How to get SO good at YouTube you can't stop going viral

Learn By Leo
19 Dec 202313:35

Summary

TLDRThis video script offers a step-by-step guide to boosting YouTube channel success by understanding the platform's algorithm, crafting compelling video ideas, creating effective thumbnails and titles, planning scripts, recording engaging content, and editing with pacing and sound design in mind. It emphasizes the importance of viewer retention and creating a binge-worthy channel experience.

Takeaways

  • πŸ” **Breaking the Algorithm**: Success on YouTube is about creating content that people click on and watch, which the algorithm then promotes.
  • 🎯 **Crafting Ideas**: Focus on what your audience wants, cares about, and is interested in, and create video titles that address their needs.
  • πŸ“ **Idea Expansion**: Study trends and popular videos in your niche, then take ideas a step further or add a twist to make them more appealing.
  • 🎨 **Thumbnails and Titles**: A compelling title and thumbnail are crucial for attracting viewers; they should give a clear reason to click on the video.
  • πŸ“š **Script Planning**: Plan your script to maximize viewer retention, considering what footage you have and creating a storyboard to keep viewers engaged.
  • πŸ’§ **Viewer Retention Strategy**: Think of your video as a water tank that needs to be refilled with value to keep viewers from leaving.
  • πŸ“ **Script Writing**: Write scripts that are concise yet natural, using analogies, examples, and stories to keep the content engaging.
  • πŸ•’ **Video Duration**: Use valuable content to extend video length, but avoid making it feel stretched or chaotic.
  • 🎬 **Intro Importance**: The intro must meet the expectations set by the title and thumbnail to keep viewers from clicking away.
  • πŸŽ₯ **Recording Tips**: Record a variety of clips to maintain viewer interest and switch them frequently to keep the content dynamic.
  • βœ‚οΈ **Editing for Pacing**: Edit videos with a brisk pace to maintain viewer attention and avoid long pauses or lingering on the same clip.
  • πŸ”Š **Sound Design**: Use sound effects and music to create an immersive audio experience that keeps viewers engaged.

Q & A

  • What is the key to making a YouTube channel successful according to the transcript?

    -The key to success on YouTube is making videos that people click on and watch. The algorithm promotes videos that are engaging and have high viewership.

  • What is the first step in creating a successful video according to the speaker?

    -The first step is 'Breaking the algorithm', which involves understanding that YouTube's algorithm promotes videos that people click on and watch.

  • Why is the idea stage considered the most important in video creation?

    -The idea stage is crucial because it sets the foundation for the entire video. A compelling idea attracts viewers and keeps them engaged.

  • What should a video title and thumbnail convey to the audience?

    -A video title and thumbnail should convey a compelling reason for the viewer to click on the video. They should be clear, attractive, and immediately understandable.

  • How does the speaker describe the process of finding video ideas?

    -The speaker suggests studying trends and popular videos in your niche, then taking those ideas a step further or adding a twist to make them unique.

  • What is the purpose of planning the script in the video creation process?

    -Planning the script is crucial for maximizing viewer retention. It helps in structuring the video in a way that keeps viewers engaged and watching for as long as possible.

  • Why is it important to have a variety of clips in a video?

    -Having a variety of clips is important for maintaining viewer attention. It prevents the video from becoming monotonous and keeps the viewer engaged.

  • What role does pacing play in video editing?

    -Pacing is critical in video editing as it affects how quickly the video progresses and how much information is presented. Fast pacing can help maintain viewer interest and prevent boredom.

  • How can sound design enhance the viewer's experience in a video?

    -Sound design, including background music, ambient sounds, and transition sounds, creates an immersive audio experience that can help keep viewers watching for longer.

  • What is the speaker's advice on using AI in script writing?

    -The speaker advises using AI as a tool for finding better vocabulary, shortening sentences, and improving flow, but warns against relying on AI to write the entire script, as it lacks the natural conversational tone of human writing.

  • Why is it important to plan for viewers to binge-watch your videos?

    -Planning for binge-watching encourages viewers to watch multiple videos in a session, which can signal to YouTube that the channel is engaging and should be promoted.

Outlines

00:00

πŸš€ Mastering YouTube Algorithm for Success

This paragraph introduces the YouTube algorithm, emphasizing its simplicity and focus on user engagement. The speaker shares their experience with two successful channels and outlines a step-by-step process to boost video visibility. The key takeaway is creating compelling content that people click on and watch, which is the core of YouTube's algorithm. The speaker also highlights the importance of crafting video titles that resonate with the audience's needs and interests, and suggests studying trends and popular videos within the niche to refine ideas.

05:01

🎨 Crafting Ideas and Captivating Thumbnails

The speaker discusses the importance of generating ideas that are both broad and specific enough to appeal to a wide audience within the niche. They share a personal experience with a video that was more successful than anticipated due to its broader appeal. The paragraph also delves into the creation of thumbnails and titles that compel viewers to click. The speaker advises against using a single frame from the video for the thumbnail and suggests creating a new image that better represents the video's concept. Additionally, they stress the need for a clear reason to watch the video, which should be evident from the thumbnail and title.

10:01

πŸ“ Scriptwriting and Viewer Retention Strategies

This section focuses on the scriptwriting process and the importance of viewer retention. The speaker likens the process to refilling a water tank, suggesting that value must be consistently given to the audience to keep them engaged. They recommend breaking the video into sections with clear takeaways and incorporating 'pockets of dopamine' such as edits, montages, or jokes to provide breaks and maintain interest. The speaker also emphasizes the need for a concise and natural conversational tone in the script, using analogies, examples, and stories to keep the content engaging.

πŸŽ₯ Recording and Editing Techniques for Viewer Engagement

The speaker shares insights on recording and editing, starting with their personal experience of using basic equipment for successful videos. They stress the importance of variety in recording to maintain viewer interest and suggest spending significant time on capturing diverse footage. In terms of editing, the paragraph emphasizes the importance of pacing, advocating for a brisk pace to keep viewers engaged. The speaker also discusses the role of sound design in creating an immersive audio experience, recommending the use of various audio elements like risers, transitions, ambient sounds, and a diverse music selection to complement the video's mood and pacing.

Mindmap

Keywords

πŸ’‘Algorithm

The term 'algorithm' in the context of the video refers to YouTube's recommendation system, which promotes videos based on user engagement such as clicks and watch time. It is central to the video's theme as it explains how to make content that the algorithm favors, thus increasing visibility and viewership. The script mentions that the algorithm 'reflects what the people want' and 'promotes videos that people click on and watch.'

πŸ’‘Viewer Retention

Viewer retention is a key metric that YouTube uses to evaluate how engaging a video is. In the script, it is described as a 'water tank' that needs to be refilled by providing value to the audience to keep them watching. The concept is integral to the video's message on creating compelling content that holds viewers' attention throughout the video's duration.

πŸ’‘Niching

Niching refers to focusing on a specific, narrow interest area or market segment. The script emphasizes the importance of understanding and catering to the needs, fears, and insecurities of the audience within a particular niche. It is used to illustrate the strategy of creating content that resonates with a specific audience, thereby increasing the likelihood of engagement and algorithmic promotion.

πŸ’‘Thumbnail

A thumbnail is the small preview image that represents a video on YouTube. The script discusses the importance of creating an effective thumbnail that immediately communicates the video's content to potential viewers. It is a critical component in enticing users to click on the video, as 'most often viewers look at the thumbnail before they look at the title.'

πŸ’‘Scripting

Scripting in the video script refers to the process of writing the content for a video. It is highlighted as a crucial step in planning how to keep viewers engaged throughout the video. The script mentions that scripting should consider pacing, the distribution of key points, and the inclusion of 'pockets of dopamine' such as jokes or interesting edits to maintain viewer interest.

πŸ’‘Engagement

Engagement in this video script pertains to the interaction and interest that viewers have with the content, which is a key factor in the success of a YouTube video. The video emphasizes creating engaging scripts that provoke thought, questions, and a sense of connection with the viewer, as opposed to monotonous or overly repetitive content.

πŸ’‘Pacing

Pacing in the context of the video refers to the speed at which content is presented and the tempo of the video editing. The script stresses the importance of maintaining a brisk pace to keep viewers from losing interest, using the analogy of a 'water tank' that drains quickly without regular refills of engaging content.

πŸ’‘Sound Design

Sound design in the video script involves the use of audio elements such as background music, sound effects, and ambient sounds to enhance the viewer's experience. The script mentions that sound design can make a video more immersive and help keep viewers watching for longer periods, contributing to higher viewer retention.

πŸ’‘Intro

The intro of a video, as discussed in the script, is the initial segment that sets the expectation for the viewer. It is crucial for aligning with the viewer's expectations based on the video's title and thumbnail and for immediately delivering on the promises made to capture their interest from the start.

πŸ’‘Editing

Editing in the video script refers to the process of assembling video clips and audio to create a cohesive final product. The script emphasizes the importance of editing for pacing and style, ensuring that the video maintains a fast pace and matches the genre and audience expectations to keep viewers engaged.

πŸ’‘AI Scriptwriting

AI scriptwriting mentioned in the script refers to the use of artificial intelligence tools to assist in writing video scripts. While it can help with vocabulary, sentence shortening, and flow, the script warns against relying solely on AI, as it may lack the natural conversational tone and personal touch that viewers connect with.

Highlights

Achieving thousands of views per day within 2 weeks of starting a YouTube channel is possible without using forums, shoutouts, or secret techniques.

The YouTube algorithm promotes videos that receive clicks and watches, reflecting people's preferences.

Success on YouTube is tied to creating videos that people are compelled to click on and watch, and outperforming others in doing so.

The importance of the idea stage in video creation cannot be overstated, as it sets the foundation for the entire video.

Crafting video titles that address the needs of the audience is crucial for attracting viewers in your niche.

Ensuring video ideas are broad enough to appeal to a majority of the niche while still being specific enough to be interesting is key.

Studying trends and popular videos within your niche can provide inspiration and a basis for creating unique content.

Thumbnails and titles must compel viewers to click on the video; without a strong reason, viewers will not engage.

A clear and compelling reason to watch the video should be evident from the thumbnail and title.

Thumbnails should immediately convey the video's content to attract viewers in the niche.

Scripting is a strategic process aimed at maximizing viewer retention by providing continuous value.

Viewer retention can be visualized as a water tank that needs constant refilling with valuable content.

The pacing of a video is critical; maintaining a brisk pace prevents viewer drop-off.

Editing should match the genre and audience expectations to create an engaging video experience.

Creating a variety in the energy level of the video through editing can re-engage viewers who might zone out.

Sound design, including background music and sound effects, enhances the audio experience and keeps viewers engaged.

The intro of a video is pivotal; it must meet the expectations set by the title and thumbnail to retain viewers.

Avoiding perfectionism in scriptwriting allows for the creation process to flow and improve over time.

Recording multiple clips provides variety in the video, which can significantly impact viewer attention.

Pacing in editing is paramount; even in slower genres, maintaining a brisk pace is essential.

The use of AI can assist in scriptwriting by improving vocabulary and flow, but it should not replace the creator's unique voice.

Planning for binge-watching by ensuring consistent quality throughout the channel encourages viewers to watch multiple videos.

Transcripts

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I was getting thousands of views per day

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within 2 weeks of starting this Channel

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I didn't post in forums get shoutouts or

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use some secret technique all I did was

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upload two videos and nothing else today

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you'll learn how to get those results

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for your own channel chapter 1 Breaking

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the algorithm getting YouTube's

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algorithm to blow up your channel is

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actually really simple here's how it

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works explained by the largest Creator

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on the platform if people are clicking

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and watching then it gets promoted more

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and that's all that's literally all the

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algorithm does is reflect what the

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People Want it really is that simple

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success on YouTube comes when you make

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videos that people click on and watch

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the hard part is doing it better than

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everyone else but based on my experience

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with two successful channels and my

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research into the methods of the best

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creators on the platform I have created

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a stepbystep process to take your videos

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to the Moon in fact your next video will

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Mark that changing point in your channel

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if you do everything I tell you to

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chapter 2 a good idea messing up in the

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idea stage under Minds the entire video

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which makes this step the most important

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to start create a list of whatever you

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can think of that sounds interesting to

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people in your Niche focus on what your

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Niche wants what they care about what

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they're scared of or even what they're

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insecure about the real question here is

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what video titles can you craft that

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address the needs of your audience

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figure out what content will live up to

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the title later and that's not even all

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there is to it see if you can catch the

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mistake with this video

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here it's about just one single feature

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that wasn't super interesting most

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people in my Niche didn't have a reason

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to watch this however this video was

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relevant to far more Terraria players

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because the idea was way more broad so

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your ideas can't be super specific they

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must be attractive to most people in

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your

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niche finding ideas can be challenging

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at first so a little trick that I like

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to use is to just leave all that

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thinking to the pros I'll study Trends

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and popular videos from my Niche and

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then try to take ideas a step further or

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put some sort of twist on

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[Music]

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it wait stop you cannot make the video

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just yet you'll see why in just a second

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chapter 3 thumbnails and titles you

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still need to make the title and

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thumbnail so you can actually calculate

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the quality of that idea you see for it

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to be a good idea there must be at least

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one very compelling reason to click on

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the video if you can't figure out a way

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to do that then maybe you should watch

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this video here or maybe your idea just

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sucks if that's the case do not use that

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idea here's a video where it's very

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obvious what the reasons to watch are

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for starters you want to see what liquid

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sand looks like when it's moving around

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in a recording but you'd also like to

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know how it works and what it looks like

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to swim in in and for this video the

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reason to watch is that Terraria players

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love to know about new features and

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therefore this video will be interesting

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because it covers a new feature to the

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game so the reason to watch is to learn

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about the Oasis in Teraria that is some

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[Β __Β ] the reason to watch can't

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require a bunch of rationalization

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otherwise it's a really weak reason

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nobody cares about your video until you

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give a solid reason to watch it like

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this find for yourself the difference in

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how enticing these two videos

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are when it comes to designing the

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thumbnail it's essential to make a

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thumbnail that lets anyone in your Niche

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immediately understand what's going on

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you can't rely too much on the title

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here because most often viewers look at

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the thumbnail before they look at the

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title so don't use a poorly shot photo

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or an uncropped screenshot otherwise

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your thumbnail is just too bland and

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confusing next to all the others most

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YouTubers don't even use a single frame

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from their video to make the thumbnail

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instead they take new photos often

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piecing multiple together to create an

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image that most effectively represents

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the idea of that video now for the title

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it's the best opportunity for giving a

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reason to watch my reason typically

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comes from titling the video as a

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question but it's also a great strategy

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to instead give extra context about your

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video just make sure that the reason to

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watch is still clear chapter 4 plan the

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script remember earlier how Mr Beast

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described the algorithm well think of

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your entire scripting process as your

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plan for this part making people watch

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your video for as long as possible even

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something like a vlog where you've

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recorded everything first requires you

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to consider what footage you have and

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then create a storyboard because without

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a strong strategy to maximize viewer

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retention you will lose viewers

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incredibly quickly a great way to think

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about all this is a big water tank with

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a leak in the bottom at the start of

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your video you're at a full tank but it

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drains quickly and once it's out viewers

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start looking for something better to

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watch the only way to keep viewers is to

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do a little refill by giving value to

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your audience say or do something

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interesting something important or

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helpful even just make them smile

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something like that also be aware that

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the tank drains at different speeds

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depending on your audience some niches

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and age groups have an attention span of

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around 20 seconds While others can last

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maybe 2 or 3 minutes knowing that you

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should spread out your key points of

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information evenly throughout the video

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to consistently refill the tank start by

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separating the video into different

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sections each with a couple bullet

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points to list the takeaways Next plan

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out some pockets of dopamine little

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edits montages or jokes to give the vi a

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quick break without these your video

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flies by way too quickly which

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overwhelms the viewer and prevents them

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from absorbing anything chapter 5 script

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writing do you remember a minute ago

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when I talked about that water tank well

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here is where it really comes into play

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once you start allow viting on the

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takeaways you just listed explain them

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as simply as you can a 10-minute video

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that could have been 3 minutes will be

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so boring that the average view duration

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will likely be just a minute but'll flip

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this around a 3 minute video which is so

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compact that it feels like 10 minutes

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will be so entertaining that the average

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view duration is likely closer to 2 and

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1/2 minutes but that being said trimming

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down your video too far actually hurts

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engagement it makes it feel really

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chaotic and kind of soulless so while

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your wording should get to the point

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quickly it should still resemble the

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spirit of a natural conversation so make

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it feel like you're actually talking to

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the viewer they should be an Engaged

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listener thinking about what you've said

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and asking questions if you constantly

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tell things the exact same way it gets

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monotonous but if you switch it up

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sometimes use an analogy or an example

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tell a story or ask a question it makes

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the video much more engaging but as you

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may have noticed there's now an even

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bigger problem you see with you you

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shortening your videos so much you

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struggle to reach that 8 Minute Mark

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where this sweet sweet cash comes

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rolling in so here's where the really

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highle stuff comes in I like to call it

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valuable [Β __Β ] I first discovered

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this when watching a Ryan Trahan video

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about a soundproof room I was surprised

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at first that the video lasted exactly 8

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minutes but while watching I couldn't

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help but admire what Ryan was doing and

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by the end of the video I had learned

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one of the most crucial YouTube

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strategies you see the duration of that

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video was not a coincidence his video

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could have lasted 5 minutes but he

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extended it using valuable [Β __Β ]

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check this out the creator of the

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world's quietest room is a man named

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Steve Steve orfield of orfield

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Laboratories I'm scared of this man for

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a number of reasons not only does he

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send two-word response emails but also

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orfield Laboratories literally sounds

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like the place a demagorgon would be

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hiding in the next season of stranger

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things it's quick and subtle but it's

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funny and that gives value to the viewer

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also it builds a more personal

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connection to who's watching which makes

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him stick around with you for for longer

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all of the ways that Ryan fluffed up his

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video added something to it rather than

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stretched out what was already there

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before we talk about just forgetting all

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of this and letting AI write everything

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we need to talk about the most important

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part of the script the intro if you do

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not take those first few seconds to meet

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the expectations people had going in

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they will stop watching so take a good

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look at your title and thumbnail what

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made someone click that what information

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what pacing and what mood are they

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expecting your entire video but

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especially the intro needs to align with

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those three principles as for

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specifically what you say there is no

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single answer you just confirm to them

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that your video will be what they

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expected and then immediately start

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delivering but please I am begging you

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do not ask for likes for subscribers or

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for money that is not what they came

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here

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for now about AI it is a great tool to

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help with your script writing I use it

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to find better vocabulary to shorten

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sentences and to improve my flow but I

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would never use it to write a script

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that's because AI is just stupid it's

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trained using books and websites and

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therefore writes kind of the same way

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but YouTube videos aren't written the

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same as books all right sure using AI is

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lazy and it messes up the video but what

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I'm about to say is even worse and guess

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what you probably do it too I sure did

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back in my Terraria Channel I would draw

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out the second half of my script and

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just kind of half ass it well it's true

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that people are more likely to keep

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watching the second half if they made it

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through the first half they're only more

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likely to keep watching but I counted on

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people staying once they got around to

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that halfway mark the writing editing

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and everything else would get way worse

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then I put in an outro that gave credits

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and stuff like that it took me a while

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to learn that there is no such thing as

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an outro on YouTube talk about why I

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hadn't blown up yet is because I was

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thinking of my channel one video at a

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time and therefore viewers looked at my

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channel the same way one video at a at a

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time but what if they looked at my

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channel five videos at a time 10 videos

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at a time you know there is no better

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way to tell YouTube to blow up your

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channel than to have people binge your

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videos so plan for that don't let

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viewers get bored of you keep the second

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half just as good and then they're far

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more likely to watch another of your

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videos next okay with all of that being

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said the most important thing for you to

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do is to avoid not writing anything

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because you're just trying to get it all

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perfect writing is a process it's never

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going to be perfect the first time

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chapter 6

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recording so about recording I actually

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uh recorded my first two videos on my

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iPhone and a Blue Snowball and the

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videos actually did really good what's

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actually important is to just get as

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many Clips as possible you can't have

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one continuous shot of you talking you

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need a variety of things for the viewer

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to look at for my Terraria Channel I

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would spend on average 10 hours

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recording footage just so I could switch

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the clips every 5 seconds and yes it is

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worth it the impact on your attention is

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massive chapter 7

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editing the core of editing is pacing

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you see the style can be whatever you

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want but pacing pacing always has to be

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as fast as possible to really give you a

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sense of what it should be let's look at

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the bare minimum a 90-minute nature

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documentary this is a very slow paced

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genre yet at a random point in the film

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the video cut to three different clips

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in 15 seconds an average of 5 Seconds

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per clip while the style was extremely

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minimalist just some background footage

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music and a voice over the editing

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maintained a Brisk pace so if this is

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just about the slowest editing you can

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possibly get away with what does that

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have to say about your videos which

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Linger on the same clips for 10 20

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seconds and that's not even to mention

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the pauses that you make while you're

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speaking no one wants to see you staring

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around trying to figure out what you

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have to say next

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um or any part of your video that's just

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a couple seconds long where nothing's

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happening cut that out too besides that

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the style of editing should match up

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with the genre of your video and the

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audience you have the wrong editing

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style can really ruin your video so

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figure out how the best creators in your

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Niche edit and then learn how to make

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something similar okay here's the most

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underrated editing tip ever create a

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variety of how much energy your video

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gives off the stark contrast of a

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hyperedited section abruptly turning

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into a mellow a-roll segment forces the

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viewer to jump back into Focus these

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changes in pacing keeps the viewer from

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zoning out wait do you hear that that

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kind of like rumbling sound that's

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called a riser oh that was a hit these

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are just two examples of sounds that

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make the video way more immersive just

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as important are transition sounds

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ambient sounds and some Folly sounds

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sound design creates a really nice audio

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experience which will help keep the

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viewers watching for a little longer so

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I definitely recommend it I used to use

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freesound.org but now use in photo

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elements and sound effects aren't the

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only way you can spice up the audio

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rather than throwing in a couple

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background songs that kind of work

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create a more immersive experience by

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choosing a larger variety of Music a lot

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of the pacing and mood of a video comes

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from the music so find songs that work

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really well for what you're aiming for

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so yeah that is the basic process but

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for someone like you I think you want

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something better so click here for the

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more detailed version of all of this

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