The ULTIMATE Amazon KDP $0 to $100k Guide (Might Delete)

Summary

In this informative video, Sean shares his proven strategies for scaling an Amazon KDP business to earn over $100,000. He emphasizes the importance of keyword research and market demand, debunks common publishing myths, and introduces the concept of lifetime value (LTV) to maximize customer earnings. Sean also discusses the power of building systems for consistent high-quality book production, leveraging AI for cost-effective content creation, and diversifying income beyond Amazon. He concludes with actionable tips for book launches, conversion rate optimization, and expanding into audiobooks, inviting viewers to join his program for personalized coaching.

Takeaways

• 🚀 Start with keyword research to ensure there's market demand for the book topic before writing to avoid wasting time on unprofitable subjects.
• 📚 Focus on publishing in topics where other books are already selling well, as competition indicates demand and profitability.
• 💰 Understand the concept of Lifetime Value (LTV) which is the total earnings from a customer over their lifetime, and aim to increase this number through high-quality books and customer engagement.
• 🔑 Prioritize building a series of books to encourage repeat purchases and establish a brand that readers will follow for more content.
• 💼 Act like a publisher, not just an author, by incorporating market research and marketing strategies to ensure sales and profitability.
• 📈 Invest in high-quality books as they are more likely to attract repeat customers and positive reviews, which in turn can lead to higher LTV.
• 🛠 Build systems for consistent publishing of high-quality books by outsourcing tasks such as writing, cover design, and formatting to top talents found on platforms like Upwork and Fiverr.
• 💡 Keep the business model simple to reduce complexity and increase efficiency, focusing on publishing quality books and marketing them effectively.
• 📊 Build an ARC (Advanced Reader Copy) team to gather reviews for each book, starting from scratch for the first book and reusing the team for subsequent publications in the same niche.
• 🎯 Optimize conversion rates on Amazon by ensuring the book listing is perfect with an attractive cover, compelling title, and description to reduce ad costs and increase sales.
• 🌐 Diversify income streams beyond Amazon KDP by publishing books on Audible, IngramSpark, and other platforms, and considering translations and audiobook versions to tap into growing markets.

Q & A

What is the main focus of Sean's video?

The main focus of Sean's video is to provide an ultimate guide to building a successful Amazon KDP business, going from zero to over $100,000.

How much money has Sean made from self-publishing books on Amazon KDP?

Sean has made over $1.6 million from self-publishing books on Amazon KDP.

What is the first mistake that Sean mentions people make when starting with Amazon KDP?

The first mistake Sean mentions is that people often write a book on a topic they are passionate about without first researching if there is a market demand for that topic.

Why is it important to validate the profitability of a book topic before publishing?

It is important to validate the profitability of a book topic to ensure there is a demand for books on that topic, which increases the likelihood of making sales and earning money.

What does Sean mean by 'lifetime value' in the context of Amazon KDP publishing?

Lifetime value (LTV) refers to the total amount of money a customer will spend on your products or services over the duration of their relationship with your business. In the context of Amazon KDP, it includes not only the initial book purchase but also subsequent purchases and potential affiliate product sales.

How can authors increase their lifetime value in the Amazon KDP business?

Authors can increase their lifetime value by producing high-quality books, building a series or brand, collecting email addresses for marketing, and selling more than just books (e.g., affiliate products, courses, services).

What is the significance of building systems in Amazon KDP publishing according to Sean?

Building systems in Amazon KDP publishing is crucial for consistently publishing high-quality books every month, which is key to scaling the business and achieving higher earnings.

Why is outsourcing important in the Amazon KDP publishing process?

Outsourcing is important because it allows authors to focus on what they are good at (e.g., writing) while delegating other tasks (e.g., cover design, formatting) to experts, thereby improving efficiency and book quality.

What is the role of an ARC (Advanced Reader Copy) team in book launches?

An ARC team consists of readers who receive a free copy of the book in exchange for leaving a review. They are crucial for gathering initial reviews, which can boost the book's credibility and visibility on Amazon.

How does Sean suggest optimizing Amazon ads to reduce costs?

Sean suggests optimizing the listing by ensuring it has a high conversion rate. This includes having a perfect book cover, title, description, A+ content, and reviews, so that when people click on the ad, they are more likely to make a purchase.

What are some additional revenue streams for authors beyond Amazon KDP?

Authors can publish their books on Audible as audiobooks, distribute through IngramSpark to additional stores, use Draft2Digital for platforms like Google Play, and consider translations and bundles to diversify their income.

How does AI impact the book production process according to Sean?

AI is revolutionizing the book production process by making it faster and cheaper. Tasks that used to take weeks and hundreds of dollars can now be done in minutes and with little to no cost, allowing for higher quality books at a lower production cost.

Outlines

00:00

📈 Starting an Amazon KDP Business: The Ultimate Guide

Sean introduces his video, which aims to guide viewers on how to grow an Amazon KDP business from zero to over $100,000. He emphasizes the importance of market research before writing a book, rather than creating a book first and then trying to find an audience. Sean shares his experience of making over $1.6 million through Amazon KDP and hints at revealing a secret concept not previously shared on YouTube. He stresses the significance of understanding the market demand and the common mistake of publishing a book without ensuring there is an audience for it.

05:02

💡 The Importance of Lifetime Value in KDP Publishing

The speaker delves into the concept of Lifetime Value (LTV), which is the total earnings from a customer over their lifetime. He explains that increasing this value is key to success in the KDP business. Using examples, Sean illustrates how different customers' purchasing behaviors can lead to varying lifetime values. He suggests strategies such as selling more than just books, collecting email addresses for marketing, and offering affiliate products or services to increase LTV. Sean also discusses the importance of a high-quality book and building a series to encourage repeat purchases.

10:03

🛠 Building Systems for Consistent KDP Success

Sean discusses the necessity of creating a system for consistent publishing of high-quality books. He advises against spamming low-quality books and instead suggests building a system that allows for the regular release of five-star quality books. Sean shares his personal team setup and the various tasks that can be outsourced, such as book writing, cover design, and Amazon ad management. He recommends platforms like Upwork and Fiverr for hiring talents at a lower cost and emphasizes the importance of reinvesting profits into outsourcing to improve and speed up book production.

15:05

🚀 Leveraging AI in Book Production and Keeping Business Simple

The speaker highlights the impact of AI on book production, making it faster and less expensive. He encourages taking advantage of AI to stay competitive in the market. Sean also recommends keeping the business model simple to achieve more freedom and higher income. He outlines a simple publishing business setup that includes a traffic source, a series of books for repeat purchases, email collection for ongoing marketing, and the sale of additional products or services. He stresses the importance of simplicity in business operations and warns against overcomplicating the process.

20:07

🌟 Achieving Book Launch Success with ARC Teams and Ads

Sean talks about the importance of building an ARC (Advanced Reader Copy) team to gather reviews for new book launches. He explains that having a system for collecting reviews is crucial for a successful launch and provides examples of students who have successfully implemented this strategy. The speaker also addresses the use of Amazon ads for boosting book sales and the importance of conversion rate optimization. He emphasizes the need for a perfect listing to reduce ad costs and suggests that a well-optimized listing can significantly improve sales.

🎯 Diversifying Income Streams Beyond Amazon KDP

The final paragraph focuses on the importance of diversifying income streams beyond Amazon KDP. Sean suggests publishing books on Audible, IngramSpark, and other platforms to reach a wider audience. He highlights the growing market for audiobooks and the potential for increased revenue in the future. The speaker also touches on the use of AI to reduce production costs while maintaining quality, encouraging viewers to explore high-content books and audiobook production to maximize their publishing business's potential.

Keywords

💡Amazon KDP

Amazon KDP (Kindle Direct Publishing) is a platform that allows authors and publishers to self-publish their books on Amazon. It is a central theme in the video as the speaker discusses strategies for success on this platform. The speaker has made over $1.6 million from self-publishing books on Amazon KDP, emphasizing the potential for significant earnings.

💡Keyword Research

Keyword research is the process of identifying the terms and phrases that people use when searching for products or content online. In the context of the video, it is crucial for authors to research what the market wants before writing a book, ensuring there is demand for the topic they choose to write about. The speaker highlights that many beginners fail by writing a book first and then trying to generate interest, which is the wrong approach.

💡Lifetime Value (LTV)

Lifetime Value (LTV) refers to the total worth of a customer to a company over the lifespan of their relationship. In the video, the speaker explains that understanding and increasing LTV is key to success in the Amazon KDP business. It involves not just making a profit from the initial book sale but also from subsequent purchases, reviews, and other products or services the customer might engage with.

💡Market Research

Market research is the process of gathering information about consumers and competitors to identify market opportunities and challenges. The video emphasizes the importance of conducting market research to validate the profitability of a book topic before publishing. The speaker suggests that authors should ensure there is existing demand for their chosen topic by checking if other books on the same topic are selling well.

💡Competition

In the context of the video, competition refers to the presence of other books on the same topic in the market. The speaker argues that competition is a good sign, indicating demand for the topic. Authors should not be discouraged by competition but rather see it as confirmation that there is a market for their book.

💡Outsourcing

Outsourcing is the practice of hiring external individuals or companies to perform tasks that might otherwise be done by employees within the company. The speaker discusses the benefits of outsourcing various tasks in the book production process, such as ghostwriting, cover design, and formatting. This allows authors to focus on what they are good at and scale their Amazon KDP business more efficiently.

💡High Content Books

High content books are those that offer substantial, valuable information to the reader. The video mentions that high content books are preferable over low content books (like journals or planners) because they can be turned into audiobooks and have a higher potential for sales and profitability. The speaker encourages authors to focus on producing high-quality content to maximize their earnings.

💡Conversion Rate Optimization

Conversion rate optimization is the process of maximizing the number of clicks on an ad that result in a sale. In the video, the speaker explains that high ad costs on Amazon are often due to a low conversion rate, meaning many people click on the ad but few make a purchase. The speaker advises optimizing the book listing, including the cover, title, description, and reviews, to improve the conversion rate.

💡ARC Team

ARC stands for Advanced Reader Copy. An ARC team is a group of readers who receive a free copy of a book in exchange for leaving a review. The video emphasizes the importance of building an ARC team to gather reviews for each book published. This helps in launching the book successfully and building a brand that encourages repeat purchases.

💡Audiobook Market

The audiobook market refers to the industry of distributing books in audio format. The speaker in the video highlights the growing trend in the audiobook market, predicting it to triple in size by 2030. Authors are encouraged to publish their books as audiobooks to capitalize on this growth, especially since high content books are more suitable for this format.

💡AI in Book Production

AI (Artificial Intelligence) in book production refers to the use of AI technologies to assist in the creation and production of books. The video mentions that AI is revolutionizing the book production process by making it faster and cheaper. The speaker suggests that authors should leverage AI to reduce production costs while maintaining or improving the quality of their books.

Highlights

Ultimate Guide to earning over $100,000 in Amazon KDP business.

Sean has made over $1.6 million from self-publishing books on Amazon KDP.

Introduction of a new concept never shared on YouTube before.

Method to take students from beginner to earning over $30,000 a month in KDP.

Importance of keyword research and market demand before writing a book.

Common mistake of writing a book first and then trying to find an audience.

The necessity of competition in a book's topic to indicate market demand.

Lifetime value (LTV) concept in book selling and its significance.

Examples of calculating lifetime value based on customer purchases.

Strategies to increase lifetime value through high-quality books and audience engagement.

Building systems for consistent publishing of high-quality books.

Advantages of outsourcing various tasks in book production.

Recommendations for platforms to find talents for outsourcing.

Cost-effectiveness of outsourcing and its impact on business growth.

Importance of simplicity in business operations for higher profitability.

Building an ARC (Advanced Reader Copy) team for book reviews.

Utilizing Facebook groups for gathering ARC team members.

Conversion rate optimization to reduce Amazon ad costs.

Creating a '10 out of 10' listing on Amazon for maximum conversions.

Diversifying income streams beyond Amazon KDP.

Opportunities in the growing audiobook market and strategies for leveraging it.

The role of AI in reducing book production costs and enhancing quality.

Invitation to join the Road Hero program for one-on-one coaching.

Transcripts

in this video I'll give you the Ultimate

Guide to going from zero to over

$100,000 in your Amazon KDP business

what's going on guys welcome back to

another video so if you're new to the

channel my name is Sean and I've made

over $1.6 million from self-publishing

books on Amazon KDP I built two

successful multi6 figures a year KDP

account so if you want no OBS publishing

advice from someone who's actually doing

it then make sure to subscribe so in

this video I'll be introducing you to

concept that I've never made public on

YouTube before and honestly I'm not even

sure if I want to keep this information

public and keep this video up uh so to

be honest I might delete this video

later but this is exactly how we

consistently take our students from

absolute beginner in Amazon KDP to doing

over 5 10 20 even $30,000 in a month so

with this video you will learn exactly

the mistakes that you might be making

and what you should be working towards

in your business so let's start with

keyword research so I would say 99% of

the people who go into Amazon KDP who go

into publishing do this mistake which is

the first one they make a book on

whatever topic right they write a book

on whatever they're passionate about and

then they try to make others want it

after they wrote the book right so

instead what you have to do is you have

to research what the market wants first

make sure that other people are buying

books on the topic before you even make

a book so once you confirm that there is

demand that people are buying books on

it then you make a book on it okay

people do it the other way around they

write a book on whatever topic without

doing any market research without any

justification for the reason they make a

book and then they're like okay how do I

make other people want to buy this book

and honestly if no one's looking for

that topic if no one's interested in

what you wrote then there's nothing you

can do and you just wasted a crap ton of

time so this is the biggest mistake

beginners make you can do everything

else right but if you mess up right here

if you don't publish a book in a topic

that's in demand then you will never

make money so how do you validate if the

book The topic that you're trying to

publish in is profitable well it's as

simple as asking yourself are there

other books on the same topic selling

well if not then what makes you think

your book will sell a lot of people

think that you know being first in the

market is good now if you have some sort

of proof that people are actually

looking for the topic then that's great

you know you can definitely be the first

in the market and you can definitely

make money but nine times out of 10 if

you're the first in the market you will

not make money because nine times out of

10 there aren't other books on the topic

because it's just not a profitable topic

topic it's just because no one's looking

for the topic it's not because you have

this crazy genius idea it's because no

one's interested in it okay once again

there is a 10% chance that you might be

a genius and you're you're the first one

in the market but the chances aren't

that good so competition is actually

good right when you see competition

other books on the topic already a lot

of people get discouraged when that's

actually a good sign because if there

are other books selling on it once again

that means there is demand and we want

to look for that so if you're watching

this if you're listening listening to

this and you're like well Sean you know

this kind of sucks I'm just an author I

want to write books on whatever I'm

passionate about I don't want to think

about you know writing books for other

people I want to write books for me well

unfortunately that is not how the world

works you know unless you don't care

about making money if you don't care

about making money you can write books

on whatever topic you want to write

about that is completely up to you but

if you're here to make money you know

you can't be complaining that you're not

making money you're not making sales no

one's buying your book if you're just

writing a book on whatever you want to

write about without doing proper market

research so if you're here to make money

you got to act like a publisher not just

an author or writer right you got to

learn basic market research and

marketing all right so that was the

first thing I wanted to get out of the

way from here we're going to go even

deeper and honestly this is something

that really nobody else talks about and

it's one of the biggest secrets to

making more money in this sell

publishing business and that is the

concept of lifetime value so once again

no one talks about this but if you

understand this you will absolutely

dominate in this business so LTV or

lifetime value stands for how much you

earn throughout the lifetime of the

customer now your goal in this business

is to increase this number as much as

possible so let me give you some

examples here so if person a buys one

Kindle book at $299 from you Kindle book

you know the average royalty if you

price it at $2.99 it's about two bucks

and if they only buy that the lifetime

value of person a is $2 example number

two if person B buys a Kindle book at

$2.99 from you but they also come back

because you got a good book right they

like your book so they come back and buy

your other books and you have three

other books so they come back and buy a

total of four books from you how much

would you earn well once again the

average royaly is about two bucks times

four books that they bought meaning you

made $8 from person B so the lifetime

value of person B is $8 example number

three person C they prefer to read

paperback books right she buys your book

loves it and comes back and you so

happen to have a seven book series so

she comes back and buy all seven books

right or I guess six books cuz she

bought one already so she buys all seven

and she bought the paperback version of

it so the average paperback royalties

are $6 to $8 each so let's just say $6

conservatively right so let's times six

by seven books meaning you made $42 from

person C so the lifetime value of person

C is $42 and that is not all right you

can do so much more like you can collect

their email addresses from your book and

you can keep marketing to them you can

get additional reviews for your book you

can pitch them your new release book

once you have it you can pitch them your

other books you can even sell affiliate

products right when you sell affiliate

products the average commission is

between 50 to hundreds you know of

dollars in commissions or you can even

create your own course or services and

sell them which typically is hundreds if

not thousands of dollars so this is the

secret to winning in publishing everyone

thinks the secret is to profit from your

first book that's great you definitely

can do that but the true secret is to

increase your lifetime value as much as

possible so you can afford to spend more

to make a sale so as an example if your

average lifetime value of a customer was

$20 so if on average your customers make

you $20 in their lifetime do you really

care if it costs you $3 to sell a Kindle

book with a royalty of $2 if you only

look at that initial sale you think you

lost $1 from running ads you spent $3 on

ads you made a sale for a Kindle book at

$2.99 once again the royalties for that

is about $2 so if you're only looking at

that you're like I spent $3 to make $2

back so I lost $1 my ads aren't

profitable right however in reality you

actually made $17 from all the other

sales that you made to the customer

because you spent $3 on ads you made a

sale for the Kindle book the kind book

was so good the customer loved it they

came back and bought your other books as

well as perhaps you collected their

email address and now you're pitching

them different products maybe your

affiliate products your you know

services I don't know what you're going

to promote there's so many things you

can do but the point is you made more

money in the backend right and the

actual profit could be $17 in this

hypothetical example it could be lower

it could be much higher than this

depending on how you execute this but

the point is a lot of people only focus

on here right they're like oh I spent

three bucks made a sale made two bucks

back a lost money they don't realize all

these things that are happening in the

back end so your goal is to build out

this system so that you can squeeze out

as much money as possible from your

customers in a ethical way of course by

providing value so that they want to buy

more of your books so this is the secret

now you know this is how you win in

publishing nobody else talks about this

so if you truly understand this if you

master this this is literally the best

Secret out there in terms of winning and

Publishing okay so the question you

might have is how do you increase your

lifetime value well number one you got

to have a high quality book this is why

I always preach having a high quality

book because if your book sucks no one

will ever come back and buy another book

from you again number two is you want to

build a series right you want to go deep

instead of going wide going wide is like

publishing a book on this pen name

publishing a book on another Niche you

know one Journal one non-fiction one

fiction no one's going to come back and

buy your books because it's not

connected you want to have a series of

books okay number three is build your

audience you got to collect their email

addresses you can build social media

whatever way for you to reach back out

and keep marketing to them that's what

you want to do number four is you want

to sell more than books you know think

about selling affiliate products courses

and services whatever that is related to

your audience what you think you know

they're interested in you want to go and

pitch that because you're going to make

so much more than just selling books so

that was lifetime value really

understand it implement it you will make

a crap ton more money next one is

Building Systems so you're most likely

not going to make $110,000 a month from

one book unfortunately that is the

reality right you definitely can some

people do it but it's not likely it's

not the average okay but you also don't

want to spam hundreds of low quality

books you definitely don't want to do

that so the key is to create a system

where you can consistently publish Five

Star Quality books every single month so

I always say this you want to publish as

many high quality books as possible you

need a system to do that even if you

cannot write or have no time how do you

do this well you want to learn to hire

top talents cheaply okay you can start

by DIY meaning you know writing the book

yourself and doing things yourself uh to

keep the production cost low if you're

on a lower budget but you want to invest

the profits back into Outsourcing more

so you can produce better books faster

that's the keyword is better books

faster okay so you want to do what you

love good at so if you're good at

writing you want to keep doing that

while if you suck at designing you know

the book cover maybe you can Outsource

that first right so Outsource what you

suck at do what you love at and you know

that is how you want to keep building

this business and start systematizing

things so the task you can Outsource is

bookwriting cover design formatting

uploading Amazon ad literally anything

else every single step in this business

you can Outsource okay you can also do

it yourself if you don't have the money

but you can also Outsource the best

platforms to find talents are upwork and

Fiverr okay upwork and Fiverr these are

the two platforms that you can hire

pretty much anyone for any positions as

an example here are some children's book

illustrators that I found on upwork and

you can see that you know this person

lives in Vietnam right so she is a lot

cheaper than if you would hire somebody

in the US and this is the thing you know

now you can hire top talents overseas

for so much cheaper and her quality is

really good you can see this is a pretty

nice illustration right um so I've hired

you know illustrations for literally $3

a piece five bucks a piece it depends on

complexity but you can see this one's 10

bucks an hour from Armenia 10 bucks an

hour that's really really good and

obviously you have to talk to them and

see how many hours it takes for them to

go and create these images but I can

tell you that it's it's not going to be

that expensive okay and this is how you

can start Outsourcing things this is

just one example you can do ghost

writing you can Outsource cover design

I'll leave a link to this page if you

guys want to go and start talking to

these illustrators as an example and

this is someone on Fiverr so this person

there are many other gigs like this but

you know this one I've worked with him a

couple times he does a good job so I'll

leave a link to this gig below this

video as well but you can see that he

will literally create a whole book cover

for 30 bucks and if you pay a little

more you can get a whole book interior

plus a cover uh made for you so you

don't even have to create the book cuz

he will do it for you right and the

designs are pretty good so my current

team setup if you're curious is I have

two ghost riters one editor two cover

designers one formatter one Amazon ad

specialist and one virtual assistant and

they pretty much do all the work for you

and that is how I only work on my Amazon

KDP business around 30 minutes a week if

not 1 hour a week and I can still

maintain what I'm making now obviously

you don't start off with hiring all

these people right you start off doing

everything yourself then you Outsource

one task once that stabilizes you

Outsource another task and you slowly

start Outsourcing and you slowly start

buying back your time and if you're

scared of investing the money let's do a

quick math here so if you're publishing

a high content book you know which are

non-fiction books fiction books these

typically cost between $900 to

$1,500 to make all in so we're talking

the ghost writing the cover design

formatting uh putting everything

together and 1,500 bucks is more on the

higher end so once again you can get it

lower around $900 if not cheaper too so

you spent that much to make the book A

lot of people are scared of this right

but if it does $500 a month profit you

will make your money back in three

months okay now if it does $300 a month

profit which is very conservative a good

high content book can do $500 a month

you know if not a lot more

conservatively if it does $300 a month

profit you're making your money back in

five months even at $150 a month profit

you will make your money back in 10

months now a lot of people might see

this and they're like 10 months Roi that

is a very long time well even a 10

months Roi it's still significantly

better than traditional Investments like

stocks in real estate a lot of you guys

might invest in real estate in stocks

you know in real estate people spend so

much much money upfront to acquire the

property and the average Roi is 10% a

year so 10% a year meaning to get to

100% to make your money back you

literally got to wait 10 years and that

is considered a good investment so 10

months is nothing compared to that and

this is at a very conservative rate of

$150 a month profit once again the

average is about $300 to $500 a month so

just to illustrate a point here we have

one of our students who joined our

program Henry he posted this in the

Facebook group and he said back in 2015

I published a high content book through

KDP at the time it was earning around

$150 per month I somewhat sidelined it

because it didn't seem like a

significant income however upon joining

this program I reviewed his performance

and was shocked to find out that it's

been consistently generating income all

these years accumulating a total of

$115,000 needless to say I'm kicking

myself for not diving deeper so that's

the thing Henry published a book think

it wasn't doing much forgot about it and

he coming back because that book over

the years made

$155,000 and this is honestly a pretty

typical story a lot of people they are

very shortsighted they only look at this

business from what's possible few months

ahead but what you want to do is you

want to step back and look at this from

a perspective of what you can do in

years not in months because you're over

here building a nest deck that's how you

want to look at this right every single

one of your books will keep making money

as long as it stays on Amazon and it'll

build upon each other and it'll keep

paying you for a very very long time and

the good news is producing a book is

getting faster and cheaper than ever

before because of AI right so what used

to take weeks can now be done in

literally minutes what used to take

hundreds of dollars can now be done with

little to no cost or even free because

AI is revolutionizing the book

production process so the production

costs of these books are going to be

lower and lower and lower over time as

AI improves while increasing its quality

so AI is not going anywhere it is here

to stay and you really should be taking

advantage of this opportunity you really

should be learning how to use AI

properly because if you don't use it

then everyone else will have a massive

competitive advantage over you all right

so the next thing I want you guys to

keep in mind is you want to keep this

simple okay if you're doing this to quit

your job and achieve more freedom then

why make your business so timec

consuming you know publishing can be

extremely simple or extremely

complicated depending on how you build

it I recommend you keep it very simple

and the thing is you actually make more

money by keeping it simple so this is

the simple publishing business setup

that I recommend uh this is the bers eye

view of how it would look like okay so

you have your traffic Source you know

whether that's SEO whether that's social

media whether that's ads Amazon ads

Facebook ads whatever your preferred

traffic source is that is how people

will find your book once people buy your

book read it hopefully they like it

enough to go and buy your other books

that is why you need a series of books

you want to build a brand right so that

they have repeat purchase potential now

from there you will collect their email

address right you will find a way to

keep reaching back out to them keep

talking to them keep selling them things

from your emails you can send them back

to your books so you can sell them your

other books or you can also sell them

your affiliate products courses Services

whatever you offer in the back in that

is it and this is the exact setup that

people use to make six figures even

seven figures a year right you don't

have to over complicate this right you

don't need a website you don't need a

Facebook group you don't need a Twitter

account you don't need to do anything

you know yes I put social media social

media perhaps Instagram Tik Tok that's

probably the best places you know if

Twitter works for you you should

probably do it but you don't need a

billion different social media sites

right just focus on one you know you

don't have to do a bunch of different

things all you have to focus on is doing

this and that is it so everything else

is honestly unnecessary and the more

steps you add in your business the more

complicated it gets and the thing is

your income does not go up parallel to

how complicated your business becomes so

just because you increased workload and

complexity in your business doesn't mean

your income will go up parallel to that

in fact in business most of the time you

make more money by keeping it simple in

our case you just want to publish one

good book after another and Market it

that is how you build a six or seven

figure publishing business with less

than 10 hours a week next let's talk

about book launch so you have to build

your Arc team so the arc TEAM stands for

advanced reader copy and these are

people who will read your book for free

in exchange for leaving a review you

have to build a team or every single

book you publish you will start from

zero and you don't want that if you want

to build a business you have to build a

repeatable system that you can gather

reviews okay so when you're building

your Arc team you know it is a grind for

your first book there's no way around

that but you can reach back out to the

same people who reviewed your first book

for any future books right and that is

another reason why you want to build a

brand or else you're starting from zero

every single time if you publish one

book in a niche and then you publish

another book in another niche then you

have to rebuild your Arc team from

scratch right but if you publish one

book you gather your reviewers for that

book you know when you publish another

book in the same Niche then most likely

those reviewers will be interested in

the topic because it's related right so

you can reach back out to them so you

essentially have to build this once and

you're good and your goal honestly

should be to get to 100 reviews in your

first month now if you think 100 reviews

in a month is way too much yes I'm not

saying it's going to be easy it

definitely requires work but it's

possible okay a lot of our students have

done it as an example we have Edwin over

here and he posted a win Wednesday post

right and you can see here that I was

challenged by one of our coach to get

100 reviews for his book in a month and

he just got it he's super hyped uh it

didn't take a month it took one month

and four days so we can count that it's

close enough and he used the Facebook

method so the Facebook method is

literally going out to different

Facebook groups and Gathering Arc you

know reviewers we'll give you templates

we'll give you what to say where to go

those kind of things so you can just

follow along and only nine reviews came

from pubby right A lot of people rely on

pubby and if that's the only way you're

collecting reviews it's definitely not

good because you're relying on a third

party tool you don't want to do that

right so you definitely want to start

building your Arc team using other

methods so once you get a lot of reviews

your book launch will go a lot more

smoothly and now it's time to explode

the book sales with some ads now a lot

of people struggle with keeping their ad

cost low but that is because their

listing is not optimized so the next

thing you got to focus on is conversion

rate optimization the reason why your

Amazon ad cost is high is not because as

are simply expensive it's because your

conversion rate is low because with

Amazon as you only pay when people click

on your book meaning you know people are

clicking on it and if they buy from

those clicks then it's not an issue

right your ad wouldn't be expensive it's

only expensive because you get a lot of

people clicking on it but no one's

buying and that means there's an issue

with your listing once people click on

it they get to the product page

something there is turning them off

right that is why people are not buying

so you definitely want to fix that and

you fix that by creating a 10 out of 10

listing so this is what we like to say

in our program in our group right we

always say you want to create a 10 out

of 10 listing absolutely Perfection you

know there's no other way to improve

your book because your book cover is

perfect your title is perfect your

description A+ content reviews

everything is on point so you want to

make sure everything is optimized with

proper images graphics and copywriting

and just to the point where there's

nothing else you can do to improve the

product because it's just absolutely

perfect so we always say that by 2030

the Amazon KDP space will be dominated

by royalty hero students because that is

how freaking good their books are right

we hyper optimize literally everything

from title cover description A+ content

reviews even bonuses and even you know

video testimonials or video reviews so

we get everything we can to really make

the listing as attractive as possible

and we just created a book that's so

good that no competition can come close

to it and that should be your goal too

so the next thing the next concept is

that you don't want to just rely on

Amazon so a lot of people stop with just

publishing a book on KDP and not realize

that there are seven other ways to make

money from the book the work that you've

already done okay so you can publish

your book on Audible publish it as an

audiobook you can publish it on Ingram

spark to distribute your booked over I

believe 50,000 60,000 additional stores

you can do draft to digital Google Play

find a way voices even bundles and

translations especially the audiobook is

something that you definitely don't want

to sleep on because you can see that

this is a statistics of the audiobook

Market it is growing exponentially and

we're here in 2024 it's projected to

Triple size by 2030 literally within 6

years so you definitely want to position

yourself uh to where your books are

ranking already right now because you

know once the market grows a lot more

customers come into these audiobook

platform your books are there ready to

be read or listened to right so you

definitely want to take advantage of it

right now and that is why I like high

content and I don't do a lot of low

content books because you cannot turn a

low content book into an Audi book most

likely you cannot turn a journal or a

planner into an Audi book so the biggest

challenge with high content is the cost

of production so we should be thinking

how can we produce a high quality high

content Book for a cheaper price and

that is where AI comes in you can also

write the book yourself that's going to

save you a lot of money but AI Al will

save a ton of money so that's why we

want to start utilizing AI to bring our

production cost down while not bringing

our quality down we want to keep our

quality the same if not higher so I

highly recommend you guys eventually get

into high content especially audiobooks

so hopefully this video showed you some

Concepts that maybe you haven't heard

before and kind of open your eyes into

you know what you should be working on

in your business to build a six or seven

figure publishing business so you guys

can go and implement this in your

business and if you want to work with me

and my team of coaches uh directly

oneon-one to take your business to the

next level then you can apply to the

road hereo program from the link below

this video it's going to take you to a

quick survey to fill out and you can

book a discovery call from there we

don't work with absolutely everyone

because you do have to make some

investments into your business so we

only work with serious people but if

that's you and you want to learn more

then you can do so from the link below

so with that being said thanks for

watching leave a like subscribe I'll see

you guys in the next one