talk through kind of some of the

successful strategies you utilize before

we uh before we get into it we usually

you know like to hear your backstory a

little bit about you why don't you tell

us more about uh about who you are sure

sure no problem so my name is Brian Wham

I'm an agency owner in New York I live

in Long Ireland uh Partners in two

different agencies actually Max burst

web design which is the web design end

of the business and then Max places

which is the digital marketing arm so

I'm the partner of that mostly in charge

of that stuff we've been around since

2007 at this point so we've been around

for quite a while and I also like to do

a lot of stuff outside of the agency and

the uh the affiliate marketing game

Google News type stuff and everything

else primarily what I wanted to talk

about today but um yeah so I've been in

digital marketing for you know 20 plus

years started doing uh affiliate

marketing back in the late '90s early

2000s back in the day when I was getting

paper checks in the mail for promoting

credit card offers and things like that

so I've been been in love with it ever

since and it's uh you know been a big

part of my life every step along the way

since then man affiliate marketing in

the late 90s must have been a totally

different ball game it was yeah yeah

there was nothing like you know worried

about backlinks all that crap just you

know keyboard stuff the hell out of the

pages you know off for running and there

you go it great just incra the HTML

Builders push it out as much as you can

and you'll see what happens and then all

of a sudden you get paper checks and the

mail out of the

blue well were the big uh like what were

the big affiliate marketing platforms

back at that time couldn't even tell you

up top my head don't even remember it's

all a blur at this

point don't blame yet yeah that that was

that was a while ago well um today we're

talking about kind of more specifically

your website building that you do your

affiliate marketing um you know we'll

table the agency side of things although

I'm sure a lot of what you're going to

talk about is applicable to that side of

the business but why don't you set the

stage for what we'll be discussing today

in terms of your website websites plural

and then we can use that to kind of

launch off yeah sure so about six years

ago I had done a presentation at a um

small gathering in Las Vegas that

Stephen Kang ran uh 31 Flavors event so

it's just a bunch of marketers and the

whole goal of it was everyone had to get

there and present something so you had

to share something to the group I was

kind of struggling on what I was going

to talk about both myself and one my

partners were going out there to kind of

do our do our thing network with people

to figure out what we're going to you

know present so at the time I had been

in the process of really kind of taking

what was kind of our bread and butter

our pbns at that point and kind of

taking them to the next level I mean you

know back in you know 2013 2014 that

point we were really ranking everything

with pbn I mean that was you know our

our primary strategy for helping our

client sites and everything else but my

goal always

was how do I make these a business asset

in of themselves not just these

depreciating assets with the edns just

lose power over time pretty much good

for one thing and that's it so what can

I do above and beyond that to make these

true business assets so what I started

doing back then was building these out

as a as a Google News Network getting

them all approved for Google News uh for

indexing purposes for Authority purposes

and everything else and starting to get

some traffic coming in so I can monetize

it with display ads selling guest posts

and things like that and really making

these websites that I can flip down the

road um outside of the agency

as a like I said as a complete business

asset so that's why I decided to speak

uh speak on when I went to this

conference which kind of my my process

and how to really get approved for for

Google news and there really wasn't much

out there at the time I think there was

maybe one or two videos on YouTube I

couldn't really even understand with the

accents and everything what they were

talking about so I kind of had a reverse

engineer figure out how to get approved

and I went through an entire process I

actually had some great conversations

with the actual Google News approval

staff you know they were they were

manually looking at everything at that

Point time was a lot tougher back then

than it is now so I got a lot of great

feedback from these people was able to

kind of put together a process or I was

able to get all my sites approved and uh

that's been working for me ever since

about I guess a year ago at this point

March April last year there was a a big

Google new sweep where they cleaned out

a lot of stamp sites from Google new I

mean I've done hundreds if not thousands

of sites at this point and I didn't have

a single one removed so I've had I've

kind of got it down pat where I've got

these sites in there they they pass

every manual approval process that's

kind of where I started kind of talking

about how to get that done take it to

the next level and create those pbn as

real business assets and I've just been

layering monetization strategy on top of

the pent which is kind of the uh my

focus outside dat to actually teach a

course about kind of stacking Authority

stacking trust and being able to

monetize it across tons of different

platforms really building out either

standal on Niche sites or or retire

networks where I can kind of you use

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to get $15 off maybe describe a typical

site that's in your portfolio so people

can get their minded around it a lot of

people listening are familiar and maybe

working on a Content site or what they

call a Content site uh primarily driven

by advertising uh revenue and or

affiliate Revenue uh a lot of people are

dabbling a lot of other things but maybe

describe a typical site in your network

and then if you could let's address the

elephant in the room how are they doing

in the last 6 to nine months with the

hcu and the Google core updates that

have come since then Etc yeah sure so of

course so typical I have a couple

different ways that I do this uh two

different ways one is more of a generic

news sites you know where I'm building

them out to kind of be a a jack roll

trade kind of the Swiss army knife or I

can really use it for anything I want so

I'll primarily create a um just a

general news site can be a I use

sometimes I use a brand new domain

sometimes I use an age domain that I

pick up um kind of whatever I have in my

portfolio at that point and I'll build

it out for all the different categories

I'll have a you know a finance category

a health category legal category

whatever it may be and I'm just pulling

in news from all over the place and then

within those specific categories I can

Niche down and create solid what

whatever whatever I'm really trying to

promote at that particular point or use

I'll BR my client sites whatever I need

to uh and then I monetize it with uh

um basically with a couple different

methods in that case so that the generic

news sites are really monetized a lot

with the display ads I do a lot of

Amazon type stuff in

there I'll mix in a you know bunch of

Niche specific product reviews and then

then tons of guest posts like for

example the the guest post site I built

out you any take a Peak at is my site I

kind of use for uh for testing purposes

and I actually built it specifically for

that Stephen Kang convers I mentioned

it's called Freepress directory.com guys

feel free to check it out pick it apart

but that's a good example of kind of how

I structure these generic news sites um

and one of my big big monetization

techniques for that is the guest posts

and I found the easiest way where I can

kind of monetize monetize them overnight

uh even though people tell you not to do

this to build out these right FR Pages

you know right for us in the accounting

category the finance category the legal

category I built dozens of you pages on

these particular sites and kind of the

secret sauce is dropping in a table with

all the um search operators for that

particular Niche so right for us plus

County you know accepting guest post

plus County so I drop on a table of

every single search operator that

someone would use to find guest Post in

that particular Niche put in at right

for us post and I start getting traffic

overnight getting requests overnight

that particular website that I just

mentioned uh Free Press directory again

it's just for testing purposes I haven't

really used it forever um I just test

things on it periodically but I still

get guest post requests probably about

50 per day uh 20 anywhere between 25 and

50 per day sa for that particular site

just because I have dozens and dozens of

these pages and they all have a table

with different search operators for all

the different nich specific keyword that

someone would use to find guest posted

opportunities so then I can negotiate

you know 10 bucks 20 bucks 50 books 100

books depending on how powerful the site

is to really monetize it so I find that

to be the quickest and easy way to

monetize it I'm building out a network

of those and then you start getting

traffic that

way and uh it's just kind of a Snowball

Effect you know you're getting more

traffic getting more rankings getting

more guest Pro requests and then you're

be able to monetize it a lot better with

the um with the other methods with

Amazon or display ads or anything else

you want to do from there and then they

also build out the really nich specific

U Authority sites you know whether it's

about parenting or a mommy blog or

something like that or

uh you know it could be anything could

be celebrities you know whatever it may

be um but you know kind of the same

process where um um you know basically

I'm just really looking for tons and

tons of opportunity with um low you know

low competition keywords but tons and

tons of search volume you know where I

can just kind of push out a topical

Authority map of all that type of

content then all I'm doing is really

just slamming with the you know

Rewritten paa questions just creating

posts around that and pushing you out oh

an open over account again monetizing at

the uh display ads and

um the Amazon stuff and guest Pro

requests and everything else and uh

that's kind of my my two ways of doing

it the the news network is kind of more

the agency into things and then the uh

know the authority specific n Authority

sit I kind of for my own stuff my own

purposes that's kind of I'm structuring

them how many do you have and and you

know again maybe I like the I like the

the way you've bucketed them like the

the more news focused and then the more

Authority site Niche specific Focus like

how are these doing post

hcu so I haven't had a problem at all

with any of them um like I said I the

way I kind of structure and stack stack

Authority on these sites um I like to

think it's bulletproof I know it's not

there always there's always going to be

problems cro cropping up but I try to

satisfy the Google you know quality

raater guidelines as best as I can and

just making sure that I'm really kind of

making my um my sites display that

expertise that Authority and trust you

know as best as possible for all

different uh techniques and strategies

whether it's the content itself the way

the site is structured the way uh ail of

author personel is and everything else I

haven't lost any traffic haven't had any

traps haven't had any

problems um we

have so a buddy of mine he's using the

same things that I teach in my course

and everything El has a site that's

probably making $500,000 a month in the

celebrity Niche hadn't dropped it all

doing the same stuff that I'm doing we

have sites that are making you know 10

20 $30,000 a month and I haven't dropped

it haven't dropped it at all whatsoever

any a client sit that are using these

techniques on are still growing after

all the updates so not a problem I

haven't seen any dips any drops at all

you know like usual little ups and downs

but long term you know up and at them so

can't complain

let's get into some of those items

because I think a lot of people feel

like the entire model is under attack

like as soon as you look to be a Content

site or a niche site or an authority

site as soon as you look like one in the

serps you're the the model is under

attack you seem to be uh St a star

contrast to that I I've heard you say

things like stacking Authority following

Google quality radar guidelines like

let's unpack some of the things perhaps

that you're doing that you think are

really applicable to the success of

these sites especially over the last

year or so

sure so and you know one of the big

things here you you're talking about

like I said it seems to be under attack

um a lot of people talking about AI

content how it's you know you if you're

pushing out AI content you're just going

to get shot down it's never going to

wreck never going to do anything and to

be honest all my authority side to done

be AI I'm primarily using things like

like Zim writer or content Sprout push

out my content like Zim writer for

example I actually used the built-in

topical Authority generator just to

generate the kind of a baseline of

topical Authority for my particular site

my particular Niche while push out you

know over the course of the first couple

months you know maybe a few hundred

articles um just to you build out the

topical author answer as many questions

as I can and then I start dripping in uh

paa content is kind of um supporting

content creating tons of internal links

to all the other other uh other content

that's already there and then I start

dripping in money articles after that

but I'm just making sure that the site

is structured properly a it looks the

part I wanted to be that if they're

doing a manual review uh and they do do

it periodically I mean we've seen that

like I said with that last Google Google

news update you know they are reviewing

these uh periodically so the first thing

I want to do is make sure my site looks

like a new site it looks like a a high

Authority blog site like some money been

put into it you know so you make sure

the

uh you know some sort of magazine type

theme that looks really professional

high-end logo um stock or AI generated

images that actually looked theart

building out specific author personas

for each and every category each and

every website that really kind of

support the toex and had the experience

behind them my AI content is not just

getting pushed in automatically for the

most part you know I do use in writer

actually create schedule everything but

am actually going in reviewing

everything ahead of time and maybe using

horo to kind of clean things up the a

little fact

checking

um you know using things like grammarly

just to clean it up a little bit make

sure everything looks the part that it's

you know it's well written and you know

people going read through it and um a

big thing that I found is honestly

dumbing it Down based on your audience

so for example a celebrity site if I

want to reach the widest possible

audience kind of the lowest common

denominator in that in that particular

Niche I'm dumbing it down to like a you

know third fourth fifth grade level you

know really short words and you know

small paragraphs and sentences and

things like that whereas if I'm going in

in a legal Niche or something like that

you know I can smarten it up a little

bit maybe get into the high school grade

level or something like that but I'm

matching the uh the way the content is

written to in my audience and doing it

that way I think that helps a lot I'm

not just throwing it all out there and

you know kind of seeing what sticks I'm

making sure that I'm paying attention

it's getting pushed and automatically it

is created be AI but there is a little

human element of cleaning it up a little

bit and then Larry and those other

things on top of it like for example my

my authors that I build out some of them

are real people you know you know some

of them um like for example I will uh

sometimes work with Lo local college

students and their professors to kind of

contribute because gu ORS on my on like

some of my topics and things like that

so they're real people that have you

know kind of inherent trust and and

Authority already they're guess posting

on my websites but the personas I'm

building out these people are all they

Google local guides so they're approved

Google local guide accounts they are you

know functioning out there leading

reviews and leaking map edits and things

like that uh for the most part they are

uh listed as Google Scholars as well so

they you know they have Google Scholar

profiles they have all the requisite

social profiles for themselves um I'm

publishing Amazon eBooks on their behalf

that every once in a while will get like

70 cents and then you know it deposit in

my bank account only fre book sold so

another shorts of income y uh um I'm

doing a lot of the AI generated podcast

and things for them uh they are guest

posting on other websites throughout my

network and um uh other third party

websites as well so they're really kind

of fleing the fort and you know being

active authors not just in life site but

all over the place where it's Soul so

with its third party websites and other

mediums too um and then I'm just making

sure that I'm kind of you know following

the digity method where eat a lot of

that is backlinks so I'm having a thot

backlinks and I have a couple specific

types of uh what I like to call Catalyst

content that really really helps me with

that and kind of really Powers up my

site it's bringing me a lot of brand

name traffic coming in right away which

I think is huge so I'm getting brand

traffic coming in I'm not just looking

for this this keyword based traffic

right out of the gate I'm making sure

I'm satisfying that brand search

requirement I'm getting that coming in

right out of the gate I'm getting expert

contributors coming into me for free I'm

getting free backlinks Free Press releas

releases ref press mentions uh tons of

little things just based on this type of

content so it's really a kind of a a

combination of the the way I structure

the content the way uh I'm building out

these author personas and then a couple

of types of what I call the Catalyst

content that's kind of really the cherry

on top and raising some of those other

requirements that you know Google's

really looking for I'm getting brand

traffic I'm getting social traffic I'm

getting like I said the press press

release press mentions and everything

else coming in right out of the gate

let's I I have a lot of notes and so I'm

going to I'm going to I'm going to

Pepper you with questions about what you

just overviewed let's start with this if

I could with a catalyst content and

maybe dive deeper into that because I

think a lot of people uh understand how

to go after keywords that have a

combination of low competition and

perhaps high high search volume and you

know people are kind of familiar with

that but you you talk about getting

brand traffic right out of the gate you

talk about getting social traffic out of

the gate you talk about all these

different types of traffic that you're

creating um maybe walk through what

you're referring to as Catalyst content

sure and I think this is the separator I

think if Google is going after you know

people complaining they're going after

nich sites and nich site specifically or

something like that they're looking at

these sites they're all they're doing is

pushing out AI content or you know you

know maybe human reviewed AI content but

they're specifically going there to just

the the informational the commercial

pipe keywords and things like that

they're not bringing in the other types

of traffic that they should be that the

true authorities that would have with

just tons and tons of social shares

brand name search recognition and

everything else so the way I do it is uh

using a couple different platforms uh

one of the things I'm doing really

really successfully lately both for

myself and for my clients and has been

kind the game changer is taking

advantage of Reddit traffic you know the

little Lo's Reddit so specifically with

that what I'm doing is uh Reddit has a

specific post type um you know a poll

you can run a Reddit poll and this is

just a sing question single multiple

choice question you can run a string of

these you can run one single question

whatever it may be so basically all I'm

doing is I'm going into uh subreddits

like uh you know

reddit.com which is basically a

community of hundreds of thousands of

people and all they do is take polls all

day so you can post a poll on there and

get hundreds of thousands of responses

within hours and days so I will go in

there uh create a poll around a

particular topic that I want to you know

get some interest

in there will be a mention of my brand

name or my website in there so people

are going to honestly go right out of

the gate you know maybe Google my brand

name Google my name or something like

that you know take a peek at at the

website you know outside RIT itself so

I'm getting a little bit of traffic that

way a little bit of brand search that

way and then I'm getting you know kind

of real live feedback real live data

from people about a spe specific topic

I'm getting that survey uh content and

then I'm just taking that content and

saying I go and write the chat GPT

whatever AI program we using and saying

hey here's the results of the survey

this was the question this was the

survey what can we draw from this you

what kind of speaking points can we take

out of these survey results and living

AI do all the hard work I don't do

anything I don't even think about it I

said they here here's results spit out

the uh the take the key takeaways that

we can kind of uh you know correlate

from all this and now take that

information and create an article

outline for me okay now take that

information you create a blog article

for me boom I then that's do anything

think about it then I'm taking that

posting it on my website and embedding

the actual Reddit survey in there right

under of the gate which is has been

really helpful I've seen one I started

doing that that was kind of a uh a big

thing so I have an AI generated um

article completely about real people

real survey results real numbers that

Google seems to love I'm able sometimes

within the comments of these surveys to

take different um you know different

quotes and things from different people

kind of sprinkle them in them in as well

and uh that's been really really great

so whatever I need to talk about

whatever topics I want to talk about I

can go to different subreddits I can go

to Facebook groups and do the same exact

thing um I can string together two or

three different questions and create you

know an even longer article I've even

used another way I've done this before

is using like thirdparty survey tools

where you kind of embeding it embedding

the poll on your website itself I'll

just Crea a link within Reddit to it

where I can know Facebook but they can

actually go to your website so I'm

driving traffic from right to Facebook

to the survey on my site you're going to

get less responses that way but you are

driving the traffic to your site the

social traffic they're taking the survey

uh the survey is set up on the actual

blog article URL but it will be uh

ultimately so basically and then once

the survey is done I'm taking down the

survey in bed and actually putting up

the real article itself and everything's

done so that URL is been getting social

traffic all along to it uh just based on

driving people from RIT or Facebook to

their uh to those particular things so

that's the first type of catalyst

content that's working super well for

and it's been great um once it's done

once the article's up and running then

I'm going to you know X or you know

Twitter it used to be called Twitter and

uh using the journal request hashtag to

find you know journalists in that

particular Niche would be interested in

me to be quoting that article or reading

an article or sharing it for me whatever

it may be and doing a little traditional

more you know more PR push getting it

out there so I've gotten social traffic

coming in from renit or from Facebook

you I've got a uh you know an article

with you know some real uh some real

numbers that Google actually loves you

know some real um you know human

generated know survey questions and

topics and answers and everything else

and then I've got the uh the journalists

after the fact you know are they quoting

me sometimes reaching out to my clients

for a quote or me for a quote and uh you

know really helping us kind of do the uh

the aftermarket push for that so that's

that's been really really really great

lately I think that's kind of one of the

the separators from just the traditional

uh you know nich Authority sites is

getting that brand traffic getting that

um that social traffic and everything

else um and then there's another type of

catalyst content that I've kind of

taught forever and that's kind of the

reverse Harrow method and this is what I

first started doing when I first started

getting the

um the uh the Google News sites approved

uh you know back like 2016 2014 2015

2016 I needed a quick way to generate

authoritative

content so you know we've all used har a

lot of us have used har for the most

part for getting backlinks for ourselves

or clients you know we go in the area

into one of queries hopefully this is

this you know they select us and you

know they'll print our quote with our

name and Link back to our website and

you know it is what it is so I went the

other way where I was actually getting

my news sites approved as the um you

know the outlets themselves you know my

authors were one that that were

soliciting these requests so I put a

request about a particular article like

you know what are your top um you know

g&b tips and tricks for you know

promoting a local dental office or

something like that and overnight i' get

you know 40 50 different um people

submitting their their input to me about

what their tips and tricks were and all

I literally was doing was copying and

pasting know best 10 12 15 whatever it

is and boom instant Round Up article

didn't have to do anything maybe I

create a little intro a little outro and

then it's just a uh you know listicle

and that's it copy and paste boom soon

as that goes up I notify the people that

they were mentioned then they're sending

me back links they're putting me in

their you know in the Press sections on

their own website they're you know

mentioning me in their own press

releases sharing me across social and

everything else when my query first went

up on Harrow again they were going in

there they were Googling my my website

to see if it's something they want to be

mentioned in so I'm getting the brand

searches right out of the gate and and

getting through looking through the

websites looking through the different

types of Articles and everything else

and spending some time on there so I'm

getting social traffic I'm getting brand

searches I'm getting a little bit of

everything and then again I'm getting

the benefit of what all these you know

experts are that are contributing to my

website then you know eventually they

they want to contribute other things and

you know we got another article for you

would like to put on your website so you

I'm just generating the uh a roster of

guest authors that I can you know

leverage down the road for different

things and go from there um but again

it's social traffic it's brand search

and that's kind of really been the

seator for me on my website so kind of

keep them the bulletproof as possible

I'm not just real line and that shice

traffic coming in based on you know the

money content or my uh you know my paa

questions and I'm answering and

everything else I really want to make

sure getting Google exact people that's

looking for they would expect to see

these bigger Authority sites tons of

brand search and tons of social traffic

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your purchase if you were to maybe look

at one of the sites in your portfolio

and kind of break it down a bit what

percentage of your overall traffic is

search versus brand versus social like

what kind of percentages do this does

does that end up equating to initially

it's a lot of Social and brand search

but then it it flips dramatically to

tons and tons of search right where just

freakling any the other stuff but

initially it's most of search and and

brand name over the first few months and

then once it start to pick up steam you

know I'm pushing out those articles then

it flips dramatically to where it's you

know you know 95% you know just the

organic search Tropic coming in you're

doing this stuffing and that type of

stuff over time right yeah well that

makes sense the search will grow over

time especially as you build that

Authority um are you is this a a process

you're kind of always doing for Content

or does it have phases you go through

it's heavy on the initial site creation

and then you taper it off or are you

always pretty much investing in some of

these content Catalyst type topics that

you went through yeah it's obviously he

in the beginning you know I want to kind

of get that balling create that Snowball

Effect but I'm always sprinkling it in I

never stop I always want to keep that

going just make sure that

um said I want to make sure that if if I

were ever to have to kind of passing the

annual review that they see me kind of

actively doing that type of stuff

promoting that type of stuff bringing in

outside expert sources and uh you know

creating this valuable piece of content

with real surveys real results from real

people and uh making sure that's all

there so I'm definitely sprinking that

sprinkling that through every single

month it might be one or two pieces

might be you know 10 pieces in the

beginning whatever whatever it turns out

to be depending on how competitive that

Niche is going to be right social media

wise are you doing anything else with

social media to drive traffic are you

creating uh Facebook group are you

posting regularly on social with some of

the Articles you're publishing um doing

any social media

advertising uh or any anything other

thing I didn't even mention no for the

most part that's it I'm just letting

everything do to work for me letting

these Third Party Experts and Reddit in

Facebook and you know them go for lotion

for me and that's it and then I'm just

relying on the search traffic coming in

after

that let's uh go back to what you talked

about with authorship and all of the

lengths you're going to when it comes to

your authors I mean I have notes Here uh

you know you work with Google local

guides um Google Scholars uh publishing

ebooks guest posting on other sites with

that author uh even having them as

podcasts guests and probably a few other

things that you mentioned um H how much

extra work is all that how much does

that require out of you because it

sounds like a lot of work but it sounds

also like it's a pretty vital part of

your strategy it is it is a lot of work

uh which is why I primarily do it for

the you know what I consider the editors

and chief on these particular sites like

I will have multiple authors for each

particular site but I won't go as deep

down the rabbit hole with every single

author on the website I'm really making

that editor and chief who you mention on

the homepage and then footer of the

websites and everything else and you

know they have their own about page I'm

really making sure that they they have

all that stuff in place so if I

personally have you know a few dozen

websites and I'm that I'm working on

currently that I have you know my VA

working on that stuff and building that

stuff out wishing not uh

that type of uh you know social activity

for my my author my editors and the you

making them look the part and uh thank

God AI now I can kind of put R to Qui

that I ever did in the past you know

without having to you spin rewrite or

anything else like we were doing

previously the general concept is is to

make each of these authors kind of an

expert in Google's eyes through you know

Footprints basically I mean can you

explain though more in depth the concept

there so everybody listen kind of

understands why you're going to all

these links with all this extra work for

your at least your editors you know at

least some of your high-profile authors

yep yeah sure so basically I want to

satisfy the requirements you know so

we're looking at you know um expertise

experience Authority and Trust I want to

demonstrate that and not that I

necessarily think it's a direct ranking

require uh you know uh requirement or

anything like that like they're not

specifically rewarding me just for what

I'm doing on

here but I like to stack trust and bake

that trust and Authority in from day one

so I want to make sure that we are you

know like like I said demonstrating some

sort of level of expertise and Authority

with the uh with these with these pelas

building them out um making sure that

they are showing the knowledge of the

you know whatever topics that they're

speaking about whatever the site is

about and making sure that I'm tying

everything together it's completely

visible at Google like I'm making sure

that the scheme of my author schem for

that particular author profile page

pulls in everything pulls in all their

social profiles pulls in all their guest

post that they've you know guest auth on

other websites you know um maybe take a

picked up on on IMDb for a podcast or

something like that you know that'll

mentioning that that in there uh just

maybe creating a road map for gole to

see how widespread this person is and

how authoritative you should just make

it easy as possible gole to kind of tie

everything together without me having to

kind of go out there and you know kind

of have them over ahead with it uh like

you said it's a lot of work so you might

as well kind of make sure that Google

knows about it so the goal always is

again to bake in that Authority trust

right out of the gate make sure that

Google can see it and you know they're

going to reward you for it and not only

that I want it to be for um for for the

reader benefit as well um I think in the

LA going to help with a lot of times

with with conversions with um the site

on time and things like that only it

looks the part they're seeing these

expert contributors and these these

expert authors on that particular site

maybe they trust it a little more they

spend a little more time on the site

that they a little deeper they come back

you know two three four t rooms whatever

it may be it's not only just for ranking

purposes that I'm looking for um I'm

looking for it to help with conversion

purposes to help with uh you know all

the user metrics and everything else as

well just by kind of taking the trust

and everything right out of the gate

again just making sure that Google see

it all and that's easily easily visible

today let's switch to talking about

monetization if we could you you already

did touch on it a bit but I wanted to

kind of dig into some of these

strategies you talked about display ads

affiliate Revenue um guest posting as a

as a revenue opportunity again looking

at one of your sites how does that break

down typically what's the percentage in

terms of total revenue from display ads

versus your affiliate earnings versus

say that guest post

tactic so

the um the bigger more specific Mee

sites The Authority sites where it's

kind of you know Niche down to one

particular topic like parenting or

something like that I'd say it's almost

worked out to be kind of 5050 split

between display ads and whatever other

type of affiliate monetization usually

Amazon or something like that that them

I kind of pull in money from them so it

worked out to be about 50/50 split that

way um

the other sites where I have either

local news networks or my general news

sites or things like that it's really

more towards the the guest post end of

things and then whatever else I'm using

a for viiew on that I try making most of

my money the best J money is on the

guest post things and uh start to get

traffic and you know make some display

money but it's definitely skewed towards

the guest post things um one of the

things I really do with these news

networks I build out these branded news

networks like I have one called uh

us Daily Globe and then I build out a

network of 50 different sites so one for

each state so I have the US Daily Globe

and I have the NY Daily Globe the NJ

Daily Globe one for every every state

there is and I have a branded News

Network each one of these sites has a uh

you know a different editorinchief

um but they're all primarily

republishing the same content the only

thing that's different is one specific

category that's the local category so

something that's related to New York or

New Jersey or Connecticut or whatever

state I'm talking about at that

particular Point um on those types of

sites I'm really getting a lot of money

doing kind of like um branded PR pushes

for clients and selling packages and

stuff like that where I can

do you know some some sort of you know

adoral type content for people you know

so I'll sell adoral packages um you know

where we can do a deep dive into one of

their services or their products or an

interview with a founder or one of their

employees or something like that and

really just kind of control their

narrative about their brand um and then

we back it up with press releases and

everything else so I I sell you know

traditional that post where people come

to me and hey they want to pitch

something to me but I'm also selling

these packages where it's actually

basically pitching them the guest post

you know we're getting interviews and

things like that expert interviews and

AD tuttorials about their companies and

and mity it that way as well or I'll

building a um kind of build kind of a

high site or build a new site with a

directory in it and then I will just

basically straple the Google Maps

listings forever n I'm in import all

those listings already and then now I

have a uh an entire bunch of people that

I can reach out to right out of the gate

basically have a built-in lead Network

where I can say Hey you know we have you

in a directory we'd like to do a um you

know a featured article about you so now

I get an expert you know basically

contributing content and I send them to

a a Google doc where I can answer all

the questions and all I do is copy and

paste that into an interview style

article on the on the uh on the thing

and boom it's a news article and I can

up upsell in other things other other

processes and everything else um I'm

also using these news networks as kind

of a handoff to my own agency kind of a

lead genen for my own

agency so I'm doing a lot of like award

style articles like hey best New York

City divorce attorney 2024 yeah actually

I'll actually go out of my way and do

these um direct mail to people

sometimes if it's a a big Niche I'll

actually get a you know one of those

Crystal award printed up and mail it to

them like hey you won they won the award

for 2024 congrats and by the way the

reason we chose you was based on uh you

know a deep dive that your digital

marketing agency did you know did on the

lawyers in your uh in your area for

visibility and things like that you know

here's their their report that they sent

you and then you would you like an

introduction to them so we're kind of

doing a a warm referral from me to me

they just don't know it

yep so there's tons of ways I can mon I

can monetize it and uh it it's just

stacking these monetization methods just

like I stack the authority and trust and

uh always trying new things figuring out

ways I can monetize and make more money

I'm up I like money so the more that

comes in the better the better it is for

me it's probably a good time to ask I

mean I'm pretty sure everyone listening

will have been wondering this in the

back of their head I've had on my on my

list for a while now so I'll just ask it

now how do you accomplish all this how

do you get all this done this is a lot

of work you've referenced vas and

obviously you have a an agency you're a

part of so there's got to be some team

component there but how do you structure

getting all of this stuff accomplished

that seems like so much to

manage so outside of you know the agency

like I said we do have employees and

we're a pretty big agency there's not a

problem there but outside of the agency

if just r on affiliate websites it is a

uh a team of va so it's probably

depending on the size of the site Maybe

two or three vas that manage each each

and every site you know someone to kind

of manage and oversee everything then

really just people to go in there just

to make sure that the um like I said

they're going through the content with

grammarly they're using harpa to you

know fact check everything kind of go

through there and clean it up making

sure that the images that were generated

be AI match the 10 to the content and

everything else you know replacing me

being things like that so two maybe

three vas per website um and that's

that's all they're doing they're just

pushing pushing every day just to make

sure that we get the everything

published on time and get pushed out

there and keep up with everything it

it's all AI driven I mean I I do all it

it's enough for me where I can spend an

entire weekend and just map out the

content for months and months and months

just give it to them and they just run

it through Zen R it's automatically

pushed into the schedule for months at a

time I don't really have to worry about

that um I do a lot of work up front you

know like I said I spend the weekend

while I'm sitting there watching

football or baseball whatever it may be

sit there with my laptop get everything

set up and queued up for them and then

they have their content scheduled for

onceth at a time and then they just go

you know they have it out every single

day talk to the website owner that's

listening that has gotten hit by the hcu

has seen 80% I'm just making up a number

but certainly we've seen people ranging

from half their traffic go away to 80%

of their traffic go away like you you

touched on some of the things that you

think they're probably getting wrong but

if we could just recircle that again

what are some of the big mistakes that

you see people

making as a that have led to some big

traffic losses in the last year or so so

me I may be kind of being a little

overaggressive on pushing out the a a

Content the publishing schedules um we

kind of ramp it up a little a little

slow um and now and then we get it up to

the point where we can kind kind of push

anywhere between 24 and 48 articles per

day to these websites you know we're

publishing every hour every half an hour

on some of the bigger websites but we'll

start small we only publish you know 50

60 articles that first month and you

know maybe 100 articles the next month

and go from there so we start small uh

we make sure it is human reviewed

everything's done properly and then I

think the big thing is that that

Catalyst content I want that search

traffic from you know coming in for

Branded search and I want that social

traffic uh component as well too so I

think that's that's what happened um I

have worked with a couple people who

have gotten hit and we've started to

sprinkle in some of that Catalyst type

content and we can see it starting to

help but not all the way back yet but

there is definitely an upturn you know

where we're getting that traffic coming

in from Reddit getting those branded

searches and uh Google's starting to

reward them again and pick it back up a

little bit so it definitely helps I

think that's from what I've seen that's

kind of the missing piece it's been that

that brand sharish and that that social

type search if I were to break down to

its most simplest element which

obviously what you're doing is not

simple I just kind of went on about that

but it it from a from a traffic

standpoint you're hyperfocused on

getting a widespread of traffic uh of

types of traffic right so social branded

and search and even though search

becomes very dominant as a percentage of

your traffic as a site grows you're

still feeding branded and social traffic

to the site on a consistent basis and

then you're backing that up with a whole

web of authorship that clearly indicates

that the people that are respons for the

content have a you know a wide Ray of of

expertise

um I mean from a high level it sounds

simple but I think the execution on it

is where you really are succeeding on a

on a great level yeah exactly so that's

and and it's Tak me a while to get there

like I said I had the kind of the first

piece of the puzzle which was the you

know getting the gole loser proov

starting to stack in that trust and

Authority Google size at least building

out those author persons and then uh

kind of the real hold where I'm just

kind of layering in he figuring out

different ways to um get the other types

of traffic coming in using those mless

content so initially it was kind of that

reverse harro method now it's using

Harrow switch to connectively just

recently it's even easier to get

approved than they now you had to jump

through you get approved for how before

you don't have to now you can sign forab

start for one your blog today without

any problems now so definitely suggest

you start doing that and same thing with

Reddit create a Reddit account and start

publishing polls you know start getting

some data getting some data poll data

data Rich blog content running your site

right away to your CS to clients your

need sites and you know reap the

benefits it

works I have a few minutes left so let

me ask you about Google news and um what

tips do you have for people to get

approved for that platform and how

important do you think it is that a

website should focus on that from just a

standpoint of growth over time so I

don't think it's super important I mean

I actually do Consulting for it for some

uh

um some big clients and things like that

as well too getting them approved the

Google news I don't think it's super

important from a traffic standpoint um

it was much much uh kind of a bigger

Factor back in the day um really helps

with kind of in my case it's really just

Authority and uh does help with indexing

it's not as big of an indexing Factor as

it was

previously but when I'm submitting for

Google News even if I submit just just

one category on my website you know what

you can do you don't have to submit the

entire website just submit one category

for Google new's

approval even just getting that one

category approved they're automatically

pulling in content from all over your

website I I some sometimes those

randomly pulling my uh my my policy

Pages things like that they for some

reason I don't know what it is but they

tend to crawl everything at that point

which is uh which is super helpful uh

and then there's other tons of things

that I that I can use it for as well

like I can use it for indexing uh other

third party websites I'll create custom

XML site Ms or backlink that I want uh

index and submit that you know through

search console or run that through

through Google News uh and get

that as well so there's tons of little

things you can use it for but for the

most part like I said it's kind of been

my go-to just because it makes me build

out the site so all I know it'll get

it'll pass a manual review down the road

so it looks the part it really is the

part and um it's just I don't think it's

necessary as it was in the past but I

think it's helpful for me it just kind

of reminds me to make sure that I need

to uh be doing things the right way not

cut you know taking any

shortcuts that's a that's a I was going

to highlight that that's a really

interesting point like the concept of

forcing yourself to make the site Google

News approval ready almost forces you to

do all the things that a site needs to

do well longterm in Google's

eyes and it's it's easy it's a lot

easier it was in the past I mean I can

literally do I it's copy and paste right

now I can actually take a website clone

it with the exact same content just

switch out the logo and the the the

headings to resubmit the same site and

get it approved by Google news I mean

that's how I build out these branded

news networks like I said it's the same

content I'm just swapping out the you

know the site name and and the logo and

that's it swapping out the author it's

the same exact content is getting

approved Google news so as long as it

looks supp part for the most part it has

the requisite policy pages and

everything else and you know putting in

the

um you know the editorial policy the

terms abuse uh privacy cookie policy um

I'm using I have started using kind of

an AI generated content policy in there

as well too just to kind of cover all my

bases just making sure that anything

that Google would want to know about my

set being up front about and uh like I

said make sure it looks the port make

sure it looks like a new site I'm using

a high quality theme I got a

professional logo and um Quality stock

photos or generated photos and the

content is Well written it's being human

reviewed and you cleaned up grammarly

cleaned up with harpa and it reads well

and I dumb it down to the lowest com of

denominator for that particular Niche

that I'm writing for that's that's been

really helpful last question out of me

um and we could probably do a whole

podcast on this question but it is what

it is we're here here um so much good

stuff already but backlinks you

mentioned them as part of a strategy

that you use but what is your backlink

strategy from a high level what are you

doing when it comes to these individual

sites and how how much of an emphasis is

it so my goal is not to do any um as

much as possible you know because I'm

cheap I want to take I want to make the

money not spend money on that type of

stuff yep but I do believe it's going to

be necessary in certain isses uh

specifically for the money content I'm

push in putting onto these websites tons

of internal linking is happening for

sure you know I'm pushing out these

money articles that you know are you

know whe they're affiliate random

articles or something like that or

promoting an affiliate offer you know

they're getting tons of internal links

from all my you know topical Authority

content from all the PA type questions

and everything fing all those that

internal link juice to to that but I am

sprinkling in the the other back links I

try to generate my backlinks oretically

using the Catalyst content uh you know

people sharing on social media people

Ling to it to their website mentioning

it in their their blog articles um I use

ex a lot I said for the um the journal

request hashtag and find journalist to

share it but then I do go out there and

I do purchase articles I do purchase

backlinks you know guest post and then I

nich edits you know from my for my money

content so that's really where I'm if

I'm purchasing third party backlinks

it's going to be for my money content to

power that stuff up everything else is

just coming in organic it's just you

know wly organically just based on the

way structure of the content it's low

competition tons and tons of search

volume them getting in all the uh all

the traffic in that way for money

articles I do power it up with third

part0 links uh just a mix of everything

I try to get it as much as I can from

like I said from the Catalyst content

the other things that I mentioned but I

will go out there specifically buy guest

post and the press releases and

everything else just the kind of power

match that upot and just keep sprinkling

and the overc

coming Brian this has been a really

great episode thank you for coming on

thank you for just sharing the tactics

you're using I think it's interesting I

I hope people listening will see your

success through a lot of these updates

as a combination of everything you're

doing it would be easy for someone to

listen and kind of cherry-pick certain

things they like about what you're doing

and then ignore other things but I

really do as I listen to you it is

clearly a a very strategic way that

you're going about all these things and

I think that it's really important to

kind of highlight that we close out yeah

thank you much appreciated great have

great being on where can people you know

follow along with what you're doing if

there's any place to to to direct people

to it all so I do have a uh course that

kind of discusses everything that can

follow me along there and on the

Facebook group it's called Authority

amplifier Pro so they can follow me on

Facebook they can look for my course and

um you know follow along on the journey

you I actually do a lot of the uh kind

of the over shoulder stuff where I'm

actually sharing a lot of these sites

within my within my Facebook group and

everything else so they can see it all

live well good we'll get a link to that

Brian thank you again for coming on

really appreciate it and um all the best

you got it jar thank you thank you hey

everyone thank you so much for listening

to the niche Pursuits podcast I just

wanted to remind you that if you are

ready to start building smarter faster

and easier internal links you should

check out link whisper you can get $15

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again for listening