Political Campaigning in Germany

Bertelsmann Foundation
7 Sept 202105:25

Summary

TLDRThis video script explores the contrasting political campaigning styles between the United States and Germany. In the US, it's a candidate-driven popularity contest, while in Germany, campaigns focus on political parties, with parties overseeing campaigns, including financing and candidate nominations. German campaigns typically start six months before elections, with a platform manifesto and a chancellor candidate. Traditional methods like street vendors and posters are still used alongside modern online strategies. Campaign finance in Germany is regulated, with both public and private funding, requiring disclosure of large donors. The goal is to connect with voters and present a vision for Germany's future.

Takeaways

  • 🗳️ The process of political parties and politicians gaining popularity and marketing their ideas is called campaigning.
  • 🇺🇸 In the United States, campaigning is a lengthy and expensive popularity contest among individual candidates.
  • 🇩🇪 In Germany, the campaign focuses more on political parties than individual candidates, with parties overseeing campaign elements.
  • 🎉 German political parties typically start their campaign about six months before election day, intensifying in the final weeks.
  • 📋 Each party in Germany holds a big conference to determine their official platform and choose their chancellor candidate.
  • 🏷️ Campaign signs and posters are important in Germany, often featuring the chancellor candidate and a campaign slogan.
  • 📺 German states limit the airtime provided to political campaigns on radio and television, unlike the U.S. where ads are aggressive.
  • 🌐 Online campaigning is becoming more prevalent in Germany, especially during the COVID-19 pandemic.
  • 💬 Despite the rise of online campaigning, disinformation campaigns have traditionally had little effect on German voters.
  • 💰 German political parties are funded by both government and private sources, with regulations on contributions and disclosures.
  • 📊 To qualify for government funds, parties must obtain at least 0.5% of the national or European vote, or 1% in one of Germany's 16 states.
  • 🚫 Donations from certain organizations like charities, trade unions, and interest groups are not allowed for German political parties.
  • 🔍 The final stage of campaigning involves candidates engaging with the public to rally support and persuade undecided voters.

Q & A

  • What is the primary focus of political campaigns in the United States compared to Germany?

    -In the United States, the campaign process is focused on individual candidates who want to win votes, whereas in Germany, the popularity contest is more about the political parties than the individuals running for office.

  • Who oversees most elements of a political campaign in Germany?

    -In Germany, it's the political parties that oversee most elements of a campaign, including staffing, financing, collecting membership dues, and nominating individual candidates.

  • How does the duration of a political campaign season in Germany typically start and intensify?

    -The campaign season in Germany typically starts about six months before election day, with things really heating up in the final four to six weeks.

  • What is the role of a big conference in German political campaigns?

    -Each political party in Germany holds a big conference during which they determine their official platform and choose their chancellor candidate.

  • What is the significance of a chancellor candidate in German political campaigns?

    -The chancellor candidate is a person who embodies the ideals of the party and will carry its flag through election day, representing the party's platform and policies.

  • What are some traditional methods of campaigning in Germany?

    -Traditional methods of campaigning in Germany include street vendors and gatherings, campaign signs and posters, and regulated airtime on radio and television.

  • How have political campaigns in Germany shifted in recent years?

    -More and more political campaigns in Germany have shifted online, where parties can connect directly with potential voters, especially during the COVID-19 pandemic.

  • What is the impact of online disinformation campaigns on German voters?

    -Traditionally, online disinformation campaigns have had little effect on swaying voter opinion in Germany, but recent developments during the pandemic have seen a minority of citizens fall victim to such malign activity.

  • How are German political parties funded during election campaigns?

    -German political parties are supported by both government and private funds. They receive government funds based on their election performance and can also receive private funds with certain disclosure requirements.

  • What are the requirements for political parties to receive government funds in Germany?

    -To qualify for government funds, German political parties must obtain at least half a percent of the vote in the latest national or European election, or one percent in the latest election in one of Germany's 16 states.

  • What are the regulations regarding private donations to German political parties?

    -There is no limit on the amounts that individuals or corporations may contribute to German political parties, but parties are required to reveal the names of all donors whose contributions exceed 10,000 euros per year. Donations from charitable organizations, trade unions, and other interest groups are not allowed.

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Related Tags
Political CampaigningUS ElectionsGerman PoliticsParty PlatformsElection StrategiesCampaign FinanceChancellor CandidatesVoter InfluenceDigital CampaigningPandemic Impact